Shreveport Convention Center

What Shreveport Convention Center does

The Shreveport Convention Center is a multi-purpose event venue located at 400 Caddo Street in downtown Shreveport, Louisiana, offering more than 350,000 square feet of flexible meeting and event space. The facility comprises 95,000+ square feet of exhibit halls divisible into three sections via airwalls, the Captain Shreve Ballroom (17,224 sq ft, divisible into four rooms), 10 flexible second-floor meeting rooms, the Red River Board Room for executive meetings, and first- and second-floor prefunction areas with open-air balconies. The venue is connected via an enclosed skybridge to an 800-space covered parking garage and to the adjacent Hilton Shreveport Convention Center Hotel. Operations are managed under ASM Global, a leading global venue management company, and the controlling operating entity is Legends Global. Technology infrastructure includes the Saffire platform for website, event management, and ticketing, integrated with Ticketmaster SafeTix for ticket distribution.

The venue serves a horizontal mix of customer segments: corporate and association event organizers (conventions, trade shows, conferences), social event planners (weddings, galas, proms, reunions), sports event organizers (volleyball, cheer, CrossFit, wrestling tournaments), consumer and public show organizers (boat shows, car shows, health expos), and educational institutions (graduations, commencements, proms). Go-to-market is event-driven and direct-sales-led, with prospective clients submitting an Event Space Request form on the website that captures event type, dates, estimated attendees, and budget, followed by Sales Team consultation to close bookings. Marketing channels include active profiles on Facebook, Instagram, and LinkedIn, an email newsletter via Legends Global, a virtual tour, and a marketing request form offering event organizers social posts, website listings, and digital signage promotion.

Revenue is generated primarily through customized event space rental fees, with ancillary revenue from catering and concession services, parking operations, and ticketing-related streams. Pricing is quote-based and not publicly disclosed; all sales are final under the Legends Global purchase policy, with no refunds for personal, travel, weather, lineup, or venue-change issues. Strategic distribution partnerships with the Shreveport-Bossier Tourism Bureau and Shreveport-Bossier Sports Commission drive referral of conventions and sporting events, while beverage sponsorships with Coca-Cola and Powerade provide additional commercial revenue. The venue is a private subsidiary of Legends Global, founded as the current operating entity in 2005, with 51-100 employees.

Name

Shreveport Convention Center

Legal name

Legends Global

Website

https://shreveportcenter.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

The Shreveport Convention Center is a 350,000+ sq ft multi-purpose event venue in downtown Shreveport, Louisiana, serving corporate, social, sports, consumer show, and educational event organizers with flexible meeting space, parking, and hotel connectivity.

Ownership category

akta.pro rank

Product category

Convention Center Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (561920), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Conference Centers & Dedicated Meeting Venues (THAHAAAB), Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Convention center operations
• Event venue rental
• Trade show facilities
• Meeting room rentals
• Event management services

Headquarters

HQ city

Shreveport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Event Venue Rental and Services: The Shreveport Convention Center generates revenue by renting its versatile event spaces to organizers for conventions, trade shows, banquets, meetings, sporting events, and entertainment. Revenue is derived from space rental fees, catering/concession services, parking operations, and potentially ancillary services like marketing support and event coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Shreveport Convention Center is a multi-purpose event venue offering over 350,000 square feet of flexible meeting and event space for rent. It hosts conventions, trade shows, banquets, corporate meetings, sporting events, weddings, social gatherings, and consumer/public shows, and provides dedicated Event Services Department planning support. The facility is operated by Legends Global under ASM Global management and uses Saffire for event management plus Ticketmaster for ticketing.

