Jafe Decorating
JAFE Decorating is a family-owned US contract manufacturer (founded 1978, Greenville, Ohio) providing custom glass decoration — spray coating, screen printing, sublimation, and proprietary high-temperature chemical bonding — combined with turnkey candle filling for growing candle, cosmetics, perfumery, and beverage/spirits brands.
- Company typePrivate
- Founded1978
- HeadquartersGreenville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Jafe Decorating does
JAFE Decorating is a privately held, family-owned US contract manufacturer founded in 1978 in Greenville, Ohio, specializing in custom glass decoration and turnkey candle filling. The company serves growing brands in the candle and home fragrance, cosmetics and wellness, perfumery, and beverage/spirits end-markets via a B2B direct-sales model with quote-based project pricing and a standard minimum order quantity of 1,008 pieces per SKU. Service lines include spray coating, screen printing, sublimation, and a proprietary high-temperature chemical bonding process for permanently staining glass in amber, red, and brown hues — a capability the company describes as unique among US providers.
The company's technology stack centers on five robotic spray lines (out of six total production lines) housed in a 98,000 sq ft Ohio facility, supplemented by spectrophotometer and light-box color metamerism detection used to ensure cross-lighting color consistency. JAFE vertically integrates decoration with candle fulfillment — including wick sourcing, wick installation, and candle filling — enabling customers to receive finished, ready-to-ship vessels from a single supplier. The 2023 launch of a Ready-to-Ship line of pre-decorated 10 oz. candle jars and a Quick-Ship Program extends the model toward smaller, faster-turn orders.
The business generates revenue through per-unit, per-project contract manufacturing (one-time purchase model) with no public pricing, e-commerce, or retail presence. The go-to-market is enterprise field sales supported by content marketing, SEO, and direct consultation. Ownership rests with Randy O'Dell (President, since 2010) and his wife Lisa; the company has never raised institutional capital and has funded growth organically over 45+ years, expanding headcount and facilities roughly threefold since 2006. Customer concentration is opaque, with no named logos disclosed; revenue, ARR, and other financial metrics are not publicly available.
Jafe Decorating firmographics
Firmographics- Name
- Jafe Decorating
- Legal name
- JAFE Decorating
- Website
- https://jafedecorating.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JAFE Decorating is a family-owned US contract manufacturer (founded 1978, Greenville, Ohio) providing custom glass decoration — spray coating, screen printing, sublimation, and proprietary high-temperature chemical bonding — combined with turnkey candle filling for growing candle, cosmetics, perfumery, and beverage/spirits brands.
- Ownership category
- akta.pro rank
Jafe Decorating industry classification
Industry- Product category
- Contract Glass Decoration and Candle Fulfillment Services
- NAICS
- Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)
- akta.pro secondary industries
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)
Keywords
Where Jafe Decorating is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jafe Decorating business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Contract Glass Decoration Services: JAFE provides custom glass decorating services including spray coating, screen printing, and sublimation on glassware for candle, cosmetic, beverage, and fragrance industries. Revenue is generated through per-project, per-unit pricing based on customization complexity, quantity, and decoration method.
- Candle Fulfillment Services: Turnkey candle filling and fulfillment services where JAFE provides decorated glass vessels with wick sourcing, installation, and candle filling. Revenue generated per unit based on vessel, decoration, and filling requirements.
- Ready-to-Ship Decorated Products: Pre-decorated, ready-to-ship products (such as 10 oz. decorated candle jars in standard styles) available for immediate purchase with shorter lead times. Revenue from one-time product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom Decorated Candle Jars - Per Unit Pricing |
| Unit Pricing | Multi-year contract | Screen Printing Setup |
| Unit Pricing | Pay-as-you-go | Ready-to-Ship Standard Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Jafe Decorating product offering
Product offeringCore offering
Jafe Decorating provides custom glass decoration services (spray coating, screen printing, sublimation, and proprietary high-temperature chemical bonding) and turnkey candle filling and fulfillment under a single roof in Greenville, Ohio. The company serves B2B customers in the candle, skincare/beauty care, beverage, fragrance, and spirits markets with custom-decorated glassware and finished candle products. It also sells a small line of ready-to-ship pre-decorated 10 oz. candle jars.
