Screen Audience Research Australia
Screen Audience Research Australia (SARA) is a 100% Australian-owned audience research consultancy, a subsidiary of the House of Brand Group, providing screen testing, piracy research, and audience insights to film studios, streamers, festivals, and arts bodies across Australia.
- Company typePrivate
- Founded2015
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Screen Audience Research Australia does
Screen Audience Research Australia (SARA) is a 100% Australian-owned audience research consultancy that provides bespoke research services to the arts and entertainment industry. Founded in 2015 and operating as a subsidiary of the House of Brand Group (a domestic research conglomerate of approximately 20 specialists), SARA delivers six core service lines: Screen Testing (audience response measurement for feature films and TV pilots at rough or fine cut stages); Piracy Research (annual surveys quantifying the impact of content piracy on filmmakers and distributors); Industry Skills (surveys identifying skills gaps in the screen sector); Film Festival Audience Insights (profiling and satisfaction surveys for festivals); Audience Development (qualitative and quantitative methodologies integrated into the creative process); and Diversity and Inclusion (research with diverse audiences, including Indigenous Australians). Its technology footprint is conventional rather than platform-based, with research methodologies delivered through custom project engagements rather than software products.
SARA's business model is professional services: project-based, quote-based engagements initiated through a website contact form. Pricing is not publicly disclosed. The customer base spans major Hollywood studios (Disney, Sony Pictures, Universal Pictures, Paramount Pictures), streaming services (Netflix, Foxtel), distributors (Roadshow Films), cinema chains (Event Cinemas), festivals (Sydney Film Festival), production companies (See-Saw Films, Bunya Productions), federal arts agencies (Screen Australia, Australia Council for the Arts), education institutions (NIDA, AFTRS), and industry associations (MPA, MPDAA, Creative Content Australia). Geographic operations are confined to Australia. The company is privately held with no disclosed external investors, no M&A activity, and no funding rounds on record; leadership rests with founder Peter Drinkwater as Group Chief Executive Officer of the parent House of Brand Group.
Screen Audience Research Australia firmographics
Firmographics- Name
- Screen Audience Research Australia
- Legal name
- Screen Audience Research Australia
- Website
- https://screenaudienceresearch.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Screen Audience Research Australia (SARA) is a 100% Australian-owned audience research consultancy, a subsidiary of the House of Brand Group, providing screen testing, piracy research, and audience insights to film studios, streamers, festivals, and arts bodies across Australia.
- Ownership category
- akta.pro rank
Screen Audience Research Australia industry classification
Industry- Product category
- Entertainment Market Research
- NAICS
- Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (541690)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)
- akta.pro secondary industries
- Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where Screen Audience Research Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Screen Audience Research Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Custom Research Services: Project-based audience research and consulting services for the arts and entertainment industry. Revenue generated through custom engagement with film producers, distributors, studios, and festivals seeking audience insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Screen Audience Research Australia product offering
Product offeringCore offering
Screen Audience Research Australia (SARA) is a specialized audience research consultancy that delivers project-based insights for the arts and entertainment industry. Its core offerings comprise screen testing of feature films and TV pilots, annual piracy impact research, industry skills gap surveys, film festival audience profiling and satisfaction studies, audience development research, and diversity and inclusion research with audiences including Indigenous Australians.
Product overview
Screen Audience Research Australia (SARA) is a research services company offering a unified suite of audience insights services for the arts and entertainment industry. Rather than a platform with modules, SARA provides six distinct but complementary service offerings: Screen Testing (audience testing for films and TV pilots), Piracy Research (annual piracy impact surveys), Industry Skills (skills gap surveys), Film Festival Audience Insights (festival profiling and satisfaction), Audience Development (qual/quant methodologies for creative process), and Diversity and Inclusion (research with diverse audiences including Indigenous Australians).
