Quik Shade
Quik Shade is a consumer brand of portable pop-up canopies and outdoor chairs under ShelterLogic Corp., serving individual consumers and small businesses seeking tool-free, easily deployable shade and seating for camping, events, and recreation across North America.
- Company typePrivate
- Founded-
- HeadquartersSanta Fe Springs, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Quik Shade does
Quik Shade is a consumer brand of portable outdoor shade and seating products marketed by ShelterLogic Corp. Its core offerings are pop-up canopies and portable chairs designed for rapid, tool-free deployment and takedown, built around collapsible fabric-and-frame structures. The brand targets individual consumers for outdoor events, camping, beach outings, tailgating, farmers markets, and backyard use, plus small business owners needing portable shade for vendor booths, outdoor retail displays, and trade shows. Pricing spans budget items under $50 to larger structures above $1,000, with all sales structured as one-time hardware transactions and no recurring revenue component.
Quik Shade operates as one of 10+ brands inside ShelterLogic Group's portfolio (alongside ShelterLogic®, SOJAG®, Arrow Storage Products®, RIO Beach®, Tommy Bahama®, Margaritaville®, Life is Good®, and Scotts Miracle-Gro partnerships). Distribution is delivered through the parent's multi-channel infrastructure: direct e-commerce at shelterlogic.com and shelterlogic.ca (US/Canada, English and French), an authorized dealer network accessible via a "Become a Dealer" program, and major retail channels. US-based customer support runs seven days a week via dedicated phone lines for both consumer and bulk enterprise orders.
The underlying competitive position rests on (a) ShelterLogic Group's distribution scale, (b) media recognition in major lifestyle publications including Cosmopolitan, Real Simple, Popular Science, Oprah Daily, Good Housekeeping, Travel Leisure, Southern Living, and Martha Stewart, and (c) participation in lifestyle-brand licensing arrangements. Quik Shade is a privately held sub-brand under ShelterLogic Corp., incorporated in Connecticut, USA, with no independent funding, M&A, or ownership disclosure on the brand itself.
Quik Shade firmographics
Firmographics- Name
- Quik Shade
- Legal name
- ShelterLogic Corp.
- Website
- https://quikshade.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Quik Shade is a consumer brand of portable pop-up canopies and outdoor chairs under ShelterLogic Corp., serving individual consumers and small businesses seeking tool-free, easily deployable shade and seating for camping, events, and recreation across North America.
- Ownership category
- akta.pro rank
Quik Shade industry classification
Industry- Product category
- Portable Outdoor Shade and Seating
- akta.pro primary industry
- Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)
Keywords
Where Quik Shade is headquartered
LocationHeadquarters
- HQ city
- Santa Fe Springs
- HQ country
- United States
- HQ region
- North America
Markets served
Quik Shade business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Product Sales: Quik Shade generates revenue through one-time hardware sales of portable shade products including pop-up canopies and portable chairs. These are physical goods sold at retail price points with no recurring revenue component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pop-Up Canopies and Portable Chairs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Quik Shade product offering
Product offeringCore offering
Quik Shade manufactures and sells portable pop-up canopies and portable chairs under the ShelterLogic Group portfolio. The products are designed for rapid, tool-free deployment and lightweight portability, providing instant sun and light rain protection for outdoor events, camping, beach trips, backyard gatherings, tailgating, farmers markets, and trade shows. Products are sold through the parent company's e-commerce storefront, dealer network, and major retail channels.
Product overview
Quik Shade is a brand under ShelterLogic Group offering portable outdoor shade and seating solutions. The product line consists of Pop-Up Canopies providing temporary weather protection and shade for outdoor events and recreation, and Portable Chairs offering lightweight seating for outdoor activities. These products are designed for easy transport and quick deployment, targeting consumers seeking portable outdoor comfort solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Quik Shade®: Pop-up canopies and portable chairs brand under ShelterLogic Group offering outdoor shade solutions for consumers.
Products and services
- Quik Shade Pop-Up Canopies
- Quik Shade Portable Chairs Lightweight, portable seating solutions designed for outdoor comfort at events, beaches, camping, and recreational activities. Targeted at individual consumers needing easy-to-transport outdoor seating.
