Support Pets
Support Pets is a direct-to-consumer online service that helps U.S. pet owners obtain licensed physician-reviewed Emotional Support Animal and Psychiatric Service Dog documentation through tiered bundles priced $99–$499, with nationwide reach and a 24–48 hour approval process.
- Company typePrivate
- Founded2013
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Support Pets does
Support Pets LLC is a privately held, direct-to-consumer online service founded in 2013 and headquartered in Miami, Florida, that helps U.S. pet owners obtain Emotional Support Animal (ESA) and Psychiatric Service Dog (PSD) documentation. The company operates a website-based funnel in which a self-service quiz produces instant pre-approval, after which a customer places an order that is reviewed and approved by a licensed medical professional drawn from a 50-state network of psychiatrists, psychologists, LCSWs, LMFTs, and primary-care physicians — typically within 24–48 hours. Approved documentation is designed to support reasonable accommodation requests under the federal Fair Housing Act, including exemptions from no-pet housing policies and pet deposits.
The product portfolio centers on the Official ESA Letter and PSD Recommendation Letter, sold both as standalone items ($132) and through tiered bundles: Essentials ($99), Signature ($199), and Platinum ($499). Bundles add digital and physical accessories such as the ESA FastPass ID, the ESA Deluxe Kit (ID cards and certificates), TeleVet 24/7 online veterinary access, pet care guides, and — at the Platinum tier — an exclusive PSD Training Program plus lifetime support. The company also operates a Refer-a-Friend program ($10 reward), an Access Guarantee that issues partial refunds on qualified denials, and a Member Rewards loyalty page launched in May 2026. Customer acquisition runs through paid search on Google and Bing, organic social (Facebook, Instagram, X, TikTok), educational blog content, and email/SMS marketing, with no physical retail or third-party resellers.
Commercially, Support Pets generates revenue primarily through one-time bundle and letter purchases, with select automatic renewal subscription plans for ongoing documentation support. Pricing is published and transparent across four tiers. The company holds four registered trademarks (Official ESA, ESA Fastpass, Official PSD, Official Support Pets), maintains a BBB A+ rating, and operates as a HIPAA business associate with TCPA, CCPA/CPRA, and multi-state privacy compliance. It does not disclose revenue, funding, or ownership details, and management team information is not provided in the source data beyond the founder/CEO.
Support Pets firmographics
Firmographics- Name
- Support Pets
- Legal name
- Support Pets LLC
- Website
- https://supportpets.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Support Pets is a direct-to-consumer online service that helps U.S. pet owners obtain licensed physician-reviewed Emotional Support Animal and Psychiatric Service Dog documentation through tiered bundles priced $99–$499, with nationwide reach and a 24–48 hour approval process.
- Ownership category
- akta.pro rank
Where Support Pets is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Support Pets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- ESA Documentation Services: One-time purchase model for ESA letters and PSD recommendation letters with tiered bundle options. Also offers automatic renewal subscription plans for ongoing documentation support and membership perks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Essential ESA and PSD documentation with housing and travel letter coverage |
| One time/ perpetual license | Pay-as-you-go | Enhanced bundle with deluxe kit and ESA FastPass access |
| One time/ perpetual license | Pay-as-you-go | Complete ESA and PSD package with exclusive training program |
| One time/ perpetual license | Pay-as-you-go | Basic ESA letter only option |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Support Pets product offering
Product offeringCore offering
Support Pets connects pet owners (dogs and cats) with licensed medical doctors to obtain official Emotional Support Animal (ESA) and Psychiatric Service Dog (PSD) documentation, including the Official ESA® Housing & Travel Letter and PSD Recommendation Letter. After a self-service online qualification quiz, orders are reviewed and approved within 24-48 hours, with documentation valid for one year and recognized under the U.S. Fair Housing Act. The company sells standalone letters and tiered bundles that include physical merchandise (ESA Deluxe Kit), digital tools (ESA Fastpass® ID), TeleVet 24/7 veterinary access, and optional PSD training and lifetime support.
Product overview
Support Pets is a documentation and certification service for Emotional Support Animals (ESAs) and Psychiatric Service Dogs (PSDs), operating as a platform connecting pet owners with licensed medical doctors who provide required documentation. The core product is the Official ESA® Letter and PSD Recommendation Letter, both reviewed and approved by licensed healthcare professionals within 24-48 hours. The company offers a tiered bundle structure: Essentials Bundle ($99), Signature Bundle ($199), and Platinum Bundle ($499), with standalone ESA Letter available at $132. Bundles include physical merchandise (ESA Deluxe Kit with ID cards and certificates), digital tools (ESA FastPass ID), and complementary services (TeleVet 24/7 vet access, Pet Care & Health Guides). The Platinum Bundle adds exclusive PSD Training program and lifetime support. Additional services include the Access Guarantee (refund protection for access denials), Mobile Message Service for communications, and a Refer-a-Friend loyalty program. All documentation is valid for one year and covers up to two qualified pets (cats or dogs).
Differentiator
Problem solved
Functional benefit
Brands
- Official ESA: A registered trademark brand for Emotional Support Animal certification and documentation services offered by Support Pets LLC.
- Official PSD
Products and services
- Official ESA® Letter Official ESA Housing & Travel Letter certified by a licensed medical doctor, providing documentation for emotional support animal status under Fair Housing Act protections. Approved within 24-48 hours and valid for one year.
