Health by Science

What Health by Science does

Health by Science is an Edinburgh-based social enterprise structured as a Community Interest Company (CIC), operating from two adjacent clinic sites at 98 and 100 Giles Street in Leith. Founded in 2017, the business integrates physiotherapy, personal training, sports massage, and rehabilitation services under one brand, employing a multi-disciplinary team of HCPC-registered physiotherapists and UKSCA-accredited strength and conditioning coaches. The company has served over 350 clients in Edinburgh and holds a 5.0-star rating across 273 Google reviews.

The core operating model is anchored by a structured Movement Screening offering (Movement MOT, Injury MOT, Strength MOT, Performance MOT), each a 60-minute assessment scored on a proprietary Levels 1-5 framework across six movement patterns. This assessment functions as a funnel, routing clients into the appropriate service pathway: Physiotherapy for clinical issues, Personal Training for strength and fitness goals, Sports Massage for recovery, and Thrive Rehab Classes for group-based post-injury/surgery rehabilitation. Pricing is publicly disclosed and uses a mix of one-off assessments (£100 for Movement MOT), unit-priced massage sessions (£40-£60), and a £42/month sports massage subscription. Programme delivery is supported by a Glide-based app for personalised exercise prescription, with online coaching extending the model beyond in-clinic capacity.

Commercial activity is sales-led and content-driven. Marketing relies on a health-focused blog, SEO-optimised service pages, organic social (Facebook, Instagram, YouTube), and Google reviews as primary demand-generation channels. Operational and clinical workflows are supported by an AI tooling stack (Heidi AI for clinical note-taking, Google Gemini for internal clinical reasoning, Synflow for website chat) alongside Acuity Scheduling for booking and Make/WhatsApp for client communications. Academic partnerships with Queen Margaret University and Edinburgh Napier University, plus alignment with NHS-aligned healthcare providers, support clinical credibility and referral pathways. Revenue is not disclosed; observable scale signals (1-10 employees, two Leith sites, ~350 cumulative clients) place the business in the micro-SMB category with local, single-geography operations.

Name

Health by Science

Legal name

Health by Science

Website

https://healthbyscience.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Health by Science is an Edinburgh-based social enterprise (CIC) integrating physiotherapy, personal training, sports massage, and rehabilitation under a proprietary Levels 1-5 Movement MOT assessment framework, serving individuals across Edinburgh from two Leith clinic sites.

Ownership category

akta.pro rank

Product category

Physiotherapy and Personal Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Lifestyle & Habit Change Coaching (HSADAGAB)

Keywords

• Physiotherapy services
• Personal training
• Sports massage
• Movement screening
• Rehabilitation classes

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Training Sessions: One-to-one personal training sessions delivered in their Leith clinic by qualified coaches, with physiotherapist-led approach
2. Physiotherapy Services: HCPC-registered physiotherapy including injury diagnosis, rehabilitation, and clinical assessment
3. Sports Massage: Sports massage therapy with both one-time sessions and monthly subscription options
4. Movement Screening (MOT): One-time 60-minute movement assessment providing clarity, a plan, and guided implementation
5. Online Coaching: Remote coaching programmes delivered via Glide app with ongoing accountability and optimisation support
6. Thrive Rehab Classes: Group rehabilitation classes for supported recovery after injury, surgery, or illness

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Health by Science provides physiotherapy, personal training, sports massage, and rehabilitation services from two adjacent clinical gym sites in Leith, Edinburgh. Client journeys begin with a structured 60-minute Movement Screening (Movement MOT) that scores six core movement patterns on a proprietary Levels 1-5 scale, then routes clients into the appropriate in-person or online service. Online coaching and remote consultations extend the offering beyond the Edinburgh clinic.

Product overview

Health by Science is a social enterprise CIC offering an integrated suite of physiotherapy, personal training, sports massage, and rehabilitation services from two adjacent clinic sites in Leith, Edinburgh. The core offering is anchored by Movement Screening (Movement MOT, Injury MOT, Strength MOT, Performance MOT) — structured 60-minute assessments that route clients into the appropriate service. The company provides in-person services (Physiotherapy, Personal Training, Sports Massage, Thrive Rehab Classes) alongside a free Online Physio Assessment. The company also publishes free digital fitness programmes (Rugby Strength Workout Plan, 3 Months to Mass Plan) as educational resources. All services are coordinated through a Glide-based app for programme delivery, with AI-assisted note-taking via Heidi AI and AI chatbot support via Synflow.

Differentiator

Problem solved

Functional benefit

Brands

• Movement MOT: A 60-minute structured movement assessment providing clarity, a plan, and supported start for training with confidence.
• Lab 1
• Lab 2 Gym & Classes
• Thrive Rehab Classes