Companies that use Quik Shade
Customer profileSegments2 records
Ideal customer profiles2 records
Quik Shade technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Quik Shade partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ThumbtackminorThumbtack is referenced as a service partner for connecting customers with local handymen for product installation services. This is not a product partnership but a service recommendation for customers needing installation assistance.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Quik Shade competitors and assessment
Company assessmentDirect peers
- Caravan Canopy Sports: Established pop-up canopy brand offering instant shelters for consumer, commercial, and event applications. Direct competitor with deep presence in the same portable canopy category as Quik Shade.
- Ozark Trail (Walmart): Walmart's private-label outdoor recreation brand offering pop-up canopies, camping chairs, and shade products at value price points. Direct competitor to Quik Shade in the portable canopy category, particularly through big-box retail channels.
- ABCCANOPY: Direct-to-consumer pop-up canopy specialist offering a wide range of sizes and configurations. Competes with Quik Shade on price, customization options, and direct online sales, particularly for event and commercial use cases.
- Sun Squad (Target): Target's private-label outdoor brand offering canopies, beach shelters, and shade products. Directly comparable to Quik Shade in product category and target customer, with the advantage of Target's extensive retail footprint.
- CORE Equipment: Specialist in instant pop-up canopies and outdoor shade products marketed to consumers and small businesses. Direct competitor offering similar instant-setup canopies with overlapping use cases (camping, events, tailgating).
- Eurmax Canopy: Specialist in pop-up canopies, instant shelters, and event tents sold through e-commerce. Direct competitor targeting both consumer and small business customers with similar product positioning to Quik Shade.
Others
- SOJAG: Sister brand within ShelterLogic Group offering hard-top gazebos, pergolas, and carports. Represents the permanent end of the shade spectrum that Quik Shade's portable products complement.
- RIO Beach: Sister brand within ShelterLogic Group specializing in beach chairs, umbrellas, and beach shelters. Adjacent product line with shared distribution and overlapping customer base with Quik Shade.
- ShelterLogic (parent brand): Parent brand within ShelterLogic Group offering permanent and semi-permanent fabric structures (garages, sheds, canopies). Sister brand to Quik Shade that shares the same distribution platform and overlapping customer base.
Broad incumbents
- Coleman Company: Iconic outdoor recreation brand offering canopies, camping chairs, and a broad portfolio of outdoor products. Comparable to Quik Shade in product category but with significantly broader brand recognition, deeper retail penetration, and a wider product range across outdoor categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Quik Shade social profiles
Digital presenceQuik Shade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quik Shade leadership team
Management profileNumber of profiles
Quik Shade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quik Shade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quik Shade
What does Quik Shade do?
Quik Shade manufactures and sells portable pop-up canopies and portable chairs under the ShelterLogic Group portfolio. The products are designed for rapid, tool-free deployment and lightweight portability, providing instant sun and light rain protection for outdoor events, camping, beach trips, backyard gatherings, tailgating, farmers markets, and trade shows. Products are sold through the parent company's e-commerce storefront, dealer network, and major retail channels.
Is Quik Shade a public or private company?
Quik Shade is a private company. It is classified as corporate owned and is currently operating.
When was Quik Shade founded?
Quik Shade was founded in -1. It employs 11 to 50 people.
Where is Quik Shade based?
Quik Shade is headquartered in Santa Fe Springs, United States, in the North America region.
How does Quik Shade make money?
One revenue line is on record: hardware Product Sales.
Who are Quik Shade's main competitors?
Direct peers on record are Caravan Canopy Sports, Ozark Trail (Walmart), ABCCANOPY, Sun Squad (Target), CORE Equipment and Eurmax Canopy. Others are SOJAG, RIO Beach and ShelterLogic (parent brand). Coleman Company is listed as a broad incumbent.
Does Quik Shade have an API?
No public API is recorded for Quik Shade.
What industry is Quik Shade in?
Quik Shade's product category is Portable Outdoor Shade and Seating. Its primary akta.pro industry code is CRAMAAAJ, Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail.