Perry Lakes Hawks

What Perry Lakes Hawks does

Perry Lakes Hawks Basketball Association (PLHBA) is a community basketball organization headquartered at the Bendat Basketball Centre, 201 Underwood Avenue, Floreat, Western Australia. It operates one of the largest community basketball programs in the state, serving approximately 3,500 athletes across a complete development pathway that begins with entry-level programs (Aussie Hoops, U8 First Steps), continues through Junior Domestic Competition and the Junior Development League (JDL), and extends into the WABL representative program (38 teams, 545 athletes in 2026) and NBL1 West semi-professional men's and women's teams. The club also supports 170+ officials and referees and draws 600,000+ walk-in visitors annually to its primary venue.

The organization has no proprietary technology platform; its digital footprint consists of a club website (hawksbasketball.com.au, built by Organik Web), social media channels (Facebook, Instagram, YouTube), a monthly newsletter, the INTIX-powered NBL1 West ticketing system, and a standalone Hawks Gear e-commerce storefront. It operates under Basketball WA governance, which sets competition rules and fee schedules.

Revenue is generated from four streams: recurring membership and registration fees (junior domestic, WABL, NBL1, Aussie Hoops), tiered corporate sponsorship (Major Partners, Corporate Partners, Apparel Partner, NBL1 Men Partner, plus 38 individual WABL team sponsors including AGD, GolfBox, Maurice Meade, and TCD), NBL1 West game-day ticketing, and Hawks Gear merchandise. The club is governed by a Board of Directors and in June 2026 appointed its first Chief Executive Officer, Ryan Rogers, marking a transition from a volunteer-led association to a more professionally managed organization.

Name

Perry Lakes Hawks

Legal name

Perry Lakes Hawks Basketball

Website

https://hawksbasketball.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Perry Lakes Hawks is a Western Australian community basketball association serving 3,500+ athletes through a complete pathway from entry-level programs to NBL1 West semi-professional competition, headquartered at Bendat Basketball Centre in Floreat.

Ownership category

akta.pro rank

Product category

Community Basketball Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Basketball Leagues (MPAKAAAD)

Keywords

• Community basketball programs
• J basketball pathways
• WABL representative teams
• NBL1 West semi-professional
• Youth sports development

Headquarters

HQ city

Floreat

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership and Registration Fees: Fees charged for participation in junior domestic, WABL, NBL1, Aussie Hoops, and other club programs. Basketball WA fee increases are referenced in club resources, indicating a structured annual fee cycle.
2. Sponsorship: The club generates revenue through multiple sponsorship tiers: Major Partners, Corporate Partners, Apparel Partner, NBL1 Men Partner, and individual WABL Team Sponsors who fund specific teams and warm-up tops. Sponsors include AGD, GolfBox, Maurice Meade, and TCD.
3. Game Day Ticketing: NBL1 West home games generate ticket revenue. Pricing includes adult tickets ($15 online/$18 door), concession/child under 16 ($5 online/$7 door), and family tickets ($30 online/$35 door). Additional merchandise and food sales occur on game nights.
4. Hawks Gear Merchandise: Online merchandise store (hawksgear.hawksbasketball.com.au) selling club apparel and merchandise including pink items for BCNA fundraising campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Perry Lakes Hawks Basketball Association (PLHBA) operates community basketball programs spanning entry-level (Aussie Hoops, U8's First Steps), junior domestic competitions, the Junior Development League (JDL), the Western Australian Basketball League (WABL) representative program with 38 teams, and NBL1 West semi-professional men's and women's teams. The association also sells official club merchandise via the Hawks Gear online store and ticketed game-day experiences for NBL1 West home games at Bendat Basketball Centre.

Product overview

Perry Lakes Hawks Basketball Association offers a comprehensive basketball ecosystem primarily serving the Western Australian community. The association provides competitive programs including WABL (West Australian Basketball League) and NBL1 West teams, along with junior development pathways through the Junior Domestic Competition, Junior Development League (JDL), and U8's First Steps Development Program. Additional offerings include the School Competition, Aussie Hoops beginner program, referee and official training, and coaching development opportunities. The association operates its own merchandise store (Hawks Gear) as part of its service offerings. The organization serves over 3,500 athletes and maintains partnerships with sponsors and the broader basketball community.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Domestic Competition Structured club-run junior basketball competition for children and adolescents in the Floreat and wider Western Australian community, providing regular fixtures and developmental pathways.
• Junior Development League (JDL) Intermediate representative-style competition for junior athletes progressing toward WABL-level play, with Grand Final champions and MVP awards each season.
• WABL (Western Australian Basketball League) Representative Program Representative basketball program fielding 38 teams across boys and girls age groups U12-U20, the top club-level competition in Western Australia, culminating in State Championships.
• NBL1 West Senior Teams (Men's and Women's) Semi-professional basketball teams competing in the NBL1 West league, providing a high-level competitive pathway in Western Australia with opportunities to advance toward SBL and NBL.
• U8's First Steps Development Program Beginner basketball program designed for children under 8, focused on fundamental skill development and first engagement with the sport.
• Aussie Hoops Program Basketball Australia's official entry-level program for young children, delivered locally by Perry Lakes Hawks to introduce children to the sport in a fun, structured environment.
• School Competition 2026 School-affiliated basketball competition program delivered by PLHBA, engaging schools in Floreat and broader Western Australia.
• Hawks Gear Online Store E-commerce store selling official Perry Lakes Hawks club apparel, uniforms, warm-up tops, and branded merchandise including pink items supporting Breast Cancer Network Australia.
• NBL1 West Game Day Ticketing Ticket sales for NBL1 West home games with adult ($15 online/$18 door), concession/child under 16 ($5 online/$7 door), and family (2 adults + 2 children, $30 online/$35 door) tiers.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, core and minor.