Product overview
JAFE Decorating provides custom glass decoration and turnkey candle fulfillment services under one roof, serving brands in the candle, skincare/beauty care, and beverage/spirit markets. The core offering is Custom Glass Decorating Services, which encompasses specialized Candle Jar Decorating Services, Drinkware Decorating Services, Bottle Decorating Services, and Perfume Bottle Decorating Services. Decoration is delivered through Screen Printing Services and Painting Techniques (spray coating, sublimation). The company operates a vertically integrated model combining glass decoration with Candle Fulfillment Services including Wick Sourcing and Installation. Additional services include Project Consulting & Planning and a Quick-Ship Program. The company also offers Ready-to-Ship Decorated Candle Jars as a pre-inventory option for smaller orders. Founded in 1978 and headquartered in Greenville, Ohio, JAFE operates a 98,000 sq. ft. facility with 6 production lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Candle Jar Decorating Services Custom glass decoration of candle vessels using spray coating, screen printing, and sublimation, offering colored, frosted, transparent, opaque, matte, and gloss finishes for candle brands and manufacturers.
- Screen Printing Services Application of logos, artwork, and text directly onto glass surfaces using screen printing technique, including $50 screen charge per design and screen location.
- Painting Techniques In-house painting services for glassware including spray coating, color matching, and specialty finishes for various glass containers.
- Drinkware and Beverage Glassware Decorating Services Custom glass decoration for beverage and drinkware items serving the beer, spirits, and specialty beverage markets.
- Bottle Decorating Services Decoration services for bottles serving cosmetics, wellness, and spirits industries with color coatings, frosts, gradients, and specialty finishes.
- Perfume and Fragrance Bottle Decorating Services Specialized glass decoration for perfume and fragrance bottles serving the perfumery and fragrance markets.
- Candle Fulfillment Services Turnkey candle filling and fulfillment services including wick sourcing and installation, combining glass decoration and candle filling under one roof for candle brands.
- Project Consulting and Planning Expert consultation and planning services to guide customers through product development from concept to completion.
- Quick-Ship Program Expedited shipping program for time-sensitive projects and smaller quantity needs using pre-decorated ready-to-ship inventory.
- Ready-to-Ship Decorated Candle Jars Pre-painted, ready-to-ship 10 oz. fill decorated glass candle jars available in three styles (outside matte white/inside white gloss, outside matte black) that can ship within 2 weeks of purchase order receipt.
Quantifiable outcome
- Reduced production complexity - one partner instead of multiple vendors
- +2 more outcomes
Companies that use Jafe Decorating
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Jafe Decorating technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jafe Decorating partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Darke County Economic DevelopmentminorJAFE Decorating partnered with Darke County Economic Development to host STEAM Camp for local students, supporting workforce development and community engagement. This partnership demonstrates the company's commitment to local community and future talent pipeline.
- National Candle AssociationminorIndustry membership organization for candle manufacturers and suppliers. JAFE is a member, indicating industry recognition and adherence to industry standards.
- Color Marketing GroupminorColor forecasting and marketing organization. JAFE is a member, providing access to color trend information and industry insights.
- NFIB (National Federation of Independent Business)minorSmall business advocacy organization. JAFE is a member of the Ohio chapter, indicating commitment to small business interests and advocacy.
- SGCD ProminorProfessional organization for glass decorators and related industry professionals. JAFE is a member, demonstrating industry involvement and professional development.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Jafe Decorating competitors and assessment
Company assessmentBroad incumbents
- Berlin Packaging: Global hybrid packaging supplier offering containers, closures, and decoration services across beauty, personal care, beverage, and home goods. Competes for the same decoration and filling work as JAFE but at greater scale and with broader product breadth.
