Eco-Stylist
Eco-Stylist is an Austin-based sustainable fashion platform that curates and certifies 100+ ethical clothing brands using a proprietary three-pillar rating system, serving conscious consumers via an e-commerce shop, $30/month personal styling subscription, and editorial content.
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Eco-Stylist does
Eco-Stylist is a privately held, Austin-based sustainable fashion platform founded in 2018 by Garik Himebaugh. The company operates a curated directory and certification system covering more than 100 ethical clothing brands, evaluated against a proprietary three-pillar framework covering Transparency, Fair Labor, and Sustainably Made across 40+ checkpoints, with brands assigned Certified, Silver, or Gold ratings. The technical foundation is a content-managed website (WordPress-class, based on asset URLs) with affiliate e-commerce integration and structured product taxonomy across Men, Women, Unisex, and Kids categories. The platform does not hold inventory and ships no native mobile application or public API; all commerce routes through affiliate links to partner brand sites.
The business monetizes through three streams. First, brand-side certification fees: $499 for a basic certification with consulting or $999 for certification plus promotional placement including blog features, newsletter inclusion, social posts, and homepage presence. Second, consumer subscription revenue via a $30/month personal styling service that delivers curated recommendations from certified brands based on a style quiz. Third, affiliate commissions earned when readers purchase through tracked links to certified brand sites such as Patagonia, Outerknown, Toad&Co, Pact, and Taylor Stitch. The customer base is two-sided: conscious consumer shoppers (reached primarily through a claimed 1M+ subscriber newsletter and an extensive SEO-driven blog) on one side, and sustainable fashion brands seeking third-party verification and consumer exposure on the other.
The company is founder-owned and bootstrapped, with no disclosed priced institutional funding rounds. The Newchip Accelerator participation in February 2021 reflects an early-stage venture-development engagement with no capital raised. Headcount is reported at 1-10 employees, consistent with a lean content-and-partnerships operation. Go-to-market is product-led and content-led: educational blog content, shopping guides, and brand reviews drive organic search traffic; the newsletter and styling subscription convert that attention into transactions and recurring revenue; and the certification program creates a B2B counterweight to consumer-side affiliate dependence.
Eco-Stylist firmographics
Firmographics- Name
- Eco-Stylist
- Website
- https://eco-stylist.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eco-Stylist is an Austin-based sustainable fashion platform that curates and certifies 100+ ethical clothing brands using a proprietary three-pillar rating system, serving conscious consumers via an e-commerce shop, $30/month personal styling subscription, and editorial content.
- Ownership category
- akta.pro rank
Where Eco-Stylist is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Eco-Stylist business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Brand Certification Services: Eco-Stylist charges brands $499 for certification with 1-1 consulting, or $999 for certification plus promotional features including blog articles, email newsletter features, social media posts, and home page placement
- Personal Styling Subscription: Monthly subscription service at $30/month providing personalized sustainable fashion recommendations based on style quiz responses
- Affiliate Commissions: Reader-supported model earning commissions when customers purchase through affiliate links to certified brands on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Get Certified - Basic certification with consulting |
| One time/ perpetual license | Multi-year contract | Get Featured - Premium certification with promotion |
| Subscription | Monthly | Monthly Personal Styling |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Eco-Stylist product offering
Product offeringCore offering
Eco-Stylist is a curated marketplace and certification platform for sustainable fashion. It operates a directory of 100+ certified ethical clothing brands rated on a proprietary three-pillar criteria (Transparency, Fair Labor, Sustainably Made), a monthly personal styling subscription, an e-commerce shop, and a paid brand certification program ($499–$999) with consulting and promotional features.
Product overview
Eco-Stylist is a sustainable fashion platform offering a curated directory of over 100 certified ethical clothing brands, an e-commerce shop featuring these brands, a personal styling subscription service ($30/month), and a brand certification program ($499-$999). The platform uses a three-pillar rating criteria (Transparency, Fair Labor, Sustainably Made) to certify and rate brands as Certified, Silver, or Gold. All offerings are integrated through the main website, with supporting educational blog content.
Differentiator
Problem solved
Functional benefit
Products and services
- Eco-Stylist Brand Directory A searchable directory of 100+ certified sustainable and ethical fashion brands, rated on transparency, fair labor, and sustainability criteria with filtering by gender, clothing type, location, values, sizing, and certification tier.
- Eco-Stylist Personal Styling Service A $30/month subscription that delivers personalized sustainable clothing recommendations based on a style quiz covering size, style, and location, with curated shopping suggestions emailed from certified sustainable brands.
- Eco-Stylist Shop An e-commerce platform offering curated ethical clothing across men's, women's, unisex, and kids categories, featuring products from certified brands with filtering by brand, sale status, price, and values.
- Eco-Stylist Brand Certification A paid certification service for fashion brands awarding Eco-Stylist certification based on Transparency, Fair Labor, and Sustainably Made criteria. Includes $499 (Get Certified) and $999 (Get Featured) tiers with 1-1 consulting, brand rating, action plan, and optional promotional features including blog, newsletter, social media, and homepage placement.
