Food & Trees for Africa

What Food & Trees for Africa does

Food & Trees for Africa is a South African non-profit company (NPC, registration 1991/001061/08; PBO Number 130004520) founded in 1990, headquartered at 94 Bessemer Street, Sandton, Johannesburg. The organization delivers three integrated programmes: Regenerative Food Systems (sustainable food production from school gardens to commercial farms), Tree Planting & Restoration (biodiversity restoration and reforestation at scale), and Sustainability Education (accredited climate and agroecology training targeting rural communities). Disclosed impact metrics include 4.9 million trees planted, 7 million-plus meals supplemented, and a 92% project success and survival rate since inception.

The business operates three revenue streams: institutional/B2B services, individual donations and tree gifting, and corporate partnerships. The institutional arm, branded Professional Impact Governance, offers Corporate Activations, Impact Assurance, Portfolio Management, Sustainability Communications, and Strategic Advisory to corporate clients seeking verified ESG outcomes. Go-to-market is enterprise field sales with a named anchor partner Shoprite Group (Africa's largest retail chain) and a public testimonial from its Chief Sustainability Officer. Individual donors are reached through a direct giving portal that supports tree gifting and one-off contributions. No pricing tiers are publicly disclosed; institutional work is quote-based.

The organization employs 51-100 staff and operates across Southern Africa with stated continental ambitions. Distribution channels include direct enterprise sales, an individual donations portal, and corporate partnership arrangements. Marketing is primarily through the trees.africa website, direct institutional engagement, and donor referral pathways. Leadership is anchored by Executive Director Chris Wild; no broader management team details are disclosed.

Name

Food & Trees for Africa

Legal name

Food & Trees for Africa NPC

Website

https://trees.org.za

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Food & Trees for Africa is a South African non-profit founded in 1990 that delivers tree planting, food security, and sustainability education programmes while selling Professional Impact Governance services (impact assurance, sustainability advisory) to corporate ESG clients across Southern Africa.

Ownership category

akta.pro rank

Product category

Environmental and Social Impact Services

NAICS

Support Activities for Forestry (115310), Support Activities for Forestry (1153), Support Activities for Forestry (11531), Support Activities for Agriculture and Forestry (115), Forest Nurseries and Gathering of Forest Products (11321), Forest Nurseries and Gathering of Forest Products (1132), Nursery and Tree Production (111421)

SIC

Forestry (800), Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (BPAGAGAI), Agriculture & Food Security Development (BPAGABAB), Sustainable Agriculture, Food Systems & Land Management (BPADALAG), Resilient Livelihoods & Climate-Smart Food Security (BPADAJAH), Monitoring, Survival Surveys & Carbon/MRV Services (Remote Sensing, Field Audits) (AFAMACAO), Agriculture, Food Security & Nutrition Technical Assistance (BPADAEAG), Food Systems & Value Chain Development for Nutrition (BPADAJAG)

Keywords

• Environmental restoration services
• Food security programs
• Sustainability education
• ESG advisory services
• Reforestation programs

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Institutional/B2B Services: Professional impact governance services including corporate activations, impact assurance, portfolio management, sustainability communications, and strategic advisory delivered to corporate clients seeking verified ESG outcomes.
2. Individual Donations & Tree Gifting: Direct individual giving programs allowing donors to contribute to tree planting and food security initiatives.
3. Corporate Partnerships: Partnership arrangements with corporations for sustainable development programs and legacy giving initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Food & Trees for Africa is a South African social enterprise delivering environmental restoration, food security, and sustainability education programmes across Southern Africa. Its portfolio includes Regenerative Food Systems (school gardens to commercial farms), Tree Planting & Restoration (community greening and reforestation at scale), and Sustainability Education (accredited agroecology training). Alongside these programmes, it sells Professional Impact Governance services to corporates, covering Corporate Activations, Impact Assurance, Portfolio Management, Sustainability Communications, and Strategic Advisory.

Product overview

Food & Trees for Africa is a social enterprise offering a portfolio of environmental and food security programmes alongside institutional B2B services. The core offering consists of three integrated programmes: Regenerative Food Systems (building sustainable food production from gardens to commercial farms), Tree Planting & Restoration (reforestation and biodiversity restoration), and Sustainability Education (accredited agroecology training). These are complemented by Professional Impact Governance services targeting corporate clients seeking verified impact assurance, including Corporate Activations, Impact Assurance, Portfolio Management, Sustainability Communications, and Strategic Advisory.

Differentiator

Problem solved

Functional benefit

Products and services

• Regenerative Food Systems A programme that regenerates land and livelihoods by building food systems at every scale, from school gardens to commercial farms, aimed at improving food security across Africa.
• Tree Planting & Restoration A programme dedicated to restoring biodiversity and climate resilience by greening communities and reforesting landscapes at scale across the African continent.
• Sustainability Education An accredited training programme advancing climate and agroecology through custom training designed to reach even the most remote rural communities.
• Professional Impact Governance (Institutional Services) A B2B service offering for corporate clients that bridges corporate frameworks and the non-profit world through five core competencies: Corporate Activations, Impact Assurance, Portfolio Management, Sustainability Communications, and Strategic Advisory, delivered by a team of qualified professionals backed by three decades of field expertise.

Quantifiable outcome

• 4.9 million trees planted
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Shoprite GroupcoreStrategic or Co-development PartnerShoprite Group, Africa's largest retail chain, is a key corporate partner and customer of Food & Trees for Africa. Their Chief Sustainability Officer, Sanjeev Raghubir, has provided a testimonial praising the organization's ability to execute high-impact, sustainable programmes at scale across the continent.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• One Tree Planted: Non-profit running global reforestation projects with corporate partnership and tree-gifting donation models. Closely comparable donation-based tree planting platform with international footprint.
• Trees for the Future: Non-profit focused on agroforestry and farmer training in sub-Saharan Africa. Directly comparable in combining tree planting, food security, and farmer education programmes.
• Eden Reforestation Projects: Global reforestation non-profit running large-scale tree planting programmes across multiple countries including Africa. Directly comparable to FTFA's Tree Planting & Restoration programme and similarly combines employment of local communities with corporate partnerships.
• Vi Agroforestry (now Vi-skogen): Swedish non-profit focused on agroforestry, food security, and climate resilience in East Africa. Comparable mission and integrated food-systems/tree-planting model, though regionally focused on East Africa.

Emerging players

• BioCarbon Partners: African landscape restoration and carbon project developer focused on reforestation and community livelihood programmes. Comparable restoration and rural-community model, with additional carbon-market monetisation.
• South African Food Lab: South African multi-stakeholder initiative working on regenerative and inclusive food systems. Comparable food systems focus and sustainability education programmes, with overlapping corporate partnership approaches.
• ReForest Africa: African-focused reforestation initiative working with corporates and communities on landscape restoration. Comparable tree planting and corporate ESG offering, though at a smaller scale than FTFA.

Broad incumbents

• African Wildlife Foundation: Pan-African conservation organisation with corporate partnership programmes around land and biodiversity. Overlapping environmental and sustainability agenda but focused primarily on wildlife and habitat conservation.
• WWF South Africa: South African arm of WWF focused on conservation, climate, and food systems. Comparable environmental and sustainability mission with corporate partnership programmes, but operates at much larger scale across broader issues.

Regional players

• Conservation South Africa: South African branch of Conservation International focused on biodiversity and sustainable landscapes. Comparable Southern-Africa environmental mission with corporate partnership exposure, though operating at a larger international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ftfa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food & Trees for Africa