WSJM
WSJM (News/Talk/Sports 94.9 WSJM) is a privately held FM radio station based in Benton Harbor, Michigan, operated by Mid-West Family and broadcasting local news, talk, and sports across Southwest Michigan, with distribution via FM broadcast, web streaming, mobile apps, Alexa, and Spotify podcasts.
- Company typePrivate
- Founded-
- HeadquartersBenton Harbor, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WSJM does
WSJM (legal name News/Talk/Sports 94.9 WSJM) is a privately held regional FM radio station licensed in Benton Harbor, Michigan, and operated by the Mid-West Family regional media group (a corporate operator that also runs sister stations WYTZ, WCXT, and WCSY). The station broadcasts on 94.9 FM and serves Southwest Michigan, with a license-area footprint covering Allegan, Berrien, Cass, and Van Buren counties plus spillover into Northern Indiana. Its day-part lineup combines locally produced content — most notably The Morning Show with Ken & Friends (weekdays 6-9am) and Southwest Michigan Morning/Afternoon News — with syndicated national programming from Fox Sports Radio, Dan Patrick, Michael Patrick Shiels, Coast to Coast AM, and ABC News.
The technical platform spans a traditional AM/FM broadcast, an HTTPS Listen Live web player on wsjm.com, native iOS and Android mobile applications, an Amazon Alexa skill, and an on-demand presence on Spotify. Content management is centralized via the OneCMS platform provided by third-party vendor InterTech Media LLC, supporting a unified editorial workflow across web and mobile. Recurring on-air features include sponsored segments such as United We Thrive (United Way of Southwest Michigan), Core Conversations (CoreWell Health), Hear and Now (Professional Hearing Services), and Always Learning with Berrien RESA, alongside community programs (Furry Friends Fridays pet adoption features with Mason Jar Cafe and multiple county shelters; Player of the Week high-school athlete recognition) and seasonal sponsorships such as the Ultimate Summer Giveaway.
WSJM monetizes exclusively through advertising and sponsorship rather than subscription or listener fees; revenue is generated by selling on-air spots, sponsored segments, and promotional contests to local and regional small and medium-sized businesses (e.g., Enders Auto Repair, Adents Landscape Supply, Pristine Pool & Spa). The station does not publicly disclose advertising rates. It operates with 11-50 employees and is governed within the Mid-West Family group, which centralizes advertising sales (mwfmarketing.com), EEO reporting, and FCC regulatory filings across the cluster.
WSJM firmographics
Firmographics- Name
- WSJM
- Legal name
- News/Talk/Sports 94.9 WSJM
- Website
- https://wsjm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WSJM (News/Talk/Sports 94.9 WSJM) is a privately held FM radio station based in Benton Harbor, Michigan, operated by Mid-West Family and broadcasting local news, talk, and sports across Southwest Michigan, with distribution via FM broadcast, web streaming, mobile apps, Alexa, and Spotify podcasts.
- Ownership category
- akta.pro rank
WSJM industry classification
Industry- Product category
- Local Broadcast Radio (News/Talk/Sports)
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
- akta.pro secondary industries
- Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where WSJM is headquartered
LocationHeadquarters
- HQ city
- Benton Harbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WSJM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising and Sponsorship: WSJM generates revenue through advertising sales and program sponsorships. Local and regional businesses sponsor specific shows and segments, such as the Ultimate Summer Giveaway sponsored by Enders Auto Repair, Adents Landscape Supply, and Pristine Pool & Spa.
- On-Air Advertising: Traditional radio advertising model where businesses purchase airtime for commercials and promotional segments.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
WSJM product offering
Product offeringCore offering
WSJM operates News/Talk/Sports 94.9 WSJM, a Southwest Michigan radio station broadcasting local news, weather, talk, and sports content. Programming combines original local shows (The Morning Show with Ken & Friends, Southwest Michigan Morning/Afternoon News) with syndicated national content (Fox Sports Radio, Coast to Coast AM, ABC News), and the station extends its reach through live streaming, mobile apps, smart speakers, and on-demand podcasts.
Product overview
News/Talk/Sports 94.9 WSJM operates as a regional radio station serving Southwest Michigan with a diversified media portfolio. The core offering is the FM broadcast station featuring locally-produced morning programming ('The Morning Show with Ken & Friends'), syndicated national shows, and comprehensive sports coverage. The station extends its reach through on-demand podcasts covering news, sports, community segments, and lifestyle content ('The Daily BuZz', 'United We Thrive', 'Hear and Now'). Promotional programs include seasonal giveaways and community initiatives like pet adoption features and high school athlete recognition.
