PPG Veveo Coatings

What PPG Veveo Coatings does

PPG Veveo Coatings is a Dutch professional paint and coatings brand founded in 1921 in Rotterdam under the original name "Verf, Vernis en Oliefabrieken" (Paint, Varnish and Oil Factories), with operational headquarters now in Uithoorn, Netherlands. The company manufactures a complete range of lacquers, transparent stains, wall paints, metal paints, and plasters organized under two sub-brands — Collix (wall paints such as Siloxan Coat Mat, Housepaint Mat, AC Top Clean Mat, Multitex Mat, AC Plus Mat, Spacktex Mat) and Celsor (specialty coatings including Urethan Primer 4S, Urethancoat 4S, Acryl Duocoat, Stain, Varnish, Impregmant, Metalcoat, Aqua Titanium, Rain Guard, and Systemcoat products). Its core technology spans alkyd resin, acrylic dispersion, urethan alkyd, silicon-hybrid, and water-based formulations designed for both interior and exterior professional applications, with proprietary innovations such as the Platina 4-season system enabling year-round application from 0°C.

Veveo serves professional painters (Vakschilders), homeowner associations (VvE's), property maintenance companies, municipal governments, and individual residential clients across the Netherlands. The company distributes exclusively through a nationwide network of 70+ independent distributors (grossiers) including Habeco BV, ProCoatings BV, Woodfield BV, SPR Coatings, Oudgenoeg Coatings, and VVBHUSAN, with Veveo-trained staff providing custom product advice. Beyond product sales, Veveo offers the RGS (Resultaat Gericht Samenwerken / Result-oriented Cooperation) methodology for long-term maintenance planning, which the company claims can reduce painting-related maintenance costs by up to 25%.

Veveo is wholly owned by PPG Industries, Inc. (NYSE: PPG), operating as a regional architectural coatings brand within PPG's diversified portfolio. The brand maintains regional identity and operational autonomy in the Dutch market while leveraging PPG's global supply chain, digital infrastructure, and corporate compliance frameworks. Revenue is generated through one-time product sales to the wholesale distributor channel, with no direct-to-consumer or subscription pricing model disclosed.

Name

PPG Veveo Coatings

Legal name

PPG Veveo Coatings (brand operating under PPG Industries, Inc.)

Website

https://veveo.nl

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

PPG Veveo Coatings is a Dutch professional paint and coatings brand founded in 1921, producing lacquers, stains, wall paints, and plasters under the Collix and Celsor sub-brands, and distributing exclusively through 70+ independent grossiers to professional painters, homeowner associations, and property maintenance companies across the Netherlands as part of PPG Industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Uithoorn

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Paint and Coating Product Sales: Veveo generates revenue through the sale of professional-grade paints, lacquers, primers, stains, and coatings to professional painters and property maintenance companies through a network of independent distributors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PPG Veveo Coatings manufactures and distributes a complete range of professional-grade paint and coating products in the Netherlands, organized under the Collix (wall paints) and Celsor (lacquers, primers, stains, varnishes, metal coatings) sub-brands. The portfolio also includes dedicated systems such as the Platina 4-season system for year-round application. Products are sold exclusively through a nationwide network of independent distributors serving professional painters, VvE homeowner associations, property maintenance companies, and government clients.

Product overview

Veveo Coatings is a Dutch professional paint and coatings manufacturer, established in 1921 in Rotterdam, producing a complete range of high-quality lacquers, transparent stains, wall paints, metal paints, and plasters. The product portfolio is organized under two main sub-brands: Collix (wall paints including Siloxan Coat Mat, Housepaint Mat, AC Top Clean Mat, Multitex Mat, AC Plus Mat, Spacktex Mat) and Celsor (specialty coatings including Urethan Primer 4S, Urethancoat 4S, Acryl Duocoat, Stain, Varnish, Impregmant, Metalcoat, Aqua Titanium, Rain Guard, Multi Primer, Systemcoat, and related products). Veveo also offers dedicated systems like the Platina 4-season system (Platina SB 4S and Platina Primer 4S) for year-round application. The company provides paint products through a nationwide network of independent distributors, serving professional painters and maintenance markets across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Collix: Product line including wall paints such as Collix Siloxan Coat Mat, Collix Housepaint Mat, Collix AC Top Clean Mat, Collix Multitex Mat, and Collix Spacktex Mat.
• Celsor

