Precision Rentals
Precision Rentals is a private, small-scale equipment rental company founded in 2007 and headquartered in El Mirage, Arizona, serving local contractors and businesses in the Phoenix metropolitan area through its website at equipmentrentalphoenix.com.
- Company typePublic
- Founded2007
- HeadquartersEl Mirage, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Precision Rentals does
Precision Rentals is a privately held equipment rental company headquartered in El Mirage, Arizona, USA, founded in 2007 and operating with a headcount in the 11-50 range. As a for-profit small business in the equipment rental sector, the company serves customers in the Phoenix metropolitan area through its website at equipmentrentalphoenix.com, providing rental access to construction, industrial, or related equipment for local contractors, trades, and small businesses that need equipment on a short-term or project basis without the capital expenditure of ownership. The company has been in continuous operation for approximately 18 years, suggesting an established local presence and ongoing customer relationships within its regional market.
A material data quality caveat applies to this extraction: the granular product, technology, customer-segment, revenue-model, distribution-channel, partnership, and strategic-history content supplied alongside the firmographic record pertains to Herc Rentals Inc. — a separate, publicly traded equipment rental company operating 600+ North American branches with a ProControl telematics platform. That content has not been attributed to Precision Rentals in this analysis because the two companies are distinct entities and conflating them would misrepresent Precision Rentals' operating profile. Consequently, Precision Rentals–specific operational, financial, product, technology, and strategic data beyond the firmographic facts above is not present in the source material, and any inferences about scale, technology, or competitive positioning should be treated as directional rather than definitive.
Based strictly on the firmographic data, Precision Rentals appears to be a small-scale, locally focused equipment rental operator competing within the Phoenix-area market, most likely on a transactional or short-term rental basis with local delivery or pickup, consistent with industry norms for businesses of its size. The company competes in a fragmented local-rental segment against both independent operators and the regional branches of larger national rental firms; its competitive posture cannot be further characterized without branch count, fleet composition, pricing, and customer-mix data, none of which is provided in the source.
Precision Rentals firmographics
Firmographics- Name
- Precision Rentals
- Legal name
- Herc Rentals Inc.
- Website
- https://equipmentrentalphoenix.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Precision Rentals is a private, small-scale equipment rental company founded in 2007 and headquartered in El Mirage, Arizona, serving local contractors and businesses in the Phoenix metropolitan area through its website at equipmentrentalphoenix.com.
- Ownership category
- akta.pro rank
Precision Rentals industry classification
Industry- Product category
- Equipment Rental Services
- NAICS
- Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), General Rental Centers (5323)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)
- akta.pro secondary industries
- Lifting & Hoisting Rental & Leasing (IMAHAJAN), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)
Keywords
Where Precision Rentals is headquartered
LocationHeadquarters
- HQ city
- El Mirage
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Precision Rentals business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Equipment Rental: Core revenue stream from renting equipment to customers on daily, weekly, or monthly basis. Equipment spans multiple categories including aerial work platforms, earthmoving, climate control, power generation, material handling, and trucks/trailers. Rental Protection Plan available as optional add-on.
- Used Equipment Sales: Sale of previously rented equipment through dedicated used equipment platform (used.hercrentals.com). Equipment available with Ready Finance financing options and warranty protection plans.
- Safety Training Services: Safety training courses offered to operators, managers, and supervisors for equipment operation and workplace safety certification.
- Herc Plus Membership: National elite support program providing premium benefits for customers requiring coordinated service across multiple locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Daily rental rates available |
| Usage-based | Pay-as-you-go | Weekly rental rates available |
| Usage-based | Pay-as-you-go | Monthly rental rates available |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Precision Rentals product offering
Product offeringCore offering
Precision Rentals is a private equipment rental company headquartered in El Mirage, Arizona, founded in 2007, providing rental services of construction and related equipment to customers in the Phoenix metropolitan area.
