Jackson Convention Complex

What Jackson Convention Complex does

Jackson Convention Complex is a 330,000-square-foot municipal convention center located at 105 E. Pascagoula Street in downtown Jackson, Mississippi, operated for the City of Jackson and Hinds County. The venue features a 60,000-square-foot exhibit hall, a 25,000-square-foot carpeted ballroom, ten meeting rooms, 33,000 square feet of pre-function lobby and registration space, an outdoor patio, a 10,000-square-foot commercial kitchen, and dual loading docks, with capacity to host events ranging from 50 to 5,000 attendees. The facility includes a sub-brand, Thalia Mara Hall, used for event production, and serves as the host venue for conventions, corporate meetings, galas, concerts, consumer shows, family entertainment, sports tournaments, religious gatherings, and ceremonies. The venue is also an associated performance hall, Thalia Mara Hall.

The business operates on a multi-revenue-stream model: venue rental and space booking, in-house catering and concessions operated by a dedicated culinary team, event ticketing through the Saffire platform, and equipment rental plus labor services for exhibitors and show management. Pricing is quote-based rather than publicly disclosed, with multi-year contract cadence and direct sales handled via phone (601-960-2321), email, and online booking inquiry forms. Go-to-market is sales-led and event-driven, targeting corporate organizations, associations, convention organizers, entertainment promoters, sports organizations, and nonprofits. Marketing channels include the company website, Facebook, Instagram, email newsletter, and a cross-promotion partnership with Visit Jackson tourism.

The facility leverages third-party Saffire event management software for ticketing, calendar management, venue booking, and CRM, complemented by state-of-the-art AV/telecommunications infrastructure, satellite and television cable distribution, plasma screen monitors, electronic directional signage, and a fully cashless payment system supporting Apple Pay, Google Pay, and Samsung Pay. Parking comprises 763 public spaces on-site with approximately 1,200 additional nearby spaces and 4,600 within a six-block radius. Under General Manager Cherre Miller, the venue achieved record-breaking sales in 2023-2024 and reduced its operational deficit from $1.2 million to $50,000.

Name

Jackson Convention Complex

Legal name

Jackson Convention Complex

Website

https://jacksonconventioncomplex.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Jackson Convention Complex is a 330,000-square-foot municipal convention center in downtown Jackson, Mississippi, operated for the City of Jackson and Hinds County. It provides flexible event space, in-house catering, ticketing, and event planning services for events of 50 to 5,000 attendees.

Ownership category

akta.pro rank

Product category

Convention and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Convention venue rental
• Event space booking
• Catering services
• Meeting room facilities
• Event management services

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Venue rental and space booking: Rental of exhibit halls, ballrooms, meeting rooms, and pre-function lobby space for events ranging from 50 to 5,000 attendees.
2. In-house catering and food & beverage services: Full-service in-house catering and concessions operated by dedicated culinary team, offering breakfast through four-course dinners with custom menu options.
3. Event ticketing: Ticket sales for publicly ticketed events through the venue's ticketing platform and authorized partners.
4. Equipment rental and labor services: Full range of facility services including equipment rental, labor, and support services provided directly to exhibitors and show management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Jackson Convention Complex operates a 330,000-square-foot municipal convention center in downtown Jackson, Mississippi, offering rental of a 60,000-square-foot exhibit hall, 25,000-square-foot ballroom, ten meeting rooms, and supporting pre-function and outdoor patio space for events ranging from 50 to 5,000 attendees. The venue provides full in-house catering, event planning, equipment rental, parking, and ticketing services across conventions, corporate meetings, concerts, sports, galas, and family events.

Product overview

Jackson Convention Complex is a physical venue and event hosting facility offering a comprehensive range of event services. The venue features 330,000 square feet of flexible space including a 60,000-square-foot exhibit hall, a 25,000-square-foot carpeted ballroom, and ten meeting rooms. Services include in-house food and beverage catering, event planning assistance, equipment rental, and parking. The venue uses Saffire as its ticketing and event management platform. Jackson Convention Complex serves as the host venue for various event types including conventions, meetings, comedy shows, concerts, consumer shows, family events, sports, galas, and ceremonies.