Differentiator
Problem solved
Functional benefit
Products and services
- Screen Testing
- Piracy Research
- Industry Skills Research
- Film Festival Audience Insights
- Audience Development
- Diversity and Inclusion Research
Companies that use Screen Audience Research Australia
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
Screen Audience Research Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Screen Audience Research Australia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- House of Brand GroupcoreSARA is a 100% Australian owned subsidiary of the House of Brand Group of companies. This parent company group comprises around 20 research specialists located throughout Australia, providing SARA with access to a broader research network and shared expertise.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Screen Audience Research Australia competitors and assessment
Company assessmentRegional players
- OzTAM: OzTAM is the official Australian television audience measurement body, providing TV ratings for broadcasters and agencies. Overlaps with SARA's audience-research remit but focuses on ratings panels rather than screen testing.
- Roy Morgan Research: Roy Morgan is Australia's largest locally owned market and consumer research firm with extensive media and entertainment work. Geographic peer rather than direct competitor, but operates in SARA's home market with overlapping client set.
Direct peers
- MarketCast: MarketCast is a US-headquartered entertainment research consultancy that conducts pre-release audience testing, advertising effectiveness, and content measurement for studios and streamers. It is the closest large-scale analogue to SARA's screen-testing and audience-development services.
- Screen Engine: Screen Engine (formerly Screen Engine/ASI) provides audience testing, tracking, and content research services for the motion picture industry. Directly comparable to SARA's screen testing and audience insights for feature films.
- Hall & Partners: Hall & Partners operates a dedicated entertainment practice conducting brand and audience research for studios, networks, and content platforms. Comparable to SARA's audience-development and qualitative work for arts/entertainment clients.
- National Research Group (NRG): NRG is a long-standing entertainment research firm that runs studio-level audience testing, concept evaluation, and post-release tracking for film and TV. SARA's screen-testing offering mirrors NRG's core service.
- Maru/Matchbox (Maru Group): Maru Group's Maru/Matchbox division runs entertainment, media, and content research including audience testing for broadcasters and producers. Comparable to SARA's qual/quant audience-development capabilities.
Broad incumbents
- Nielsen: Nielsen is the global leader in TV and cross-platform audience measurement, including ratings, advertising effectiveness, and content insights. A broad incumbent whose offerings overlap with portions of SARA's audience-measurement work.
- Ipsos: Ipsos is a global market research firm with a substantial entertainment, media, and audience research practice serving studios, streamers, and rights-holders. Comparable custom-research capabilities but as part of a much larger portfolio.
- Kantar (Media Division): Kantar's Media division provides audience measurement, brand tracking, and content effectiveness research for broadcasters and platforms. A broad incumbent whose media-research work intersects with SARA's offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Screen Audience Research Australia social profiles
Digital presenceScreen Audience Research Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Screen Audience Research Australia leadership team
Management profileNumber of profiles
Profiles1 record
Screen Audience Research Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Screen Audience Research Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Screen Audience Research Australia
What does Screen Audience Research Australia do?
Screen Audience Research Australia (SARA) is a specialized audience research consultancy that delivers project-based insights for the arts and entertainment industry. Its core offerings comprise screen testing of feature films and TV pilots, annual piracy impact research, industry skills gap surveys, film festival audience profiling and satisfaction studies, audience development research, and diversity and inclusion research with audiences including Indigenous Australians.
Is Screen Audience Research Australia a public or private company?
Screen Audience Research Australia is a private company. It is classified as corporate owned and is currently operating.
When was Screen Audience Research Australia founded?
Screen Audience Research Australia was founded in 2015. It employs 11 to 50 people.
Where is Screen Audience Research Australia based?
Screen Audience Research Australia is headquartered in Sydney, Australia, in the Oceania region.
How does Screen Audience Research Australia make money?
One revenue line is on record: custom Research Services.
Who are Screen Audience Research Australia's main competitors?
Regional players on record are OzTAM and Roy Morgan Research. Direct peers are MarketCast, Screen Engine, Hall & Partners, National Research Group (NRG) and Maru/Matchbox (Maru Group). Broad incumbents are Nielsen, Ipsos and Kantar (Media Division).
Does Screen Audience Research Australia have an API?
No public API is recorded for Screen Audience Research Australia.
What industry is Screen Audience Research Australia in?
Screen Audience Research Australia's product category is Entertainment Market Research. Its primary akta.pro industry code is MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM), with a secondary code of MPAAALAI, Product & Innovation Research (Concept, Pricing, Packaging, Conjoint). Its NAICS code is 54191 and its SIC code is 8742.