MAMS Computers

What MAMS Computers does

MAMS Computers is a Belgian value-added IT reseller founded in 1989 and headquartered in Châtelineau, Belgium, operating as a private limited company (SRL/SPRL). The company functions as a multi-brand channel partner for major hardware and software principals — including Dell/Dell EMC, HP Inc., Lenovo, Acer, Samsung, Apple, Microsoft, Brother, Xerox, and Synology — and distributes their products across a comprehensive IT catalog spanning laptops, desktops, workstations, servers, networking equipment, printers, peripherals, storage/NAS, and software. Beyond resale, MAMS offers value-added services such as on-site and remote IT support, custom web development, domain registration, financing for IT purchases, and an industrial solutions line targeting industrial computing and infrastructure deployments.

The business operates a dual e-commerce structure: a Benelux storefront at mams.be with a French-language interface, and an EU-wide catalog at catalogue.mams.be localized into German, English, French, Italian, and Dutch. GTM motion is predominantly direct-to-consumer and direct-to-SMB via these owned e-commerce properties, supplemented by an organic social presence on Facebook, YouTube, LinkedIn, and Instagram, plus email/newsletter and content marketing through a news/blog section. Revenue streams are diversified across hardware sales (unit pricing across consumer and professional tiers), software (one-time licenses including ESD delivery), professional services (web development, IT support, training), and financing-related managed services. The company serves both particuliers (individual consumers) and professionnels (business/SMB customers) on a pay-as-you-go basis, with volume pricing and financing available on request for business buyers.

The proprietary element of the offering is limited: MAMS does not develop core technology but lists one in-house software product called "Sarah" alongside third-party resold suites such as Nero Platinum Suite 2024. Operational scale is small, with headcount in the 1-10 range, and no external funding, M&A activity, patents, certifications, or public revenue disclosures are present in the source data. The company's competitive posture rests on its long-standing channel relationships, multilingual distribution reach across the Benelux and broader EU, and the bundling of hardware, software, services, and financing into a single SMB/consumer-facing proposition.

Name

MAMS Computers

Legal name

MAMS Computers SRL

Website

https://mams.be

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

MAMS Computers is a Belgian IT value-added reseller founded in 1989, distributing hardware, software, and IT services from major brands to consumers and SMBs across the Benelux and EU through multilingual e-commerce platforms.

Ownership category

akta.pro rank

Product category

IT Hardware Resale

SIC

Retail-Computer & Computer Software Stores (5734), Computer & Office Equipment (3570)

akta.pro primary industry

Server, Storage & Virtualization Management Services (BPAEABAI)

Keywords

• IT hardware retail
• Computer equipment resale
• Business IT services
• Software resale
• Multilingual e-commerce

Headquarters

HQ city

Châtelet

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales: Sale of IT hardware including computers, laptops, servers, workstations, monitors, peripherals, networking equipment, and storage solutions from major brands (Dell, Lenovo, HP, Acer, Samsung, Apple, etc.)
2. Software Sales: Sale of software products including operating systems, productivity suites, antivirus, backup solutions, and specialized software. Also offers software ESD (electronic software delivery).
3. Professional Services: Web development services, on-site technical support, remote maintenance (télémaintenance), online training, and IT consulting for both individuals and businesses.
4. Financing Solutions: MAMS Computers provides financing options for both businesses and individuals purchasing IT equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MAMS Computers is a Belgian value-added IT reseller that sells computer hardware (desktops, laptops, workstations, servers, monitors, peripherals, networking and storage equipment) and software from major third-party brands through multilingual e-commerce storefronts. The company bundles these products with professional services including on-site and remote IT support, custom web development, domain name registration, financing solutions and industrial installation services for both consumers and businesses.