Quantifiable outcome
- 15x better than major fashion brands in terms of labor practices (paying living wages 15-30x more than industry norm)
- +3 more outcomes
Companies that use Eco-Stylist
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Eco-Stylist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Eco-Stylist partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- OuterknowncoreFeatured brand on Eco-Stylist with affiliate partnership for sustainable clothing sales including shirts, outerwear, and accessories. One of the top-rated Gold certified brands.
- Toad&CocoreFeatured Gold-certified sustainable casual clothing brand for men, prominently featured on the Eco-Stylist platform.
- PactcoreSilver-certified Fair Trade basics brand featured with affiliate links for affordable sustainable clothing.
- Taylor StitchcoreSilver-certified rugged menswear brand with extensive product catalog featured on the platform.
- PatagoniacoreGold-certified outdoor apparel brand with lifetime warranty and environmental activism focus.
- TentreeminorCertified brand that plants 10 trees per purchase, featured with affiliate links.
- LiilacoreCertified sustainable dress brand that received Eco-Stylist certification and testimonial praising the certification process. CEO Megana credited Eco-Stylist with helping build community.
- JulieMaycoreCertified underwear brand for sensitive skin that received Silver Stamp of Approval through 40-point rigorous criteria review.
- SAOLAminorEco-friendly sneaker brand that received Eco-Stylist certification with testimonial from Brand Partnerships team.
- Astor & OrionminorCircular jewelry brand founded by Karen that underwent certification process and received detailed feedback on supply chain transparency improvements.
- Voyce ThreadsminorCertified brand whose founder Drew praised the rigorous certification process that identified both excellences and areas for growth in sustainability.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Eco-Stylist competitors and assessment
Company assessmentOthers
- Rapanui: Rapanui is a sustainable clothing brand that publishes its own supply chain and impact data and operates a circular take-back scheme. It represents the kind of brand that increasingly competes with third-party certifiers by self-attesting to sustainability.
- ThredUp: ThredUp is a large online resale marketplace for secondhand apparel. While not a rating platform, it is an adjacent business that channels conscious-consumer spend toward "sustainable" fashion, partially competing for the same end shopper.
Emerging players
- Wearwell: Wearwell is a Canadian online store curating ethical and sustainable clothing and accessories. It is a comparable curated sustainable fashion retailer, though smaller in scale and geographic focus.
- EarthHero: EarthHero is a B Corp-certified online marketplace curating sustainable everyday products including apparel. It overlaps with Eco-Stylist's curated shop but covers broader categories (home, personal care) and is more transactional than editorial.
- Made Trade: Made Trade is an online retailer specializing in ethically made, sustainable fashion and home goods. It shares Eco-Stylist's emphasis on fair trade, vegan, and sustainable materials, but holds inventory and ships directly.
- Sustainable Review: Sustainable Review publishes editorial reviews and rankings of sustainable fashion brands. It overlaps with Eco-Stylist's content and rating function but lacks the personal styling and certification commerce layers.
Direct peers
- The Good Trade: The Good Trade combines sustainable fashion editorial content with an affiliate-driven shop and a brand directory. It mirrors Eco-Stylist's content-plus-affiliate marketplace model in the ethical apparel space.
- DoneGood: DoneGood is a sustainable shopping platform that aggregates ethical brands via affiliate links and a browser extension. It competes head-on with Eco-Stylist's affiliate shop, directory, and conscious-consumer value proposition.
- Good On You: Good On You is a sustainability ratings platform for fashion and beauty brands, scoring them on environmental impact, labor conditions, and animal welfare. It is the most direct competitor to Eco-Stylist's brand rating and certification pillar, with a similar consumer-facing directory model.
- Ethical Made Easy: Ethical Made Easy offers a personal shopping service for sustainable, vegan, and cruelty-free products, very similar to Eco-Stylist's $30/month personal styling subscription. Both curate vetted ethical brands for conscious consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eco-Stylist social profiles
Digital presenceEco-Stylist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eco-Stylist leadership team
Management profileNumber of profiles
Profiles1 record
Eco-Stylist funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eco-Stylist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eco-Stylist
What does Eco-Stylist do?
Eco-Stylist is a curated marketplace and certification platform for sustainable fashion. It operates a directory of 100+ certified ethical clothing brands rated on a proprietary three-pillar criteria (Transparency, Fair Labor, Sustainably Made), a monthly personal styling subscription, an e-commerce shop, and a paid brand certification program ($499–$999) with consulting and promotional features.
Is Eco-Stylist a public or private company?
Eco-Stylist is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eco-Stylist founded?
Eco-Stylist was founded in 2018. It employs 1 to 10 people.
Where is Eco-Stylist based?
Eco-Stylist is headquartered in Austin, United States, in the North America region.
How does Eco-Stylist make money?
Three revenue lines are on record. Brand Certification Services are the primary driver. The others are personal Styling Subscription and affiliate Commissions.
Who are Eco-Stylist's main competitors?
Others on record are Rapanui and ThredUp. Emerging players are Wearwell, EarthHero, Made Trade and Sustainable Review. Direct peers are The Good Trade, DoneGood, Good On You and Ethical Made Easy.
Does Eco-Stylist have an API?
No public API is recorded for Eco-Stylist.