Bioliving

What Bioliving does

Bioliving is a Mexican nutritional supplements brand operating under the legal entity Exportadora In and Out, S. de R.L. de C.V., headquartered in Zapopan, Jalisco, and founded in 2020. The company sells a curated portfolio of seven food-supplement SKUs across the functional categories of collagen, whey protein isolate, plant protein, probiotics and prebiotics, immune support, brain food, and easy food, with per-unit prices ranging from $325 MXN to $1,499 MXN.

The company runs a direct-to-consumer e-commerce model on Shopify at bioliving.com.mx, with headcount in the 11-50 range. There is no disclosed presence in physical retail, marketplaces, or B2B channels, and no geographic operations outside Mexico. The "exportadora" legal name suggests a potential cross-border ambition, but no foreign-market activity has been evidenced.

Bioliving is founder-owned with no disclosed institutional investors, no funding rounds, no acquisitions or partnerships, no senior leadership bios, and no certifications or regulatory actions on record. The business model is straightforward unit-sales-on-Subscription-and-DTC ecommerce, with revenue generated per transaction at the listed price points and no evidence of subscription mechanics, bundling, or recurring programs beyond standard DTC practice.

Name

Bioliving

Legal name

Exportadora In and Out, S. de R.L. de C.V.

Website

https://bioliving.com.mx

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Bioliving is a Mexican DTC nutritional supplements brand selling a seven-SKU portfolio of collagen, protein, probiotics, immune, brain, and convenience-food products directly to consumers through its Shopify storefront at bioliving.com.mx.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Health Food & Supplement Stores (CRAHAEAC), Probiotics & Digestive Health Supplements (CRADAGAF), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Nutritional supplements
• Dietary supplements
• Protein powders
• Collagen supplements
• Wellness products

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Bioliving generates revenue through direct one-time product sales of food supplements to consumers through their e-commerce website. Products are sold at fixed retail prices with free shipping promotions for orders above certain thresholds. The company accepts multiple payment methods including credit cards (American Express, MasterCard, Visa), PayPal, and Kueski Pay installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bioliving produces and sells a curated line of seven nutritional food supplements — collagen, whey protein isolate, plant-based protein, probiotics/prebiotics, immune support, nootropics, and a meal replacement shake — directly to end consumers in Mexico through its own Shopify e-commerce site. The products are formulated with natural ingredients, are tested and studied for nutritional efficacy, and are positioned for health-conscious consumers seeking dietary supplementation, fitness nutrition, skin/joint care, digestive health, immune support, and cognitive enhancement. The company is the brand manufacturer/operator behind these formulas under the registered Bioliving® trademark.

Product overview

Bioliving is a Mexican nutritional supplement brand offering seven core products: Colágeno (collagen), Aislado de suero de leche (whey protein isolate), Proteína vegetal (plant protein), Probióticos y Prebióticos (probiotics), Inmune boost (immune support), Brain food (nootropic), and Easy food (meal replacement). The products are formulated with natural ingredients and scientific backing, targeting health-conscious consumers seeking supplements for nutrition, wellness, and fitness goals. All products are tested and formulated to provide nutrients the body needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Colágeno (Collagen supplement) Hydrolyzed collagen 100% pure combined with biotin, hyaluronic acid, vitamin C and 7 minerals; available in red fruits flavor or unflavored, without additives or sugar. Targets skin regeneration, joint health, and hair and nail strength. Sold to individual consumers in 450g units at $635.00 MXN.
• Aislado de suero de leche (Whey protein isolate) Whey protein isolate delivering 89% protein per serving with full BCAA amino acid chain, no carbohydrates or fats, gluten-free, and recommended for diabetics. Supports muscle metabolism and regeneration. Sold to fitness-oriented consumers and diabetics at $1,499.00 MXN per unit.
• Proteína vegetal (Plant-based protein) Premium plant-based protein containing 18 amino acids, vitamins and minerals; 85% protein per serving, gluten-free, dairy-free, non-GMO, 100% vegan, with a claimed 24.7% higher bioavailability than similar products. Sold to vegan and fitness consumers at $1,031.00 MXN per unit.
• Probióticos y Prebióticos (Probiotics and Prebiotics) Probiotic and prebiotic supplement delivering 14 billion CFU per serving across 5 strains to improve digestion, immune system support, intestinal flora balance and displacement of harmful microorganisms. Pack size 60 capsules, sold to digestive-health-focused consumers at $325.00 MXN per unit.
• Inmune boost (Immune support supplement) Immune system support supplement formulated to boost natural defenses and overall health. Sold to general health-conscious consumers at $450.00 MXN per unit.
• Brain food (Nootropic supplement) Nootropic supplement with Omega 3, 6 and 9 designed to strengthen neurons and support heart health; 120 capsules per unit, targeting alertness, concentration, memory, creativity and productivity. Sold to cognitive-wellness consumers at $868.00 MXN per unit.
• Easy food (Meal replacement) Complete and balanced specialized nutrition meal replacement delivering micro and macro nutrients — 13 vitamins, 22g protein, 10 minerals, fiber — at under 150 kcal per serving; no sugar, no trans fats, no saturated fats. Available in 1,200g units at $1,379.00 MXN for weight management and fitness nutrition consumers.

Quantifiable outcome

• Vegetable protein has 24.7% higher bioavailability than similar products
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Life Extension: Established US-based supplement brand with broad portfolio across vitamins, probiotics, nootropics, and longevity-focused formulations. Comparable category breadth and DTC orientation, though operating at much larger scale.
• Nature's Sunshine: Long-established US-based herbal and nutritional supplement company with broad product portfolio spanning probiotics, immune, and women's health. Comparable product categories with a more traditional MLM and retail distribution model.
• Herbalife: Global nutritional supplements incumbent with a major Mexican operation, distributing meal replacement shakes, protein, and wellness products through MLM. Same category and Mexican footprint as Bioliving but at vastly larger scale.
• Optimum Nutrition: Established global sports nutrition brand (Gold Standard whey, protein bars, supplements) sold through retail and online. Comparable product mix (whey isolate, protein powders) at a much larger scale and broader distribution.

Emerging players

• Ritual: US DTC supplement brand known for clean-label multivitamins and a transparent, science-backed positioning with content-driven brand marketing. Comparable DTC, content-led, science-positioned playbook targeting health-conscious consumers.
• Care/of: DTC personalized vitamin and supplement brand (now part of Bayer) with quiz-driven funnel and subscription model. Similar digitally native, millennial-targeting, science-positioned supplement brand playing in adjacent categories (vitamins, probiotics, nootropics).

Direct peers

• Prozis: Portugal-based DTC sports nutrition and supplements brand shipping internationally with proprietary formulations and a content-led funnel. Closely comparable DTC playbook and SKU breadth to Bioliving.
• Omnilife: Mexican nutritional supplements company (Guadalajara-based) selling wellness, protein, and weight-management products through MLM and direct channels. Closest analog by geography, category, and GTM overlap with Bioliving.
• Myprotein: Global DTC sports nutrition and supplement brand (whey, plant protein, vitamins, nootropics) operating across multiple markets. Same DTC + content + own-website model as Bioliving, with adjacent Mexican availability.
• GNC Mexico: Specialty health food and supplement retailer operating in Mexico, selling vitamins, proteins, probiotics, and nootropics. Directly comparable on product mix and Mexican consumer base, with retail-store distribution Bioliving lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biolivingmx
• Instagraminstagram.com/biolivingmx
• Pinterestpinterest.com.mx/biolivingmx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioliving