A Plus
A Plus, Inc. is a Decatur, GA-based retailer and installer founded in 1985 that sells fireplaces, fireplace parts, insulation, gutters, garage doors, and in-house manufactured plaster mantels to residential homeowners, primarily in the Southeast US through its e-commerce site, showroom, and Georgia Power energy program.
- Company typePrivate
- Founded1985
- HeadquartersDecatur, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What A Plus does
A Plus, Inc. (a plus, inc.) is a privately held Georgia corporation founded in 1985 and headquartered at 151 Dekalb Industrial Way, Decatur, GA. The company operates as a dual-channel retailer and installer of residential home energy efficiency and hearth products, with a catalog spanning fireplaces (gas, wood, electric, outdoor), fireplace parts and accessories (refractory panels, glass doors, gas logs, burners, gas control parts), stone surrounds and hearths, gutters, garage doors, and insulation products including spray foam and weatherization solutions. A Plus operates a direct-to-consumer e-commerce storefront, a phone-based ordering line, and a physical showroom in Decatur, and serves as an approved contractor for Georgia Power's Home Energy Improvement Program as well as the City of Atlanta SHINE rebate program. A distinctive capability is in-house plaster mantel manufacturing (Capitol, Estate, and Metro series), which has been operational since 1988 and represents the company's only vertical integration in the manufacturing stack.
The company's revenue is generated through one-time product sales (unit pricing on items such as plaster mantels at $838-$1,405, refractory panel kits at $508-$1,783, and miscellaneous replacement parts) and professional installation services for insulation, gutters, garage doors, and energy efficiency retrofits. BPI-certified home energy assessments, including blower door tests, duct blaster tests, and combustion safety tests, form a technical service layer that supports the utility-rebate-driven demand funnel. Vendor relationships with Majestic, Lennox/Superior, R.H. Peterson, and Johns Manville underpin the parts resale operation, while BBB accreditation and memberships in HPBA, NAHB, Spray Polyurethane Foam Alliance, Home Builders Association of Georgia, and Atlanta Apartment Association provide trade-channel credibility.
Customer acquisition is concentrated in the Southeast USA / greater Atlanta metropolitan area, with residential homeowners as the primary segment. Distribution is direct: lighter items ship via UPS or FedEx and heavier items (150+ lbs) via LTL freight from the Decatur facility, which serves as the FOB shipping point. The business is small (11-50 employees), privately held with no disclosed funding events, and operationally mature but technologically conservative, evidenced by legacy Adobe Flash content on the corporate site and the absence of any disclosed digital, AI, or platform initiatives.
A Plus firmographics
Firmographics- Name
- A Plus
- Legal name
- a plus, inc.
- Website
- https://aplusinc.net
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A Plus, Inc. is a Decatur, GA-based retailer and installer founded in 1985 that sells fireplaces, fireplace parts, insulation, gutters, garage doors, and in-house manufactured plaster mantels to residential homeowners, primarily in the Southeast US through its e-commerce site, showroom, and Georgia Power energy program.
- Ownership category
- akta.pro rank
A Plus industry classification
Industry- Product category
- Residential Hearth Products and Home Energy Efficiency Services
- NAICS
- Home Centers (444110), Drywall and Insulation Contractors (238310)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
- akta.pro secondary industry
- Fire Pits & Outdoor Fireplaces (HSAIACAG)
Keywords
Where A Plus is headquartered
LocationHeadquarters
- HQ city
- Decatur
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A Plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Product Sales: Direct sales of fireplaces, fireplace parts, insulation materials, plaster mantels, garage doors, gutters, and related accessories through e-commerce website and showroom
- Installation Services: Professional installation services for gutters, insulation, garage doors, and energy efficiency products in residential homes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plaster fireplace mantels starting at $838 |
| Unit Pricing | Pay-as-you-go | Scratch & Dent discounted products available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
A Plus product offering
Product offeringCore offering
A Plus retails and installs fireplaces, fireplace parts and accessories, plaster mantels, insulation, gutters, and garage doors for residential customers in the greater Atlanta, Georgia market. The company also performs BPI-certified home energy assessments and assists homeowners with utility rebate programs such as Georgia Power EarthCents and the City of Atlanta SHINE program.
