FARM-ING Smart Farm Equipment

What FARM-ING Smart Farm Equipment does

FARM-ING Smart Farm Equipment is an Austrian agricultural-technology company founded in 2021 by Gregor Witzmann and headquartered in Horn, Lower Austria, where it conducts in-house design, prototyping and manufacturing in the Waldviertel region. It develops AI-based field robotics and precision agriculture equipment for crop protection, with three core proprietary products: InRowING (an AI-guided in-row hoeing machine with a modular row-width design), ShiftING (an AI-based sliding frame that retrofits row guidance onto any conventional hoe/chipper), and SpotSprayING (a spot sprayer with individual nozzle control that uses the same camera system for crop/weed differentiation). The company also sells a stirring machine for biodynamic preparations and acts as a reseller for FJDynamics GNSS/RTK steering systems (AT2, AT2 Max, AH2, AS2, AG1), ROBOTTI field robots, and FJD autonomous mowers (Vidar, RM21).

The business operates two revenue streams: hardware sales of proprietary smart farm equipment and FJDynamics-resold products to farmers, plus OEM engineering services (conceptual design, FEM modeling, prototyping, field testing, industrialization, and supply chain setup) offered to other agricultural-machinery companies. Customers span organic and conventional farmers, vegetable growers (including lettuce trials in Spain), and — under explicit confidentiality — large international agricultural machinery manufacturers. GTM is sales-led and direct, supported by trade-show presence (Agritechnica 2023, Austro Agrar Tulln 2024), content marketing in six languages, and an educational event series with BIO AUSTRIA Burgenland. Pricing is quote-based and not publicly disclosed. The company has no disclosed external funding, grew from 15+ staff in March 2024 to over 30 by late 2024/early 2025, and converted from a GmbH to a FlexCo in January 2025 to enable employee participation and faster decision-making.

Name

FARM-ING Smart Farm Equipment

Legal name

Farm-ING Smart Farm Equipment FlexCo

Website

https://farm-ing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

FARM-ING Smart Farm Equipment is an Austrian agricultural-technology company that designs, prototypes and manufactures AI-based field robotics and precision spraying/hoeing equipment. It serves organic and conventional farmers, vegetable growers, and large agricultural-machinery OEMs through direct sales and engineering services.

Ownership category

akta.pro rank

Product category

Agricultural Robotics and Precision Farming Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ)

akta.pro secondary industries

Precision Agriculture & Farm Technology Equipment (IMAHACAH), Autonomous Spraying & Crop-Care Robots (Targeted application, spot spraying) (AFAAAGAE), Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD), Agricultural & Field Robotics (HDAAAIAD), Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Autonomous/Robotic Crop Protection Applicators (UGVs, Smart Sprayers) (AFAAADAJ)

Keywords

• Precision agriculture equipment
• Agricultural robotics
• Smart farm machinery
• Autonomous weeding systems
• Crop protection technology

Headquarters

HQ city

Horn

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Proprietary Smart Farm Equipment sales: Sale of proprietary smart farm equipment including InRowING chipper, ShiftING sliding frame, SpotSprayING spot sprayer, and stirring machines for biodynamic agriculture. Also reselling FJDynamics products (steering systems, autonomous mowers).
2. OEM Engineering Services: Engineering services offered to other agricultural engineering companies including conceptual design, FEM modeling, prototyping, field testing, industrialization, and supply chain establishment.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

FARM-ING designs, manufactures, and sells AI-powered smart farm equipment for precision agriculture, including the InRowING in-row hoeing chipper, the ShiftING AI sliding frame, and the SpotSprayING spot sprayer, all driven by an AI-based camera system that differentiates crops from weeds for targeted application of crop protection products. The company also sells a stirrer for biodynamic agriculture, distributes FJDynamics GNSS/RTK steering systems and autonomous mowers, and offers OEM engineering services (conceptual design, FEM modeling, prototyping, field testing, industrialization) to other agricultural machinery manufacturers.

Product overview

Farm-ING offers a comprehensive portfolio of smart farm equipment for sustainable and productive agriculture, comprising two main product lines: Crop Care (InRowING, ShiftING, SpotSprayING) and Steering Systems & Robotics (FJD AT2/AH2/AS2/AG1, ROBOTTI, FJD Vidar/RM21), plus a Stirrer for biodynamic agriculture. The Crop Care line centers on AI-powered products with AI-based camera systems for weed detection and crop-weed differentiation, enabling precise hoeing and spot spraying. The Steering & Robotics line includes GNSS/RTK-guided automatic steering systems and autonomous field robots. All products are manufactured in-house in Waldviertel, Austria. The company also offers OEM engineering services to other agricultural technology companies.

