Norfresh

What Norfresh does

Norfresh AS is a Norwegian B2B total supplier of fresh fruit and vegetables, headquartered at Persveien 24, Oslo. The company sources produce directly from Norwegian and international producers and packing facilities and partners with Europe's leading exporters and importers to deliver year-round assortment across fruit, vegetables, and exotic fruit categories. It operates an integrated value chain covering purchasing/trading, warehousing, order production, sales, category management, and distribution through its own terminals, with a dedicated in-house banana ripening facility. Its customer base comprises Norwegian daily grocery retailers — anchored by a long-term agreement with IK Lykke AS to supply Bunnpris stores since May 2010 — together with horeca (hotel, restaurant, catering) customers, distributed through terminals in Oslo, Stavanger, Trondheim, and Harstad. Revenue is generated via B2B wholesale transactions on fresh produce, with no public pricing or margin detail disclosed. The business is organized under a Fresh Gruppen AS holding with regional operating subsidiaries (Norfresh AS, Norfresh Oslo AS, Norfresh Vest AS, Norfresh Nord AS) plus a trading entity and a service partner entity. Operational priorities stated publicly focus on sustainability — including lfco's SmartCycle reusable packaging, Norsirk producer responsibility, energy reduction, and adherence to Norwegian transparency law and ILO/OECD/UN supplier standards on human rights and ethical trade.

Name

Norfresh

Legal name

Norfresh AS

Website

https://norfresh.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Norfresh is a Norwegian B2B distributor of fresh fruit and vegetables that sources directly from producers and supplies daily grocery retailers (anchored by Bunnpris) and horeca customers via its own terminal network in Oslo, Stavanger, Trondheim, and Harstad.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

akta.pro primary industry

Terminal Market / Produce Market Wholesalers (AFAIACAK)

akta.pro secondary industries

Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Fresh Produce Distribution (CRAOABAB), Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

Keywords

• Fresh produce distribution
• Wholesale fruit vegetables
• Grocery supply services
• Horeca produce supplier
• Banana ripening services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Fresh Produce Distribution: Norfresh generates revenue through B2B wholesale distribution of fresh fruit and vegetables to daily grocery retailers and horeca establishments. The company purchases produce directly from Norwegian and international producers/packers and sells through its terminal network to customers.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Norfresh AS is a B2B total supplier of fresh fruit and vegetables, purchasing directly from producers and packers in Norway and abroad. The company distributes produce through its own terminal network in Oslo, Stavanger, Trondheim, and Harstad, serving daily grocery retailers and horeca (hotel, restaurant, catering) customers. Operations include purchasing/trading, warehousing, order production, sales, category management, and distribution, supported by an in-house banana ripening facility.

Product overview

Norfresh operates as a total supplier of fresh fruit and vegetables, offering a broad assortment of produce and exotic fruits sourced directly from Norwegian and international producers. The company functions through a vertically integrated system combining purchasing/trading, warehousing, order production, sales, category management, and distribution via the company's own terminals. Core offerings include fresh produce from Norwegian and foreign sources, exotic fruits imported from European partners, and in-house banana ripening services. The product portfolio is distributed through Norfresh's own terminal network spanning Oslo, Stavanger, Trondheim, and Harstad.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruit and Vegetables

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• IK Lykke AScoreStrategic or Co-development Partner · 1 May 2010IK Lykke AS entered into a long-term cooperation agreement with Norfresh in May 2010 for supplying Bunnpris stores. This is a key strategic partnership that established Norfresh as a major supplier to the Bunnpris grocery chain.
• Norsirk ASminorStrategic or Co-development PartnerNorsirk AS handles producer responsibility for packaging as part of Norfresh's sustainability efforts. Norfresh takes producer responsibility on packaging in collaboration with Norsirk AS.
• Europe's Leading Exporters and ImporterscoreStrategic or Co-development PartnerNorfresh collaborates with Europe's leading exporters and importers to ensure efficient and stable product deliveries without intermediaries.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Greenyard NV: Belgium-based global market leader in fresh, frozen, and prepared fruit and vegetables. Comparable as a large-scale fresh-produce platform that competes for European retailer supply contracts relevant to Norfresh's sourcing and category competition.
• Total Produce plc (now Dole plc): Global fresh produce producer-distributor formed from the merger of Total Produce and Dole. Comparable as a vertically integrated pan-European broad-line competitor with grocery and foodservice reach.
• Fresh Del Monte Produce Inc. Global vertically integrated producer, transporter, and distributor of fresh produce. Comparable broad incumbent serving European grocery and foodservice with overlapping banana and tropical fruit capabilities that compete with Norfresh's ripening and exotic fruit offering.
• Bonduelle Group: France-based global leader in processed and fresh vegetables serving retail and foodservice. Comparable broad incumbent in the European vegetable category, relevant to Norfresh's competition for shelf space and foodservice accounts.

Direct peers

• Unil AS: Norwegian food and produce distributor serving horeca, kiosk, and convenience channels. Comparable as a multi-category Norwegian wholesale distributor with overlapping fresh produce and foodservice customer base.
• Fyffes: Ireland-headquartered tropical and fresh produce distributor with European supply-chain reach. Comparable as a fresh-produce wholesaler sourcing internationally and supplying European retailers and foodservice.
• Servicegrossistene AS: Norwegian foodservice-focused wholesale distributor serving restaurants, canteens, and horeca operators. Direct peer in the horeca fresh-produce segment that Norfresh explicitly targets.
• Bama Gruppen AS: Norway's leading fresh fruit and vegetable distributor supplying grocery and foodservice channels via national terminals. Direct competitor to Norfresh in the Norwegian dagligvare and horeca segments with the same B2B total-supplier model.

Others

• Coop Trading: Cooperative trading arm of Coop Group sourcing fresh and grocery products across the Nordics. Comparable as a pan-Nordic procurement counterpart that Norwegian retailers and their suppliers, including Norfresh, interact with for category sourcing.

Regional players

• ICA Frukt & Grönt (ICA Gruppen): ICA's produce sourcing and distribution arm serving the Swedish and Nordic grocery market. Comparable as a Nordic retailer-affiliated fresh-produce buyer and supplier that competes for similar European sourcing and category partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/norfresh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norfresh