Dallard Group
Groupe Dallard is a privately held multi-brand automotive dealership group operating four locations across southwest France, selling approximately 104 used vehicles and offering maintenance, mobile workshop, rental, financing, and Business Center services to individual consumers and professional clients.
- Company typePrivate
- Founded1973
- HeadquartersMuret, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Dallard Group does
Groupe Dallard is a privately held multi-brand automotive dealership group headquartered in Muret, France, operating four points of sale across the Grand Sud Ouest region (Muret, Saint-Gaudens, Saint-Jean-de-Luz, and Saint-Paul-Lès-Dax). The legal entity is registered as a SAS with a share capital of €160,000, and Philippe Dallard is identified as Director of Publication. The group retails approximately 104 used and demonstration vehicles drawn from brands including Citroën, DS Automobiles, Peugeot, Nissan, Ford, Jeep, Mini, Renault, SEAT, and Toyota, with prices ranging from €8,750 to €69,900. Each vehicle undergoes a 100-point inspection and is sold with a warranty of between 6 and 24 months; customers can reserve online with a €200 deposit.
Beyond vehicle sales, the group operates a 360-degree mobility ecosystem anchored by an authorized workshop at each site, a mobile workshop (Camion Atelier) that performs on-site repairs, a valet and home-delivery service, and a short/medium-term rental brand called Dallard Loc. Long-term mobility is offered through a C3 Origine long-term lease product priced from €81 per month over 48 months, with financing facilitated via partner Viaxel. A dedicated Business Center serves professional clients (SMEs, artisans) with fiscal advisory and fleet solutions, and a network of Speedy centers extends maintenance reach beyond the group's own workshops.
The go-to-market is omnichannel: physical showrooms and workshops are complemented by an online catalog with filtering and inquiry forms, active presence on Facebook, LinkedIn, and Instagram, email newsletters, regional open days, and community sponsorships including FENIX Toulouse Handball and Théâtre Muret. The website also exposes a "Mobilité douce" section, indicating exploratory intent around soft mobility categories. No software, AI, or proprietary technology product offerings are part of the business, and there is no disclosed funding history, headcount, or revenue figure.
Dallard Group firmographics
Firmographics- Name
- Dallard Group
- Legal name
- GROUPE DALLARD
- Website
- https://groupedallard.fr
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Groupe Dallard is a privately held multi-brand automotive dealership group operating four locations across southwest France, selling approximately 104 used vehicles and offering maintenance, mobile workshop, rental, financing, and Business Center services to individual consumers and professional clients.
- Ownership category
- akta.pro rank
Dallard Group industry classification
Industry- Product category
- Automotive Dealership Services
- NAICS
- Used Car Dealers (441120), Passenger Car Leasing (532112), Passenger Car Rental (532111)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Premium & Luxury Vehicle Leasing (TLABAAAF)
Keywords
Where Dallard Group is headquartered
LocationHeadquarters
- HQ city
- Muret
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Dallard Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Used Vehicle Sales: Sale of pre-owned and demonstrator vehicles across multiple brands (Citroën, DS Automobiles, Peugeot, Nissan, Ford, Jeep, Mini, Renault, SEAT, Toyota). Vehicles are inspected, tested, and come with warranties ranging from 6 to 24 months. The group stocks approximately 104 vehicles.
- Vehicle Maintenance and Repair: Approved repairer for all brands, offering workshop services, mobile workshop (Camion Atelier) for on-site repairs, and valet/delivery service for vehicle maintenance.
- Vehicle Rental: Short and medium-term vehicle rental through Dallard Loc, including options for 2-3 days, weekend, or moving needs.
- Financing Solutions: Long-term vehicle leasing (Location longue durée) and financing solutions through partner Viaxel, with offerings starting at €81/month for certain models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used vehicles from €8,750 to €69,900 |
| Subscription | Monthly | Long-term lease starting at €81/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Dallard Group product offering
Product offeringCore offering
Dallard Group is a multi-brand automotive dealership group operating four locations across the Grand Sud Ouest region of France. The company sells approximately 104 used and demonstration vehicles from brands including Citroën, DS Automobiles, Peugeot, Nissan, Ford, Jeep, MINI, Renault, SEAT, and Toyota, with each vehicle inspected on 100 control points and covered by 6- to 24-month warranties. Complementary offerings include maintenance and repair through authorized workshops and a mobile workshop (Camion Atelier), short-term rental (Dallard Loc), long-term leasing from €81/month, financing solutions via partner Viaxel, valet/home-delivery service, and a dedicated Business Center for professional clients.
Product overview
Groupe Dallard operates as a multi-brand automotive dealership in southern France (Grand Sud Ouest) with four locations (Muret, Saint-Gaudens, Saint-Jean-de-Luz, and Saint-Paul-Lès-Dax). The core offering is the sale of 104 used and demonstration vehicles from multiple brands including Citroën, DS Automobiles, Peugeot, Nissan, Ford, Jeep, MINI, Renault, SEAT, and Toyota. The business model is organized around vehicle sales supported by complementary services: a rental service (Dallard Loc), long-term rental options (C3 Origine starting at €81/month), maintenance and repair services through authorized workshops and mobile workshops (Camion Atelier), valet/home delivery service, professional business center advisory, and financing solutions via partner Viaxel. The company also provides a 360° mobility vision incorporating soft mobility options, though the portfolio is purely traditional automotive retail without any software, AI, or technology product offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Dallard Loc: Vehicle rental service offered by the group for short-term needs (2-3 days, weekend, moving).