Product overview
A Plus, Inc. is a home energy efficiency and hearth products company with over 35 years in business, operating as both a retailer and installer. The company offers a unified portfolio combining energy efficiency products (insulation, attic solutions, crawl space solutions, and energy assessments) with a comprehensive hearth products division (fireplaces, fireplace parts, mantels, and surrounds). The energy efficiency segment provides insulation products, BPI-certified assessments, and rebate program assistance through Georgia Power and City of Atlanta programs. The hearth products segment encompasses fireplaces (gas, wood, electric, outdoor), manufactured plaster mantels (Capitol, Estate, and Metro series since 1988), stone surrounds and hearths (granite, marble, slate), and extensive replacement parts (refractory panels, glass doors, gas logs, burners, grates, control parts) for Lennox, Superior, Marco, Majestic, and other major fireplace brands. Additional products include gutters and garage doors. The company operates primarily as an e-commerce retailer with installation services in the Georgia market.
Differentiator
Problem solved
Functional benefit
Products and services
- Insulation Products and Services Residential energy efficiency insulation solutions including fiberglass batts, blown-in insulation, spray foam insulation, attic solutions, and crawl space/basement solutions, with professional installation services and BPI-certified energy assessments.
- Fireplaces Full line of fireplaces including gas, wood, electric, and outdoor models sourced from Majestic Products, Lennox/Superior, and R.H. Peterson, sold to residential customers.
- Plaster Fireplace Mantels Hand-made plaster fireplace mantels manufactured in-house by A Plus, available in Capitol Series, Estate Series, and Metro Series with finishes including Plaster, plusSandstone, and plusTumbled.
- Fireplace Surrounds and Hearths Stone fireplace surrounds and hearths available in granite, polished marble, tumbled marble, and slate finishes, sourced from ICM.
- Gutters Gutter installation, cleaning, and repair services for residential properties.
- Garage Doors Garage door installation and related services for residential customers.
- Glass Fireplace Doors Replacement and upgrade glass doors for fireplaces available in black, brushed brass, and brushed stainless finishes, compatible with Lennox, Superior, Marco, and Majestic models.
- Refractory Panels Replacement refractory (heat-resistant) panels for fireplaces including hearth, side, and rear panels, sold as individual pieces or complete kits for Lennox, Superior, Marco, Majestic, and other brands.
- Replacement Gas Log Sets, Burners, and Grates Replacement gas log sets, burners, and grates for vent-free and other fireplace models, compatible with Lennox Hearth Products, Superior, and Marco fireplaces.
- Replacement Gas Control Parts Replacement gas valves, burner injectors, pilot assemblies, regulators, and related control parts for Superior and Lennox fireplace models.
- Energy Efficiency Assessments Home energy assessments and testing services including BPI assessments, blower door tests, duct blaster tests, combustion safety tests, and DET certification for new construction.
- Rebate Program Assistance Assistance with utility rebate programs including Georgia Power EarthCents and City of Atlanta SHINE programs for energy efficiency improvements.
Companies that use A Plus
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
A Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
A Plus partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Georgia PowercoreA Plus is an approved contractor for Georgia Power's Home Energy Improvement Program, enabling them to perform energy efficiency upgrades for Georgia Power customers who qualify for rebates and incentives.
- HPBA (Hearth, Patio & Barbecue Association)minorIndustry association membership for hearth products, demonstrating industry participation and compliance with standards.
- National Association of Home BuildersminorIndustry association membership demonstrating professional standing in the home building and renovation sector.
- Johns ManvilleminorSupplier partner providing insulation materials including fiberglass and blown insulation products.
- Majestic ProductsminorVendor partner supplying fireplaces for resale, along with related accessories and replacement parts.
- Lennox / SuperiorminorVendor partner supplying fireplaces and hearth products including Lennox and Superior brand units and replacement parts.
- R.H. PetersonminorVendor partner supplying gas logs and accessories under the Real Fyre brand.