Differentiator

Problem solved

Functional benefit

Brands

• Thalia Mara Hall: An associated performance hall within the Jackson Convention Complex facility

Products and services

• Jackson Convention Complex Venue Rental A 330,000-square-foot convention center in downtown Jackson, Mississippi, with a 60,000-square-foot exhibit hall, 25,000-square-foot carpeted ballroom, ten meeting rooms, 33,000 square feet of pre-function lobby, and an outdoor patio overlooking downtown Jackson, bookable for corporate events, conventions, galas, and community functions.
• Exhibit Hall A 60,000-square-foot exhibit hall with dual loading docks and ramps with roll-up doors, rigging points for elaborate lighting and staging, and two full-service concession areas, designed for trade shows, expos, and large exhibitions.
• Ballroom A 25,000-square-foot carpeted ballroom suitable for large gatherings, galas, and formal events hosted at the Jackson Convention Complex.
• Meeting Rooms Ten meeting rooms available for corporate meetings, conferences, and smaller events, bookable individually as part of an event package.
• Food & Beverage Catering In-house catering and concessions services operated by the venue's culinary team, offering a variety of fresh culinary offerings from elegant continental breakfasts to elaborate four-course dinners for event clients.
• Event Planning Services Comprehensive event-planning assistance including event booking, floor-plan design, equipment rental, and coordination of services such as catering, floral, audio-visual, ushers, coat checks, and valet parking, delivered to event organizers as a coordinated package.
• Parking Services On-site and nearby parking services at Jackson Convention Complex, comprising approximately 1,200 parking spots across three lots, including 763 general public spaces and 12 handicapped spaces, with an additional 4,600 parking spaces within a six-block radius.
• Event Ticketing Ticket sales for publicly ticketed events hosted at Jackson Convention Complex, including concerts, sports, comedy, consumer shows, and family events, processed through the Saffire-powered online ticketing platform and accepted via cashless payment.

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASM Global: World's largest venue management company, operating hundreds of convention centers, arenas, and stadiums globally including numerous public convention facilities comparable to JCC. Relevant as a broad incumbent operating many similar municipal venues.

Direct peers

• Birmingham-Jefferson Convention Complex (BJCC): Major regional convention complex in Birmingham, Alabama, hosting conventions, sporting events, concerts, and exhibitions. Closest scale-comparable regional peer operating across similar event verticals along the I-20/I-59 corridor.
• Shreveport Convention Center: Municipal convention center in Shreveport, Louisiana, hosting conventions, meetings, banquets, and consumer events. Comparable as a smaller-scale public regional convention venue serving a mid-sized Southern metro market.
• Raising Cane's River Center: Multi-purpose convention and arena venue in Baton Rouge, Louisiana, operated by the city. Comparable as a publicly-owned regional convention/event complex hosting similar event types and serving a comparable state-capital metro.
• Mobile Convention Center: Public convention facility in Mobile, Alabama, hosting conventions, trade shows, sporting events, and galas. Comparable in scale, public ownership structure, and diversified event programming serving the Gulf South region.
• Mississippi Coliseum: Located within Jackson, Mississippi, directly comparable as a public event/arena venue serving the same metropolitan market with overlapping event categories (concerts, family shows, sports). Most direct geographic peer to JCC.
• Mississippi Coast Coliseum & Convention Center: Publicly-owned convention and events complex in Biloxi, Mississippi. Directly comparable as a state-based public venue hosting conventions, sporting events, concerts, and trade shows in the same Mississippi market.
• Memphis Cook Convention Center: Large publicly-owned convention center in Memphis, Tennessee, directly along the I-55 corridor from Jackson. Comparable as a multi-use convention/exhibition venue with in-house services and similar customer segments (corporate, association, entertainment).
• Cajundome Convention Center: Publicly-owned convention and events venue in Lafayette, Louisiana, hosting conventions, concerts, sporting events, and family shows. Comparable in scale, public ownership, and event mix catering to a mid-sized Southern metro.
• Von Braun Center: Publicly-owned multi-purpose convention and event complex in Huntsville, Alabama. Comparable scale and event mix including conventions, concerts, sports tournaments, and galas serving a mid-sized Southern metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JacksonConventionComplex
• Instagraminstagram.com/jxnconventioncomplex
• Xx.com/jxnconvention
• LinkedInlinkedin.com/company/jacksonconventioncomplex

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Convention Complex