Product overview

MAMS Computers is a Belgian IT products and services company operating an e-commerce platform (E-Shop Benelux and E-Shop EU) that sells a wide range of IT hardware including computers, laptops, workstations, servers, monitors, printers, networking equipment, and peripherals from major manufacturers. The company also offers proprietary software (Sarah), resells Nero Platinum Suite 2024, provides web development services, domain name registration, IT support/maintenance, and financing solutions. Their product portfolio includes industrial solutions and network infrastructure services primarily serving the Benelux and broader European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Sarah Proprietary software solution offered by MAMS Computers as part of its software portfolio.
• Nero Platinum Suite 2024 Comprehensive multimedia software suite for Windows PCs that provides burning, video editing and media management capabilities, resold by MAMS Computers to consumers and businesses.
• Web Development Services Custom website creation services for businesses, including presentation websites and professional online presence solutions.
• Domain Name Registration Domain name registration service for individuals and businesses establishing an online presence.
• IT Support Services On-site and remote technical support services, including remote maintenance (télémaintenance) for troubleshooting hardware and software issues for individuals and businesses.
• Industrial Solutions Industrial computing solutions, network infrastructure and optimization services for industrial installations, including rack enclosures and specialized equipment deployments.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Dell (including Dell EMC)coreChannel Partner/ Reseller/ DistributorMAMS Computers resells Dell products including Dell EMC PowerEdge servers, Dell Precision workstations, Dell monitors, and Dell laptops. Dell is featured prominently on their website as a key technology partner.
• HP Inc.coreChannel Partner/ Reseller/ DistributorMAMS Computers offers HP products including HP printers, HP LaserJet toner cartridges, HP workstations (Z series), and HP Care Pack services.
• LenovocoreChannel Partner/ Reseller/ DistributorMAMS Computers sells Lenovo products including ThinkStation workstations, ThinkPad laptops, and Lenovo monitors.
• AcercoreChannel Partner/ Reseller/ DistributorMAMS Computers offers Acer products including consumer and business laptops, desktops, and gaming computers.
• SamsungcoreChannel Partner/ Reseller/ DistributorMAMS Computers sells Samsung products including monitors (curved displays), Galaxy tablets, and smartphones.
• ApplecoreChannel Partner/ Reseller/ DistributorMAMS Computers offers Apple products including MacBooks, iPads, and Apple accessories through their e-shop.
• BrothercoreChannel Partner/ Reseller/ DistributorMAMS Computers offers Brother printing solutions including multifunction printers, and Brother toner cartridges.
• XeroxcoreChannel Partner/ Reseller/ DistributorMAMS Computers sells Xerox laser printers and printing solutions for office environments.
• SynologycoreChannel Partner/ Reseller/ DistributorMAMS Computers offers Synology NAS (Network Attached Storage) solutions for data protection and backup.
• MicrosoftcoreChannel Partner/ Reseller/ DistributorMAMS Computers offers Microsoft software including Windows operating systems, Office suites, and Microsoft hardware.
• NerominorChannel Partner/ Reseller/ DistributorMAMS Computers sells Nero Platinum Suite software and Nero burning/backup solutions.
• Next UPS SYSTEMSminorChannel Partner/ Reseller/ DistributorMAMS Computers offers Next UPS SYSTEMS products including the Logix II series UPS for power protection.
• AOC and Philips (Monitors)minorChannel Partner/ Reseller/ DistributorMAMS Computers sells AOC and Philips monitors including curved displays for professional and consumer use.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cybertek: French IT retailer focused on gaming and professional hardware with e-commerce and B2B service capabilities — comparable product focus (PCs, components, peripherals) and online-first positioning.
• Lambda Tek: Belgian online IT retailer offering consumer and business hardware, networking, and peripherals — operates in the same domestic market with a similar online-first value-added reseller model.
• TopAchat: French online IT retailer (part of Rue du Commerce) selling hardware, peripherals, and components to consumers and professionals — directly comparable product catalog and target customer segments.
• LDLC: Leading French IT retailer with both B2C and B2B operations, similar product breadth (PCs, components, peripherals, servers), and value-added services — operates on similar fundamentals but at much larger scale.
• Proshop: Nordic (Denmark-based) online IT retailer offering PCs, components, and peripherals to consumers and businesses — comparable e-commerce-first retail model and product breadth in a similar mature European market.
• Materiel.net: French online IT retailer selling PCs, components, peripherals, and networking equipment to both consumers and professionals — directly comparable product catalog and e-commerce-first operating model in a neighboring market.
• Centralpoint: Dutch/Belgian IT retailer operating B2C and B2B e-commerce with a comparable mix of laptops, desktops, servers, peripherals, and networking equipment across the Benelux market — the most direct geographic competitor.

Broad incumbents

• ALSO Group: Swiss-headquartered pan-European IT distributor and value-added reseller serving SMB and enterprise customers — comparable reseller + services combination, but operates at much greater scale across multiple European markets.
• Bechtle: Germany-headquartered European IT solutions provider and value-added reseller with strong B2B focus — operates a similar combination of hardware resale, integration, and managed services, but at vastly greater scale.
• Insight Enterprises: Global IT solutions provider combining hardware resale with managed services — directly comparable in the products + services model, but operates globally at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCCY9h6xzCExbcH0eI7yQo9w
• Facebookfacebook.com/mams.computers
• LinkedInlinkedin.com/company/mams-computers-sprl
• Instagraminstagram.com/mams.computers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAMS Computers