Differentiator

Problem solved

Functional benefit

Products and services

• InRowING AI-powered in-row hoeing machine with a state-of-the-art camera system that detects crops and weeds at early growth stages and automatically combats weeds. Features modular design for quick adaptation to different row numbers and widths. Designed for organic and conventional farmers, particularly vegetable growers.
• ShiftING AI-based sliding frame that converts any conventional chipper into an automated row-guidance system. Driven hydraulically or by two electric linear actuators; uses the AI-based camera system for row guidance automation.
• SpotSprayING AI-powered spot sprayer with individual nozzle control for precise application of crop protection products. Uses AI-based camera system for precise differentiation between crops and weeds; applicable for herbicides, fungicides, insecticides, and fertilizers.
• Stirrer (Rührmaschine)

Quantifiable outcome

• Herbicide usage reduced through precise spot application technology
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• RPCK Rastegar PanchalsupportingImplementation/ SI/ Consulting PartnerLegal advisory firm that supported Farm-ING's transformation from GmbH to FlexCo in January 2025, providing expertise in corporate law and innovative corporate structures.
• Large international agricultural machinery manufacturerscoreStrategic or Co-development PartnerConfidential partnerships for developing special machines for agricultural operations. Partnerships are kept secret until product launch (stealth mode). These manufacturers commission Farm-ING to develop specialized agricultural machinery.
• Local partners in SpainsupportingStrategic or Co-development PartnerLocal partners in Spain who supported field tests of InRowING chipper and SpotSprayING Spot Sprayer under real conditions with local lettuce growers.
• BIO Austria BurgenlandsupportingGTM or Marketing PartnerEducational partnership for digitalization event series. Farm-ING's CEO Gregor Witzmann led four modules on digitization fundamentals, weed management optimization, and field excursions for BIO Austria members.
• FJDynamicscoreChannel Partner/ Reseller/ DistributorFarm-ING operates as a reseller/distributor for FJDynamics products including GPS steering systems (AT2, AT2 Max, AH2, AH2 Max, AS2, AS2 Max, AG1) and autonomous mowers (Vidar, RM21).
• ROBOTTI (provider)supportingTechnology or IntegrationROBOTTI is offered as part of Farm-ING's robotics product line for high-precision, site-specific agricultural work including seeding, hoeing, spraying, and fertilizing in conventional and organic farms.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• John Deere: Largest incumbent with See & Spray precision spraying and ExactApply technology — overlaps Farm-ING in the spot spraying category but operates at an entirely different scale and breadth of portfolio.
• CNH Industrial: Multinational ag-machinery parent (Case IH, New Holland) investing in precision spraying and autonomous equipment — relevant incumbent comparable due to OEM contracting channel overlap with Farm-ING's stealth partnerships.
• AGCO / Fendt: Global ag machinery OEM with growing precision-ag and autonomous-tractor initiatives; relevant because Farm-ING's OEM engineering services target this category of manufacturer for stealth co-development projects.

Direct peers

• Naio Technologies: French small autonomous field robots (Oz, Dino, Ted) for weeding, hoeing and seeding — comparable size, similar European ag-robotics DNA and overlapping mechanical weeding value proposition.
• K.U.L.T. (Kress & Co): German precision intra-row hoeing machinery with camera-based steering, comparable row-crop weeding positioning and very similar DACH customer segment to Farm-ING's InRowING.
• Garford: UK manufacturer of vision-guided mechanical hoes and root-crop weeders, directly comparable to Farm-ING's AI in-row weeding concept and overlapping intra-row weeding customer base.
• Carbon Robotics: US-based AI weeding robot (LaserWeeder) using computer vision to differentiate crops from weeds — the same core AI-camera approach as Farm-ING's InRowING and SpotSprayING product family.
• Ecorobotix: Swiss AI-based precision spot sprayer (ARA) targeting exactly the same herbicide-reduction use case as Farm-ING's SpotSprayING. Closest functional competitor with similar stage, European base and grower customer profile.
• Small Robot Company: UK startup building vision-based per-plant weeding robots for arable farms, comparable AI-per-plant treatment thesis to Farm-ING's crop/weed differentiation technology.
• FarmWise Labs: US AI-driven cultivation and weeding robots for vegetable and specialty row crops, comparable target customer and use case (intra-row weeding and crop care) to Farm-ING's InRowING.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvJKzy01LFM4OhSnHPUIGMQ
• Facebookfacebook.com/farm.ing.smart.farm.equipment
• LinkedInlinkedin.com/company/farm-ing
• Instagraminstagram.com/farm_ing.at

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FARM-ING Smart Farm Equipment