What Premiumbikes Corporation does

Premiumbikes Corporation (PBC) is a Philippine-based multi-brand motorcycle dealership operating a 216-store network nationwide, authorized to sell motorcycles, scooters, and big bikes across six OEMs: Yamaha, Honda, Kawasaki, Suzuki, TVS, and Kymco. Founded in 2009 and headquartered in Quezon City, the company serves individual Filipino consumers, commercial operators (tricycle and delivery drivers), and riding-community enthusiasts with a product range spanning entry-level business units (from ₱41,900) to premium scooters (above ₱150,000). Following its 2025 acquisition by Robinsons Retail Holdings Inc. — part of the Jollibee Group — Premiumbikes became part of a 2,763-location retail conglomerate while retaining its own brand identity and dealer operations.

The company's business model rests on three revenue streams: one-time retail motorcycle sales (the largest stream), recurring after-sales service and genuine spare parts under the Casa ng Masa concept, and financing facilitation through a partnership with BPI (Bank of the Philippine Islands). Distribution is primarily physical, with each branch functioning as a point of sale, service center, and customer touchpoint; an online inquiry system using Microsoft Forms captures leads but purchases are completed in-store. Complementary revenue-side channels include a joint Motorcycle Loan Program with Lalamove Auto for delivery drivers and a brand ambassador program (Iree Salvio) targeting youth riders. Marketing is event-driven, anchored by the annual Road Safety Fest, Campus Road Safety Caravans, and corporate-race sponsorships.

Premiumbikes' competitive positioning is built on physical scale (216 branches), OEM relationships (Top 8 Yamaha dealer, Top 2 Honda retail-sales-growth in Luzon, Top 10 Honda volume nationwide), and an integrated service-and-financing ecosystem. Strategic partnerships with BPI (financing), Lalamove (customer funnel), Gokongwei Brothers Foundation (CSR), and university partners (campus road safety) extend the company's reach beyond pure retail. The business is a traditional bricks-and-mortar automotive retailer with limited digital infrastructure (no mobile app, no public API, no disclosed AI/ML capabilities), and its investment case centers on retail scale, OEM alignment, and post-acquisition synergy potential under RRHI ownership.

Name

Premiumbikes Corporation

Legal name

Premiumbikes Corporation

Website

https://premiumbikes.ph

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Premiumbikes Corporation is a Philippine multi-brand motorcycle dealership operating 216 stores nationwide, authorized to sell Yamaha, Honda, Kawasaki, Suzuki, TVS, and Kymco motorcycles with BPI-backed financing, after-sales service (Casa ng Masa), and delivery-driver loan programs through Lalamove. It serves individual commuters, commercial operators, and gig-economy riders, and is a subsidiary of Robinsons Retail Holdings (Jollibee Group).

Ownership category

akta.pro rank

Headquarters

HQ city

Quezon

HQ country

Philippines

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Motorcycle Sales: Retail sales of motorcycles across multiple brands including Yamaha, Honda, Kawasaki, Suzuki, TVS, and Kymco. Revenue is generated from one-time vehicle purchases by customers, with financing options facilitated through bank partners. Price points range from approximately ₱41,900 to ₱158,400 depending on brand and model.
2. After-Sales Service and Parts: Premiumbikes provides service maintenance and sells genuine spare parts through its Casa ng Masa service concept, catering to ongoing customer needs post-purchase.
3. Financing and Loan Facilitation: The company facilitates motorcycle financing in partnership with BPI (Bank of the Philippine Islands), offering flexible loan requirements and payment options for customers. They also partner with Lalamove for a joint Motorcycle Loan Program targeting delivery drivers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Premiumbikes Corporation is a Philippine multi-brand motorcycle dealership that retails motorcycles from six major brands (Yamaha, Honda, Kawasaki, Suzuki, TVS, Kymco) across a nationwide branch network. The company complements sales with flexible financing facilitated through BPI bank partnership and after-sales service (including genuine parts and certified mechanics) under its Casa ng Masa service concept. It targets individual commuters, students, delivery riders, and small commercial operators with tiered price points ranging from approximately ₱41,900 to ₱158,400.

Product overview

Premiumbikes Corporation (PBC) is a multi-brand motorcycle dealership network operating in the Philippines. The company offers a diverse portfolio of motorcycles across six major brands: Yamaha, Honda, Kawasaki, Suzuki, TVS, and Kymco. Products are organized into categories including Automatic Scooters (Yamaha Lexi, NMAX, Aerox; Honda Click, PCX, Giorno; Suzuki Raider, Burgman, Access), Cub/Mopeds, Big Bikes, Business/Commercial Units (Kawasaki Barako, Honda TMX, Suzuki Mola), Business Tri-Wheel vehicles, and Street/Sport motorcycles. Premiumbikes provides complementary services including flexible financing through BPI, LTO registration assistance, and after-sales service under the Casa ng Masa concept. The company operates a network of branches nationwide with certified mechanics and genuine parts support.

