Medipower
MediPower is a Finnish healthcare staffing company (founded 2008, WorkPower Group subsidiary) that leases and recruits nurses, practical nurses, and doctors for 284 client organisations nationwide through a 539-strong talent pool, Keikkari mobile app, and international sourcing from Hungary and Estonia.
- Company typePrivate
- Founded2008
- HeadquartersHelsinki, Finland
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Medipower does
MediPower is a Finnish healthcare staffing and recruitment company operating as a wholly-owned subsidiary of the WorkPower Group. Founded in 2008 and headquartered in Helsinki, the company specialises exclusively in the Finnish social and healthcare (sote) sector, providing staff leasing (henkilöstövuokraus) and direct permanent recruitment (rekrytointipalvelut) for practical nurses, registered nurses, and doctors. It maintains a talent pool of 539 healthcare professionals and serves 284 active client organisations across 9 Finnish cities, with dedicated international recruitment operations sourcing talent from Hungary and Estonia.
The company operates a proprietary mobile application called Keikkari (part of the WorkPower Group's WorkPower app ecosystem) that enables healthcare professionals to browse open shifts, accept or decline assignments, log hours, and access payslips on iOS and Android. Supporting technology includes WhatsApp-based staff communication, video/Teams-based remote interviews, and electronic invoicing via TietoEVRY. AI is referenced as supporting recruitment outreach, though specific AI/ML systems are not publicly disclosed. The company reports a 98% fill rate on staffing assignments and an employee NPS of 64, described as top-quartile in the staffing industry.
MediPower's business model is built on usage-based billing for staff leasing (a billing multiplier, typically around 1.75x, applied to base hourly wages) and professional-services fees for permanent placements. The company acts as the employer of record for leased workers, handling payroll, taxes, occupational health, and insurance. Customers include large public-sector anchors such as HUS (Helsinki University Hospital) and major private care providers including Esperi Care and Validia, alongside a long tail of residential care homes, dental clinics, and rehabilitation services. Distribution is hybrid: direct sales and account management for employer clients, and a digital self-service channel (website job board plus Keikkari app) for job seekers.
Medipower firmographics
Firmographics- Name
- Medipower
- Legal name
- Medipower Oy
- Website
- https://medipower.fi
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MediPower is a Finnish healthcare staffing company (founded 2008, WorkPower Group subsidiary) that leases and recruits nurses, practical nurses, and doctors for 284 client organisations nationwide through a 539-strong talent pool, Keikkari mobile app, and international sourcing from Hungary and Estonia.
- Ownership category
- akta.pro rank
Medipower industry classification
Industry- Product category
- Healthcare Staffing Services
- NAICS
- Temporary Help Services (561320), Temporary Help Services (56132)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363)
- akta.pro primary industry
- Healthcare Non-Clinical Temp Staffing (BPACACAO)
- akta.pro secondary industry
- Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)
Keywords
Where Medipower is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices9 records
Markets served
Medipower business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Personnel Leasing (Henkilöstövuokraus): MediPower leases healthcare professionals (practical nurses, registered nurses, doctors) to client organisations. The company acts as the employer of record, handling payroll, taxes, occupational health, and insurance. Clients are billed based on hours worked at a contracted rate (typically a billing multiplier on the base wage). Revenue is usage-based, tied to hours worked by leased staff.
- Recruitment Services (Rekrytointipalvelut): Direct hire placement of healthcare professionals into permanent positions at client organisations. MediPower manages the full hiring process including candidate sourcing, screening, interviewing, and onboarding support. Typically a one-time fee or success fee upon placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Practical nurse (lähihoitaja) base hourly rate |
| Unit Pricing | Pay-as-you-go | Doctor (lääkäri) hourly rate for temporary assignments |
| Unit Pricing | Pay-as-you-go | Staffing billing multiplier example |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Medipower product offering
Product offeringCore offering
Medipower provides temporary personnel leasing and direct recruitment services for the Finnish social and healthcare sector, placing nurses, practical nurses, and doctors into healthcare organizations on a usage-based billing model. The company also offers international recruitment from Hungary and Estonia, summer worker recruitment, and operates the Keikkari mobile application for shift management by gig workers.