- PSD Recommendation Letter Professional Psychiatric Service Dog recommendation letter provided by licensed healthcare professionals, required documentation for PSD status and public access rights.
- ESA Fastpass® ID Digital identification and pass system for ESA owners providing quick access verification; included free with qualifying orders.
- Essentials Bundle Entry-level bundle at $99 including ESA Letter and PSD Recommendation Letter with free certification for a second pet and pet care guides.
- Signature Bundle Bundle at $199 including ESA Letter, PSD Recommendation Letter, ESA Deluxe Kit with ID cards and certificates, ESA FastPass, and free second pet certification.
- Platinum Bundle Premium bundle at $499 including all Signature Bundle features plus exclusive PSD Training program and lifetime ESA + PSD support.
- ESA Letter Only Standalone ESA letter product at $132 providing housing protection with official ESA letter and PSD recommendation letter for basic documentation needs.
- ESA Deluxe Kit Physical merchandise package included in Signature and Platinum bundles containing ID cards, certificates, and other branded documentation materials for ESA owners.
- TeleVet Services 24/7 online veterinary access provided as a free perk with qualifying ESA orders, enabling pet owners to consult with veterinarians remotely.
- Pet Care & Health Guides Expert pet health and wellness guides included free with bundle purchases, providing advice to keep pets happy and healthy.
- Official ESA® Protection Coverage (Access Guarantee) Guarantee program providing partial refunds when ESA owners experience qualified access denials at covered locations; coverage period is one year from documentation issuance.
Companies that use Support Pets
Customer profileSegments2 records
Ideal customer profiles2 records
Support Pets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Support Pets partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Third-Party Medical Professionals (Network)coreNetwork of licensed medical professionals including psychiatrists, psychologists, licensed clinical social workers, licensed marriage and family therapists, and primary-care doctors who provide ESA documentation review and approval services.
- Third-Party Payment ProcessorscoreThird-party payment processing services including credit card processing, Apple Pay, Google Pay, PayPal, and Klarna for transaction processing.
- Marketing and Analytics PartnerssupportingThird-party marketing and analytics partners including Google Analytics, Google Ads, Meta Ads, TikTok Pixel, Bing Ads, HotJar, Klaviyo, and various other tracking and targeting tools.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Support Pets competitors and assessment
Company assessmentDirect peers
- Service Dog Certifications: Service Dog Certifications offers online registration and documentation for service dogs and emotional support animals. Comparable DTC model, comparable pricing, and overlapping clinician-supplied documentation workflow.
- Pettable: Pettable offers ESA letters and PSD documentation online with similar tiered bundles and licensed-clinician approvals. Operates in the same DTC channel and targets the same emotionally distressed pet-owner segment as Support Pets.
- US Service Animals: US Service Animals provides ESA and service animal documentation and registration products online. Same end-customer (US pet owners seeking housing/travel accommodations) and same regulatory positioning as Support Pets.
- CertaPet: CertaPet is one of the largest direct-to-consumer ESA letter providers, using the same telehealth-template model connecting pet owners with licensed mental health professionals. It is the closest head-to-head competitor to Support Pets in pricing, customer base, and product structure.
- ESA Doctors: ESA Doctors is an online ESA documentation service using a clinician network to issue letters. It competes directly with Support Pets on price, process speed, and federal accommodation positioning.
Emerging players
- Pet Partners: Pet Partners is a therapy animal organization that certifies handler-animal teams for clinical and educational visits. Different product (therapy animal vs. ESA documentation) but overlapping audience of pet owners seeking formal recognition for animal-assisted support.
Others
- Airvet: Airvet is a pet telehealth platform providing on-demand access to licensed veterinarians. Adjacent to Support Pets via the TeleVet perk bundled with ESA purchases, and a potential infrastructure partner for expanding into broader pet wellness services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Support Pets social profiles
Digital presenceSupport Pets compliance and trust
Trust signalCompliance7 records
Support Pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Support Pets leadership team
Management profileNumber of profiles
Profiles1 record
Support Pets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Support Pets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Support Pets
What does Support Pets do?
Support Pets connects pet owners (dogs and cats) with licensed medical doctors to obtain official Emotional Support Animal (ESA) and Psychiatric Service Dog (PSD) documentation, including the Official ESA® Housing & Travel Letter and PSD Recommendation Letter. After a self-service online qualification quiz, orders are reviewed and approved within 24-48 hours, with documentation valid for one year and recognized under the U.S. Fair Housing Act. The company sells standalone letters and tiered bundles that include physical merchandise (ESA Deluxe Kit), digital tools (ESA Fastpass® ID), TeleVet 24/7 veterinary access, and optional PSD training and lifetime support.
Is Support Pets a public or private company?
Support Pets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Support Pets founded?
Support Pets was founded in 2013. It employs 11 to 50 people.
Where is Support Pets based?
Support Pets is headquartered in Miami, United States, in the North America region.
How does Support Pets make money?
One revenue line is on record: ESA Documentation Services.
Who are Support Pets's main competitors?
Direct peers on record are Service Dog Certifications, Pettable, US Service Animals, CertaPet and ESA Doctors. Pet Partners is listed as an emerging player. Airvet is listed as an others.
Does Support Pets have an API?
No public API is recorded for Support Pets.