• AGDmajorGTM or Marketing PartnerAGD appears as a sponsor/logo on the club's homepage sponsor carousel. The nature and level of sponsorship (whether financial, in-kind, or naming rights) is not further detailed in available sources.
• GolfBox (AGD Mining)majorGTM or Marketing PartnerGolfBox donated special pink uniforms for NBL1 West teams during a Breast Cancer Network Australia fundraising round. Appears as a major sponsor in the newsletter and on sponsor logos.
• Maurice MeademajorGTM or Marketing PartnerMaurice Meade, established in 1974, is an NBL1 Men Partner and sponsor. The club thanks Maurice Meade for providing prizes and giveaways at NBL1 West home games.
• TCDcoreGTM or Marketing PartnerTCD is the league sponsor for WABL, with all playing shorts required to feature the TCD logo. TCD also has naming rights involvement with WABL championships referenced as the 'TCD WABL Championship Season Update'.
• Basketball WAcoreStrategic or Co-development PartnerGoverning body for basketball in Western Australia. The club operates under Basketball WA guidelines for competitions including WABL, Junior Domestic, JDL, and NBL1 West. Basketball WA issues competition policies, fee schedules, and codes of conduct that govern club operations.
• Bendat Basketball CentrecoreOthersPrimary home venue for Perry Lakes Hawks. The Bendat Basketball Centre, located at 201 Underwood Avenue Floreat, hosts NBL1 West games, WABL matches, and junior domestic competitions. Court 4 became the designated Hawks home court for the remainder of the 2026 NBL1 West season following closure of Courts 1 & 2.
• Multiple WABL Team SponsorscoreGTM or Marketing Partner38 individual WABL teams each have dedicated team sponsors who fund warm-up tops and provide financial support. Sponsors include various local businesses mapped to specific age-group teams (U12 through U20, across boys/girls divisions).
• INTIXminorChannel Partner/ Reseller/ DistributorINTIX is the ticketing platform used for NBL1 West game ticket sales, both for regular season and finals games. Tickets are sold online through INTIX with a specific event page and access password for allocated seating.
• Breast Cancer Network Australia (BCNA)minorOthersThe club partners with BCNA for annual pink round fundraising at NBL1 West home games, raising funds and awareness through special uniforms, cupcake sales, gold coin donations, and merchandise.
• Organik WebminorOthersListed as the website developer for hawksbasketball.com.au, credited in the footer as the provider of website services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mandurah Magic: Regional Western Australian NBL1 West club based south of Perth. Comparable in delivering junior basketball development and semi-professional NBL1 West competition within Western Australia's basketball ecosystem.
• Lakeside Lightning: Western Australian NBL1 West club operating from the Lakeside region. Comparable in providing a basketball pathway spanning junior development to semi-professional competition within Perth's broader community basketball ecosystem.
• Willetton Basketball Association (Willetton Tigers): Major Western Australian basketball association hosting WABL, junior domestic, and NBL1 West teams. Comparable scale and pathway structure, and named as the host venue for the 2026 Foot Locker Club Championships where Hawks qualified.
• Rockingham Flames: Perth metropolitan NBL1 West basketball club serving the Rockingham region. Directly comparable to Perry Lakes Hawks in operating a community pathway with WABL representation and NBL1 West semi-professional men's and women's teams.
• Cockburn Basketball Association (Cockburn Cougars): Perth-based community basketball association fielding NBL1 West teams in the same league as the Hawks. Operates a similar multi-tier pathway from junior domestic through to semi-professional competition in Western Australia.
• Joondalup Wolves: Perth-based NBL1 West basketball club and direct rival of Perry Lakes Hawks, contesting the annual Gaye Mayger Charity Shield (Hawks lead 13–10 across 23 meetings). Comparable in community basketball model, WABL pathways, and NBL1 West semi-professional operations.
• East Perth Eagles: Perth-based community basketball association competing in WABL and NBL1 West. Operates a similar membership-driven model with junior and senior pathways analogous to Perry Lakes Hawks' structure.

Regional players

• Goldfields Giants: Regional Western Australian NBL1 West club based in Kalgoorlie-Boulder. Comparable in operating a community basketball pathway and competing in NBL1 West, but serves a remote regional catchment rather than a metropolitan area.
• AAU (Amateur Athletic Union): U.S.-based community youth sports organization offering basketball programming comparable to Perry Lakes Hawks' junior pathways. Operates the same community-anchored, multi-age-group tournament and league model but serves a different national geography.

Broad incumbents

• Basketball Australia: National governing body for basketball in Australia. Comparable as the overarching authority whose policies, competitions, and pathways (including NBL and NBL1) frame the environment in which Perry Lakes Hawks operates, though its scope spans all of Australia rather than one community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkvxtn9DwFweBwIZe18GyNw
• Facebookfacebook.com/perrylakeshawks
• Instagraminstagram.com/perrylakeshawksofficial
• LinkedInlinkedin.com/company/perry-lakes-hawks

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perry Lakes Hawks