Differentiator
Problem solved
Functional benefit
Products and services
- News/Talk/Sports 94.9 WSJM (FM broadcast station) Regional 94.9 FM radio station broadcasting a mix of locally produced and syndicated news, talk, and sports programming to Southwest Michigan (Berrien, Cass, Van Buren, and Allegan counties) and Northern Indiana.
- The Morning Show with Ken & Friends Weekday morning talk show airing 6-9am on 94.9 WSJM, covering local news, weather updates, sports coverage, community events, and interviews with area leaders and experts, hosted by Ken Lundberg.
- WSJM Sports Coverage Local and national sports reporting covering MLB (Detroit Tigers, Chicago White Sox, Cubs), NBA, NHL, WNBA, NFL, FIFA World Cup, NCAA sports, and regional high school athletics from Michigan and Indiana, broadcast on-air and archived on wsjm.com/sports.
- WSJM Podcasts (On-Demand) On-demand audio podcast lineup covering daily news, sports recaps, morning show episodes, and community segments such as The Daily BuZz, United We Thrive, Hear and Now, and Always Learning with Berrien RESA, available via wsjm.com and Spotify.
- WSJM Listen Live Streaming Real-time online streaming of the WSJM over-the-air broadcast via the Listen Live player on wsjm.com, allowing remote listeners to tune in from outside the FM coverage area.
- WSJM Mobile Apps (iOS/Android) Native iOS and Android applications distributed via the Apple App Store and Google Play that stream the 94.9 WSJM broadcast and supporting content for mobile listeners.
Companies that use WSJM
Customer profileSegments1 record
Ideal customer profiles2 records
WSJM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WSJM partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- Enders Auto RepairminorEnders Auto Repair serves as a sponsor for the Ultimate Summer Giveaway contest, contributing qualifying entry opportunities on specific contest dates including June 9, July 7, July 23, and August 18, 2026.
- Adents Landscape SupplyminorAdents Landscape Supply is a sponsor for the Ultimate Summer Giveaway contest, sponsoring specific contest dates including June 10, July 1, July 29, and August 12, 2026.
- Pristine Pool & SpaminorPristine Pool & Spa is a sponsor providing prizes including a hot tub for the Ultimate Summer Giveaway, and sponsoring contest dates including June 11, July 2, July 22, and August 20, 2026.
- United Way of Southwest MichigancoreWeekly 'United We Thrive' segment featured on The Morning Show with Ken & Friends, providing coverage of United Way programs, initiatives like Rock the Boat, and community impact in Southwest Michigan.
- CoreWell HealthminorCoreWell Health partners with WSJM for 'Core Conversations' segments hosted by Natalie Baggio, covering health topics and community wellness programs in Southwest Michigan.
- Mid-West FamilycoreMid-West Family is the parent company/operator of WSJM station. They also operate related stations WYTZ, WCXT, WCSY and provide corporate functions including advertising sales (mwfmarketing.com), EEO reporting, and FCC applications.
- ABC News / ABC AudiocoreWSJM carries ABC News national content including ABC Sports News, ABC News national stories, and scoreboard roundup content from ABC Audio for sports coverage.
- Mason Jar CafeminorMason Jar Cafe in the Benton Harbor Arts District partners with WSJM for the 'Furry Friends Fridays' initiative, helping homeless animals find forever homes through weekly featured pet adoption segments.
- Paws of HopeminorAnimal rescue organization participating in Furry Friends Fridays, providing animals for weekly adoption features on WSJM.
- Berrien County Animal ControlminorCounty government animal shelter participating in Furry Friends Fridays, providing animals for weekly adoption features.
- Cass County Animal ControlminorCounty government animal shelter participating in Furry Friends Fridays, providing animals for weekly adoption features.
- Animal AidminorAnimal rescue organization participating in Furry Friends Fridays adoption initiative.
- Al-Van Humane SocietyminorHumane society participating in Furry Friends Fridays adoption initiative.
- Professional Hearing ServicesminorWeekly 'Hear and Now' segment on WSJM Morning Show covering hearing health topics and providing information about Professional Hearing Services in St. Joseph.
- Berrien RESAminorBerrien Regional Education Service Agency partners with WSJM for the 'Always Learning with Berrien RESA' podcast segment covering educational programs including the Blossomland Offsite Program.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
WSJM competitors and assessment
Company assessmentDirect peers
- WTKG (Grand Rapids Talk Radio): Talk-formatted FM station in Grand Rapids, MI operated by iHeartMedia. Directly comparable to WSJM in talk-radio format and Michigan Midwest regional market focus.
