What Pettable does

Pettable (legal entity: Receptive, Inc., formerly Pettable, Inc.) is a direct-to-consumer telehealth platform that connects individuals with state-licensed mental health professionals to obtain Emotional Support Animal (ESA) letters and Psychiatric Service Dog (PSD) documentation. The platform operates a self-service intake process: customers complete a short online assessment, are matched with a licensed clinician in their state of residence, and receive their letter within 24-48 hours. The company serves customers across all 50 U.S. states, with compliance built around HIPAA, GDPR, CCPA, and state-specific ESA regulations, and is BBB-accredited with an A+ rating.

The core technology stack is a telehealth platform that integrates a state-matched clinician network, HIPAA-compliant secure communications, and a multi-tenant content management system supporting 50 state-specific landing pages and an extensive educational blog. Pettable has introduced AI-powered features that leverage third-party AI providers to process user content, and operates a 24/7 veterinary helpline as an add-on service. Additional product lines include PSD training programs, the Pettable Academy (self-guided dog and puppy training courses), and a referral program.

Pettable's revenue model is primarily transactional (one-time fees for ESA and PSD letters) with an emerging recurring component via the ESA Letter Value Bundle subscription, which bundles letter services, 24/7 veterinary access, and free annual renewals. Additional revenue comes from training courses and add-on services such as additional forms and landlord verification assistance. Customer acquisition relies on digital marketing channels — paid search, SEO, content marketing, paid social, and referral programs — with HSA/FSA and Klarna payment acceptance to reduce purchase friction.

Name

Pettable

Legal name

Receptive, Inc.

Website

https://pettable.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pettable (Receptive, Inc.) is a direct-to-consumer telehealth platform connecting individuals with licensed mental health professionals to obtain Emotional Support Animal and Psychiatric Service Dog letters across all 50 U.S. states, with adjacent training and 24/7 veterinary services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. ESA Letter Services: Primary revenue stream from providing Emotional Support Animal letters through telehealth consultations with licensed mental health professionals. Customers pay for the consultation and letter issuance, with a 100% money-back guarantee if they don't qualify or their letter isn't accepted after HUD complaint.
2. PSD Training Programs: Online training programs for Psychiatric Service Dogs, including PSD Training courses and Academy Courses (e.g., Puppy Kindergarten, Mastering Focus)
3. Veterinary Services: 24/7 online veterinary service available as an add-on for ESA/PSD pet owners, provided through the Pettable Platform or veterinary helpline (833-849-9559)
4. ESA Letter Value Bundle Subscription: Recurring subscription model offering access to ESA/PSD qualification services, veterinary services, and free annual letter renewals
5. Additional Form Support: Additional fee services including extra forms signed by therapists and landlord verification assistance from mental health professionals

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Pettable is a telehealth platform that connects individuals with licensed mental health professionals to obtain legitimate Emotional Support Animal (ESA) letters and Psychiatric Service Dog (PSD) letters for housing and travel accommodations under the Fair Housing Act. The company also offers complementary products including 24/7 online veterinary services, PSD training programs, and the Pettable Academy for dog and puppy training. Customers complete a 3-minute online assessment, get matched with a state-licensed therapist, and receive their letter within 24–48 hours (express option available).

Product overview

Pettable is a telehealth platform that connects individuals with licensed mental health professionals to obtain Emotional Support Animal (ESA) letters and Psychiatric Service Dog (PSD) letters for housing and travel accommodations. The core service is the ESA Letter Service, which provides a 3-step process: assessment, therapist consultation, and letter delivery within 24-48 hours. The platform also offers complementary services including PSD Training, the Pettable Academy (self-guided dog training courses), and 24/7 Online Veterinary Services. The company operates under Receptive, Inc. (formerly Pettable, Inc.) and maintains a network of licensed mental health professionals across all 50 states. The platform also includes AI Features that process user content through third-party AI providers. Additional offerings include state-specific ESA information, educational blog content, and a referral program.

