Align Chiropractic Clinic

What Align Chiropractic Clinic does

Align Chiropractic Clinic is a private, founder-owned chiropractic practice headquartered in Jefferson City, Missouri, founded in 2014 by Dr. Brandon Johns after a personal experience with chiropractic treatment for a motorcycle-related shoulder injury. The clinic operates three physical locations: an Eastside clinic at 1739 Elm Ct (opened 2019), a Westside clinic at 3237 W Truman Blvd (relocated 2022), and an Osage Beach clinic at 5727 Chapel Dr (opened November 2024, near Lake Regional Hospital). Each location offers on-site X-ray diagnostics except where noted, and the practice employs five licensed chiropractors (Dr. Brandon Johns, Dr. Melissa Clemons, Dr. Victoria Lee-Moy, Dr. Lindsay Rehling, and Dr. TJ Kennedy), each holding a Doctor of Chiropractic from institutions including Cleveland Chiropractic College, Palmer College, and Logan University, with additional certifications in sports medicine, dry needling, Activator, and selective functional movement assessment.

The service offering centers on manual and instrument-assisted chiropractic adjustments supplemented by a broad set of modalities: flexion-distraction, drop table methods, Graston technique, dry needling, pin-and-stretch therapy, spinal decompression therapy, and whole-body CryoStar cryotherapy. Care is organized into dedicated tracks for pregnancy, pediatric, geriatric, sports injury, and auto accident patients, alongside condition-specific treatments for lower back pain, headaches, leg pain, arm pain, and tendonitis. The first visit is branded "Diagnosis Day," emphasizing root-cause diagnosis before treatment planning.

The business is a direct-to-consumer professional services practice that bills through most major insurance plans and accepts CareCredit. Patient acquisition is driven by word-of-mouth, patient testimonials, community partnerships (local gyms, school teams, CrossFit locations), and an organic content marketing program consisting of monthly email newsletters and weekly blog posts published consistently through 2025-2026. The clinic operates without any disclosed external funding, parent company, or institutional ownership.

Name

Align Chiropractic Clinic

Legal name

Align Chiropractic Clinic

Website

https://alignchiroclinicmo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Align Chiropractic Clinic is a private chiropractic practice operating three Missouri clinics (two in Jefferson City, one in Osage Beach) delivering manual and instrument-assisted adjustments plus cryotherapy, spinal decompression, dry needling, and Graston technique to patients from pediatric through geriatric, including prenatal, sports, and auto accident populations.

Ownership category

akta.pro rank

Product category

Chiropractic Healthcare Services

NAICS

Offices of Chiropractors (62131)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Sports Chiropractic & Performance Care (HSADALAB), Corrective Chiropractic & Spinal Decompression (HSADALAE), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH)

Keywords

• Chiropractic care services
• Spinal decompression therapy
• Sports injury treatment
• Cryotherapy treatments
• Pediatric chiropractic care

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chiropractic Patient Services: Revenue generated from patient visits for chiropractic adjustments, soft tissue therapies, and specialized treatments. Services include initial consultations (Diagnosis Day), ongoing treatment plans, and wellness care. Accepts most major insurance plans and CareCredit payment option.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Align Chiropractic Clinic delivers hands-on chiropractic adjustments and adjunctive therapies (manual adjustments, instrument-assisted techniques, flexion-distraction, drop table methods) to diagnose and treat spinal misalignments, joint restrictions, muscle strains, and soft tissue conditions. Service lines span general chiropractic care plus population-specialized tracks (prenatal, pediatric, geriatric, auto accident, sports) and modality-based treatments including spinal decompression, whole-body cryotherapy, dry needling, Graston Technique, and Pin & Stretch therapy.

