MyDriveTime

What MyDriveTime does

MyDriveTime is a UK-based SaaS business, operated by May Stanley Limited (registered in England and Wales), that provides web and mobile business-management software specifically for Approved Driving Instructors (ADIs) and driving schools. Founded by Dan Hill in 2013–2014 after he built an app for his then-newly-qualified wife Jo, the product is positioned as the UK's original web/mobile hybrid management solution for the driving instruction profession and has been in continuous service since October 2014. The platform is offered in three configurations — the Individual Driving Instructor App (£19/month per instructor), the Driving School App for multi-instructor teams with tiered per-seat pricing (£15 → £10 → £5), and PDI Best Start, a free freemium tier for trainee instructors that lasts until qualification. A companion Student App provides learner-facing lesson tracking. Core modules — Diary Management, Lesson Management, and Finance Management — consolidate scheduling, lesson planning, journey tracking, student progress, invoicing, and receipt capture. A Making Tax Digital compliance suite layers four filing pathways on top, with Managed tax-accounting services delivered through a 10+ year partnership with FBTC and integrations with Xero (live), QuickBooks and FreeAgent (forthcoming). The platform is cross-platform (iOS, Android, browser) with offline capability and automatic cloud sync. Distribution is multi-channel: self-serve free 30-day trial with no card required, UK-based phone and email sales/support staffed partly by qualified ADIs, the moderated Facebook User Group, content marketing via a company blog, and active participation at industry events such as the ADINJC & Intelligent Instructor Expo. Customer-acquisition tactics include free data migration from competitor systems and a 6-month money-back guarantee. The company is privately held, bootstrapped, and founder-operated, with a stated philosophy of building for customers rather than investors.

Name

MyDriveTime

Legal name

May Stanley Limited

Website

https://mydrivetime.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MyDriveTime is a UK-based SaaS platform providing web and mobile business-management software — diary, lesson, finance, and Making Tax Digital compliance tools — for individual driving instructors and multi-instructor driving schools.

Ownership category

akta.pro rank

Headquarters

HQ city

Farnborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Instructor Subscription: Monthly subscription for independent ADIs at £19 per month. Includes all features, SMS text messages, 100% tax deductible. Billed monthly via Direct Debit.
2. Team/School Subscriptions: Tiered pricing for multi-instructor schools: 2-3 instructors at £15/mo each, 4-10 instructors at £10/mo each, 11+ instructors at £5/mo each. Includes VAT, admin accounts free.
3. MTD Managed Service (FBTC): Fully managed accounting service partnership with FBTC at £49.99/month including VAT. Includes quarterly updates, final declaration, and ongoing guidance.
4. MTD Hybrid Service (DriveAhead): Professional year-end declaration service via DriveAhead Bookkeeping at approximately £30/month including VAT, combined with Xero subscription (£8.40/month after trial).
5. PDI Best Start (Free Tier): Free access for Potential Driving Instructors until they qualify. No obligation to subscribe after qualification. Drives customer acquisition.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

MyDriveTime is an all-in-one SaaS business management platform built specifically for UK driving instructors and driving schools. It combines diary scheduling, lesson planning/recording, finance tracking, and student engagement in a single web and mobile application. The product is offered in three configurations: an individual instructor plan, a multi-instructor team/school plan, and a free tier for Potential Driving Instructors (PDIs), plus integrated Making Tax Digital compliance tools.

Product overview

MyDriveTime is a single, unified all-in-one business management platform for UK driving instructors and schools. The core MyDriveTime product encompasses three integrated modules: Diary Management (scheduling and calendar), Lesson Management (lesson delivery, syllabuses, journey tracking, reflective logs), and Finance Management (income/expense tracking, payments, receipts). The platform is offered in three configurations: the Driving Instructor App for individual ADIs, the Driving School App for multi-instructor teams, and PDI Best Start for trainee instructors (free until qualified). A companion Student App allows learners to view their progress and lessons. Making Tax Digital compliance tools are available as an integrated feature with multiple submission options (Managed via FBTC, Hybrid via Xero, Connect, or Export). The platform is accessible via iOS/Android mobile apps and web browsers with offline capability and automatic cloud sync.

