sfxonline
sfxonline is a German full-service digital agency in Weingarten, serving SMEs across the DACH region with web design, e-commerce development (Shopware, JTL, Magento, osCommerce), CMS solutions (WordPress, TYPO3), and online marketing services via a 4-person team.
- Company typePrivate
- Founded2000
- HeadquartersWeingarten, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What sfxonline does
sfxonline is a full-service web design and e-commerce agency headquartered in Weingarten (Ravensburg district, Baden-Württemberg, Germany), operated as a sole proprietorship by founder and owner German Wider. Founded in 2000, the firm serves small and medium-sized enterprises (SMEs) across the DACH region (Germany, Austria, Switzerland) with selected engagements in English-speaking markets (UK, Ireland). The agency delivers end-to-end digital services spanning e-commerce consulting, web design, online shop implementation, CMS development, and online marketing (SEA, SEO, affiliate, content/copywriting).
The agency's core technical stack is built around open-source e-commerce and CMS platforms rather than proprietary technology: Shopware (official Business Partner, since version 3.5), JTL-Shop integrated with the free JTL-WaWi warehouse management system (official JTL Service Partner), Magento, osCommerce/xt:Commerce, and CMS systems WordPress and TYPO3. Differentiated technical assets include the proprietary SlickFX responsive template framework for JTL-Shop and osCommerce implementations, custom JTL Connector plugin development for bidirectional ERP synchronization, and integration capabilities with VARIO7 ERP, Actindo ERP, Cloudflare CDN, Google Analytics, CleverReach, TrustedShops, and ChannelPilot. Notable client work includes the award-winning Finkhof Shopware 6 shop (Shop Usability Award 2018, Small Business category).
The business model is project-based professional services with managed-services maintenance retainers, supported by long-tenured client relationships (multiple clients retained for 10-19 years). Revenue streams include e-commerce consulting, web design and development, online marketing services (SEA accounts managed with high six-figure cumulative annual ad spend under management), CMS solutions, and ongoing maintenance/support. Customer acquisition relies on direct sales, partner referrals (Profihost, TrustedShops, JTL-Software, TanMar, OBME, CleverReach, ChannelPilot, The Relevent Collective), organic search, and a technical content blog. Pricing is quote-based and not publicly disclosed. The agency operates with a 4-person core team (German Wider, developer Jürgen, designer Christian, SEA specialist Chris) and is currently hiring for its first growth-stage marketing role.
sfxonline firmographics
Firmographics- Name
- sfxonline
- Legal name
- German Wider
- Website
- https://sfxonline.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- sfxonline is a German full-service digital agency in Weingarten, serving SMEs across the DACH region with web design, e-commerce development (Shopware, JTL, Magento, osCommerce), CMS solutions (WordPress, TYPO3), and online marketing services via a 4-person team.
- Ownership category
- akta.pro rank
sfxonline industry classification
Industry- Product category
- E-commerce & Web Design Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Advertising (7310), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where sfxonline is headquartered
LocationHeadquarters
- HQ city
- Weingarten
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
sfxonline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-Commerce Consulting & Strategy: Advisory services for online business strategy, platform selection, and e-commerce planning. Includes market analysis, competitive positioning, and roadmap development for SMEs entering or expanding in e-commerce.
- Web Design & Development: Custom web design and development services including shop setup, migration, template development, and plugin customization for platforms such as Shopware, JTL-Shop, Magento, osCommerce, WordPress, and TYPO3.
- Online Marketing Services: SEA/PPC campaign management (Google Ads, Microsoft Ads), SEO optimization, affiliate marketing setup, and content/copywriting services. Managed accounts with high six-figure annual ad spend.
- Maintenance & Support: Ongoing website and shop maintenance, updates, hosting support, and optimization services. Long-term client relationships described as core to business model.
- CMS Solutions: TYPO3 and WordPress implementation, configuration, and customization services for corporate websites and blogs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
sfxonline product offering
Product offeringCore offering
sfxonline is a full-service web design and e-commerce agency that develops, optimizes, and maintains websites and online shops for small and medium-sized enterprises. Its core offering covers e-commerce consulting, web design and corporate design, implementation of shop systems (Shopware, JTL-Shop with JTL-WaWi, osCommerce/xt:Commerce, Magento), CMS solutions (WordPress, TYPO3), and online marketing services including SEA/Google Ads, SEO, affiliate marketing, and copywriting — delivered as a single integrated lifecycle service.
Product overview
sfxonline is a full-service web design and e-commerce agency based in Weingarten/Ravensburg, Germany, offering end-to-end digital services since 2000. The portfolio spans strategic consulting, web design, and online marketing (SEA, SEO, affiliate, copywriting), alongside implementation of multiple e-commerce shop systems and CMS platforms. Core shop system services include Shopware (versions 5 and 6), JTL-Shop synchronized with the free JTL-WaWi warehouse management system, osCommerce/xt:Commerce, and Magento — all connected through the JTL Connector for bidirectional ERP sync. CMS offerings center on WordPress and TYPO3. The agency also developed a proprietary SlickFX responsive template framework used across client projects. Additional offerings include custom connector/plugin development, Cloudflare CDN integration, and one-off digital projects such as the #StopTheDrop open-source mask project and a custom advent calendar application for Quelle Austria.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Web Design & E-Commerce Agency Services End-to-end service package for SMEs encompassing e-commerce consulting, web design, CMS and shop system implementation, custom plugin development, and online marketing (SEA, SEO, affiliate, content/copywriting). Delivered from a single four-person team as the primary commercial offering of sfxonline.
