Friethoes
FrietHoes B.V. is a Dutch artisanal fresh french fry producer founded in 2007, serving approximately 400 HORECA restaurants, four supermarket chains (Albert Heijn, DEKAMarkt, Poiesz, Picnic), and major Dutch festivals via national wholesale distribution, retail SKUs, and a 9-foodtruck events fleet.
- Company typePrivate
- Founded2007
- HeadquartersHaarlem, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Friethoes does
FrietHoes B.V. is a Dutch artisanal fresh french fry producer founded in 2007 by Joost Hoes and headquartered in Haarlem, Netherlands. Following the founder's passing, the company is now led by co-founder Sebastiaan Hoes and director Marcel Joosten (joined 2021), with Jeroen Martens managing finance and facilities. The company produces pre-fried, additive-free fries using Agria potatoes via a proprietary process that excludes blanching, freezing, and chemical preservatives, then cools and air-tight-packages product to 4°C for a 10-day freshness guarantee and 24-hour delivery. ISO 22000 certification (held since 2017/2020 and renewed annually) covers the food safety management system, and the company has won the Beste Biologische Friet Award and a shared 3rd place in the AD friettest.
The product portfolio is built on one fresh-fry platform deployed across three channels. The B2B HORECA division supplies approximately 400 restaurants, beach venues, and friet specialists across the Netherlands through national wholesalers Bidfood, Sligro, Hanos, and Rungis (each with dedicated article numbers), offering 11mm and 13mm with-skin fries in 4x2.5kg air-tight bags. The events division operates a fleet of 9 foodtrucks — including the largest unit producing up to 1,500 portions per hour — serving major Dutch festivals such as Mysteryland and Defqon.1 under an exclusive 10-year partnership with ID&T. The retail consumer line distributes fresh, French-style, and crinkle-cut fries through supermarket chains Albert Heijn, DEKAMarkt, Poiesz, and online grocer Picnic, plus a drive-thru at the Haarlem factory.
Revenue is generated through four streams: transaction-based B2B wholesale to HORECA, retail consumer sales (supermarkets, drive-thru, webshop), professional services for event catering, and licensing/royalties from collaborative circular-economy products including Schillen Blond beer (brewed by Jopen from potato cutting waste), Friet Vodka (with Mofongo's Distillery), and De Balletjes croquettes. The company closed its flagship retail shop at Kruisweg 43, Haarlem on 27 October 2024 to focus on factory scaling, and is building a second production facility in Nieuw Vennep targeting a quadrupling of capacity by 2030. A €500,000 equity crowdfunding round closed in November 2025 on Crowdaboutnow with 240 individual investors, funding the new ultra-fresh production line and cooling equipment.
Friethoes firmographics
Firmographics- Name
- Friethoes
- Legal name
- Friethoes B.V.
- Website
- https://friethoes.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FrietHoes B.V. is a Dutch artisanal fresh french fry producer founded in 2007, serving approximately 400 HORECA restaurants, four supermarket chains (Albert Heijn, DEKAMarkt, Poiesz, Picnic), and major Dutch festivals via national wholesale distribution, retail SKUs, and a 9-foodtruck events fleet.
- Ownership category
- akta.pro rank
Friethoes industry classification
Industry- Product category
- Fresh Pre-Fried French Fries
- NAICS
- Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Potato & Vegetable Chips Manufacturing (AFAKAIAA)
Keywords
Where Friethoes is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Friethoes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale to HORECA: B2B sales of fresh pre-fried fries to restaurants, cafeterias, and friet specialists through national wholesalers. Delivered within 24 hours of production. Sells 11mm and 13mm with skin in 4x2.5kg air-tight bags.
- Retail consumer products: Sale of finished friet products to consumers through supermarket chains (Albert Heijn, DEKAMarkt, Poiesz, Picnic) and direct online ordering. Products include classic fries, French fries, and crinkle fries for home preparation.
- Event catering services: Mobile foodtruck rental for events and festivals. Company operates 9 foodtrucks serving fresh fries at events across the Netherlands including major festivals like Mysteryland and Defqon.1.
- Collaborative products (beer, vodka, merchandise): Licensing/royalty income from co-branded products including Schillen Blond beer (with Jopen), Friet Vodka (with Mofongo's Distillery), and branded merchandise including enamel bowls and clothing with Kuyichi.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale HORECA pricing for 13mm fries |
| Unit Pricing | Pay-as-you-go | Retail consumer packaging |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Friethoes product offering
Product offeringCore offering
Friethoes produces and sells fresh, artisanal, untreated pre-fried French fries made from Dutch Agria potatoes, without blanching, freezing, or additives. The company supplies these fries to restaurants via national wholesalers, to consumers through supermarket chains and a drive-thru, and operates a fleet of nine foodtrucks that serves fresh fries at Dutch festivals and events.
Product overview
FrietHoes is a Dutch fresh friet company operating across three main channels: B2B (hospitality/factory — supplying fresh, artisanal, untreated pre-fried fries to ~400 restaurants and caterers via national wholesale distributors, with delivery within 24 hours), events (a fleet of 9 foodtrucks serving fresh fries at festivals and private events across the Netherlands), and retail (fresh friet sold in supermarkets including Albert Heijn, DekaMarkt, Poiesz, and Picnic). The core product is the fresh friet itself, available in multiple variants including the classic 11mm/13mm cut, French fries (extra thin), and kreukelfriet (crinkle-cut). Side and derivative products include Schillenblond beer (made from potato scraps via Jopen), De Balletjes (potato-cheese snacks from scraps), and Friet Vodka (from festival scraps via Mofongo's Distillery). Merchandise includes the enamel FrietHoes schaaltje bowl illustrated by Joost Swarte. The company operates its friet factory in Haarlem (Waarderpolder) and plans a new factory in Nieuw Vennep. The company holds ISO 22000 food safety certification and was founded by Joost Hoes in 2007/2010, now led by co-founders Sebastiaan Hoes and Marcel Joosten.
