What Bike Logistics does

Bike Logistics Kft. is a 100% Hungarian-owned wholesale distributor of bicycles, parts, accessories, and apparel, founded around 2013 and headquartered in Budapest. The company operates as an authorized domestic distributor for a portfolio of premium international brands, including complete bicycle brands Rock Machine and Superior (both Czech), and component/accessory brands SKS-Germany, Magura, MET Helmets, Sidi, Bluegrass, Connex, Sunrace, Sturmey-Archer, Trelock, WTB, Schwalbe, Ravemen, MonkeyLink, and OkBaby. Its product range spans the full bicycle lifecycle: complete bikes from entry-level junior models to high-end e-MTBs priced up to approximately 1,999,990 Ft, alongside components (wheels, brakes, drivetrains, handlebars, saddles, frames, forks), accessories (helmets, lights, locks, pumps, bags, child seats), apparel, and maintenance products.

Name

Bike Logistics

Legal name

Bike Logistics Kft.

Website

https://bikelogistics.hu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Bike Logistics Kft. is a Budapest-based, 100% Hungarian-owned wholesale distributor of bicycles, parts, and accessories, supplying over 100 retail bicycle shops and service workshops across Hungary with authorized premium international brands.

Ownership category

akta.pro rank

Product category

Bicycle Wholesale Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Bicycle wholesale distribution
• Cycling components supply
• Bicycle parts wholesale
• Cycling accessories distribution
• E-bike wholesale Hungary

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale of bicycles, parts, and accessories: The company generates revenue through wholesale distribution of bicycles, accessories, and parts to retail bicycle shops and service workshops across Hungary. Products are sold in bulk to business partners at wholesale prices, with no evidence of direct-to-consumer pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bike Logistics Kft. is a Hungarian-owned wholesale distributor of bicycles, bicycle parts, components, accessories, apparel, and maintenance products. The company operates exclusively as a B2B wholesaler, supplying a network of more than 100 retail bicycle shops and service workshops across Hungary as the official domestic distributor for international cycling brands. Revenue is generated through bulk wholesale product sales rather than direct-to-consumer transactions.

Product overview

Bike Logistics Kft. is a 100% Hungarian-owned bicycle and parts wholesale company operating for over 12 years. The company operates as a multi-brand wholesale distributor offering a comprehensive portfolio of bicycles and cycling components. The product portfolio consists of two main bicycle brands (Rock Machine and Superior), supplemented by an extensive range of cycling accessories, apparel, components (wheels, brakes, drivetrain, handlebars, saddles), maintenance products, and storage solutions. The company serves bicycle shops and repair services throughout Hungary with wide warehouse stock ensuring quick and reliable delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Rock Machine bicycles Complete bicycle brand covering Cross, E-Mountain Bosch, E-Mountain STePS (Fully and Hardtail), E-Tour (STePS and Bosch variants), E-Urban (Sport Drive), Gravel, Junior, Mountain Hardtail (men's and women's), and related models for Hungarian retail partners.
• Superior bicycles Complete bicycle brand covering E-MTB, E-Tour, E-Urban, Junior, MTB Full-Suspension, MTB Hardtail, Road & Gravel, and Trekking bicycles in aluminum and carbon frames for Hungarian retail partners.
• Frappé bicycles City comfort bicycles designed for urban commuting and recreational cycling, distributed to Hungarian retail partners.
• Bicycle accessories wholesale line Wholesale range of cycling accessories including child seats (Okbaby), pumps (SKS-Germany, Magura), cycle computers (Echowell), bags, fenders, locks, lights (Ravemen, Trelock), visibility gear, helmets (MET, Safety Labs, Bluegrass), smartphone holders, bells, racks, baskets, and kickstands supplied to Hungarian bicycle shops.
• Cycling apparel wholesale line Wholesale cycling apparel including shoes (SIDI, FLR), jackets, gaiters, gloves, jerseys, pants, protectors, streetwear (T-shirts, pullovers, caps), and socks distributed to Hungarian bicycle shops.
• Wheel components wholesale line Wholesale wheel components including hubs, quick releases, valves, rims (26", 27.5", 29"), rim tape, inner tubes (pre-filled and standard), tires (MTB, road, gravel, touring, adventure), spokes, spoke nipples, and complete wheels from brands such as WTB supplied to Hungarian bicycle shops.
• Bike carriers wholesale line Wholesale bicycle transport solutions including roof-mounted, rear door-mounted, and towbar-mounted bike carriers, transport boxes, and related accessories (Menabo) supplied to Hungarian bicycle shops.
• Maintenance products wholesale line Wholesale bicycle maintenance supplies including tools and tool kits, lubricants, care products, puncture protection (Joe's No-Flats), tubeless kits, repair stands, and cable guides distributed to Hungarian bicycle shops and service workshops.
• Brake components wholesale line Wholesale brake components including brake systems (disc, V-brake, hydraulic rim brake), brake discs, brake pads (Magura), brake adapters, brake parts, and brake levers supplied to Hungarian bicycle shops and service workshops.
• Drivetrain components wholesale line Wholesale drivetrain components including cranksets (MTB, touring, road, city), chains (6-12 speed), chainrings, chain tensioners, pedals, and bottom brackets from brands such as Connex, Sunrace, and Sturmey-Archer supplied to Hungarian bicycle shops and service workshops.
• Handlebar and control components wholesale line Wholesale handlebar and control components including handlebars (MTB, BMX, road), headsets, stems, grips, and bar tape distributed to Hungarian bicycle shops and service workshops.
• Saddle and seat components wholesale line Wholesale saddle and seat components including saddles (Selle San Marco, Selle Italia), seat posts, saddle covers, and seat post clamps supplied to Hungarian bicycle shops.
• Frames wholesale line Wholesale bicycle frames including BMX frames and derailleur hangers distributed to Hungarian bicycle shops.
• Fork components wholesale line Wholesale fork components including suspension fork parts supplied to Hungarian bicycle shops and service workshops.
• Drivetrain gearing and shifters wholesale line Wholesale gearing and shifting components including front and rear derailleurs, hub gears, shift levers, and brake-shift levers supplied to Hungarian bicycle shops and service workshops.
• Storage solutions wholesale line Wholesale bicycle storage solutions distributed to Hungarian bicycle shops.

