Leafun

What Leafun does

Leafun (广州励丰文化科技股份有限公司) is a Guangzhou-based cultural technology company founded in 1997 and operating today as the core cultural-sector subsidiary of publicly listed Leyard Group (Shenzhen Stock Exchange, ticker 300296). The company provides full-lifecycle cultural tourism services spanning concept planning, creative design, technology integration, installation, and ongoing operations across four business pillars: 场 (venues/spaces), 馆 (museums and exhibitions), 秀 (performances and shows), and 游 (tourism experiences). Its underlying technology integrates proprietary 'lemuse' professional audio systems, AR/VR/MR and holographic display capabilities, large-scale architectural projection mapping, intelligent stage mechanics, and digital interactive installations — delivered through EPC general contracting, design-build-operate, and PPP models.

The company generates revenue primarily through large-scale government and state-owned enterprise contracts rather than consumer or subscription distribution, with individual projects ranging from hundreds of millions to over a billion yuan (e.g., Zibo Linzi Citizens Cultural Center at RMB 790M Leafun share; Zhangjiajie Dayong Ancient City at RMB 3B total; Pingtang Astronomy Town at RMB 450M total). A go-to-market 'iron triangle' (sales-technical-account) team pursues bids via government procurement, strategic regional joint ventures (e.g., Jiangxi Media Group, Shandong Gaoyang Construction), and direct relationship development with provincial and municipal cultural and tourism bureaus. Credibility is anchored by prime contractor roles in Beijing Olympics 2008, Beijing Winter Olympics 2022, Shanghai World Expo 2010, and 25 consecutive years of CCTV Spring Festival Gala technical support, plus four Level-1 industry certifications and National Cultural Industry Demonstration Base designation.

Customer mix is heavily weighted to government and SOE clients across 14+ Chinese provinces, with a flagship push into recurring-revenue night economy operations (e.g., Suzhou 'Gusu 8:30') that converts one-time project delivery into ongoing managed services. The company has cumulatively delivered 100+ major cultural tourism projects, holds nearly 100 invention patents, and is increasingly competing in the AR/VR-driven 'Tourism Performing Arts 4.0' category where immersive content reduces live-actor requirements. Operations span headquarters in Guangzhou Science City, with regional offices in Shanghai, Hong Kong, and Lanzhou, and a newly opened ~3,000 sqm showroom and cultural industrial park.

Name

Leafun

Legal name

广州励丰文化科技股份有限公司

Website

https://leafun.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Leafun (广州励丰文化科技股份有限公司) is a Guangzhou-based cultural technology subsidiary of Leyard Group (SZ 300296), founded in 1997, providing end-to-end planning, design, technology integration, and operations for cultural venues, museums, immersive performances, and night economy projects for government and SOE clients across China.

Ownership category

akta.pro rank

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Cultural Tourism Project Planning, Design, and Production (EPC/Design-Build-Operate): Full lifecycle project delivery covering concept planning, creative design, technical integration, installation, and operations. Revenue recognized from large-scale cultural venues (museums, performing arts centers), urban night economy projects, and themed performance districts. Project scale ranges from hundreds of millions to multi-billion yuan contracts (e.g., Zibo Linzi Cultural Center RMB 790M share).
2. Night Economy and Urban Cultural Consumption Operations: Participatory urban night tourism projects that generate recurring foot traffic and commercial consumption. Includes Suzhou 'Gusu 8:30' night economy brand (18万人次/night, 130M+ online views), urban space light shows, and cultural-themed commercial streets. Revenue from operations management services, IP licensing to city governments.
3. Professional Equipment System Integration and Sales: Supply and integration of proprietary lemuse audio systems, LED display systems, lighting systems, and stage mechanical equipment for third-party clients and own projects. Standalone equipment sales to theaters, museums, and entertainment venues.
4. Cultural Heritage Exhibition and Non-Heritage Activation Services: Specialized exhibition design and execution for cultural heritage preservation (e.g., Huangshan Intangible Cultural Heritage Museum, China Female Red Army Memorial). Revenue from government cultural bureau contracts for non-heritage exhibition design, production, and long-term operation management.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Leafun is a cultural technology company that delivers integrated cultural tourism technology services, including EPC-level project planning, design, and production, night economy solutions, museum exhibition design, immersive performances, and audio-visual system integration enhanced with AR/VR experiences. Its offerings combine proprietary audio technology, immersive media systems, and turnkey project delivery for cultural and tourism venues. The company serves as a one-stop provider linking creative cultural content with engineered technology infrastructure.

