Bluetent
Bluetent is a US-based digital marketing and SaaS company that specializes exclusively in the vacation rental industry, serving 850+ property management companies with the Rezfusion Web direct-booking platform, Rezfusion Boost channel management across OTAs, and a full suite of SEO, PPC, email, and content marketing services.
- Company typePrivate
- Founded2004
- HeadquartersCarbondale, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Bluetent does
Bluetent (legal entity: Blue Tent Marketing, LLC.) is a US-based digital marketing and software company that specializes exclusively in the vacation rental industry. Founded in 2004 in the Roaring Fork Valley of Colorado and headquartered in Carbondale, Bluetent serves more than 850 professional vacation rental management companies with a team of 75+ specialists and an additional regional presence in Knoxville as part of the Inhabit IQ family of PropTech brands.
The company's core asset is the Rezfusion platform suite. Rezfusion Web provides direct-booking websites in three subscription tiers (Core, Growth, Custom), together with the Rezfusion Boost channel manager that distributes listings across OTAs including Airbnb, Booking.com, Vrbo, Google, HomeToGo, Hopper, Marriott Homes & Villas, and others. Together with an integrated Email Marketing Platform and CRM/lead-management tooling, Rezfusion supports roughly 60,652+ OTA listings and facilitates an estimated $370 million in annual client bookings. Bluetent complements the software with a full menu of professional services — SEO, PPC/Google Ads, social media advertising, content marketing, email marketing management, and owner acquisition campaigns — sold from DIY to fully managed tiers with dedicated strategic account managers.
Bluetent operates a sales-led, enterprise-field motion: demo requests feed inside sales, and channel partner referrals come from mutual integrations with major PMS providers (Streamline, LiveRez, Escapia, Virtual Resort Manager, YesBookit, Track HS, RealtimeRental, Barefoot, Rental Network). Pricing is not publicly disclosed; subscriptions appear to bill monthly with custom enterprise pricing. In 2025 Bluetent became part of Inhabit IQ, a global PropTech software company; the leadership team continues day-to-day operations and the company indicates it is actively hiring under a $999M-in-2021-client-revenue credentials narrative. AI-powered marketing tooling (generative copy, predictive analytics, email segmentation) is scheduled to be launched as a product line in 2026 alongside an AEO (Answer Engine Optimization) service line.
Bluetent firmographics
Firmographics- Name
- Bluetent
- Legal name
- Blue Tent Marketing, LLC.
- Website
- https://bluetent.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bluetent is a US-based digital marketing and SaaS company that specializes exclusively in the vacation rental industry, serving 850+ property management companies with the Rezfusion Web direct-booking platform, Rezfusion Boost channel management across OTAs, and a full suite of SEO, PPC, email, and content marketing services.
- Ownership category
- akta.pro rank
Bluetent industry classification
Industry- Product category
- Vacation Rental Marketing Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
- akta.pro secondary industries
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG), New-Listing Onboarding, Setup & Launch Services (THAMAKAO)
Keywords
Where Bluetent is headquartered
LocationHeadquarters
- HQ city
- Carbondale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bluetent business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions - Direct Booking Websites: Recurring subscription revenue from Rezfusion Web platform providing direct booking websites for vacation rental companies. Three tiers available: Core, Growth, and Custom.
- Channel Management - Rezfusion Boost: Revenue from channel management services enabling property managers to distribute listings across multiple OTAs including Airbnb, Booking.com, Vrbo, and others.
- Digital Marketing Services: Managed digital marketing services including SEO, content marketing, digital advertising, social media advertising. Services offered from DIY to fully managed tiers with ongoing account management.
- Email Marketing Services: Email marketing solutions including tools, campaign management, and strategy services for vacation rental professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core - Fully branded, quick launch solution |
| Subscription | Monthly | Growth - Feature-packed, scalable innovation platform |
| Subscription | Monthly | Custom - Tailor-made, uniquely configured solution |
| Hybrid | Monthly | DIY to Fully Managed digital marketing services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Bluetent product offering
Product offeringCore offering
Bluetent builds and operates the Rezfusion platform — an integrated suite that delivers direct booking websites (Rezfusion Web), channel management (Rezfusion Boost), and email marketing automation for vacation rental property managers. The company supplements the software with fee-based digital marketing services including SEO, paid media, social, and owner acquisition strategy, serving more than 850 vacation rental brands.
Product overview
Bluetent is a digital marketing agency serving the vacation rental industry with an integrated suite of products centered on the Rezfusion platform. The core offering includes Rezfusion Web (direct booking websites in Core, Growth, and Custom tiers) supplemented by Rezfusion Boost (channel management to OTAs), plus modular marketing services covering digital marketing, email marketing, SEO, content marketing, digital advertising, and social media advertising. The platform is operated under Inhabit IQ (a PropTech company) and serves over 850 vacation rental brands, having built 950+ websites and generating $999 million in online revenue in 2021. Services range from DIY tools to fully managed solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Rezfusion: Suite of direct booking website platforms for vacation rental companies including Rezfusion Web (Core, Growth, Custom tiers), Rezfusion Boost (channel management), and Rezfusion Cloud.