- E-Commerce Consulting Strategic e-commerce consulting covering market analysis, product portfolio assessment, technical infrastructure selection, and marketing strategy alignment, delivered through workshops or one-on-one sessions for SMEs entering or expanding online retail.
- Web Design & Corporate Design Visual design services for websites and brand identity, including responsive web design, corporate communication materials, and print collateral (visiting cards, outdoor advertising).
- WordPress & TYPO3 CMS Solutions Content management system implementation and customization using WordPress (for blogs and small-to-medium sites) and TYPO3 (for enterprise/corporate sites), including template development and extension integration.
- Online Marketing (SEA, SEO, Affiliate, Copywriting) Online marketing services including Search Engine Advertising (Google Ads, Microsoft Ads) as a certified Google Partner, SEO optimization, affiliate marketing setup, and copywriting/content marketing, with managed accounts handling high six-figure annual ad spend.
- Shopware E-Commerce Implementation Design, development, migration, and optimization of Shopware-based online shops (versions 5 and 6), including custom theme development, plugin integration, and JTL-WaWi synchronization via the JTL Connector. Delivered as a certified Shopware Business Partner.
- JTL-Shop & JTL-WaWi Implementation Implementation and customization of the free JTL-Shop e-commerce platform synchronized with JTL-WaWi warehouse management, including plugin development, Smarty template theming, and ERP sync. Delivered as an official JTL Service Partner.
- osCommerce & xt:Commerce Development Development, optimization, and maintenance of osCommerce and xt:Commerce (v3) online shops, with custom extensions for multishop capability, mobile frontend, PayPal/credit card integration, and SEO.
- Magento E-Commerce Development Development and optimization of Magento online shops (Community Edition, Enterprise Edition, Magento Go), including German market compliance extensions, SOAP API integration with ERP systems, multilingual setup, and mobile commerce.
- JTL Connector Integration Service Setup and customization of the JTL Connector enabling bidirectional data synchronization between JTL-WaWi and third-party shop systems (Shopware, Oxid, PrestaShop, Gambio, Modified eCommerce, Magento); includes custom plugin development for client-specific extensions.
- Website & Shop Maintenance & Support Ongoing website and shop maintenance, updates, hosting support, and optimization services, delivered as long-term retainer relationships described as core to the sfxonline business model.
Companies that use sfxonline
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles2 records
sfxonline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
sfxonline partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ProfihostcorePreferred hosting partner for Shopware hosting. Provides highest security standards, 15+ years e-commerce hosting experience, TÜV-certified managed services, and GDPR compliance. Recommended as first choice for reliable Shopware hosting infrastructure.
- TrustedShopscoreEurope's most recognized online quality seal, customer reviews, and buyer protection program. TrustedShops certification and legal text generation services recommended to clients for trust-building and legal compliance.
- TanMar (TanMar Design & Technik)coreLongest-standing partner since 2004, based in Berlin. Specializes in e-commerce development. Co-developed solutions including SalonSkincare multi-shop system and custom osCommerce extensions.
- OBME (Obermeister IT)coreCompetent partner for JTL-WaWi WMS. Provides JTL cloud hosting solutions (approx. €50-100/month). Migration and ERP implementation services. Partner for Baustoffshop.at JTL implementation.
- The Relevent CollectiveminorSwiss-based partner for innovative concepts. Collaborated on campaigns including Axa Versicherungsgruppe CH 'Ride Hard / Drive Save' microsite and Volvo 'Goodbye my Love' campaign.
- JTL-Software (JTL Service Partner)coreOfficial JTL Service Partner for Shopware, Modified eCommerce, PrestaShop, and WooCommerce JTL Connectors. Provides synchronization between JTL-WaWi and third-party shop systems. Supports clients with JTL-Connector implementations and troubleshooting.
- Shopware (Shopware Business Partner)coreShopware Business Partner. Certified Shopware developers providing installation, configuration, and custom development for Shopware e-commerce platform. Long history of Shopware implementations since version 3.5.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
sfxonline competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
sfxonline social profiles
Digital presencesfxonline financial estimates
Financial estimateRevenue estimate
Valuation estimate
sfxonline leadership team
Management profileNumber of profiles
Profiles4 records
sfxonline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sfxonline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sfxonline
What does sfxonline do?
sfxonline is a full-service web design and e-commerce agency that develops, optimizes, and maintains websites and online shops for small and medium-sized enterprises. Its core offering covers e-commerce consulting, web design and corporate design, implementation of shop systems (Shopware, JTL-Shop with JTL-WaWi, osCommerce/xt:Commerce, Magento), CMS solutions (WordPress, TYPO3), and online marketing services including SEA/Google Ads, SEO, affiliate marketing, and copywriting — delivered as a single integrated lifecycle service.
Is sfxonline a public or private company?
sfxonline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was sfxonline founded?
sfxonline was founded in 2000. It employs 1 to 10 people.
Where is sfxonline based?
sfxonline is headquartered in Weingarten, Germany, in the Europe region.
How does sfxonline make money?
Five revenue lines are on record. E-Commerce Consulting & Strategy is the primary driver. The others are web Design & Development, online Marketing Services, maintenance & Support and CMS Solutions.
Does sfxonline have an API?
No public API is recorded for sfxonline.
What industry is sfxonline in?
sfxonline's product category is E-commerce & Web Design Agency Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 5418 and its SIC code is 7310.