Rank A Brand
Good On You (operating as Rank A Brand) is a sustainability ratings platform that rates fashion and beauty brands across people, planet, and animals, serving conscious consumers via a directory, mobile app, and B2B partnerships.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Rank A Brand does
Rank A Brand (operating as Good On You via the rankabrand.org redirect) is a sustainability ratings platform for fashion and beauty brands. Founded in 2015 and legally domiciled as Good On You Pty Ltd (ACN 608419085) in Surry Hills, NSW, Australia, the company rates brands across three pillars — people, planet, and animals — using a proprietary methodology that evaluates 100 key sustainability issues spanning supply chain transparency, worker rights, carbon emissions, wastewater, chemicals, and animal welfare. Outputs are 1–5 scale scores per pillar combined into an overall rating ('We Avoid' to 'Great'). The platform consists of a searchable brand directory (directory.goodonyou.eco), a consumer mobile app for iOS and Android, an editorial journal with categorized content (Top Picks, Ultimate Guides, Rated, In the Know, Made From), and a partnerships product enabling third-party platforms to integrate Good On You ratings into their shopping experiences.
The technology stack relies on standard cloud infrastructure (AWS), affiliate tracking software (Tune, Everflow), payment processing (Stripe), messaging (Twilio, Vero), and product analytics (Google Analytics) — with no disclosed proprietary AI/ML pipeline for ratings generation, which appears human-research-driven. As of September 2023 the team comprised 24 people (61% women, 17% BIPOC). Revenue is generated through three streams: affiliate referral commissions on purchases made via tracked links to partner brands and retailers, consumer-facing app and directory services, and B2B licensing/partnerships where other platforms embed Good On You ratings. The company has scaled to rating hundreds of brands per quarter — 431 brands were rated in Q2 2026, of which 82 (19%) achieved 'Good' or 'Great' status. Early-stage venture backing has come from founders associated with Bolt, TransferWise, and Lastminute.com, though specific funding amounts are not publicly disclosed. The platform serves consumers globally, with primary operating markets spanning Europe and worldwide digital reach.
Rank A Brand firmographics
Firmographics- Name
- Rank A Brand
- Legal name
- Good On You Pty Ltd
- Website
- https://rankabrand.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good On You (operating as Rank A Brand) is a sustainability ratings platform that rates fashion and beauty brands across people, planet, and animals, serving conscious consumers via a directory, mobile app, and B2B partnerships.
- Ownership category
- akta.pro rank
Rank A Brand industry classification
Industry- Product category
- Sustainable Fashion and Beauty Ratings
- akta.pro primary industry
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
- akta.pro secondary industry
- Brand Guidelines, Governance & Brand Management (BPAFAEAF)
Keywords
Where Rank A Brand is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Rank A Brand business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate Marketing: Good On You digital properties contain links to third party brands and retailers with affiliate marketing relationships. Tracking links and cookies identify users who make purchases on partner websites to charge commission on referred sales. Uses Tune and Everflow affiliate tracking software.
- App/Platform Services: Consumer app and website platform providing brand ratings, directory services, and newsletter subscriptions
- B2B Partnerships: Partnership page indicates business-facing services where other platforms integrate Good On You ratings
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Consumer Platform (Free) |
| Other | Annual | Business Partnerships |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Rank A Brand product offering
Product offeringCore offering
Rank A Brand operates as Good On You, a sustainability ratings platform that rates fashion and beauty brands across three pillars (people, planet, animals) using a proprietary methodology covering 100 key issues. The company offers a searchable brand directory, a consumer mobile app, and an editorial journal, while licensing its ratings data to partner platforms via a B2B partnerships program. Revenue is generated primarily through affiliate commissions on purchases routed to rated brands and B2B licensing of the ratings methodology.
Product overview
Good On You is a sustainable fashion and beauty brand ratings platform consisting of a brand directory, mobile app, and editorial journal. The core offering combines a searchable database of ethical brand ratings with a mobile application for on-the-go access, supplemented by an editorial platform featuring guides and articles. The company also offers a partnerships program enabling third-party platforms to license their ratings methodology.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 19% of brands rated achieved 'Good' or 'Great' rating in Q2 2026
- +2 more outcomes
Companies that use Rank A Brand
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Rank A Brand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rank A Brand partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TUNE, Inc.coreAffiliate marketing tracking software used to track users who make purchases on partner brand websites. Good On You has a data processing agreement (DPA) with TUNE designed to ensure processing complies with EU Data Protection Legislation.