Product overview

The Shreveport Convention Center is a multi-purpose, state-of-the-art event venue offering over 350,000 square feet of flexible meeting and event space. The venue comprises several core spaces including Exhibit Halls (95,000+ sq. ft. divisible into three sections), the Captain Shreve Ballroom (divisible into four rooms totaling approximately 17,224 sq. ft.), 10 flexible Meeting Rooms, the Red River Board Room for executive meetings, and First and Second Floor Prefunction Areas. The facility accommodates diverse event types from major conventions and trade shows to weddings, banquets, sporting events, and entertainment. The venue operates under Legends Global management and is powered by Saffire technology platform, offering online event ticketing through TicketMaster integration and downloadable Event Planning Guide resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibit Halls Over 95,000 square feet of flexible event space divisible into three separate sections using airwalls, designed to accommodate trade shows, conventions, expos, banquets, sporting events, and large-scale gatherings. Targeted at event organizers needing expansive, configurable exhibit space.
• Captain Shreve Ballroom Ballroom offering 17,224 sq. ft. total that can be divided into four rooms via airwalls (Ballroom A: 5,060 sq. ft., Ballroom B: 7,150 sq. ft., Ballroom C: 2,760 sq. ft., Ballroom D: 2,254 sq. ft.). Ideal for conferences, banquets, meetings, and multi-session events for corporate, association, and social event organizers.
• Meeting Rooms (Second Floor) 10 flexible meeting rooms (Rooms 201-205 and 206-210) on the second floor, usable as individual breakout spaces or combined into larger rooms via airwalls. Adaptable for intimate meetings to mid-sized conferences targeted at corporate, association, and educational event organizers.
• Red River Board Room Private, upscale executive meeting and VIP gathering space featuring a grand entryway, private restrooms, surrounding windows with natural light, and a dedicated small conference room for breakout discussions. Targeted at executive teams and corporate leadership hosting high-level meetings.
• Event Space Rental and Planning Services Multi-purpose convention center facility with over 350,000 square feet of meeting space designed to accommodate conventions, trade shows, wedding receptions, banquets, and intimate gatherings. Includes a dedicated Event Services Department providing planning and implementation support, plus customized event quotations through the Sales Team.
• Event Calendar and Ticketing Online event calendar with category filtering (Conventions, Trade Shows, Meetings, Banquets, Assemblies, Consumer & Public Shows, Entertainment, Sporting Events, Social, Homecoming/Prom) and ticketing capabilities powered by Saffire and integrated with Ticketmaster SafeTix for ticket sales and access.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Shreveport-Bossier Tourism BureaucoreChannel Partner/ Reseller/ DistributorCommunity partner providing tourism promotion and event referrals to the Shreveport Convention Center. The bureau markets the region to conventions, meetings, and leisure travelers, directing potential event organizers to the venue.
• Shreveport-Bossier Sports CommissioncoreChannel Partner/ Reseller/ DistributorCommunity partner focused on attracting sporting events to the Shreveport-Bossier area. Works to bring tournaments, competitions, and athletic events to the Convention Center.
• Shreveport Municipal AuditoriumminorStrategic or Co-development PartnerRelated local venue listed as community partner, potentially for cross-promotion of events and facilities within the Shreveport event ecosystem.
• Hilton Shreveport Convention Center HotelcoreStrategic or Co-development PartnerThe venue is connected to the Hilton hotel via enclosed skybridge, providing seamless access for overnight accommodations and event attendees. This partnership provides convenience for multi-day events and out-of-town guests.
• Legends GlobalcoreImplementation/ SI/ Consulting PartnerVenue management company handling operations, ticketing, marketing, and customer service for the Shreveport Convention Center. Legends Global owns the website platform, manages email communications, and oversees venue operations including the purchase policy and privacy terms.
• ASM GlobalcoreImplementation/ SI/ Consulting PartnerWorld's leading venue management and services company operating the Shreveport Convention Center. ASM Global deploys the Venue Shield program for health and safety standards across its 325+ facilities worldwide.
• Coca-ColaminorOthersMajor sponsor providing beverage services for events at the venue.
• PowerademinorOthersMajor sponsor providing sports beverages, particularly for sporting events hosted at the venue.
• TicketmastercoreTechnology or IntegrationTicketing platform partner used for event ticket sales. The venue directs customers to Ticketmaster's SafeTix service for ticket access.
• SaffirecoreTechnology or IntegrationPlatform provider powering the Shreveport Convention Center website, event management, photo galleries, and ticketing systems.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• ASM Global: World's leading venue management and services company operating the Shreveport Convention Center plus 325+ facilities worldwide. Comparable as the operating parent/sister network that provides shared management standards, sales leverage, and Venue Shield safety program across its portfolio.
• Music City Center: Modern convention center in Nashville, TN hosting large conventions, trade shows, and events. Comparable in business model and customer base, and competes for association meetings and consumer shows in the Sunbelt region.
• Georgia World Congress Center: One of the largest convention facilities in the US located in Atlanta, GA. Comparable as a large-scale convention center competing for regional and national convention business with significant exhibit hall and ballroom inventory.

Direct peers

• Ernest N. Morial Convention Center: Major convention center in New Orleans, LA, also operated by ASM Global. Comparable in that it is a large-scale, multi-purpose convention facility serving conventions, trade shows, and events in the Gulf South region with similar infrastructure scale and target customers.
• Kay Bailey Hutchison Convention Center Dallas: Large multi-purpose convention center in Dallas, TX with similar convention, trade show, and meeting rental model. Comparable as a competing Sunbelt convention venue pursuing similar association, corporate, and consumer show bookings.
• Cobb Galleria Centre: Convention and conference facility in the Atlanta metro area with similar mix of exhibit halls, ballrooms, and meeting rooms. Comparable as a multi-purpose venue for trade shows, conventions, and corporate events at regional scale.
• George R. Brown Convention Center: Major convention center in downtown Houston, TX operated by Houston First Corporation. Comparable in scale, business model (event space rental), and customer segments (corporate meetings, trade shows, conventions, consumer expos).

Regional players

• Birmingham-Jefferson Convention Complex (BJCC): Convention and entertainment complex in Birmingham, AL with arena, theater, and exhibition halls. Comparable as a multi-purpose regional convention venue hosting conventions, trade shows, sporting events, and entertainment.
• Raising Cane's River Center: Convention and event venue in Baton Rouge, LA also operated by ASM Global. Comparable as an in-state Louisiana convention venue competing for similar regional association, corporate, and consumer event bookings within the same state.
• Hot Springs Convention Center: Convention and event facility in Hot Springs, AR. Comparable as a regional convention venue offering exhibit halls, ballrooms, and meeting rooms to conventions, trade shows, and social events in a similar mid-sized Southern market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShreveportConventionCenter
• LinkedInlinkedin.com/company/shreveportcenter
• Instagraminstagram.com/shreveportcenter
• Xx.com/shreveportctr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shreveport Convention Center