What Professional Hearing Services does

Professional Hearing Services is an independent audiology practice headquartered in Minot, North Dakota, operating continuously since 1983. It provides comprehensive hearing healthcare services including diagnostic hearing evaluations, hearing aid consultations, fittings, and ongoing follow-up care, and sells hearing aids sourced from major industry manufacturers. The clinical team comprises five Doctors of Audiology (Au.D.), an unusually deep credentialed bench for a rural practice of this size.

The practice delivers care through one primary clinic in Minot plus three outreach clinic locations across Western North Dakota, extending geographic reach into smaller communities that would otherwise lack access to credentialed audiologists. It also operates an informational blog on hearing health topics, functioning as a patient education and lead-generation channel rather than a transactional product surface.

The business model combines fee-for-service clinical revenue (evaluations, fittings, follow-up visits) with retail hearing aid sales at manufacturer-set price points. Customers are individual patients, predominantly older adults experiencing age-related hearing loss, with revenue supported by recurring follow-up care and the multi-year hearing aid replacement cycle. The practice has been recognized by the Minot Daily News Readers' Choice award continuously since 2015, indicating durable local brand equity in its service area.

Name

Professional Hearing Services

Legal name

Professional Hearing Services

Website

https://heardakota.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Professional Hearing Services is an independent audiology practice in Minot, North Dakota, operating since 1983. It serves Western North Dakota through one main office and three outreach clinics staffed by five Doctors of Audiology, providing hearing evaluations, fittings, and hearing aid sales.

Ownership category

akta.pro rank

Product category

Audiology and Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing services
• Audiology clinic
• Hearing aids
• Tinnitus treatment
• Hearing evaluations

Headquarters

HQ city

Minot

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hearing Evaluations and Diagnostics: Comprehensive hearing evaluations including diagnostic tests, audiograms, and hearing assessments. The company notes that costs are covered by most insurance companies upon physician referral.
2. Hearing Aid Sales: Sale of hearing aids from industry-leading manufacturers including Phonak, Signia, Oticon, Resound, Starkey, and Lyric. Offers various styles and features to address different types of hearing loss, lifestyles, cosmetic concerns, and budgets.
3. Hearing Aid Repairs: Repair services for wide range of hearing aid makes and models. Minor problems addressed in-office while waiting. Manufacturer repairs for devices up to 10 years old with 6-12 month warranty provided.
4. Specialty Earpieces: Custom and digital specialty earpieces for shooters, musicians, children, travelers, water sports, concert goers, music enthusiasts, motorists, headsets/earphones, and people with snoring partners.
5. Tinnitus Management: Assessment and management of tinnitus including treatment options, tinnitus retraining therapy, and sound therapy solutions.
6. Assistive Listening Devices: Devices that minimize background noise, reduce distance from sound source, and override poor acoustics. Can be paired with hearing instruments or used alone.
7. Discount Battery Club: Mail-order battery club offering discounted batteries for hearing aids delivered directly to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Professional Hearing Services (also known as Hear Dakota) is a private audiology and hearing aid clinic that provides comprehensive hearing healthcare to individual patients. The clinic offers hearing evaluations, hearing aid fittings, hearing aid repairs, tinnitus treatment, and specialty earpieces, primarily from its main Minot, North Dakota location with satellite outreach clinics in Bottineau, Rugby, and Stanley.

Product overview

Professional Hearing Services is an audiology and hearing aid clinic providing a comprehensive suite of hearing healthcare services since 1983. The practice offers hearing evaluations (including audiometry, tympanometry, and speech testing), hearing aid sales and repairs, specialty earpieces, tinnitus treatment, assistive listening devices, and auditory rehabilitation. The company sells hearing aids from six major manufacturers: Phonak, Signia, Oticon, ReSound, Starkey, and Lyric (including 100% invisible 24/7 models). Additional services include a Discount Battery Club for mail-order batteries. The main office is in Minot, ND with three outreach clinics in Bottineau, Rugby, and Stanley.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Evaluations Comprehensive audiological assessments to diagnose hearing loss and related conditions for individual patients across all ages.

Quantifiable outcome

• Hearing aids up to 10 years old can be repaired with 6-12 month manufacturer warranty
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• PhonakcoreTechnology or IntegrationHearing aid manufacturer partnership offering industry-leading hearing devices. Products include Lyric 24/7 invisible hearing aids. Phonak is part of the Sonova group and known for advanced hearing technology including AI and Bluetooth connectivity.
• SigniacoreTechnology or IntegrationHearing aid brand partnership providing hearing solutions with advanced technology features.
• OticoncoreTechnology or IntegrationHearing aid manufacturer offering devices designed to support brain hearing technology and improved speech understanding.
• ReSoundcoreTechnology or IntegrationHearing aid brand partnership providing hearing solutions with wireless connectivity and smart hearing technology.
• StarkeycoreTechnology or IntegrationHearing aid manufacturer partnership offering devices with health tracking features and neuro sound technology.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• Lexie Hearing: Direct-to-consumer hearing aid brand offering OTC and clinician-supported hearing aids online. Relevant comparable for PHS as a disruptive channel reshaping the entry-level hearing aid market that traditional clinics serve.
• Lucid Hearing: U.S. hearing aid retailer selling directly through retail partnerships and online channels. Comparable to PHS as a competing channel for hearing aid dispensing, particularly in entry-level and OTC-adjacent categories.
• Costco Hearing Aid Centers: In-store hearing aid centers operated by Costco offering hearing tests and discounted hearing aids. Relevant comparable for PHS as a competing hearing aid dispensing channel with aggressive pricing that pressures traditional clinics.

Direct peers

• Connect Hearing: National audiology clinic chain (part of Sonova) providing hearing evaluations, hearing aids, and follow-up care. Directly comparable to PHS in service model and clinical offerings.
• HearUSA: National audiology clinic chain offering hearing evaluations, hearing aid dispensing, and ongoing care. Directly comparable to PHS in core service model and serves a similar patient demographic with a multi-location footprint.
• Audibel: U.S. hearing aid clinic network affiliated with Starkey, providing diagnostic evaluations, hearing aid fittings, and lifetime service. Directly comparable to PHS in clinical service model and patient offerings.
• AccuQuest Hearing Centers: Multi-location U.S. hearing care provider offering diagnostic services and hearing aid dispensing. Comparable to PHS in clinic-based service model and patient demographic.
• Miracle-Ear: National franchise network of hearing aid clinics offering diagnostic evaluations, hearing aid fittings, and follow-up care across the U.S. Directly comparable to PHS in service mix, target customer, and clinic-based dispensing model.
• Beltone: Long-established hearing care franchise with audiology clinics offering hearing tests, hearing aids, and ongoing care. Closely comparable business model to PHS, with a regional partner network serving similar patient demographics.

Broad incumbents

• Amplifon: Global hearing care leader with retail clinic networks across the U.S. and Europe. Comparable to PHS as a clinic-based hearing aid dispenser at much larger scale, providing a broader incumbent benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Hearing Services