- Spray Polyurethane Foam AllianceminorIndustry association membership related to spray foam insulation products and installation standards.
- Home Builders Association of GeorgiaminorState-level industry association connecting with home builders and contractors in Georgia.
- Atlanta Apartment AssociationminorRegional industry association serving apartment industry professionals, potentially providing access to multi-family housing customers.
Scale indicators2 records
Expansion highlights4 records
A Plus competitors and assessment
Company assessmentDirect peers
- Fireplaces Direct: Direct-to-consumer online fireplace retailer selling gas, wood, electric and outdoor units plus parts and accessories. Closest comparable in business model to A Plus's e-commerce + showroom hearth business.
- Woodland Direct: Online hearth products retailer (subsidiary of Hearth & Home Technologies) selling fireplaces, mantels and accessories with a national e-commerce footprint. Directly comparable product assortment and channel to A Plus.
Broad incumbents
- Hearth & Home Technologies: Large-scale fireplace and hearth manufacturer (parent of Heat & Glo, Quadra-Fire, Majestic, and owner of the Woodlands Direct brand). A Plus is a downstream distributor for several of these brands, making HHT a channel partner as well as a broad incumbent competitor.
- Lowe's: National home-improvement retailer with overlapping assortment in fireplaces, insulation, gutters, and garage doors. Competes for similar residential DIY/installation customers in adjacent markets where it operates.
- Home Depot: National home-improvement retailer carrying fireplaces, insulation, gutters, and garage doors — overlapping with most of A Plus's product categories at a much larger scale but without A Plus's BPI-certified assessment and bespoke plaster-mantel offerings.
Emerging players
- Majestic Products: Fireplace and chimney brand owned by Hearth & Home Technologies, supplying A Plus with full fireplaces and replacement parts. Competes with A Plus's own retail offering at the brand level and is also a supplier partner.
- Heat & Glo: Premium gas fireplace brand owned by Hearth & Home Technologies. Comparable to A Plus's hearth offerings in product category and to the brands it distributes, and uses dealer networks that overlap A Plus's go-to-market.
- R.H. Peterson Company: Manufacturer of Real Fyre brand gas logs and fireplace accessories; A Plus is an authorized reseller. Comparable in the fireplace accessories niche that makes up a meaningful share of A Plus's catalog.
Others
- Owens Corning: Major insulation and building materials manufacturer (PINK fiberglass batts, etc.); an enabling supplier in the same residential energy-efficiency category where A Plus provides installation services.
Regional players
- Menards: Midwest-focused home-improvement retailer carrying fireplaces, insulation, gutters, and garage doors with limited presence in the Southeast. Operates in similar categories to A Plus but in a different geographic territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
A Plus social profiles
Digital presenceA Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Plus leadership team
Management profileNumber of profiles
A Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Plus
What does A Plus do?
A Plus retails and installs fireplaces, fireplace parts and accessories, plaster mantels, insulation, gutters, and garage doors for residential customers in the greater Atlanta, Georgia market. The company also performs BPI-certified home energy assessments and assists homeowners with utility rebate programs such as Georgia Power EarthCents and the City of Atlanta SHINE program.
Is A Plus a public or private company?
A Plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Plus founded?
A Plus was founded in 1985. It employs 1 to 10 people.
Where is A Plus based?
A Plus is headquartered in Decatur, United States, in the North America region.
How does A Plus make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are installation Services.
Who are A Plus's main competitors?
Direct peers on record are Fireplaces Direct and Woodland Direct. Broad incumbents are Hearth & Home Technologies, Lowe's and Home Depot. Emerging players are Majestic Products, Heat & Glo and R.H. Peterson Company. Owens Corning is listed as an others. Menards is listed as a regional player.
Does A Plus have an API?
No public API is recorded for A Plus.
What industry is A Plus in?
A Plus's product category is Residential Hearth Products and Home Energy Efficiency Services. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail, with a secondary code of HSAIACAG, Fire Pits & Outdoor Fireplaces. Its NAICS code is 444110 and its SIC code is 5200.