Quantifiable outcome

• More than 12 years of continuous operation in the Hungarian bicycle wholesale market

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• SKS-GermanycoreChannel Partner/ Reseller/ DistributorBike Logistics is the official Hungarian distributor for SKS-Germany, a premium German bicycle accessory brand known for pumps, fenders, bags, and tools with 100+ years of experience and a 5-year warranty on all products.
• MaguracoreChannel Partner/ Reseller/ DistributorBike Logistics is the official Hungarian distributor for Magura, a German brake manufacturer with more than 125 years of history, specializing in hydraulic brake systems and e-mobility solutions.
• MET HelmetscoreChannel Partner/ Reseller/ DistributorBike Logistics is the official Hungarian distributor for MET Helmets, an Italian brand offering premium bicycle helmets with the latest technologies and the highest safety and performance standards.
• SidicoreChannel Partner/ Reseller/ DistributorBike Logistics is the official Hungarian distributor for Sidi, an Italian cycling shoe manufacturer founded by Dino Signori 60 years ago, known for introducing the first clipless pedal system in 1973 and producing advanced cycling shoes with carbon soles.
• BluegrassmajorChannel Partner/ Reseller/ DistributorBluegrass is a subsidiary of MET Helmets, specializing in premium protective equipment for enduro, downhill, and BMX racing. The brand collaborates closely with top competitors to develop advanced protection technologies.
• ConnexmajorChannel Partner/ Reseller/ DistributorConnex has been a leading chain manufacturer in the bicycle industry since 1893, producing quality, reliable chains using the most modern manufacturing technology.
• SunracemajorChannel Partner/ Reseller/ DistributorSunrace is a Dutch bicycle component manufacturer producing affordable alternatives without compromising on quality, including drivetrain systems, cogsets, chains, and derailleurs.
• Sturmey-ArchermajorChannel Partner/ Reseller/ DistributorSturmey-Archer is a famous British brand established in 1902, best known for inventing the 3-speed hub gear. The company is known for reliable and durable hub gears, rear brakes, and dynamo hubs. Since 2000, Sturmey-Archer has been owned by Sunrace.
• TrelockmajorChannel Partner/ Reseller/ DistributorTrelock is a German company with more than 160 years of experience manufacturing bicycle locks and lighting technology products, including chain, folding, U-lock, and cable locks as well as bicycle lights.
• WTBmajorChannel Partner/ Reseller/ DistributorWTB (Wilderness Trail Bikes) is an American company founded in 1982 and is a pioneer in the mountain bike industry. They created the first 29-inch tires and now produce MTB, road, and gravel tires, rims, saddles, and other components.
• SchwalbemajorChannel Partner/ Reseller/ DistributorSchwalbe is listed as one of the brands distributed by Bike Logistics, though no specific partnership details are provided on the website.
• RavemenmajorChannel Partner/ Reseller/ DistributorRavemen is an innovative lighting technology brand offering premium bicycle lights with excellent brightness, long runtime, and modern features including daytime flash mode. They utilize the latest COB LED technology.
• OkBabymajorChannel Partner/ Reseller/ DistributorOkBaby is an Italian brand offering safe and comfortable child seats for cyclists. Their modern design places special emphasis on child safety, ensuring even the youngest cyclists can enjoy cycling with the family.
• MonkeyLinkmajorChannel Partner/ Reseller/ DistributorMonkeyLink is an innovative bicycle accessory brand known for magnetic mounting solutions. Their products, such as lights and fenders, are easily attached and removed using their magnetic system, emphasizing ease of use, quality, and modular design.
• Safety LabsminorChannel Partner/ Reseller/ DistributorSafety Labs is a sister brand of FLR, focusing on comfort and protection. Their helmets are practical and reliable, making them an ideal choice for urban commuters and beginner cyclists.
• Selle San MarcomajorChannel Partner/ Reseller/ DistributorSelle San Marco is a renowned Italian saddle manufacturer founded in 1935. In 2016, the company became part of the Bigolin family, who also own the Selle Italia brand. The two brands continue to operate independently while sharing R&D and manufacturing benefits.
• Rock MachinecoreChannel Partner/ Reseller/ DistributorRock Machine is a complete bicycle brand distributed by Bike Logistics, offering a wide range of bicycles including Cross, E-Mountain (Bosch and STePS variants), E-Tour, E-Urban, Gravel, Junior, and Mountain hardtail models for men and women.
• SuperiorcoreChannel Partner/ Reseller/ DistributorSuperior is a complete bicycle brand distributed by Bike Logistics, offering E-MTB, E-Tour, E-Urban, Junior, MTB Full-Suspension, MTB Hardtail, Road & Gravel, and Trekking models.
• Maraton ChallengeminorGTM or Marketing PartnerBike Logistics participates as a key partner at the Maraton Challenge cycling event in Visegrád, setting up a presence at the event and inviting participants to joint cycling activities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cosmic Sports GmbH: German bicycle parts and accessories distributor serving dealers across Central Europe with multi-brand premium portfolios. Directly comparable in B2B wholesale model, authorized foreign brand distribution, and broad SKU coverage from parts to apparel.
• Messingschlager GmbH: German bicycle parts and accessories wholesaler founded in 1935, distributing international premium cycling brands across Europe. Directly comparable to Bike Logistics in business model (B2B wholesale distribution of parts and accessories to bike shops) and in serving as authorized distributor for many of the same foreign premium brands.

