What Pissei does

Pissei, operated by FFW S.r.l., is an Italian cycling apparel manufacturer and direct-to-consumer brand founded in 1978 and headquartered between Florence (legal) and Agliana, Pistoia (manufacturing facility). The company designs, produces, and sells premium performance cycling clothing — jerseys, bib shorts, bib tights, bodysuits, jackets, vests, and accessories — for men, women, and children, organized into multiple sub-brands differentiated by performance tier (Primapelle, Primapelle Ultra, Magistrale, Sanremo, Prime, Thunder). Underlying product technology centers on ultra-light fabrics, advanced breathability, and precise fit engineering, with the Magistrale and Primapelle Ultra lines co-developed alongside WorldTour riders and Tadej Pogačar to validate performance at elite competition levels.

The company generates revenue primarily through direct e-commerce sales via its multilingual pissei.com storefront (English, French, Italian, Spanish, German) with global shipping, supplemented by a Custom Lab bespoke service for teams and individuals and a B2B portal for wholesale inquiries. Pricing spans roughly $53-$375 per unit across accessories to premium skinsuits, with bundle discounts of up to 20% and periodic promotional sales. The flagship commercial assets are the official kit partnerships with UAE Team Emirates (men's WorldTour) and UAE Team ADQ (women's WorldTour), plus the Tadej Pogačar World Champion replica collection, which drive brand visibility and replica-kit sales across enthusiast consumers in Europe and international markets.

Name

Pissei

Legal name

FFW srl

Website

https://pissei.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Pissei is a privately held Italian cycling apparel manufacturer and direct-to-consumer brand selling premium jerseys, bib shorts, bodysuits, and accessories for men, women, and kids through pissei.com, anchored by WorldTour kit partnerships and Made-in-Italy production.

Ownership category

akta.pro rank

Product category

Cycling Apparel

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Manufacturing (315), Sporting Goods Retailers (45911)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Cycling apparel
• Performance jerseys
• Cycling bib shorts
• Custom cycling kits
• Italian sportswear

Headquarters

HQ city

Pistoia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Pissei generates revenue through direct-to-consumer sales via their official online store. Customers purchase individual cycling apparel items at listed prices, with periodic sales and discounts available. The company also offers bundle deals that provide up to 20% savings when customers purchase multiple items together.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pissei designs, manufactures, and sells premium Made-in-Italy cycling apparel through a direct-to-consumer e-commerce platform. Its product portfolio spans multiple sub-brands (Primapelle, Primapelle Ultra, Magistrale, Sanremo, Prime, Thunder) covering jerseys, bib shorts, bib tights, bodysuits, jackets, vests, and accessories for men, women, and kids. The company also offers a Custom Lab bespoke design service for cycling, triathlon, and lifestyle team kits, alongside replica collections co-developed with WorldTour teams and elite athletes.

Product overview

Pissei is an Italian cycling apparel manufacturer offering a comprehensive portfolio of performance cycling clothing. The core product architecture consists of multiple sub-brands differentiated by performance level and use case: Primapelle (premium comfort), Primapelle Ultra (top-tier race performance with Tadej Pogačar collaboration), Magistrale (WorldTour-developed with UAE Team Emirates/ADQ), Sanremo (speed-focused), Prime (versatile training), and Thunder (race performance with streetwear aesthetics). Pissei provides complete kit solutions across all genders including jerseys (short/long sleeve), bib shorts, bib tights, bodysuits, jackets, vests, and accessories (arm warmers, leg warmers, gloves, socks, shoe covers, underhelmets, musette bags). The Custom Lab service enables fully customized bespoke kits for teams and individuals. The company holds official team partnerships with UAE Team Emirates-XRG and UAE Team ADQ for the women's World Tour, and features athlete collections including Tadej Pogačar's World Champion replica line.

Differentiator

Problem solved

Functional benefit

Brands

• Primapelle: Premium cycling apparel line expressing total comfort, soft against the skin with essential construction and refined appearance, blending contemporary elegance with performance and Made in Italy craftsmanship.
• Primapelle Ultra
• Magistrale
• Sanremo
• Prime
• Thunder

