What Martha's Vineyard Vacation Rentals & Real Estate Sales does

Martha's Vineyard Vacation Rentals & Real Estate Sales is a privately held, agent-driven vacation rental agency and real estate brokerage operating exclusively on Martha's Vineyard. Founded in 1985 and headquartered in Vineyard Haven, Massachusetts, the firm maintains a portfolio of 346+ rental properties spanning all six island towns — Aquinnah, Chilmark, Edgartown, Oak Bluffs, Vineyard Haven, and West Tisbury — at weekly rates ranging from under $2,500 to over $20,000. The business is intentionally high-touch: there is no online booking engine, and reservations are conducted by telephone or email through individual agents.

The company's revenue mechanics combine three streams: (1) rental management commissions on each booking, (2) a $175 administrative fee per booking, and (3) real estate brokerage commissions on the buy- and sell-side of island property transactions. Guests are also subject to the 11.7% Martha's Vineyard vacation rental tax, which is collected and remitted by the firm. The customer base consists of two distinct segments — affluent vacation guests seeking seasonal accommodation, and individual property owners plus buyers and sellers of island real estate — with cross-sell between the rental and brokerage sides.

The firm competes within the broader US vacation rental market but is geographically constrained to a single island. It maintains industry affiliations with the Vacation Rental Managers Association (VRMA) and the National Association of Realtors, and has built a service ecosystem through partnerships with My Vineyard Concierge, Steamship Authority (ferry ticketing), Cape Air (regional air), and Squaremouth (travel insurance). The technology footprint is minimal by design; matching, pricing, and screening are conducted by human agents rather than automated systems.

Name

Martha's Vineyard Vacation Rentals & Real Estate Sales

Legal name

Martha's Vineyard Vacation Rentals, Inc.

Website

https://mvvacationrentals.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Martha's Vineyard Vacation Rentals & Real Estate Sales is a private, agent-driven vacation rental agency and real estate brokerage managing 346+ rental properties across all six island towns, serving both vacation guests and island property buyers and sellers.

Ownership category

akta.pro rank

Product category

Vacation Rentals

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Professional/Managed Inventory Vacation Rental Marketplaces (THAMALAB), Vacation & Short-Term Rental Management (BPAJAFAI), Full-Service Vacation Rental Property Management (THAMAKAA)

Keywords

• Vacation rentals
• Real estate sales
• Property management
• Vacation rental agency
• Luxury vacation homes

Headquarters

HQ city

Vineyard Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Vacation Rental Commissions: The company acts as the agent for property owners, facilitating lease agreements between property owners and vacation renters. Revenue is generated through rental commissions and service fees charged to property owners for marketing and managing their vacation rentals.
2. Administrative Fees: Charges administrative fees of $175 per booking to cover processing costs. Additional cleaning fees and security deposits are also collected as part of the transaction.
3. Real Estate Sales: The company also facilitates real estate sales on Martha's Vineyard, providing property listing services for homeowners seeking to sell their properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Martha's Vineyard Vacation Rentals, Inc. (MVVR) curates and markets a portfolio of 346+ premier vacation homes across Martha's Vineyard's six towns (Edgartown, Oak Bluffs, Vineyard Haven, Chilmark, West Tisbury, and Aquinnah), facilitating lease agreements between property owners and vacationers through a personalized, agent-driven sales model. The company also operates a licensed real estate sales brokerage for property purchases on the island and provides homeowner listing/property management services.

Product overview

Martha's Vineyard Vacation Rentals & Real Estate Sales operates a dual-core vacation rental marketplace and real estate sales platform. The primary product is its vacation rental service—a curated collection of premier homes across Martha's Vineyard island (346+ properties) including luxury/featured rentals, standard vacation homes, and specialty categories (pools, waterfront, pet-friendly, ferry-ticket-inclusive). This core platform is complemented by real estate sales services, property owner listing/property management services, and a concierge partner network. The company does not offer online booking; instead, customers contact agents for personalized assistance with lease signing via DocuSign.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Services Curated marketplace of premier vacation homes across Martha's Vineyard featuring luxury homes, pools, waterfront properties, and pet-friendly rentals across Edgartown, Oak Bluffs, Vineyard Haven, Chilmark, West Tisbury, and Aquinnah. Customers submit inquiries and are assisted by a personal agent through lease signing via DocuSign.
• Real Estate Sales Services Licensed real estate brokerage services connecting buyers and sellers of Martha's Vineyard properties through company agents.
• Concierge Services

Quantifiable outcome

• Over 40 years of continuous operation in the Martha's Vineyard vacation rental market

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• My Vineyard ConciergecoreGTM or Marketing PartnerRecommended concierge service partner for summer services. Owner Jaclyn Kane brings over 20 years experience in managing VIP households, event planning, and travel hospitality. Services include personal chef, private spa services, family vacation photo shoots, sailing and fishing charters, beach equipment rentals, island tours, and airport/ferry pick-up. This partnership provides comprehensive vacation planning services for MVVR guests.
• VRMA (Vacation Rental Management Association)minorOthersIndustry affiliation with the Vacation Rental Management Association for credibility and professional standards compliance.
• RealtorminorOthersIndustry affiliation with Realtor.com for real estate services and visibility.
• SquaremouthminorGTM or Marketing PartnerRecommended travel insurance provider. Squaremouth offers comprehensive overview of insurers for trip cancellation insurance, which the company highly recommends to protect vacation investments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Airbnb: Global short-term-rental marketplace that lists Martha's Vineyard inventory alongside MVVR's. Competes directly for the same guest demand and increasingly for hosts via its direct-booking and co-host programs.
• Sonder: Tech-forward hospitality operator offering short-stay apartments and vacation rentals. Comparable business model (professionally managed short-stay inventory) at a broader, multi-market scale.
• Vrbo: Expedia-owned short-term-rental marketplace focused on whole-home vacation rentals in family/leisure destinations. A primary channel alternative for MVVR-listed properties and competing demand source.

Direct peers

• Vacasa: Largest U.S. full-service vacation rental management company. Directly comparable in offering full-service property management, marketing, and booking for homeowners across U.S. destinations including coastal/island markets.
• Evolve Vacation Rental: National vacation rental manager with a partner-style model for homeowners (lighter-touch than Vacasa). Comparable to MVVR's owner-services offering and competes for the same luxury short-term-rental inventory.
• TurnKey Vacation Rentals: Tech-enabled full-service vacation rental manager serving U.S. coastal and leisure destinations. Comparable in delivering professionally managed short-term-rental inventory with local market teams.

Others

• Bluetent: Vacation-rental-specific digital agency that built MVVR's website. Adjacent ecosystem participant — technology enabler for boutique vacation rental companies — rather than a direct competitor.

Regional players

• Martha's Vineyard Rentals: Long-standing island vacation rental specialist offering homes across multiple Vineyard towns. Head-to-head competitor for both guests and homeowner-supply on Martha's Vineyard.
• Island Real Estate: Martha's Vineyard real estate brokerage with a vacation rental arm. Comparable dual-revenue business model (sales + rentals) competing in the same local market.
• Sandcastle Vacation Rentals: Martha's Vineyard-based vacation rental agency offering curated homes across island towns. Direct local competitor in the same geography, with overlapping luxury and family inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MVVacationRentals
• Instagraminstagram.com/mvvr_vacationrentals
• Pinterestpinterest.com/vineyardrentals

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martha's Vineyard Vacation Rentals & Real Estate Sales