Product overview
MediPower is a staffing and recruitment services company specializing in the Finnish social and healthcare (sote) sector. The company operates as part of the WorkPower Group and provides a portfolio of services including staff leasing (henkilöstövuokraus), direct recruitment (rekrytointipalvelut), international recruitment of healthcare workers from abroad (työntekijä ulkomailta), and summer worker recruitment (kesätyöntekijöiden rekrytointi). The offering is supported by the Keikkari mobile application for shift management and an extensive talent pool (osaajapankki) of qualified professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Henkilöstövuokraus (Staff Leasing)
Quantifiable outcome
- 98% fill rate on staffing assignments
- +3 more outcomes
Companies that use Medipower
Customer profileNamed customers10 records
Ideal customer profiles3 records
Medipower technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Medipower partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WorkPower GroupcoreMediPower is a wholly-owned subsidiary of the WorkPower Group, one of Finland's leading staffing companies. The WorkPower Group provides shared infrastructure including the WorkPower/Keikkari mobile app, shared brand resources, and cross-selling opportunities across the staffing group's service portfolio.
Scale indicators13 records
Recent moves7 records
Expansion highlights4 records
Medipower competitors and assessment
Company assessmentDirect peers
- Barona: One of Finland's largest staffing groups with dedicated healthcare and social services divisions. Directly comparable to MediPower in providing nurse and physician staffing across Finland, with similar usage-based pricing and direct-hire services.
- Academic Work: Nordic staffing firm with operations across Finland including healthcare and social welfare placements. Comparable to MediPower as a multi-vertical staffing provider serving Finnish employers with both temporary and permanent placement services.
- Seure Henkilöstöpalvelut: Finnish municipal-owned staffing cooperative specializing in social and healthcare staffing for the Helsinki metropolitan area. Directly comparable to MediPower in customer base (public healthcare/welfare employers), service model (temp staffing + recruitment), and geographic focus on Finland.
Broad incumbents
- ManpowerGroup Finland: Global workforce solutions firm with Finnish subsidiary serving healthcare, industrial, and professional staffing needs. Comparable to MediPower in providing temporary healthcare staffing but operating across all major verticals.
- Adecco Finland: Global staffing leader with Finnish operations covering healthcare, IT, and industrial placements. Comparable to MediPower as a healthcare staffing provider but with much broader sector coverage and significantly larger scale.
- Randstad Finland: Global staffing leader with established Finnish operations including healthcare and medical staffing. Comparable to MediPower in healthcare staffing capability but with a diversified portfolio and global brand resources.
Others
- WorkPower Group (parent): Parent company of MediPower, providing shared technology (Keikkari app), brand resources, and infrastructure. Comparable as an ecosystem participant and potential source of cross-sell, internal staffing, and operational synergy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Medipower social profiles
Digital presenceMedipower financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medipower leadership team
Management profileNumber of profiles
Profiles5 records
Medipower funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medipower M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medipower
What does Medipower do?
Medipower provides temporary personnel leasing and direct recruitment services for the Finnish social and healthcare sector, placing nurses, practical nurses, and doctors into healthcare organizations on a usage-based billing model. The company also offers international recruitment from Hungary and Estonia, summer worker recruitment, and operates the Keikkari mobile application for shift management by gig workers.
Is Medipower a public or private company?
Medipower is a private company. It is classified as corporate owned and is currently operating.
When was Medipower founded?
Medipower was founded in 2008. It employs 501 to 1,000 people.
Where is Medipower based?
Medipower is headquartered in Helsinki, Finland, in the Europe region.
How does Medipower make money?
Two revenue lines are on record. Personnel Leasing (Henkilöstövuokraus) is the primary driver. The others are recruitment Services (Rekrytointipalvelut).
Who are Medipower's main competitors?
Direct peers on record are Barona, Academic Work and Seure Henkilöstöpalvelut. Broad incumbents are ManpowerGroup Finland, Adecco Finland and Randstad Finland. WorkPower Group (parent) is listed as an others.
Does Medipower have an API?
No public API is recorded for Medipower.
What industry is Medipower in?
Medipower's product category is Healthcare Staffing Services. Its primary akta.pro industry code is BPACACAO, Healthcare Non-Clinical Temp Staffing, with a secondary code of BPACAFAH, Healthcare Clinical Direct Hire (Nursing/Allied/Physicians). Its NAICS code is 561320 and its SIC code is 7361.