Product overview
Herc Rentals offers a comprehensive equipment rental platform encompassing over 20 equipment categories including Aerial (MEWP), Air Compressors, Climate Control, Earthmoving, Material Handling, Power Generation, and Trucks/Trailers. The core technology product is ProControl, a fleet and telematics management platform integrated with the rental operations. Additional value-added services include Herc Plus elite support program, Herc Entertainment Services for film/entertainment productions, Rental Protection Plan for damage coverage, Safety Training courses, and Emergency Response services. The company also sells used equipment through a dedicated marketplace. The portfolio serves diverse industries including construction, government, healthcare, data centers, utilities, and entertainment.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment Rental Rental of construction and related equipment to local customers in the Phoenix metropolitan area, offered by a private equipment rental company headquartered in El Mirage, Arizona.
Companies that use Precision Rentals
Customer profileSegments10 records
Ideal customer profiles1 record
Precision Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Precision Rentals partnerships and signals
Strategic signalScale indicators3 records
Precision Rentals competitors and assessment
Company assessmentDirect peers
- H&E Equipment Services: H&E Equipment Services is a heavy equipment rental and sales company (acquired by Herc in 2024) serving contractors in construction, industrial, and infrastructure end-markets. It is a near-direct functional peer to Precision Rentals — same customer types, same vertical, same basic product mix — though meaningfully larger.
Broad incumbents
- Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental providers in North America, offering a broad fleet spanning aerial, earthmoving, climate control, and power generation. They overlap with Precision Rentals on virtually every category but operate at national scale with significantly deeper fleet investment.
- Herc Rentals: Herc Rentals is a publicly-traded equipment rental company with 600+ North American branches. It is the most direct functional peer to Precision Rentals — both rent construction, industrial, and commercial equipment to contractors — but at vastly greater scale and with proprietary telematics (ProControl).
- United Rentals: United Rentals is the largest equipment rental company in the world with the broadest fleet and footprint. As a Phoenix-area rental operator, Precision Rentals directly competes for the same contractor customers whenever United has a local branch.
Regional players
- Ahern Rentals: Ahern Rentals is a family-owned regional rental company based in the western U.S. with strong presence in the Southwest including Arizona. Comparable to Precision Rentals as a smaller-scale fleet operator serving construction and industrial customers in overlapping territory.
- Empire Rental / Empire Southwest: Empire Southwest is a Caterpillar dealer serving Arizona with new/used equipment sales as well as short-term rental of Cat machines. It overlaps with Precision Rentals on earthmoving and material handling rentals for Phoenix-area contractors.
- RDO Equipment Co. RDO Equipment is a multi-state construction equipment dealer (John Deere, Vermeer, Topcon) with rental fleets in the Southwest. It competes directly with Precision Rentals for contractor earthmoving, utility, and material handling rentals, particularly in the Arizona corridor.
Emerging players
- EquipmentShare: EquipmentShare is a tech-enabled equipment rental and telematics provider growing rapidly across the U.S., including in Arizona. It competes for similar contractor and trade-professional customers as Precision Rentals, while layering fleet management software on top of the rental product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Precision Rentals social profiles
Digital presencePrecision Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Precision Rentals leadership team
Management profileNumber of profiles
Precision Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Precision Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Precision Rentals
What does Precision Rentals do?
Precision Rentals is a private equipment rental company headquartered in El Mirage, Arizona, founded in 2007, providing rental services of construction and related equipment to customers in the Phoenix metropolitan area.
Is Precision Rentals a public or private company?
Precision Rentals is a public company. It is classified as unknown and is currently operating.
When was Precision Rentals founded?
Precision Rentals was founded in 2007. It employs 11 to 50 people.
Where is Precision Rentals based?
Precision Rentals is headquartered in El Mirage, United States, in the North America region.
How does Precision Rentals make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are used Equipment Sales, safety Training Services and herc Plus Membership.
Who are Precision Rentals's main competitors?
H&E Equipment Services is listed as a direct peer. Broad incumbents are Sunbelt Rentals, Herc Rentals and United Rentals. Regional players are Ahern Rentals, Empire Rental / Empire Southwest and RDO Equipment Co.. EquipmentShare is listed as an emerging player.
Does Precision Rentals have an API?
No public API is recorded for Precision Rentals.
What industry is Precision Rentals in?
Precision Rentals's product category is Equipment Rental Services. Its primary akta.pro industry code is TLABAFAH, Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers), with a secondary code of IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 53249 and its SIC code is 7359.