Differentiator

Problem solved

Functional benefit

Brands

• Pettable Academy: Online training program offering dog and puppy training courses including Puppy Kindergarten and Mastering Focus.

Products and services

• ESA Letter Service Telehealth consultation with a licensed mental health professional that produces a legitimate Emotional Support Animal letter granting housing accommodations under the Fair Housing Act, delivered within 24-48 hours with a 100% money-back guarantee. For individuals with mental or emotional health conditions.
• PSD Letter Service Service connecting individuals with licensed mental health professionals to obtain Psychiatric Service Dog letters, which provide both housing and travel rights for task-trained service animals. For individuals who have trained or are training a psychiatric service dog.
• 24/7 Online Veterinary Service On-demand veterinary consultation service available via the Pettable Platform or by calling the veterinary assistance helpline at 833-849-9559, providing advice from veterinary nurses or veterinarians. Available as an add-on for ESA and PSD pet owners.
• PSD Training Online training program for psychiatric service dogs that teaches individuals how to train their dogs to perform specific tasks that alleviate symptoms of mental health disabilities. For PSD owners and handlers.
• Pettable Academy (Dog and Puppy Training) Self-guided online dog training courses including Puppy Kindergarten and Mastering Focus, providing instructions on how to train a dog and information related to owning and caring for a dog. For general dog and puppy owners.

Quantifiable outcome

• ESA letter turnaround time: 24-48 hours (express option: 24 hours)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BetterHelp: BetterHelp is a large-scale teletherapy platform connecting users with licensed mental health professionals on a subscription basis. While not focused on ESA letters, it represents the broader telehealth mental health infrastructure Pettable could leverage or compete with as it expands clinical services.
• Wag!: Wag! is a national pet services platform offering dog walking, pet sitting, training, and veterinary tele-triage. It overlaps with Pettable in the broader pet care consumer subscription space, including 24/7 veterinary advice and dog training content.
• Rover: Rover is a large online marketplace for pet services including sitting, walking, boarding, and grooming. It is comparable to Pettable as a DTC pet-services platform with a national footprint and recurring engagement model, though its core offering differs.
• Talkspace: Talkspace is an established online therapy platform providing virtual mental health services across all 50 states. It serves as a broad incumbent comparable to Pettable's licensed-clinician telehealth backbone, though Talkspace is not focused on ESA documentation.
• Cerebral: Cerebral is a tele-mental-health company providing online evaluations and ongoing care for anxiety, depression, and ADHD. It is comparable to Pettable's licensed-clinician telehealth infrastructure targeting mental health conditions, though Cerebral does not issue ESA documentation.
• Hims & Hers Health: Hims & Hers is a publicly traded telehealth company combining licensed clinician consultations with DTC subscription fulfillment. It is comparable to Pettable as a vertically integrated telehealth-to-consumer subscription model with regulatory moats around clinician networks.

Direct peers

• Emotional Pet Support: Emotional Pet Support is an online service that connects customers with licensed clinicians for ESA letter issuance. It competes directly with Pettable on price, turnaround time, and geographic coverage in the DTC ESA letter market.
• ESA Doctors: ESA Doctors provides telehealth-based ESA letter evaluations from licensed mental health professionals. It overlaps directly with Pettable's core service, offering similar state-by-state coverage and online assessment workflows.
• US Service Animals: US Service Animals issues ESA and service animal documentation through an online evaluation process targeting U.S. consumers. It competes directly with Pettable for the same customer base seeking housing and travel accommodations for emotional support animals.
• CertaPet: CertaPet is a direct-to-consumer telehealth platform that connects customers with licensed mental health professionals to obtain ESA letters online. It is the closest head-to-head competitor to Pettable in the ESA letter category with a similar national footprint and pricing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Xinstagram.com/pettableofficial
• Facebookfacebook.com/pettable
• LinkedInlinkedin.com/company/pettable
• Instagraminstagram.com/pettableofficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pettable