Alegria by Design

What Alegria by Design does

Alegria by Design is a privately held, full-service luxury wedding planning and event design company headquartered at 1221 State Street, Santa Barbara, California, serving affluent couples across Santa Barbara, Ventura, and San Luis Obispo counties. The company offers three core service tiers — Full Service Planning, Full Service Planning + Design, and Full Service Wedding Weekend Planning + Design — delivered directly by a small team led by Armando Martinez (Lead Wedding Planner) and Shauna Timmons (Wedding Coordinator), with backgrounds in store design, on-location photo shoots, and corporate/private events.

The business operates without any proprietary technology platforms, software products, or digital tools; service delivery is human-led, on-site at wedding venues, and supported by an established network of preferred vendors across floral, lighting, rentals, and linens. Revenue is generated through professional service fees that are quote-based and not publicly disclosed, with engagement pricing scoped to each couple's event requirements. The go-to-market motion is sales-led via initial consultation, supplemented by a strong referral pipeline built on long-standing partnerships with premier regional venues (Ritz-Carlton Bacara, Rosewood Miramar Beach, Four Seasons Biltmore, Belmond El Encanto, San Ysidro Ranch) and amplified by sustained features in major wedding publications including Style Me Pretty, The Knot, WeddingWire, and Grace Ormonde Wedding Style.

Name

Alegria by Design

Website

https://alegriabydesign.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Alegria by Design is a privately held luxury wedding planning and event design firm in Santa Barbara, California, serving affluent couples across the Central Coast with full-service planning, design, and multi-day wedding weekend coordination at premier regional venues.

Ownership category

akta.pro rank

Product category

Wedding Planning and Event Design Services

NAICS

Other Specialized Design Services (54149)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Event Decor Design & Styling (HSACAOAB), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Wedding planning services
• Event design services
• Luxury wedding coordination
• Wedding weekend planning
• Bridal event styling

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wedding Planning Services: Full service wedding planning and event design services. Revenue is generated through professional service fees for planning, coordination, and design services tailored to each client's needs and event scope.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Alegria by Design is a Santa Barbara–based wedding planning and event design firm that delivers three tiers of full-service engagements: Full Service Planning, Full Service Planning + Design, and Full Service Wedding Weekend Planning + Design. Services cover every step from initial vision clarification and vendor coordination through design schematics, décor, color and theme execution, day-of timeline management, and coordination of multi-day wedding weekend events including welcome dinners, ceremonies, and send-off brunches. Engagements are sold via direct consultation and custom quote rather than fixed published pricing.

Product overview

Alegria by Design offers wedding planning and event design services primarily for luxury weddings in the Santa Barbara, California region. The company provides three service tiers: Full Service Planning (guiding couples through the entire planning process), Full Service Planning + Design (adding cohesive event design for decor, style, and theme), and Full Service Wedding Weekend Planning + Design (managing multi-day wedding celebrations with multiple events). These services are delivered as a unified offering with no separate software products, platforms, or digital tools. The company specializes in high-end venues including resorts, vineyards, estates, and private locations throughout Santa Barbara, Montecito, and Paso Robles.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Planning

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and preferred.

• Ritz-Carlton BacaracoreStrategic or Co-development PartnerFeatured venue partner where the company regularly plans and designs weddings. Multiple real wedding features and styled inspiration shoots created at this luxury oceanfront resort.
• Rosewood Miramar BeachcoreStrategic or Co-development PartnerPreferred venue partner for luxury Montecito beach weddings. Site of multiple high-profile weddings including celebrity client Jesse Carmichael of Maroon 5.
• Four Seasons Resort the Biltmore Santa BarbaracoreStrategic or Co-development PartnerRegular venue partner for Montecito beachfront weddings. Featured extensively in portfolio with multiple real wedding showcases.
• Belmond El EncantocoreStrategic or Co-development PartnerFeatured venue partner for garden and estate-style weddings in Santa Barbara. Multiple real weddings and styled shoots created at this historic property.
• San Ysidro RanchcoreStrategic or Co-development PartnerLuxury Montecito estate venue partner. Multiple weddings featured including styled inspiration shoots.
• Casa Blanca Event DesignpreferredTechnology or IntegrationPreferred floral and event design vendor partner. Frequently credited in real wedding features for lighting, fabric, and floral design services.
• Ambient Event DesignpreferredTechnology or IntegrationPreferred vendor for lighting and fabric design. Frequently partnered on luxury weddings for ambient event design services.
• Town & Country Event RentalspreferredTechnology or IntegrationPreferred event rentals vendor partner for weddings requiring specialty rentals, linens, and furniture.
• La Tavola LinenpreferredTechnology or IntegrationPreferred specialty linens vendor partner for upscale wedding events.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• David Tutera: Celebrity event designer and wedding planner serving luxury clientele across multiple geographies. Overlaps with Alegria in luxury wedding design, celebrity clients, and multi-event wedding weekends.
• Marcy Blum Associates: Premier New York–based luxury wedding planner with a long track record at top venues. Comparable as a high-end full-service planner emphasizing design and vendor coordination for affluent couples.
• A Good Affair: Southern California wedding and event production company specializing in luxury weddings with full-service planning and design. Comparable offering tier, regional footprint, and luxury venue relationships.
• Lisa Vorce: Los Angeles–based luxury event designer known for high-end weddings and festival-style events. Comparable in design-led approach, Southern California footprint, and luxury celebrity clientele.
• Mindy Weiss Party Consultants: Long-established luxury wedding and event planner based in Beverly Hills, serving high-net-worth and celebrity couples nationally. Highly comparable as a design-forward, full-service luxury wedding planner in the same price tier as Alegria by Design.
• Colin Cowie Weddings: Celebrity luxury wedding planner and event designer known for high-end multi-day wedding weekends. Directly comparable in service model, luxury positioning, and celebrity clientele overlap.
• XO Events: California-based luxury event and wedding design firm producing high-end celebrations. Comparable in full-service planning + design model and emphasis on cohesive event aesthetic for affluent couples.
• Engage Weddings and Events: California-based wedding planning and design firm serving luxury couples at high-end venues. Comparable in service tiers (full-service planning + design), regional positioning, and target affluent demographic.

Regional players

• Sterling Engagements: Luxury wedding planning and design firm serving affluent couples at premier venues. Comparable service model and price tier; functions as a non-California regional alternative serving similar clientele.
• Brown Fox Creative: West Coast luxury wedding planner and designer focused on high-end destination and resort weddings. Comparable in design-forward luxury approach, though operating across broader geography than Alegria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AlegriabyDesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alegria by Design