- EverflowcoreThird-party affiliate tracking software used alongside Tune for affiliate marketing tracking. Good On You has a DPA with Everflow.
- AWS AmazoncoreCloud infrastructure provider for data hosting. AWS processes data in the USA.
- MetaminorAdvertising services used for marketing and promotional activities.
- StripecoreThird-party payment processor for secure online payment processing when Good On You offers products/services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rank A Brand competitors and assessment
Company assessmentDirect peers
- Yuka: Yuka is a consumer mobile app that rates food and cosmetic products on health and environmental impact using a simple scan-and-score interface. It mirrors Good On You's product: a consumer-facing ratings app that translates complex sustainability/health data into simple A-F grades for purchase decisions.
- Made Trade: Made Trade is an ethical online marketplace curating vetted sustainable and fair-trade fashion, beauty, and home goods. It is comparable to Good On You as an ethical-fashion discovery platform, but executes as a retailer rather than a rating/directory with affiliate monetization.
- EarthHero: EarthHero is a curated sustainable-goods marketplace that vets products against environmental and social criteria before listing. Comparable to Good On You as an ethical-consumer discovery platform but operating as a direct retailer rather than a ratings directory.
- Eco-Stylist: Eco-Stylist is a curated sustainable-fashion directory and editorial platform rating brands on environmental and ethical criteria. It directly competes with Good On You in the conscious-consumer fashion-discovery space, with similar content-marketing and brand-rating mechanics.
- The Good Shopping Guide: The Good Shopping Guide publishes ethical ratings of brands and companies across categories including fashion and beauty. It is a direct competitor in the ethical-brand-rating category, using an ethical-rating methodology similar in spirit to Good On You's pillar-based scoring.
Broad incumbents
- OEKO-TEX: OEKO-TEX is a globally recognized certification system for textile and leather raw materials, semi-finished, and finished products tested for harmful substances. It is an established sustainability-credentialing body in fashion with overlap to Good On You's environmental-pillar assessments.
- Bluesign: Bluesign certifies textile manufacturers on chemical management, environmental performance, and worker safety. It overlaps with Good On You's fashion sustainability assessment but operates upstream at the materials/manufacturing level rather than downstream at the brand level.
- B Lab (B Corp): B Lab operates the B Corp certification, the most widely recognized corporate sustainability standard covering social and environmental performance. It overlaps with Good On You's brand-credibility role but certifies whole companies across all industries rather than rating fashion/beauty brands on a granular sustainability rubric.
- Fair Trade USA: Fair Trade USA certifies products on labor and environmental standards across fashion, food, and consumer goods. It is an institutional sustainability-credentialing body operating in adjacent fashion/beauty territory with a more compliance-driven model than Good On You's editorial rating approach.
Emerging players
- Fashion Revolution: Fashion Revolution is a global advocacy NGO producing the Fashion Transparency Index that ranks major brands on supply-chain disclosure. It overlaps with Good On You's brand-rating function but is research/advocacy-focused rather than a consumer commerce platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rank A Brand social profiles
Digital presenceRank A Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rank A Brand leadership team
Management profileNumber of profiles
Rank A Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rank A Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rank A Brand
What does Rank A Brand do?
Rank A Brand operates as Good On You, a sustainability ratings platform that rates fashion and beauty brands across three pillars (people, planet, animals) using a proprietary methodology covering 100 key issues. The company offers a searchable brand directory, a consumer mobile app, and an editorial journal, while licensing its ratings data to partner platforms via a B2B partnerships program. Revenue is generated primarily through affiliate commissions on purchases routed to rated brands and B2B licensing of the ratings methodology.
Is Rank A Brand a public or private company?
Rank A Brand is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rank A Brand founded?
Rank A Brand was founded in 2015. It employs 11 to 50 people.
Where is Rank A Brand based?
Rank A Brand is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Rank A Brand make money?
Three revenue lines are on record. Affiliate Marketing is the primary driver. The others are app/Platform Services and B2B Partnerships.
Who are Rank A Brand's main competitors?
Direct peers on record are Yuka, Made Trade, EarthHero, Eco-Stylist and The Good Shopping Guide. Broad incumbents are OEKO-TEX, Bluesign, B Lab (B Corp) and Fair Trade USA. Fashion Revolution is listed as an emerging player.
Does Rank A Brand have an API?
No public API is recorded for Rank A Brand.
What industry is Rank A Brand in?
Rank A Brand's product category is Sustainable Fashion and Beauty Ratings. Its primary akta.pro industry code is BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive), with a secondary code of BPAFAEAF, Brand Guidelines, Governance & Brand Management.