Product overview

Leafun (励丰文化) is a cultural technology company under Leyard Group (300296), founded in 1997, providing a comprehensive cultural tourism service chain covering planning, design, production, operation, and financing. The company focuses on four business segments: 场 (venues/spaces), 馆 (museums/exhibitions), 秀 (performances/shows), and 游 (tourism experiences). Their portfolio includes immersive performance productions like《天酿》《又见平遥》《又见五台山》, large-scale water and light shows, museum exhibition design and construction, urban night economy solutions, and AR/VR/xR immersive experiences. They serve government cultural projects, tourism destinations, museums, and commercial venues across China.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Tourism EPC Project Services
• Night Economy Solutions
• Museum Exhibition Design Services
• Immersive Performance Production
• Audio-Visual System Integration
• AR/VR Immersive Experiences

Quantifiable outcome

• Suzhou 'Gusu 8:30' night economy brand: 180,000 visitors on opening night, 130M+ cumulative online page views
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• 江西报业传媒集团 (Jiangxi Media Group)flagshipStrategic or Co-development Partner · 2 April 2024Strategic cooperation signed April 2, 2024 at Leyard Group Shanghai East China Display Center, with Jiangxi Provincial Government officials including Vice Governor Chen Xiaoping in attendance. The partnership covers digital culture, digital cultural tourism, digital exhibition, night economy, immersive performance, and multimedia interaction. Both parties plan to establish a joint venture company to advance digital transformation of Jiangxi's cultural tourism consumption scenes. Jiangxi Media Group operates the largest integrated media platform in Jiangxi (122 new media platforms, 150M+ covered population) including Jiangxi Daily, Da Jiang Wang, and Gan Po Yun platform.
• 广东省城乡规划设计研究院科技集团股份有限公司 (Guangdong Urban-Rural Planning Institute Technology Group)coreStrategic or Co-development Partner · 28 March 2024Strategic signing at the March 28, 2024 Leafun Cultural Industrial Park showroom open day. Partnership focuses on urban cultural planning and design collaboration, leveraging Leafun's cultural-tech capabilities and the Institute's urban planning expertise.
• 马润生艺术科学工作室 (Ma Runsheng Art Science Studio)coreStrategic or Co-development Partner · 28 March 2024Strategic signing at the March 28, 2024 Leafun Cultural Industrial Park showroom open day. The studio brings artistic and scientific expertise to enhance creative content development for Leafun's cultural experience projects.
• 安徽省人民政府 / 黄山市人民政府 (Anhui Provincial Government / Huangshan Municipal Government)coreImplementation/ SI/ Consulting Partner · 10 November 2023Huangshan Tunxi River Street and Huangshan Intangible Cultural Heritage Museum served as the main venue and sub-venue respectively for the 6th China Intangible Cultural Heritage Traditional Skills Exhibition (hosted by Anhui Provincial Government). 150+ heritage projects, 350+ inheritors participated. Leafun delivered both cultural venue design and exhibition content.
• 苏州市姑苏区人民政府 (Suzhou Gusu District Government)flagshipStrategic or Co-development Partner · 1 January 2020Co-development of the 'Gusu 8:30' night economy brand — the flagship Suzhou night economy initiative. Leafun served as the prime production partner for the 'New Gusu Prosperity Walk' demonstration section. Opening night drew 180,000 visitors with 130M+ online views. First project where Leafun converted a one-time government investment into a sustainable recurring-operations product.
• 山东高阳建设有限公司 (Shandong Gaoyang Construction Co., Ltd.)flagshipStrategic or Co-development Partner · 24 November 2017Joint venture (联合体) winning the Zibo Linzi Citizens Cultural Center EPC project. Total contract value RMB 2.018 billion, with Leafun's share at RMB 790 million — the largest single project in Leafun/Leyard history. Gaoyang Construction provided civil works, Leafun provided cultural technology and content integration.
• 成都市文旅集团/成都市武侯区政府 (Chengdu Culture & Tourism Group / Wuhou District Government)coreStrategic or Co-development Partner · 1 January 2017Jointly planned and implemented the 'Shui Yun Tian Fu' urban leisure tourism project in Chengdu using a 'government guidance + market investment + professional operations' model. Leafun served as creative and technical integrator. The project is positioned as a high-end leisure tourism project showcasing the 'water towns and water cultures' cultural theme.