Product overview

Align Chiropractic Clinic is a healthcare practice offering a comprehensive suite of chiropractic and therapeutic services centered around its core Chiropractic Care service. The clinic provides specialized care tracks including Pregnancy Chiropractic, Pediatric Chiropractic, Geriatric Chiropractic, Auto Accident Chiropractic, and Sports Injury Treatment. Advanced therapeutic modalities include Spinal Decompression therapy, Cryotherapy (using the CryoStar cryochamber), Dry Needling, Graston Technique, and Pin & Stretch Therapy. The practice also offers condition-specific treatments for Lower Back Pain, Headaches, Leg Pain, Arm Pain, and Tendonitis. Supporting services include Online Patient Forms for digital intake, SMS/text messaging for appointment communications, and on-site X-ray diagnostics at select locations. The clinic operates across three locations in Jefferson City and Osage Beach, Missouri, serving patients from children to seniors with a focus on diagnosing root causes before treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Core chiropractic adjustment service using manual adjustments, instrument-assisted techniques, flexion-distraction, and drop table methods to address spinal misalignments, joint restrictions, and muscle strains for general patients across all life stages.
• Pregnancy Chiropractic Specialized prenatal chiropractic care with gentle adjustments safe for expectant mothers, aimed at reducing pregnancy-related back pain and supporting shorter delivery times.
• Pediatric Chiropractic Gentle chiropractic care for infants and children using light-pressure adjustments and light cranial work to address subluxations from birth trauma and developmental issues such as colic, constipation, ear infections, sleep problems, and growing pains.
• Geriatric Chiropractic Chiropractic care for seniors using gentle, low-force techniques including manual and instrument-assisted adjustments to address arthritis, improve mobility, and maintain joint function.
• Auto Accident Chiropractic Treatment for auto accident injuries including soft tissue damage, ligament injuries, and whiplash using FAKTR, DNS, Graston, Active Release, dry needling, cryotherapy, and spinal decompression.
• Sports Injury Treatment Chiropractic care for athletes from recreational to Olympic level, addressing elbow pain, shoulder injuries, ankle sprains, tendonitis, bursitis, and sports-related back and neck pain.
• Spinal Decompression Non-invasive spinal decompression therapy using a computerized table to gently stretch the spine, remove pressure from discs, and promote healing for herniated or bulging discs.
• Cryotherapy Whole-body cryotherapy using the CryoStar liquid nitrogen cryochamber exposing the body to temperatures from -140 to -240 degrees for pain relief, inflammation reduction, and tissue repair.
• Dry Needling Soft tissue therapy using thin needles inserted directly into trigger points to release muscle tension and promote healing for muscle strains, tendinitis, chronic pain, and headaches.
• Graston Technique Instrument-assisted soft tissue mobilization using stainless steel tools to break down scar tissue and fascial restrictions, promoting faster healing and improved mobility.
• Pin & Stretch Therapy Manual therapy technique (similar to Active Release Therapy/ART) using thumb pressure on trigger points while guiding the body through stretches to release muscle tension and improve flexibility.

Quantifiable outcome

• Shorter labor times for pregnant patients receiving regular chiropractic care throughout pregnancy
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Arrowhead Clinic: Arrowhead Clinic is a regional Southeast U.S. chiropractic chain with a strong focus on auto-accident and personal-injury cases. Comparable to Align's auto-accident chiropractic service line and condition-specific (whiplash, soft-tissue) positioning, but operating in a different geographic footprint.
• Tuck Chiropractic Clinic: Tuck Chiropractic is a multi-location chiropractic group concentrated in Virginia, offering a similar multi-doctor, multi-modality model including decompression and soft-tissue therapies. Comparable in clinical scope and community-clinic feel to Align, but operating in a different regional market.

Broad incumbents

• The Joint Chiropractic: The Joint is the largest chiropractic franchise in the U.S. (hundreds of locations, walk-in membership model). It is broadly comparable to Align as a multi-location chiropractic operator, but operates at vastly greater scale and uses a no-appointment, lower-touch delivery model that contrasts with Align's diagnosis-led, multi-modality approach.

Direct peers

• Airrosti Rehab Centers: Airrosti operates a multi-state network of clinics focused on soft-tissue and manual therapy combined with chiropractic for musculoskeletal pain and sports injuries. Comparable to Align in modality mix (manual adjustments plus soft-tissue work, dry needling, active release-style techniques) and in patient demographic targeting athletes and chronic-pain sufferers.
• 100% Chiropractic: 100% Chiropractic is a growing chiropractic franchise offering full-family care, including prenatal, pediatric, and wellness services, with multi-modality treatment rooms. Directly comparable to Align's broad service portfolio and family-oriented positioning, though distributed through a franchise model across many U.S. states.
• Chiro One Wellness Centers: Chiro One is a multi-location chiropractic group (dozens of clinics across the Midwest) offering comprehensive chiropractic care, similar in multi-modality positioning and family/athlete targeting to Align. It is the closest scale and model analog as a multi-clinic chiropractic operator serving suburban and mid-sized markets.
• HealthSource Chiropractic: HealthSource Chiropractic is a national franchise with hundreds of clinics offering chiropractic adjustments, decompression, and rehab services. Comparable to Align's combination of adjustments plus decompression and corrective exercises, and to its multi-clinic, community-embedded positioning in mid-sized markets.

Emerging players

• Lifestyle Chiropractic & Massage: Lifestyle Chiropractic is a smaller multi-location practice combining chiropractic adjustments with massage therapy and rehab, targeting families and athletes. Comparable to Align's integrated multi-modality approach and family/athlete patient mix, though at a smaller, single-region scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alignchiropracticclinic
• Instagraminstagram.com/alignchiroclinic/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Align Chiropractic Clinic