Differentiator

Problem solved

Functional benefit

Products and services

• Yamaha Motorcycles Full retail line of Yamaha motorcycles including scooters (Mio, Lexi, NMAX, Aerox, Fazzio), underbone, sport, and business models sold through Premiumbikes dealerships across the Philippines.
• Honda Motorcycles Complete retail lineup of Honda motorcycles including scooters (Click, Beat, PCX, Air Blade, ADV, Giorno), business units, and big bikes sold through Premiumbikes dealerships.
• Kawasaki Motorcycles Retail range of Kawasaki motorcycles including big bikes, business units (Barako, CT series), and adventure bikes sold through Premiumbikes dealerships, with dedicated Kawasaki Krib locations for big bike sales.
• Suzuki Motorcycles Retail lineup of Suzuki motorcycles including scooters (Raider, Burgman, Access, Hayate), business units (Mola, GD series), and sport bikes sold through Premiumbikes dealerships.
• TVS Motorcycles Retail selection of TVS motorcycles including scooters and commuter units sold through Premiumbikes dealerships.
• Kymco Motorcycles Retail range of Kymco motorcycles including scooters and business units sold through Premiumbikes dealerships.
• Motorcycle Financing Services Facilitation of motorcycle loans through bank partners, principally BPI (Bank of the Philippine Islands), offering flexible loan requirements and payment options. Includes a joint Motorcycle Loan Program with Lalamove Automotive and BPI targeting existing and aspiring delivery drivers.
• After-Sales Service (Casa ng Masa) Ongoing motorcycle maintenance services and supply of genuine spare parts through the Casa ng Masa service concept, staffed by certified mechanics across the Premiumbikes branch network.

Quantifiable outcome

• Top 8 Yamaha dealer nationwide by sales volume (Yamaha Summit 2025 Awards Night)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• BPI (Bank of the Philippine Islands)minorGTM or Marketing Partner · 7 June 2026Premiumbikes participated as an official partner in the BPI BestLifeRun Corporate Race 2026 held along Ayala Avenue in Makati City. The event served as a brand visibility platform, with Premiumbikes setting up an interactive booth and contributing a motorcycle unit as a raffle prize.
• Lalamove AutomotivecoreStrategic or Co-development Partner · 4 September 2024Premiumbikes formed a strategic partnership with Lalamove Automotive to jointly launch a Motorcycle Loan Program, supported by BPI financing. The initiative empowers existing Lalamove drivers to purchase new motorcycles and provides a pathway for aspiring entrepreneurs to enter the delivery business. This partnership reflects shared dedication to innovation, growth, and new opportunities in the motorcycle mobility sector.
• Yamaha Motor PhilippinescoreChannel Partner/ Reseller/ DistributorPremiumbikes is an authorized dealer of Yamaha motorcycles, selling the full range of Yamaha products including NMAX, Aerox, Mio series, Lexi, Raider, and more. Premiumbikes ranks among the Top 8 Yamaha dealers by sales volume nationwide.
• Honda PhilippinescoreChannel Partner/ Reseller/ DistributorPremiumbikes is an authorized Honda motorcycle dealer, offering Honda's product lineup including PCX, Click, Beat, Air Blade, Giorno, ADV, TMX, and other models. The company received Top 2 in Retail Sales Growth (Luzon), Top 3 in Road Safety Education, and Top 10 in Retail Sales Volume (Nationwide) at the 2025 Honda Philippines Dealers Achievement Awards.
• Kawasaki Motors PhilippinescoreChannel Partner/ Reseller/ DistributorPremiumbikes is an authorized Kawasaki dealer, selling Kawasaki's motorcycle range including Barako, CT series, Ninja, Z series, and more. The company operates dedicated Kawasaki Krib locations for big bike sales and community events.
• Suzuki PhilippinescoreChannel Partner/ Reseller/ DistributorPremiumbikes is an authorized Suzuki motorcycle dealer offering Suzuki's product lineup including Raider, Burgman, Access, Hayate, Mola, and GD series.
• Gokongwei Brothers FoundationminorStrategic or Co-development PartnerPremiumbikes participates in the Juan Commitment: Brigada Eskwela program in partnership with the Gokongwei Brothers Foundation, supporting education for Filipino youth through school supply donations at public schools. The initiative aligns with the foundation's mission of building futures through education.
• PetronminorGTM or Marketing PartnerPetron participated as a partner brand at the Road Safety Fest 2024 event, presenting products and services alongside Premiumbikes and other partner brands (Honda, Kawasaki, Suzuki, Yamaha, BPI).
• Quezon City University – San BartolomeminorStrategic or Co-development PartnerPremiumbikes partnered with Quezon City University – San Bartolome to host the Campus Road Safety Caravan 2026, an educational event for students on road safety, responsible riding, and motorcycle mobility solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Autohub Group: Autohub Group is a Philippine multi-brand automotive retail group operating motorcycle and vehicle dealerships across the country. Comparable to Premiumbikes in multi-brand retail model and nationwide branch footprint.
• Wheeltek: Wheeltek is a multi-brand motorcycle dealership chain in the Philippines offering Yamaha, Honda, Kawasaki, Suzuki, and other brands across a nationwide branch network. It is the closest comparable to Premiumbikes in scale, brand portfolio, and target customer base.
• Des Strong Motors: Des Strong Motors is a Philippine motorcycle dealer offering multiple brands with retail branches across the country. Comparable to Premiumbikes in multi-brand retail dealership model and target customer base.

Emerging players

• Lazada Philippines: Lazada Philippines operates as a major online marketplace including motorcycle listings and accessories. Comparable as an emerging digital channel competing for motorcycle-related buyer attention and transactions in the Philippines.

Broad incumbents

• Honda Philippines (BigWing): Honda Philippines is the local manufacturer and distributor of Honda motorcycles, operating the BigWing premium dealer network. Comparable as a broad incumbent that competes with Premiumbikes for Honda big-bike and scooter unit sales via captive retail.
• Yamaha Motor Philippines: Yamaha Motor Philippines is the manufacturer and distributor of Yamaha motorcycles in the Philippines with its own authorized dealer network. Comparable as a broad incumbent that shapes dealer economics and competes for Yamaha unit sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNNpk-UPFKtXnryrPqm9gIg
• Facebookfacebook.com/PremiumbikesPH
• Instagraminstagram.com/premiumbikes_ph
• TikToktiktok.com/@premiumbikesph

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premiumbikes Corporation