Differentiator

Problem solved

Functional benefit

Products and services

• MyDriveTime Core Platform (SaaS) All-in-one SaaS business management platform for UK driving instructors and schools, combining diary scheduling, lesson management, finance tracking and student communication in a single web and mobile application with offline capability and automatic cloud sync.
• Diary Management Module Central scheduling and calendar module for managing lessons, practical tests, personal commitments and recurring bookings, with colour-coding, clash detection, diary lenses, privacy mode for GDPR compliance and sharing to Google/Apple/Outlook calendars.
• Lesson Management Module Lesson delivery system including customisable syllabuses (DVSA standard or custom), journey tracking, lesson themes, reflective logs, progress monitoring and test outcome recording, supporting instructors through the full pupil learning journey.
• Finance Management Module

Quantifiable outcome

• Service uninterrupted since October 2014
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FBTC (Financial Bookkeeping & Tax Consultancy)coreImplementation/ SI/ Consulting PartnerPartnership spanning over 10 years. FBTC provides fully managed accounting service for MyDriveTime customers requiring MTD compliance. Service includes quarterly update submission, final declaration, and ongoing guidance at £49.99/month including VAT.
• DriveAhead BookkeepingminorImplementation/ SI/ Consulting PartnerPartnership for MTD Hybrid option. DriveAhead handles final declaration submission for customers who submit their own quarterly updates via Xero. Approximately £30/month including VAT.
• XerocoreTechnology or IntegrationOfficial integration partner for Making Tax Digital. MyDriveTime connects with Xero for accounting software integration. Xero Simple subscription available from 35p for 6 months, then £8.40/month. Also integrating with QuickBooks and FreeAgent.
• ADINJC (Association of Driving Instructors National Joint Council)coreGTM or Marketing PartnerLong-standing partnership with industry association. MyDriveTime provides special membership rate (£2.50/month vs £4.50/month direct) for ADINJC members. Founder Dan Hill serves as Business Team Leader on ADINJC Governing Committee.
• Intelligent InstructorcoreGTM or Marketing PartnerMedia partnership for industry visibility. Sponsors and participates in Intelligent Instructor Awards and National Expo events.
• The Instructor PodcastminorGTM or Marketing PartnerIndustry podcast partnership for driving instructor community engagement and education.
• The Honest TruthminorGTM or Marketing PartnerPartnership with road safety and driving instruction initiative for industry contribution and visibility.
• Big Learner RelayminorGTM or Marketing PartnerCharitable road safety initiative partnership supporting learner drivers.
• TheGameCreatorsminorStrategic or Co-development PartnerBusiness adviser Meash Meakin is also a Director and Shareholder of TheGameCreators, developers of the UK's #1 Driving Theory Test app. Advisory relationship bringing mobile app expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jobber: Vertical SaaS platform for small service businesses (field service, trades, cleaning, etc.) with scheduling, invoicing, and customer management on a subscription basis. Closely comparable to MyDriveTime as a vertical-SaaS solution serving self-employed and small-team service professionals on monthly subscription plans.
• HoneyBook: Subscription SaaS for independent service professionals providing client management, invoicing, scheduling, and workflow automation. Comparable to MyDriveTime in its focus on solo service providers needing consolidated business management on a subscription basis.

Others

• Xero: Cloud accounting platform and official MyDriveTime integration partner serving UK SMBs. Comparable as the natural partner in the UK instructor business stack, with overlapping finance-management capabilities (MTD compliance, expense categorisation, income/expense tracking) that partially substitute for MyDriveTime's Finance Management module.

Broad incumbents

• Calendly: Leading scheduling SaaS used by professionals and SMBs for appointment booking and calendar management. Comparable to MyDriveTime's diary/scheduling functionality, but as a general-purpose horizontal tool with strong brand recognition across professions.
• Acuity Scheduling: Established scheduling and appointment-management SaaS for SMB service providers, owned by Squarespace. Comparable to MyDriveTime for overlapping scheduling and client-management functionality, though broader across verticals and lacks driving-instructor-specific workflow.
• Square Appointments: Part of Block's SMB payments and operations suite offering appointment booking, payments, and customer management for appointment-based businesses. Comparable to MyDriveTime as a competing solution for scheduling and client/payment management, but broader in vertical scope and stronger brand awareness.
• ServiceTitan: Vertical SaaS for home and commercial service businesses (HVAC, plumbing, electrical, etc.) providing scheduling, dispatch, and operations management. Comparable to MyDriveTime's vertical-SaaS approach targeting solo and small service businesses with subscription management software, but at greater scale and without the UK driving-instructor focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mydrivetime
• Xx.com/mydrivetime
• LinkedInlinkedin.com/company/mydrivetime

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyDriveTime