Habeco

What Habeco does

Habeco B.V. is a privately held Dutch paint wholesale company headquartered in Apeldoorn that distributes paint, coatings, tools, equipment, and related supplies to professional tradespeople across Eastern and Central Netherlands. Founded in 1982, the company operates 14 branch locations and positions itself as 'merkgebonden' (brand-independent), meaning it carries and advises across multiple competing paint manufacturers rather than being captive to a single producer.

The company organizes its operations into three commercial divisions: Habeco Bouw (construction paints for professional painters and contractors), Habeco Industrie (industrial coatings for furniture makers and interior builders, including brands such as Hesse Lignal and Veveo Wood), and Habeco Techniek (NEN-standard inspection, certification, and repair services for electrical tools, ladders, and scaffolding). Its assortment spans primers, lacquers, wall paints, floor coatings, decorative finishes, repair products, non-paint consumables, climbing/scaffolding equipment, PPE, and professional sanding/spray equipment sourced from brands including PPG (Veveo, Boonstoppel), DAW (Caparol), Nelf, Jotun, Keim, Wijzonol, Sika, and Copagro. There is no proprietary technology platform; the core operational technology is color mixing (manual colorant) and a B2B e-commerce webshop.

Habeco generates revenue primarily through one-time wholesale transactions of paint and related products, supplemented by transaction-based delivery fees (free delivery above €150, €5 charge below) and professional services revenue from equipment inspections. The go-to-market combines enterprise field sales through branch-based sales advisors (most of whom are former painters), inside sales via phone/WhatsApp/email, and event-driven engagement including Repair Care certification training and supplier 'Eet mee met' workshops. Pricing is not publicly disclosed and requires login as a KVK-registered business debtor. The company is privately held with no disclosed institutional investors, parent company, or funding rounds.

Name

Habeco

Legal name

Habeco B.V.

Website

https://habeco.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Habeco B.V. is a privately held Dutch brand-independent paint wholesaler operating 14 branches across Eastern and Central Netherlands, serving professional painters, construction companies, furniture makers, and maintenance trades with paint, coatings, tools, equipment, and NEN-standard inspection services.

Ownership category

akta.pro rank

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Paint and Coating Products Sales: Habeco generates revenue primarily through the wholesale sale of paint products, coatings, tools, and equipment to professional painters and construction companies. The company sells a wide range of brands and product categories including primers, lacquers, wall paints, industrial coatings, wood repair products, and applicator equipment.
2. Delivery Services: The company provides delivery services to customers, with free delivery for orders above €150 and a €5 transport charge for smaller orders. This represents an additional revenue stream from logistics services.
3. Technical Services: Habeco offers technical services including inspection and certification of electrical tools and climbing equipment (ladders, scaffolding) according to NEN standards 3140, 2484, and 1004, as well as repair services for equipment and tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Habeco is a brand-independent wholesale distributor of professional paints, lacquers, primers, wall paints, floor coatings, industrial wood finishes, repair products, tools, climbing/scaffolding equipment, and PPE to professional painters, construction companies, furniture makers, interior builders, and maintenance companies. The company operates 14 branches and a B2B webshop, with same-day delivery, technical advice, training workshops, and NEN-standard equipment inspection/certification as value-added services.

Product overview

Habeco is a merkonafhankelijke (brand-independent) paint wholesale company serving professional painters, interior builders, and maintenance companies across East and Central Netherlands. Founded in 1982, the company operates 14 branches and offers a comprehensive portfolio of paint products (primers, lacquers, wall paints, floor coatings), industrial coatings for furniture and steel applications, repair products (wood and concrete), decorative wall finishes, non-paint supplies (brushes, rollers, tools), climbing/scaffolding equipment, PPE/workwear, and professional equipment (sanders, spray equipment). Key brands include Veveo Coatings (PPG), Caparol (DAW), Nelf, Keim, Boonstoppel (PPG), Hesse Lignal, Jotun, Wijzonol, Sika, Anker Stuy, and specialized repair brands like Repair Care and Renovaid. Services include technical advice, color mixing, equipment inspection (NEN 3140/2484/1004), repair services, and professional training/workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Habeco Bouwverven (Construction Paints) Professional paint wholesale service for construction painters, offering primers, lacquers, wall paints, and surface preparation products for interior and exterior applications under Habeco's Bouwverven division.
• Habeco Industrie (Industrial Coatings) Industrial wood finishing solutions for furniture makers and interior builders, including transparent and opaque lacquers, stains, primers, and spray equipment for high-demand interior projects, supported by a dedicated technical advisor.
• Habeco Techniek (Equipment Inspection & Certification Services) Inspection, certification, and repair services for electric tools and climbing equipment according to NEN standards NEN 3140, NEN 2484, and NEN 1004, provided to professional tradespeople and contractors.
• Same-Day Delivery Service Company-operated delivery service across all branch regions in Eastern and Central Netherlands, offering free delivery for orders of €150 or above and a €5 transport charge for smaller orders, with same-day delivery for orders placed before 10:00 AM.
• Repair Care Training & Certification Workshops Repair Care training courses and certification programs delivered at Habeco branch locations, covering sustainable wood restoration and maintenance techniques for professional painters and contractors.