Products and services
- Rezfusion Web
Quantifiable outcome
- $999 Million in online revenue generated for clients in 2021
- +3 more outcomes
Companies that use Bluetent
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
Bluetent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability6 records
Feature4 records
Bluetent partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- StreamlinecoreProperty management software (PMS) integration partner; Bluetent websites connect with Streamline platform for seamless property data synchronization and booking management
- LiveRezcorePMS integration partner; co-developed LiveRez by Inhabit product; joint partner conferences and webinar collaborations
- YesBookitcorePMS integration partner enabling property data connectivity between YesBookit systems and Bluetent direct booking websites
- Virtual Resort ManagercorePMS integration partner providing property management system connectivity for VRM users
- EscapiacorePMS integration partner connecting Escapia property management systems with Bluetent digital solutions
- Track HScorePMS integration partner providing connectivity between Track HS systems and Bluetent platforms
- RealtimeRentalcorePMS integration partner enabling real-time property data synchronization
- BarefootcorePMS integration partner connecting Barefoot systems with Bluetent platforms
- Rental NetworkcorePMS integration partner providing property management connectivity
- AirbnbcoreOTA channel partner through Rezfusion Boost; listings distributed to Airbnb platform; branded listings with custom pricing
- Booking.comcoreOTA channel partner; listings distributed through Rezfusion Boost; comprehensive booking platform integration
- VrbocoreOTA channel partner through Rezfusion Boost; Expedia brand listing distribution
- GooglecoreGoogle hotel and travel listings distribution; certified Google Partner for advertising; Google Business Profile management
- HomeToGominorOTA channel partner; vacation rental search marketplace integration
- Homes and Villas by MarriottminorPremium vacation rental channel partner for luxury property listings
- HopperminorTravel app channel partner; listings distributed through Rezfusion Boost
- SavvyminorChannel partner through Rezfusion Boost distribution network
- VacayMyWayminorChannel partner; listings distributed through Rezfusion Boost
- WhimstayminorChannel partner for last-minute vacation rental bookings
- LiverezcorePMS software partner and integration; LiveRez product developed by Inhabit IQ
- Ascent PayminorTravel partner; payment processing solutions for vacation rental industry
- LSI ToolsminorTravel partner; co-webinar presenter on revenue optimization topics
- Lynn Brook GroupminorTravel partner serving vacation rental industry
- Rental GuardianminorTravel partner; rental insurance and protection program partner
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Bluetent competitors and assessment
Company assessmentEmerging players
- Beyond Pricing: Beyond Pricing is a dynamic pricing tool for vacation rental managers. It addresses the same property manager segment with focused pricing automation, complementary to Bluetent's direct booking platform offering.
- PriceLabs: PriceLabs is a dynamic pricing and revenue management platform purpose-built for vacation rentals. It serves the same property manager customer base with complementary (rather than direct) functionality and represents an emerging alternative for revenue optimization.
Broad incumbents
- Klaviyo: Klaviyo is a leading email marketing and automation platform serving ecommerce and travel brands. It competes with Bluetent's Email Marketing offering as a horizontal alternative increasingly adopted by vacation rental operators.
- Milestone Internet Marketing: Milestone is a digital marketing agency focused on hospitality and travel, offering SEO, paid media, and website services. It competes with Bluetent's digital marketing services layer with broader travel vertical reach beyond vacation rentals.
- Hostaway: Hostaway is a vacation rental PMS and channel manager serving property managers globally with integrations to major OTAs. It competes with Rezfusion Boost on channel management while also offering adjacent PMS functionality.
- Travel Tripper: Travel Tripper (now part of SHR) provides hotel digital marketing, booking engine, and CRS technology. It serves as a broad incumbent analog to Bluetent's Rezfusion Web, focused primarily on hotels rather than vacation rentals.
- Guesty: Guesty is a leading vacation rental property management platform offering PMS, channel management, guest communication, and payment processing. It serves a similar property manager customer base with a broader end-to-end suite that overlaps Bluetent's Rezfusion offerings.
- Leonardo: Leonardo (formerly Leonardo Media) provides digital marketing and visual content solutions for hotels and travel brands. It competes with Bluetent's marketing services for hospitality customers with a more generalist travel focus.
Direct peers
- Streamline: Streamline is a vacation rental PMS that integrates with Bluetent's Rezfusion websites. While a partner, it also offers its own direct booking tools, creating partial overlap and competitive tension on direct booking capability.
- BookingPal: BookingPal is a channel management and distribution platform for vacation rental property managers, connecting listings to OTAs including Airbnb, Vrbo, and Booking.com. It is the closest direct competitor to Rezfusion Boost with overlapping functionality and target customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bluetent social profiles
Digital presenceBluetent compliance and trust
Trust signalCompliance2 records
Bluetent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluetent leadership team
Management profileNumber of profiles
Profiles7 records
Bluetent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluetent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluetent
What does Bluetent do?
Bluetent builds and operates the Rezfusion platform — an integrated suite that delivers direct booking websites (Rezfusion Web), channel management (Rezfusion Boost), and email marketing automation for vacation rental property managers. The company supplements the software with fee-based digital marketing services including SEO, paid media, social, and owner acquisition strategy, serving more than 850 vacation rental brands.
Is Bluetent a public or private company?
Bluetent is a private company. It is classified as corporate owned and is currently operating.
When was Bluetent founded?
Bluetent was founded in 2004. It employs 51 to 100 people.
Where is Bluetent based?
Bluetent is headquartered in Carbondale, United States, in the North America region.
How does Bluetent make money?
Four revenue lines are on record. SaaS Subscriptions - Direct Booking Websites are the primary driver. The others are channel Management - Rezfusion Boost, digital Marketing Services and email Marketing Services.
Who are Bluetent's main competitors?
Emerging players on record are Beyond Pricing and PriceLabs. Broad incumbents are Klaviyo, Milestone Internet Marketing, Hostaway, Travel Tripper, Guesty and Leonardo. Direct peers are Streamline and BookingPal.
Does Bluetent have an API?
No public API is recorded for Bluetent.
What industry is Bluetent in?
Bluetent's product category is Vacation Rental Marketing Software. Its primary akta.pro industry code is THALAFAB, Hotel & Accommodation Booking Platforms, with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 541511 and its SIC code is 7371.