• 仁怀市委市政府 (Renhuai City Government) / Guizhou Moutai GroupflagshipStrategic or Co-development Partner · 1 January 2017Joint development of the 'Tian Niang' (Heavenly Brewing) immersive cultural tourism performing arts project in Maotai Town. PPP model under Renhuai city government policy framework. Led by Renhuai city government with Leafun as creative strategist, investor, and operator, alongside the 2008 Beijing Olympics opening ceremony core production team. This is China's first heavy immersive 4.0 performing arts product.
• 张家界旅游投资集团 (Zhangjiajie Tourism Investment Group)coreImplementation/ SI/ Consulting Partner · 1 January 2017Leafun served as production general contractor for the 'Big Yong Awaits You' indoor immersive theater — the core attraction of the Zhangjiajie Dayong Ancient City project. Total project investment RMB 3 billion, with Leafun providing creative direction, technical integration, and immersive theater production.
• 镇江文化旅游产业集团 (Zhenjiang Cultural Tourism Industry Group)coreImplementation/ SI/ Consulting Partner · 1 January 2014Collaboration on the RMB 2014 'White Snake Legend' water spectacle project in Zhenjiang. The city government-owned group was the investing party, with Leafun responsible for creative design, technology integration, and production. The project became a new city tourism calling card, incorporating lemuse audio systems and proprietary technology.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Electrosonic (now part of Diversified): Long-standing AV systems integrator specializing in museums, theme parks, visitor centers, and cultural attractions. Direct peer in delivering audio-visual and integration systems for cultural venues and immersive attractions, comparable to the system integration arm of Leafun.
• Shuhu Image (数虎图像): China-based digital creative technology company specializing in immersive multimedia exhibitions, themed theater shows, and museum digital displays. Directly comparable to Leafun in delivering immersive theater, museum digitalization, and themed experience design for Chinese cultural tourism and venue clients.
• Blackbow (黑弓): Beijing-based immersive cultural-tech studio known for delivering multimedia stage and visual effects content for major national events in China (e.g., APEC, G20). Closest Chinese peer to Leafun: combines creative cultural content with AV/projection technology and operates in the same B2G/event-driven cultural-tech niche.
• Moment Factory: Montreal-based independent studio that designs and produces immersive multimedia experiences (light, sound, projection, video) for public spaces, museums, and cultural venues worldwide. Highly comparable to Leafun in combining creative direction with AV/projection/lighting systems to deliver full immersive experience projects for cultural and tourism clients.
• Local Projects: New York-based experience design firm that creates interactive, multimedia exhibitions for museums, cultural institutions, and public spaces (e.g., 9/11 Memorial Museum, National September 11 Museum). Comparable to Leafun in combining narrative/exhibition design with digital interactive and AV technology for cultural institutions.

Broad incumbents

• Barco: Belgian display and projection technology company serving entertainment, museum, and themed-experience venues globally with projection, LED, and image processing systems. Comparable to Leafun in providing display/projection technologies used in cultural venues and immersive attractions, but a hardware vendor rather than full experience producer.
• teamLab: Japanese digital art collective operating globally that creates large-scale immersive digital art installations and museum/exhibition experiences (e.g., teamLab Borderless). Overlaps with Leafun's immersive cultural-experience design space but operates at higher global brand scale and focuses more on commercial exhibition/entertainment than government EPC projects.
• ETC (Entertainment Technology Corp): US-based manufacturer of lighting, controls, and rigging systems for entertainment, theater, and architectural venues. Comparable to Leafun at the equipment-integration layer (lighting/audio for cultural venues, performance centers, and themed attractions); similar go-to-market via AV integrators and venue projects.
• Christie Digital Systems: Canadian projection and visual display systems company supplying projectors, image processing, and AV-over-IP solutions for museums, theme parks, and immersive cultural venues. Comparable as a hardware supplier whose projection and display products underpin the immersive cultural installations that Leafun delivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leafun