Products and services

• Collix Siloxan Coat Mat Finish coat on mineral substrates based on silicone resin emulsion with good outdoor durability, suitable for old and representative buildings. For professional painters.
• Celsor Acryl Duocoat Zijdeglans Water-based 1-pot system paint for interior and exterior based on hybrid binder with excellent processing properties and weather resistance. For professional painters.
• Collix Housepaint Mat Water-based wall paint based on 100% acrylate dispersion for exterior and interior use with excellent outdoor durability and high CO2 diffusion resistance. For professional painters.
• Celsor Varnish Hoogglans Durable solvent-based high-gloss varnish for exterior applications with excellent flow and weather resistance. For professional painters.
• Celsor Stain Satin Solvent-based, satin-gloss transparent wood stain for exterior use based on alkyd resin, moisture-regulating and water-repellent. For professional painters.
• Celsor Stain Hoogglans Solvent-based, high-gloss transparent wood stain for exterior use based on alkyd resin with moisture-regulating properties. For professional painters.
• Celsor Impregmant Mat Solvent-based transparent impregnating wood stain for exterior use with deep impregnation and matte finish. For professional painters.
• Celsor Urethan Primer 4S Four-season primer for exterior use based on urethane modified alkyd resin, applicable from 0°C with excellent adhesion and edge coverage. Part of Celsor Urethan 4S Technology. For professional painters.
• Collix AC Top Clean Mat Matte, highly cleanable synthetic resin dispersion wall paint for interior use with excellent scrub resistance and BREEAM HEA9 compliance. For professional painters.
• Collix Multitex Mat Matte dispersion wall paint based on solvent-free synthetic resin dispersion for interior and exterior use with very good coverage and BREEAM HEA9 compliance. For professional painters.
• Platina 4-Season System (Platina SB 4S + Platina Primer 4S) Combined four-season coating system combining Platina SB 4S topcoat and Platina Primer 4S for year-round application. Enables professional painters to apply coatings regardless of season.
• Celsor Rain Guard Hoogglans High-gloss lacquer paint specially developed for exterior applications based on modified alkyd resin with rain resistance within 2 hours. For professional painters.
• Celsor Urethancoat 4S Hoogglans High-quality four-season topcoat based on urethane alkyd resin for durable protection and scratch-resistant high-gloss finish. For professional painters.
• Celsor Metalcoat 4S Exterior Zijdeglans Rust-inhibiting 1-pot system coat based on acrylic resin combination for exterior use, also applicable on various hard plastics. For professional painters.
• Celsor Aqua Titanium Spray Hoogglans Water-based high-gloss topcoat specially designed for interior applications using polyurethane alkyd emulsion for scratch, wear and impact resistance. For professional painters.
• Collix Spacktex Mat Matte acrylate dispersion paint for overspraying ceilings and walls finished with spray plaster. For professional painters.
• Celsor Metal Universal Primer Rust-inhibiting primer based on synthetic resin combination for exterior use, overcoatable with alkyd and water-based paints. For professional painters.
• Collix Unifix Water-based pre-treatment for dispersion and synthetic wall paints. For professional painters.
• Celsor Aqua Titanium Interior System (Primer, Zijdeglans, Hoogglans) Water-based interior system using polyurethane acrylate dispersion including primer, silk-gloss topcoat, and high-gloss topcoat with high scratch, wear and impact resistance. For professional painters.
• Collix AC Plus Mat Matte synthetic resin dispersion wall paint for interior and protected exterior use with scrub class 2 per EN 13300. For professional painters.
• Celsor Multi Primer Primer specially designed for exterior applications based on alkyd resin with good coverage and flow. For professional painters.
• Collix Housepaint Satin Silk-gloss water-based wall paint based on 100% acrylate dispersion for exterior and interior use. For professional painters.
• Celsor Acryl Systemcoat Halfglans High-quality water-based primer and topcoat suitable for interior and exterior applications based on acrylate dispersion with half-gloss finish. For professional painters.
• Celsor Systemcoat SB Hoogglans Weather-resistant, durable high-gloss primer and topcoat for exterior use. For professional painters.

