MMC Design

What MMC Design does

MMC Design is a solo professional practice operated by Michael Müller from Guayaquil, Ecuador, operating under the personal brand and several sub-brands including Iconiza® (UI/UX and icon design), Müller Art & Photo Merchandise (photography), and Voces UX en Sudamérica (podcast). The practice delivers Design Thinking and innovation workshops (in-person, online, and hybrid formats), UX and digital product design services, conference speaking engagements, and photography/art merchandise. There is no proprietary technology platform; the offering is purely services-based, anchored on the founder's 22+ years of design experience and his position as Continent Manager for Interaction Design Foundation (IxDF) South America.

The business model is professional services with multiple revenue streams: per-session workshop fees and training programs for corporate teams, keynote fees at industry events such as eCommerce Day and Big Design Latin America, project-based UX/UI design engagements (including a multi-year relationship with Rebel Alliance S.r.l. since 2007), and ancillary sales of fine art photography prints and merchandise. Go-to-market relies on community leadership through IxDF, the Voces UX en Sudamérica podcast, conference participation, content marketing via the blog, and referrals from prior workshop clients. Pricing is quote-based and not publicly disclosed.

The customer base is primarily Ecuadorian and broader Latin American, spanning enterprise (Hotel Oro Verde, Banco Pacifico, Farmaenlace, Adeatel, Hacienda La Delicia), educational institutions (Universidad Casa Grande, Universidad Ecotec, Universidad Nacional de Loja, Universidad Católica de Guayaquil), and select international clients. The practice is bootstrapped, with no external funding, no corporate entity identified, and headcount of one. Operating geography is regional (LATAM and South America) with global reach only indirectly through the IxDF platform.

Name

MMC Design

Legal name

Michael Müller

Website

https://mmcdesign.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

MMC Design is a solo UX/design consulting practice by Michael Müller in Guayaquil, Ecuador, delivering Design Thinking workshops, UX design services, and conference talks to corporate teams, universities, and consumer brands across Latin America.

Ownership category

akta.pro rank

Product category

Design Thinking and Innovation Training Services

NAICS

Graphic Design Services (541430), Other Specialized Design Services (54149)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Design thinking workshops
• UX design consulting
• Innovation training
• Team facilitation
• Digital product design

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Workshop and Training Services: Design Thinking, innovation mindset, storytelling, and UX workshops delivered in-person and online to corporate teams and organizations. Revenue generated through per-session workshop fees and ongoing training programs.
2. Conference Speaking: Keynotes and conference presentations on design, innovation, and digital transformation at events such as eCommerce Day and Big Design Latin America.
3. UX and Digital Product Design: UI/UX design services for digital products including websites, apps, and digital experiences for corporate and consumer clients.
4. Photography and Art Merchandise: Fine art photography sales, print photography, and photo merchandise through the Müller Art & Photo brand.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MMC Design is a solo professional practice that delivers Design Thinking and innovation workshops (in-person, online, and hybrid AI-enhanced formats) and provides UX/UI design consulting for digital products to corporate teams, universities, and institutions across Ecuador and Latin America. The practice also offers conference talks, storytelling and purpose-discovery workshops, and photography services under the Iconiza® and Müller Art & Photo sub-brands.

Product overview

MMC Design (Michael Müller) operates as a solo professional practice offering a portfolio of Design Thinking workshops and training programs combined with UX design consulting services. The core offering consists of seven distinct workshop formats—spanning in-person, online, and hybrid (AI-enhanced) modalities—covering Design Thinking methodology, innovation mindset, storytelling, purpose discovery, prototyping/validation, and Lean UX. These workshops are complemented by conference talks on design philosophy and crisis thinking, direct UX design services for organizations, photography and video content creation, and a regional UX podcast. The Iconiza® sub-brand represents his professional design practice. The portfolio is structured as a service-based practice rather than a software product, with workshops serving as the primary revenue and engagement vehicle, supported by consulting and content creation.

Differentiator

Problem solved

Functional benefit

Brands

• Iconiza®: Custom icon and UI design practice, portfolio of visual design services for digital products
• Müller Art & Photo Merchandise
• Voces UX en Sudamérica
• IxDF Podcast

Products and services

• Design Thinking Hybrid Experience Workshop

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Interaction Design Foundation (IxDF)coreStrategic or Co-development PartnerServes as Continent Manager for IxDF South America, leading regional community initiatives, professional development programs, and the Voces UX en Sudamérica podcast co-creation. This leadership role provides significant community access and industry credibility.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IDEO: Global design and innovation consultancy offering Design Thinking facilitation, UX design, and innovation strategy. The dominant incumbent in the space MMC Design operates in — broadly comparable in service mix, though IDXO operates at far larger scale and global footprint.
• Accenture Song (formerly Accenture Interactive): Global experience design and innovation arm of Accenture delivering Design Thinking workshops, UX design, and digital transformation. A scaled incumbent competing for the same enterprise Design Thinking and design services budget as MMC Design.
• frog (frog design): Global design and engineering firm offering human-centered design, design strategy, and digital product design. Directly comparable in that it combines Design Thinking facilitation with UX/UI product design — the same dual-offering model MMC Design pitches.

Direct peers

• AJ&Smart: Boutique Design Sprint and Design Thinking facilitation firm offering workshops, certification, and conference speaking. Closely comparable to MMC Design in workshop-led GTM and facilitator-driven service model, though operating at larger scale globally.
• Strategyzer: Business model innovation and Design Thinking training provider offering workshops, books, and licensed facilitator programs. Comparable in the corporate training and innovation methodology space, with stronger productized IP.

Others

• Adobe / Figma Education Programs: While primarily product companies, Adobe and Figma operate adjacent design education, certification, and conference ecosystems that intersect with the corporate workshop and design training market MMC Design serves.
• Lau Yamazaki (co-host, Voces UX podcast): UX community leader in South America and co-host of Voces UX en Sudamérica with Michael Müller. Closely tied peer operating in the same UX thought-leadership and facilitation space in the region.
• Interaction Design Foundation (IxDF): The largest online UX design learning community and content publisher. Michael Müller serves as IxDF Continent Manager for South America, making IxDF both a strategic partner and the closest comparable community-and-content-led business model in the UX education space.

Regional players

• Brazilian/LATAM UX Agencies (e.g., CI&T, Globo.com UX team): LATAM-headquartered digital product design and innovation firms. CI&T in particular runs Design Thinking facilitation and enterprise UX design at scale across Latin America — the most directly comparable scaled regional competitor to MMC Design's offering.
• Inbold / regional innovation consultancies: Smaller LATAM-based innovation and Design Thinking facilitation practices offering similar workshop portfolios for corporate and academic clients in the region — direct competitors at comparable scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mullercardenas
• Xx.com/mullercardenas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MMC Design