Products and services

• Primapelle Premium cycling apparel line expressing total comfort with soft fabrics, essential construction, and precise fit; blends technical research with aesthetic purity for premium everyday riding, available in men's and women's variations.
• Primapelle Ultra High-end race apparel line developed with Tadej Pogačar delivering advanced lightness, closeness to body and control; seamless connection between body, fabric and athletic movement for pure race performance.
• Magistrale WorldTour-developed cycling apparel line, co-developed with UAE Team Emirates and UAE Team ADQ riders, bringing professional-level research and competition-validated garments to consumers.
• Sanremo Performance cycling apparel line dedicated to speed, breathability and control at high intensity, combining lightness, aerodynamic efficiency and precise fit with a clean, direct aesthetic.
• Prime Versatile contemporary cycling apparel line offering comfort and premium quality for daily training through longer rides, with clean aesthetics and stable fit at accessible pricing from $94.50 on sale.
• Thunder Race performance cycling apparel line with technical fabrics and streetwear-inspired graphics for riders seeking performance-focused construction with distinctive on-road aesthetics.
• UAE Team Emirates-XRG Collection Official replica collection of UAE Team Emirates-XRG featuring team colors and branding; includes jerseys, bib shorts, gloves, socks and accessories for men and kids.
• UAE Team ADQ Collection Women's WorldTour replica collection for UAE Team ADQ featuring bright-color kits developed from the Magistrale Women line and entirely handmade in Italy.
• Tadej Pogačar World Champ Collection World Champion replica collection featuring Tadej Pogačar's championship designs, including jerseys, bib shorts, road skinsuits, gloves and accessories co-developed with the elite athlete.
• Custom Lab Bespoke design and manufacturing service for cycling teams and individuals to configure personalized cycling kits, including Cycling, Triathlon, Off-Bike, and Accessories categories with Custom Lab Chroma and Custom Lab Identity Store configurators.
• Kids Collection Children's cycling apparel offering junior-sized jerseys ($75–$150) and bib shorts (~$120), including UAE Team Emirates junior replica collection.
• Cycling Jerseys (Short Sleeve, Long Sleeve) Cycling jerseys available in short-sleeve and long-sleeve variants across all Pissei product lines (Primapelle, Magistrale, Sanremo, Prime, Thunder) for men and women, with short-sleeve models ranging from $180-$240 USD at premium tiers.
• Bib Shorts and Bib Tights Performance cycling bib shorts and bib tights with various pad configurations across all Pissei product lines for men and women; bib shorts priced $168–$300 USD across tiers.
• Bodysuits and Skinsuits One-piece cycling bodysuits and skinsuits for optimal aerodynamics and race performance, including the Primapelle Summer Skinsuit at approximately $375 USD.
• Jackets and Vests Cycling outerwear including jackets, vests and windbreakers designed for varied weather conditions across Pissei product lines for men and women.
• Cycling Accessories Comprehensive range of cycling accessories including arm warmers, leg warmers, gloves (~$53), socks (~$60), shoe covers, underhelmets, and musette bags across Pissei product lines.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• UAE Team EmiratesflagshipStrategic or Co-development Partner · 1 January 2023WorldTour men's professional cycling team partnership. Pissei develops exclusive collections for the team including Magistrale UAE and UAE Team Emirates-XRG 2026. The collaboration involves co-development of performance apparel tested by elite professional cyclists competing at the highest level of the sport.
• UAE Team ADQflagshipStrategic or Co-development Partner · 1 January 2023Women's WorldTour professional cycling team partnership. Pissei entered the women pro peloton in 2023 with bright-colored custom kits for the team. Entirely handmade in Italy, the women's kits are developed starting from the Magistrale Women line and designed to grant best performance in any conditions worldwide.
• Tadej PogačarcoreGTM or Marketing PartnerWorld champion professional cyclist collaboration. Pissei developed Primapelle Ultra line through ongoing exchange with Tadej Pogačar. The partnership includes exclusive Tadej Pogačar World Champ replica collection featuring performance apparel created in collaboration with the elite athlete.
• PAURA × PISSEI × IMATRAminorStrategic or Co-development PartnerCollaborative capsule collection with PAURA and IMATRA brands. Created to move, designed to stand out, made for those who don't follow the rhythm but change it. Limited edition collaboration combining multiple cycling/lifestyle brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pearl Izumi: Pearl Izumi is a large, established US-based cycling apparel and footwear brand with broad product range, extensive retail distribution and pro-team sponsorships, competing with Pissei across the mid- to premium-tier of cycling apparel.

Direct peers

• Castelli: Castelli is a long-established Italian premium cycling apparel brand, historically the dominant WorldTour kit supplier and a direct competitor to Pissei in the same high-end road and triathlon apparel category, distributed both DTC and through specialty bike retailers globally.
• Rapha: Rapha is a UK-founded premium cycling apparel brand with a strong DTC and flagship-retail model and extensive sponsorship of pro teams and events, competing with Pissei for the same high-spending enthusiast cyclist segment.
• Ale Cycling: Ale Cycling is an Italian cycling apparel brand offering Made-in-Italy performance road and off-road kit to enthusiasts and teams, directly competing with Pissei in the same premium Italian apparel segment.
• Assos of Switzerland: Assos is a Swiss premium cycling apparel specialist, frequently cited as the technical benchmark in bib shorts and race skinsuits, directly competing with Pissei at the ultra-premium tier of the cycling apparel market.
• Santini Cycling Wear: Santini is an Italian cycling apparel manufacturer producing kits for numerous pro teams and selling premium road apparel worldwide, directly competing with Pissei in the Made-in-Italy performance jersey and bib short category.
• Sportful: Sportful is an Italian cycling apparel brand owned by Manifattura Valcismon, producing premium road and cross-country kit for pro teams and consumers — a direct competitor to Pissei across the same Made-in-Italy performance apparel category.

Emerging players

• Q36.5: Q36.5 is an Italian premium cycling apparel brand focused on technical performance jerseys, bib shorts and outerwear, emerging as a direct Made-in-Italy challenger to Pissei at the performance-tier price points.
• MAAP: MAAP is an Australian premium cycling apparel brand with a strong DTC and lifestyle positioning, emerging as a design-led rival to Pissei in the high-end road and gravel apparel category.
• Pas Normal Studios: Pas Normal Studios is a Danish premium cycling apparel brand with a strong DTC, design-led positioning and multiple pro-team sponsorships, an emerging competitor to Pissei in the high-end road and lifestyle category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pissei_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pissei