Quantifiable outcome

• Painting and facade work costs can amount to 40% of total maintenance costs
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Habeco BVcoreChannel Partner/ Reseller/ DistributorKey distributor partner serving regions including Amersfoort, Ede, Tiel, and Harderwijk. Provides local distribution and product advice for Veveo coatings to professional painters.
• ProCoatings BVcoreChannel Partner/ Reseller/ DistributorMajor distributor network with locations in Eemnes, Hilversum, Nieuwegein, Utrecht, Woerden, Almere, Amsterdam, Amstelveen, Oostzaan, and Volendam. Serves professional painters across the Netherlands.
• Woodfield BVcoreChannel Partner/ Reseller/ DistributorDistributor based in 's-Hertogenbosch serving painters in North Brabant region. Involved in various project collaborations including historic building restorations.
• SPR CoatingscoreChannel Partner/ Reseller/ DistributorDistributor based in Schiedam serving the Rotterdam region. Participated in Result-Oriented Painting project for Havensteder apartments.
• Oudgenoeg CoatingsminorChannel Partner/ Reseller/ DistributorRegional distributor serving the Groningen area, involved in municipality building projects.
• VVBHUSAN B.V.coreChannel Partner/ Reseller/ DistributorDistributor serving Eindhoven and Limburg regions, involved in various residential and commercial projects.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sikkens: Sikkens is AkzoNobel's premium Dutch professional paint brand, directly competing with Veveo in the same Netherlands architectural and maintenance coatings market with similar professional painter channel and product range.
• Tikkurila: Tikkurila is a Finnish premium decorative paint brand also owned by PPG, comparable in positioning to Veveo as a regional architectural coatings brand within PPG's European portfolio with similar professional and consumer channels.
• Caparol: Caparol is DAW SE's German premium professional paint brand with operations in the Netherlands, competing in the same architectural and facade coatings segments as Veveo through professional painter channels.
• Sigma Coatings: Sigma Coatings is another PPG-owned Dutch professional paint brand serving the same Netherlands market with overlapping wall paints, lacquers, and maintenance coatings, making it the closest direct competitor to Veveo under a shared parent.
• Brillux: Brillux is a German family-owned professional paint and coatings manufacturer with a Netherlands operation, directly comparable to Veveo in its focus on professional painter customers and architectural/maintenance coating products.

Broad incumbents

• AkzoNobel: AkzoNobel is the parent company of Sikkens, Dulux, and Flexa, and one of the world's largest paints and coatings companies, representing the dominant competitive force Veveo faces in the Dutch architectural market through multiple brands.
• Sherwin-Williams: Sherwin-Williams is a global paints and coatings giant with architectural coatings operations across Europe, representing a broad incumbent competitor with significantly larger R&D, marketing, and distribution resources than Veveo.
• Hempel: Hempel is a Danish-founded global coatings manufacturer with architectural and decorative paint products serving European markets, comparable in product categories but operating at significantly larger scale than Veveo.
• Jotun Paints: Jotun is a Norwegian global coatings company with a substantial architectural paints division serving European professional markets, offering broader portfolio scale than Veveo but overlapping in architectural and maintenance coatings.
• Beckers Group: Beckers is a Swedish industrial and architectural coatings manufacturer serving European markets with comparable paint and lacquer products but broader industrial focus than Veveo's professional painter channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/veveocoatings

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PPG Veveo Coatings