- WKZO (Kalamazoo): News/talk radio station serving the Kalamazoo/Southwest Michigan region. Directly comparable in news/talk format and overlapping Southwest Michigan geography, with similar mix of local news and syndicated talk programming.
- WOOD Radio (WOOD-AM/WOOD-FM): Grand Rapids, MI-based news/talk AM/FM station operated by iHeartMedia serving West Michigan. Directly comparable to WSJM in format (news/talk), Michigan regional market focus, and listener-acquisition strategy via syndicated + local programming.
- WBCK-FM (Battle Creek): Local news/talk station in Battle Creek, Michigan, owned by Townsquare Media. Comparable in format (news/talk) and Southwest Michigan regional positioning to WSJM, with similar local-news + sports coverage strategy.
Broad incumbents
- WXYT-FM 97.1 (The Ticket, Detroit): Detroit sports talk radio station broadcasting Detroit Lions, Tigers, Red Wings, and Pistons content. Comparable in sports-talk format and Michigan sports audience overlap with WSJM's Detroit Tigers/Pistons coverage.
- WJR 760 AM (Detroit): Heritage news/talk AM station serving the broader Michigan market from Detroit. Comparable in news/talk format and statewide syndication footprint, but operates at substantially larger scale and serves a major metro rather than a regional market.
- iHeartMedia Michigan (cluster): National broadcaster operating multiple Michigan stations including news/talk and sports formats. Comparable as a large incumbent competing for the same Michigan advertisers and audiences, with substantially greater scale, digital, and podcast infrastructure.
- Mid-West Family Broadcast Group (sister stations WYTZ, WCXT, WCSY): Parent operator of WSJM and sister stations in Southwest Michigan. Comparable as the parent-group operator with shared advertising sales, FCC, and digital infrastructure — provides direct operating benchmarks and shared revenue/cost dynamics.
- Townsquare Media (Michigan cluster): Multi-station operator with news/talk and sports stations across Michigan including WBCK. Comparable as a regional broadcast group competitor targeting similar local advertisers and audiences, with shared sales and digital infrastructure across stations.
Regional players
- Michigan Public Radio (WUOM / Michigan Radio): NPR member station broadcasting statewide news and talk from Ann Arbor/University of Michigan. Comparable in news/talk content category and Michigan audience overlap, though operates as noncommercial public radio rather than commercial advertising-supported model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WSJM social profiles
Digital presenceWSJM financial estimates
Financial estimateRevenue estimate
Valuation estimate
WSJM leadership team
Management profileNumber of profiles
Profiles2 records
WSJM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WSJM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WSJM
What does WSJM do?
WSJM operates News/Talk/Sports 94.9 WSJM, a Southwest Michigan radio station broadcasting local news, weather, talk, and sports content. Programming combines original local shows (The Morning Show with Ken & Friends, Southwest Michigan Morning/Afternoon News) with syndicated national content (Fox Sports Radio, Coast to Coast AM, ABC News), and the station extends its reach through live streaming, mobile apps, smart speakers, and on-demand podcasts.
Is WSJM a public or private company?
WSJM is a private company. It is classified as corporate owned and is currently operating.
When was WSJM founded?
WSJM was founded in -1. It employs 11 to 50 people.
Where is WSJM based?
WSJM is headquartered in Benton Harbor, United States, in the North America region.
How does WSJM make money?
Two revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are on-Air Advertising.
Who are WSJM's main competitors?
Direct peers on record are WTKG (Grand Rapids Talk Radio), WKZO (Kalamazoo), WOOD Radio (WOOD-AM/WOOD-FM) and WBCK-FM (Battle Creek). Broad incumbents are WXYT-FM 97.1 (The Ticket, Detroit), WJR 760 AM (Detroit), iHeartMedia Michigan (cluster), Mid-West Family Broadcast Group (sister stations WYTZ, WCXT, WCSY) and Townsquare Media (Michigan cluster). Michigan Public Radio (WUOM / Michigan Radio) is listed as a regional player.
Does WSJM have an API?
No public API is recorded for WSJM.
What industry is WSJM in?
WSJM's product category is Local Broadcast Radio (News/Talk/Sports). Its primary akta.pro industry code is MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates), with a secondary code of MPABACAK, Local Sports Broadcast Stations (Regional Local Rights, High School/College). Its NAICS code is 51611 and its SIC code is 4832.