Quantifiable outcome

• Fast delivery - often same day, usually free
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major and core.

• CopagromajorChannel Partner/ Reseller/ Distributor · 1 January 1945Copagro is a major supplier and distribution partner to Habeco. Founded in 1945 in Belgium, Copagro has grown to become the market leader in the BENELUX with consolidated revenue of €300 million. They supply a permanent stock of 6,000 products from their warehouse in Temse to 167 sales points in Belgium and Netherlands. Copagro distributes important brands including Tassoglas, Classidur, Algimouss, Graco, 3M, Quick Step, Henkel, Bostik, Forbo, Erfurt, Toupret, Luxaflex, Ardex, Altrex, Systexx, Rasch, Sia Abrasives, Tesa, Anza, Goudhaantje, Wienese.
• Veveo Coatings (PPG Industries)majorChannel Partner/ Reseller/ DistributorVeveo was founded in 1921 in Rotterdam and is now part of PPG Industries, the worldwide market leader in high-quality paints and coatings. Veveo offers a complete range of lacquers and wall paints of high quality, positioning itself as a professional brand for the professional painter in the maintenance market.
• Caparol (DAW)majorChannel Partner/ Reseller/ DistributorCaparol is part of DAW (Deutsche Amphibolin-Werke), which started in 1895 and has grown to become the third largest manufacturer of construction paints in Europe and market leader in Germany, Austria, and Turkey for decades. DAW is an independent family company in its fifth generation. Caparol products include paint, stain, lacquer, and decorative finishing products.
• Nelf MeesterlakkenmajorChannel Partner/ Reseller/ DistributorNelf (Nederlandsche Elektrische Lakfabriek) was founded in 1916 and is one of the largest paint producers in the Netherlands with more than 100 years of experience in the paint industry. The company produces high-quality products with a strong price-quality ratio and is positioned as the brand for the professional market.
• Boonstoppel Verf (PPG Industries)majorChannel Partner/ Reseller/ DistributorBoonstoppel Verf has stood for high-quality painting work for over 100 years. The brand is rooted in a tradition of color selection and protection. Boonstoppel Verf is part of PPG Industries, the worldwide market leader in high-quality paints and coatings.
• Hesse Lignal CoatingscoreChannel Partner/ Reseller/ DistributorWith more than 100 years of experience, Hesse Lignal is the specialist in wood finishing products for furniture and interior construction. Hesse-Lignal is the market leader in Germany with its 'intelligent' lacquers and stains. From Hamm, approximately 100 tons of lacquer and stain are produced daily based on 45,000 different formulations.
• Repair CarecoreChannel Partner/ Reseller/ DistributorRepair Care provides total solutions for sustainable wood restoration and maintenance. In more than 30 years, the company has grown into a total supplier of durable solutions for maintenance and repair. More than 2,000 professionals are trained annually in the Netherlands, England, and Germany in treating wood rot and damage. Habeco offers Repair Care training courses at various locations.
• Veveo WoodcoreChannel Partner/ Reseller/ DistributorVeveo Wood is a specialized product line for the wood industry, including furniture making and interior construction, available through Habeco's industry segment.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• DAW SE (Caparol): Germany-based, family-owned paints manufacturer; Caparol is the third-largest construction paints maker in Europe and a major brand carried by Habeco. Operates a competing brand-aligned distribution model in the same Dutch channel.
• AkzoNobel: Dutch-headquartered global paints and coatings manufacturer (Dulux, Sikkens, International). Competes with Habeco indirectly as a manufacturer that also operates direct distribution channels, shaping the structure of the Dutch wholesale market Habeco serves.
• PPG Industries: Global paints and coatings manufacturer headquartered in Pittsburgh; owns two of Habeco's flagship distributed brands (Veveo and Boonstoppel). Directly comparable as a counterparty shaping the same Dutch professional painter channel.
• Sika AG: Swiss specialty chemicals company focused on construction bonding, sealing, and flooring systems; Habeco carries Sika floor coatings and sealants. Overlaps with Habeco's flooring/protective coatings category and targets the same construction trade buyer.
• Jotun: Norwegian global paints and coatings group present in 90+ countries; Habeco distributes Jotun decorative paints through its partner Norway Coatings in BENELUX. Comparable as a premium manufacturer serving the same professional painter customer base.

Direct peers

• Copagro: Belgian-headquartered paint and construction accessories wholesaler, founded 1945, with €300M revenue, 6,000 SKUs, and 167 sales points across Belgium and the Netherlands. Closest direct peer to Habeco in terms of product breadth, customer base (painters and contractors), and BENELUX wholesale model.
• Verfwebwinkel.nl: Large Dutch online paint and painting supplies retailer carrying many of the same premium brands. Direct competitor for professional and DIY painter accounts, operating with a digital-first model that contrasts with Habeco's branch-heavy approach.
• KlusWijs: Dutch franchise network of independent hardware and paint retail stores across the Netherlands. Closest multi-branch retail peer in the Dutch painter/construction supply category, with overlapping assortment and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HabecoBV
• Facebookfacebook.com/HabecoBV
• LinkedInlinkedin.com/company/verfgroothandel-habeco-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habeco