Rockingham Flames

Name

Rockingham Flames

Legal name

Rockingham Basketball & Recreation Association

Website

https://rockinghamflames.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Sports Association — Basketball

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Community basketball association
• Junior basketball programs
• Senior domestic basketball leagues
• Representative basketball competition
• Inclusive sports programs

Headquarters

HQ city

Rockingham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Program Registration Fees: Fees charged for participation in basketball programs including Aussie Hoops, Ability Hoops, Kindlings, and holiday camps. Programs run per term with structured pricing.
2. Competition Registration: Fees for domestic league participation across junior and senior divisions, as well as WABL team registrations for state-level competition.
3. NBL1 Ticket Sales & Memberships: Revenue from single-game ticket sales and season memberships for NBL1 West semi-professional basketball games. Memberships start from $61 and include reserved seating and merchandise discounts.
4. Merchandise Sales: Online merchandise store selling official Rockingham Flames apparel including hoodies, singlets, and branded items through Square e-commerce platform.
5. Sponsorship & Partnerships: Naming rights partnerships (Eureka Lawyers for NBL1, Harcourts for WABL) and supporting partner arrangements with local businesses provide sponsorship revenue and in-kind support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rockingham Flames (RBRA) operates a community basketball association delivering an end-to-end participation pathway from introductory toddler programs through to semi-professional NBL1 West competition. Core offerings include NBL1 West men's and women's semi-professional teams, WABL state-level representative youth competition (20+ teams, U12s-U20s), 300+-team domestic junior and senior leagues, and structured development programs (Kindlings ages 2-4, Aussie Hoops ages 5-10, Ability Hoops for children with intellectual disabilities, and holiday Camps & Clinics).

Product overview

Rockingham Flames (RBRA) operates as a basketball association offering a multi-tiered program portfolio. The core offerings include NBL1 West semi-professional competition and WABL state-level representative league, supported by domestic competitions with 300+ teams. Youth development programs range from Kindlings (ages 2-4) and Aussie Hoops (ages 5-10) for beginners, through Ability Hoops (inclusive program for ages 5-12 with disabilities) and Camps & Clinics (ages 8-16), up to competitive WABL and NBL1 pathways. The association also runs BIZLINK Flames All Abilities Basketball for participants with disabilities. Together, these programs provide a complete basketball pathway from grassroots entry-level participation through to elite semi-professional competition.

Differentiator

Problem solved

Functional benefit

Brands

• Eureka Lawyers Rockingham Flames: Naming rights partnership for the NBL1 West team - full team name used for NBL1 West competition.
• Flames Nation
• BIZLINK Flames All Abilities

Products and services

• NBL1 West

Quantifiable outcome

• 500+ kids trained through Aussie Hoops program
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered primary, core and supporting.

• Eureka LawyersprimaryGTM or Marketing PartnerNaming Rights Partner for NBL1 West Rockingham Flames. Eureka Lawyers provides primary sponsorship that enables semi-professional basketball operations, with their branding featured prominently on team uniforms and marketing materials.
• Harcourts RockinghamprimaryGTM or Marketing PartnerNaming Rights Partner for Western Australia Basketball League (WABL) Rockingham Flames program. Supports youth basketball development and state-level competition participation.
• PurelytecoreGTM or Marketing PartnerOfficial Hydration Partner providing scientifically formulated hydration products for athletes across all RBRA programs. Selected as Purelyte Ambassador Club for 2026, highlighting shared dedication to athlete performance and wellbeing.
• PurelytecoreGTM or Marketing PartnerOfficial hydration partner for the club across all levels. Scientifically formulated products designed to fuel athletes at every level.
• Anytime Fitness RockinghamsupportingOthersLocal fitness center supporting club operations and member benefits.
• X-Golf & Hey Caddy RockinghamsupportingOthersSupporting partner providing golf entertainment services in the Rockingham area.
• Sound TelegraphsupportingGTM or Marketing PartnerLocal newspaper providing community coverage and media support for Rockingham Flames events and news.
• Coast FM & The WavesupportingGTM or Marketing PartnerLocal radio stations providing community broadcasting and promotion for RBRA activities.
• Seabreeze PhysiotherapysupportingOthersLocal physiotherapy provider supporting athlete health and injury management.
• Farax RecruitmentsupportingOthersLocal recruitment company supporting club through employment and staffing partnerships.
• SL MediasupportingGTM or Marketing PartnerSocial media and digital content creator providing media production services for club events and games.
• Trophies 4 UsupportingOthersAward and trophy supplier for club competitions and recognition events.
• Total Tools RockinghamsupportingOthersTools and hardware supplier supporting club operations.
• Guzman Y GomezsupportingOthersFast food restaurant partner providing food services and potential event catering.

Scale indicators6 records

Expansion highlights4 records

Direct peers

• Joondalup Wolves Basketball Club: Perth-metropolitan community basketball association competing in NBL1 West and WABL with a comparable member pathway and volunteer-driven model. Most direct comparable given overlapping competitions, program mix, and Western Australian geographic footprint.
• Perth Redbacks Basketball Club: Established WA community basketball association fielding NBL1 West and WABL teams with junior and senior domestic competitions. Directly competes with RBRA for players, coaches, and regional sponsorship in Western Australia.
• Goldfields Giants Basketball Club: Regional WA NBL1 West and WABL basketball association. Operates a similar community-led pathway in a different regional catchment, comparable in structure though smaller in catchment population.
• Geraldton Buccaneers Basketball Club: Regional Western Australian NBL1 West and WABL community basketball club. Comparable semi-professional and representative pathway structure, serving a non-Perth catchment within WA.
• Lakeside Lightning Basketball Club: WA community basketball association participating in NBL1 West and WABL with junior and senior domestic offerings. Direct competitor for players and sponsorships across the Perth metro region.
• East Perth Eagles Basketball Club: Perth-based NBL1 West and WABL basketball club with a similar community-association model. Operates within the same competition ecosystem as RBRA, competing for talent and sponsors.
• Willetton Basketball Association: Long-standing Perth community basketball association running NBL1 West, WABL, and grassroots youth programs. Comparable scale, governance structure, and participant funnel to Rockingham Flames.
• Cockburn Cougars Basketball Club: Perth-metropolitan NBL1 West and WABL community basketball club operating junior development programs and domestic competitions. Closely comparable tier, programming, and target audience to Rockingham Flames.

Broad incumbents

• Basketball Australia: National governing body for basketball in Australia that sanctions NBL1 and runs the Aussie Hoops introductory program that RBRA delivers. Sets competition rules, pathways, and national partnership frameworks that shape RBRA's operating context.
• Basketball WA: Western Australian state sporting association for basketball that administers WABL and provides the PlayHQ registration platform used by RBRA. Operates one tier above RBRA in the sport's governance stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rockinghambasketball
• Facebookfacebook.com/RockinghamBasketball
• Instagraminstagram.com/rockingham.basketball
• LinkedInlinkedin.com/company/rockingham-flames

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockingham Flames