- TricorBraun: One of the largest rigid packaging distributors in North America with a broad catalog of glass, plastic, and metal containers plus decoration services. Overlaps with JAFE in candle, beauty, and beverage end markets but serves a much wider product set and customer base.
- Verescence: Global glass manufacturer specializing in fragrance, beauty, and spirits bottles with significant in-house decoration and finishing capabilities. Closely comparable in fragrance and beauty bottle decoration services, but operates as a primary glass manufacturer rather than a contract decorator.
- Libbey Inc. Large US-based glassware manufacturer and decorator serving foodservice, beverage, and retail customers. Comparable in glass-decoration capability and end markets, but operates at much higher scale and is primarily a glass producer rather than a pure decorator.
- O-I Glass (Owens-Illinois): World's largest manufacturer of glass containers with decoration, printing, and finishing capabilities for beverage, food, and beauty customers. Comparable glass-decoration competency at massive scale; JAFE serves as an agile alternative for smaller and mid-sized customers.
Direct peers
- Glasswerks: Custom glass decorator and fabricator offering screen printing, painting, and specialty glass finishing for the architectural, decorative, and consumer-products markets. Direct comparable to JAFE in decoration techniques, customer types, and project-based service model.
- Aaron Packaging: Glass and plastic container distributor offering custom decoration, screen printing, and labeling services to small and mid-sized brands. Direct comparable in customer profile, decoration techniques, and project-based B2B model.
- Burch Bottle & Packaging: Glass bottle and jar supplier offering decoration services (screen printing, labeling, frosting) to craft beverage, candle, and personal care brands. Closely matches JAFE's mix of vessel decoration, small-to-mid customer base, and project-based B2B model.
Emerging players
- Aero Pack Industries: Contract packager providing custom filling, assembly, and decoration services for personal care, beauty, and specialty consumer products. Comparable to JAFE's contract manufacturing and turnkey approach but more focused on personal care and beauty than candles.
- ScentSational Technologies: Contract candle manufacturer and fragrance developer offering turnkey candle production, scent formulation, and decorated vessel programs. Comparable to JAFE's candle fulfillment vertical and shared craft/indie brand customer base.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Jafe Decorating social profiles
Digital presenceJafe Decorating financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jafe Decorating leadership team
Management profileNumber of profiles
Profiles12 records
Jafe Decorating funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jafe Decorating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jafe Decorating
What does Jafe Decorating do?
Jafe Decorating provides custom glass decoration services (spray coating, screen printing, sublimation, and proprietary high-temperature chemical bonding) and turnkey candle filling and fulfillment under a single roof in Greenville, Ohio. The company serves B2B customers in the candle, skincare/beauty care, beverage, fragrance, and spirits markets with custom-decorated glassware and finished candle products. It also sells a small line of ready-to-ship pre-decorated 10 oz. candle jars.
Is Jafe Decorating a public or private company?
Jafe Decorating is a private company. It is classified as family owned and is currently operating.
When was Jafe Decorating founded?
Jafe Decorating was founded in 1978. It employs 101 to 250 people.
Where is Jafe Decorating based?
Jafe Decorating is headquartered in Greenville, United States, in the North America region.
How does Jafe Decorating make money?
Three revenue lines are on record. Contract Glass Decoration Services are the primary driver. The others are candle Fulfillment Services and ready-to-Ship Decorated Products.
Who are Jafe Decorating's main competitors?
Broad incumbents on record are Berlin Packaging, TricorBraun, Verescence, Libbey Inc. and O-I Glass (Owens-Illinois). Direct peers are Glasswerks, Aaron Packaging and Burch Bottle & Packaging. Emerging players are Aero Pack Industries and ScentSational Technologies.
Does Jafe Decorating have an API?
No public API is recorded for Jafe Decorating.
What industry is Jafe Decorating in?
Jafe Decorating's product category is Contract Glass Decoration and Candle Fulfillment Services. Its primary akta.pro industry code is IMALAJAN, Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling), with a secondary code of CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance). Its NAICS code is 32551 and its SIC code is 2851.