Products and services
- Used and Demonstration Vehicle Sales (Véhicules d'Occasion) Multi-brand sale of approximately 104 used and demonstration passenger and light commercial vehicles spanning Citroën, DS Automobiles, Peugeot, Nissan, Ford, Jeep, MINI, Renault, SEAT, and Toyota. Each vehicle is tested, revised, and inspected by experts on 100 control points and comes with a warranty of 6 to 24 months. Targeted at individual consumers and professionals in southwest France, with prices ranging from €8,750 to €69,900.
Quantifiable outcome
- 104+ vehicles available in stock, all inspected on 100-point control with warranties ranging from 6 to 24 months
Companies that use Dallard Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Dallard Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dallard Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Les centres SpeedyminorDallard Group partners with Speedy centers for vehicle maintenance and repair services, extending their service network beyond their own workshops.
- Région Occitanie / Pyrénées-MéditerranéeminorDallard Group participated in the Salon TAF (Travail, Aides, Formation) organized by Région Occitanie, using the regional platform to advertise job opportunities and recruit talent.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dallard Group competitors and assessment
Company assessmentDirect peers
- Chopard Groupe: Major French multi-brand automotive dealer group with national footprint, offering vehicle sales, financing, rental, and maintenance. Comparable in multi-brand authorized dealer model and full-service mobility offering.
- Groupe Parot: French multi-brand automotive dealership group operating across multiple locations, selling both new and used vehicles with associated financing, maintenance, and rental services. Directly comparable in business model, multi-brand positioning, and service ecosystem.
- BodemerAuto: French multi-brand dealership group with locations across western France, offering new and used vehicles, financing, and after-sales services. Directly comparable in multi-brand dealer model and integrated service offerings.
- Hess Automobile: French multi-brand dealer group (Renault, Dacia, Alpine, and others) with locations across eastern France. Comparable in multi-brand franchise model and integration of sales, financing, and service.
- Jean Rouyer Automobiles: French multi-brand automotive dealer group with multiple locations across France, offering new and used vehicles plus after-sales services. Comparable in multi-brand dealership model and regional-to-national footprint.
- Peyrot Automobiles: French multi-brand automotive dealer group with locations in southern France, offering new and used vehicles plus maintenance services. Comparable in geographic positioning and multi-brand authorized dealer model.
Emerging players
- Autohero France: Digital-first used car sales platform operating in France, offering online vehicle browsing, financing, and home delivery. Relevant emerging competitor threatening traditional dealership models, including the used vehicle segment where Dallard is concentrated.
Regional players
- Midavem (Midrac): French Renault/Dacia dealer group concentrated in southwest France, providing used vehicle sales and after-sales services. Comparable in geographic overlap (southwest France) and used vehicle focus, though more brand-concentrated.
Broad incumbents
- Emil Frey France: Subsidiary of Swiss-based Emil Frey Group, one of Europe's largest automotive retail groups, operating a broad multi-brand dealership network in France. Comparable in multi-brand sales and service model but at significantly larger scale.
- GCA (Groupe Centre Auto): Major French automotive distribution group with a wide network of dealerships across multiple brands. Comparable in multi-brand dealership model and integrated sales-service offering, though at substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dallard Group social profiles
Digital presenceDallard Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dallard Group leadership team
Management profileNumber of profiles
Profiles1 record
Dallard Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dallard Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dallard Group
What does Dallard Group do?
Dallard Group is a multi-brand automotive dealership group operating four locations across the Grand Sud Ouest region of France. The company sells approximately 104 used and demonstration vehicles from brands including Citroën, DS Automobiles, Peugeot, Nissan, Ford, Jeep, MINI, Renault, SEAT, and Toyota, with each vehicle inspected on 100 control points and covered by 6- to 24-month warranties. Complementary offerings include maintenance and repair through authorized workshops and a mobile workshop (Camion Atelier), short-term rental (Dallard Loc), long-term leasing from €81/month, financing solutions via partner Viaxel, valet/home-delivery service, and a dedicated Business Center for professional clients.
Is Dallard Group a public or private company?
Dallard Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dallard Group founded?
Dallard Group was founded in 1973. It employs 101 to 250 people.
Where is Dallard Group based?
Dallard Group is headquartered in Muret, France, in the Europe region.
How does Dallard Group make money?
Four revenue lines are on record. Used Vehicle Sales are the primary driver. The others are vehicle Maintenance and Repair, vehicle Rental and financing Solutions.
Who are Dallard Group's main competitors?
Direct peers on record are Chopard Groupe, Groupe Parot, BodemerAuto, Hess Automobile, Jean Rouyer Automobiles and Peyrot Automobiles. Autohero France is listed as an emerging player. Midavem (Midrac) is listed as a regional player. Broad incumbents are Emil Frey France and GCA (Groupe Centre Auto).
Does Dallard Group have an API?
No public API is recorded for Dallard Group.
What industry is Dallard Group in?
Dallard Group's product category is Automotive Dealership Services. Its primary akta.pro industry code is TLABAAAF, Premium & Luxury Vehicle Leasing. Its NAICS code is 441120 and its SIC code is 7510.