Products and services

• Movement MOT (Movement Screening) A 60-minute structured movement assessment that evaluates six core movement patterns (squat, hinge, push, pull, single-leg, carry), strength levels, mobility, and control. Clients receive a Level 1-5 score, written summary, and personalised training plan. Priced at £100 per session. Designed for individuals who want a clear, evidence-based starting point for training or are unsure which service they need.
• Injury MOT Movement screening assessment for people returning after injury or managing ongoing pain. Led by the Health by Science physiotherapy team with a clear pathway matched to the client's current condition.
• Strength MOT Structured strength baseline assessment providing clear priorities for a strength programme. Designed for individuals who train but are not progressing, or who are starting strength work and want solid foundations.
• Performance MOT Sport and activity-specific screening for individuals with higher-output goals, chasing a performance target, event, or return to competitive activity.
• Physiotherapy HCPC-registered physiotherapist-led clinical service for injury diagnosis, rehabilitation, pain management, and complex issues. Located at 100 Giles Street, Leith, Edinburgh.
• Personal Training Physiotherapist-led personal training helping busy professionals and parents build strength safely and stay injury free, delivered by UKSCA-accredited trainers at 98 Giles Street, Leith, Edinburgh.
• Sports Massage Clinical sports massage for reducing muscle tension, improving range of movement, easing stiffness, and supporting recovery between training sessions. Offered as one-off sessions (30 minutes at £40, 60 minutes at £60 with first-visit 30% discount) and as a monthly subscription at £42/month.
• Thrive Rehab Classes Group-based supported rehabilitation classes for people recovering after injury, surgery, or illness, delivered under clinical supervision at the Leith clinic.
• Online Physio Assessment Free online physiotherapy assessment for acute or recent injuries, delivered via Google Meet, allowing practitioners to determine whether direct physio treatment is needed before any in-person training.
• Monthly Sports Massage Subscription Recurring monthly subscription offering one 60-minute sports massage per month at £42/month, cancellable at any time, designed for clients who want ongoing maintenance and recovery.

Quantifiable outcome

• 350+ people served across Edinburgh
• +2 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Queen Margaret University EdinburghcoreStrategic or Co-development PartnerAcademic partnership providing professional clinical education foundation. The university has produced MSc Physiotherapy graduates who work at Health by Science. Partnership brings academic rigour to clinical practice and rehabilitation research.
• Edinburgh Napier UniversitycoreStrategic or Co-development PartnerAcademic partnership for BSc Hons Sport and Exercise Science. Partnership supports professional clinical training and brings latest rehabilitation research into clinical practice.
• UK Strength and Conditioning Association (UKSCA)coreOthersProfessional accreditation body for strength and conditioning specialists. Health by Science personal trainers hold UKSCA accreditation representing professional standards.
• Health and Care Professions Council (HCPC)coreOthersRegulatory body for health and care professionals in the UK. Health by Science physiotherapists are HCPC registered (PH108811, PH123656, PH151165), meeting professional standards of proficiency.
• NHS-Aligned Healthcare ProviderssupportingStrategic or Co-development PartnerPartnership with local NHS-aligned healthcare providers for bringing latest rehabilitation research into training programmes and clinical practice.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Third Space London: Third Space is a London-based premium fitness brand with personal training, physiotherapy, and recovery services. It targets a similar premium, performance-oriented client as Health by Science but with a luxury-club model and London-only footprint.
• Virgin Active: Virgin Active is a UK premium health club chain offering personal training, group exercise, and wellness programming. It overlaps with Health by Science's premium-positioned PT but lacks the integrated physiotherapy and movement-screening specialism.
• PureGym: PureGym is the UK's largest low-cost gym chain with hundreds of sites offering personal training as an add-on service. It competes for the same active-individual customer base in Edinburgh but with a fundamentally different mass-market, low-price positioning.
• Nuffield Health: Nuffield Health is the UK's largest healthcare charity, operating fitness clubs, physiotherapy services, and personal training nationwide. It competes with Health by Science across PT, physiotherapy, and rehabilitation but at significantly greater scale and geographic reach.
• The Gym Group: The Gym Group is a UK low-cost gym operator with 230+ sites offering personal training and digital fitness add-ons. While it competes for the same active-individual segment, it does not specialise in clinical rehabilitation or physiotherapy.
• Better (GLL): Better (operated by GLL) is one of the UK's largest leisure operators, running gyms, fitness classes, and personal training services across hundreds of public leisure centres. It competes for entry-level and mid-market PT customers but operates at a community-leisure, not clinical, positioning.
• David Lloyd Leisure: David Lloyd Leisure is a UK premium health club operator with personal training, physiotherapy, and racquet sports across 100+ sites. It overlaps with Health by Science on PT and rehabilitation services but at much broader scale and leisure-club positioning.

Direct peers

• Bodyset: Bodyset is a UK-based clinically-led personal training and rehabilitation brand that combines physiotherapists and personal trainers under one roof. It directly mirrors Health by Science's integrated clinical PT model and targets similar performance-and-recovery-minded clients in urban UK locations.
• Ten Health & Fitness: Ten Health & Fitness is a London-based integrated clinic offering physiotherapy, personal training, sports massage, and Pilates under one roof. Its multi-disciplinary clinical-fitness positioning closely parallels Health by Science's physiotherapy-plus-PT model, targeting a similar premium urban client.

Emerging players

• F45 Training: F45 Training is a global functional training franchise with growing UK studio presence, offering group-based strength and conditioning classes. It competes for time and wallet share with Health by Science's PT offering but lacks integrated physiotherapy and movement screening.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/HealthbyscienceUk
• Facebookfacebook.com/healthbyscience
• Instagraminstagram.com/healthbyscience
• Xx.com/healthbyscience
• LinkedInlinkedin.com/company/health-by-science-ltd-cic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health by Science