Regional players

• Probikeshop: European online bicycle retailer and distributor with strong presence in France and growing Central European reach. Comparable as a regional B2B/B2C competitor carrying many of the same premium cycling brands that Bike Logistics distributes.
• Intersport Hungaria: Hungarian arm of the global Intersport sporting goods retail and wholesale franchise. Comparable as a regional Hungarian distributor of sporting goods including cycling products, serving retail partners and consumers in the same geography.

Broad incumbents

• Pon.Bike: Global bicycle division of Pon Holdings, owner and distributor of premium brands including Santa Cruz, Cannondale, Cervélo, Focus, and Kalkhoff. Comparable as a large-scale bicycle distributor and brand owner operating across Europe.
• Accell Group: Major European bicycle conglomerate owning premium brands such as Lapierre, Haibike, Ghost, Raleigh, and Babboe, with pan-European distribution. Comparable as a much larger wholesale and brand-owning counterpart operating across the same bicycle product categories.
• Bike24 SE: Largest online bicycle and cycling accessories retailer in continental Europe, headquartered in Germany, also serving B2B and dealer accounts. Comparable as a competing distribution channel for many of the same premium brands (Sidi, Magura, MET, Schwalbe, etc.), though operating at much larger scale and via DTC e-commerce rather than local wholesale.
• Selle Royal Group: Italian cycling saddle and component manufacturer with global wholesale distribution, including Selle Italia and Selle San Marco brands that Bike Logistics distributes. Comparable as a competing broad-line bicycle components wholesaler operating across Europe.
• Wiggle (Chain Reaction Cycles / Wiggle): Large online cycling retailer serving European consumers with parts, accessories, and complete bikes from many of the same premium brands distributed by Bike Logistics. Comparable as a substitute channel that Hungarian shops and end consumers may use in place of local wholesale supply.

Others

• Magura (Gustav Magenwirth GmbH & Co. KG): German manufacturer of hydraulic bicycle brakes and e-mobility components, and one of Bike Logistics' key brand principals. Comparable as a supplier-side relationship; Magura's distribution decisions directly affect Bike Logistics' revenue and partner value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/bikelogistics
• Facebookfacebook.com/bikelogisticskft

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike Logistics