Differentiator
Problem solved
Functional benefit
Products and services
- FrietHoes Vers Friet (fresh pre-fried fries) Fresh, artisanal, untreated pre-fried French fries sold both to professional HORECA kitchens through national wholesalers (Bidfood, Sligro, Hanos, Rungis) and to retail consumers via supermarkets (Albert Heijn, DEKAMarkt, Poiesz, Picnic). Made from Dutch Agria potatoes, without blanching, freezing, or additives, and delivered within 24 hours of production.
- Écht verse Kreukelfriet (crinkle-cut fresh fries) Crinkle-cut variant of FrietHoes fresh fries, designed to deliver extra crispiness when oven-, airfryer-, or deep-fried. Sold through Dutch supermarket chains to retail consumers.
- Écht verse Franse frietjes (French-style thin-cut fresh fries) Thin-cut French-style fresh fries made from Agria potatoes at the Haarlem factory, packaged for oven, airfryer, or deep-fryer home preparation, and stocked at Albert Heijn and DekaMarkt.
- FrietHoes Foodtrucks event catering service Mobile fresh-fries catering service using a fleet of nine branded foodtrucks (vintage, De Kleine Beuker, Grote Beuker, De Container, Het Scheve Huisje) for festivals and private events across the Netherlands. The largest truck produces up to 1,500 portions per hour and FrietHoes is the exclusive fresh-fries partner for Mysteryland and Defqon.1.
- Schillen Blond beer Limited-edition blonde beer co-developed with Haarlem brewery Jopen using FrietHoes potato peelings, sold through Jopenkerk, the FrietHoes webshop and select supermarkets as a circular-economy product.
- FrietHoes Schaaltje (enamel serving bowl) Enamel serving bowl featuring illustrations by Joost Swarte that depict the journey from potato to fry. Dishwasher-safe, unbreakable, hygienic, and sold to HORECA partners and retail consumers as branded merchandise.
- De Balletjes (potato-cheese croquette snack) Zero-waste bar snack made from FrietHoes potato cutting scraps combined with IPA and cheese, sold through foodtrucks and at events as a circular upcycling product.
- Friet Vodka (potato-scrap vodka) Limited-edition vodka distilled by Mofongo's Distillery from FrietHoes potato scraps collected during the Mysteryland festival, sold as a circular-economy commemorative product.
- Ve(r)gane Glorie (vegan snack concept) Vegan event-food concept offering plant-based friet snacks such as vegan kapsalon, vegan croquette sandwich, and vegan balletjes, available at festivals, events and theme park locations.
Quantifiable outcome
- Fries stay fresh for 10 days from production when stored at 4°C in airtight packaging
- +3 more outcomes
Companies that use Friethoes
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles4 records
Friethoes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Friethoes partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- KuyichiminorSustainable clothing brand collaboration for merchandise. Created friet-themed sweater and T-shirt with Joost Swarte illustrations. Part of broader sustainability mission to green company merchandise.
- Jopen B.V.coreLong-term partnership with Haarlem brewery Jopen. Collaborated on Schillenbier (2017) and Schillen Blond beer (2018, renewed 2023). Potato cutting waste from friet production is processed into beer. Label designed by BrrBrr with illustration by Joost Swarte. Beer sold through JopenKerk, FrietHoes webshop, and select supermarkets.
- Albert HeijncoreMajor Dutch supermarket chain selling FrietHoes retail products including classic fries, French fries, and crinkle fries in refrigerated sections. Also available through Albert Heijn online delivery.
- DEKAMarktcoreDutch supermarket chain selling FrietHoes retail products in refrigerated sections.
- PicnicminorOnline-only supermarket delivering FrietHoes products to consumers across their delivery area.
- BidfoodcoreNational wholesale partner for HORECA distribution. Article number 87369 for 13mm fries, 5kg per bag, 2 bags per box.
- SligrocoreNational wholesale partner for HORECA distribution. Article number 968389.
- HanoscoreNational wholesale partner for HORECA distribution. Article number 3410033.
- Joost SwartecoreHaarlem illustrator and artist who created the FrietHoes logo in 2009 and continues to design brand materials including the enamel bowl illustrations, beer labels (Schillen Blond), and marketing assets. Represents key creative partnership.
- ID & TcoreFestival organizer for Defqon.1 and Mysteryland. FrietHoes is exclusive fresh fries partner for these major Dutch festivals. 10-year partnership noted for Mysteryland.
- MeerlandenminorWaste management company in Hoofddorp that processes FrietHoes potato waste into biogas for sustainable energy.
- Mofongo's DistilleryminorDistillery partner for processing potato waste into vodka during Mysteryland festival. Collaboration with festival and local farmer Gert-Jan Petrie.
- Carl SiegertminorCreator of Potato Bol product made from FrietHoes potato cutting waste.
- BrrBrrminorHaarlem graphic design studio that designed Schillen Blond beer label in collaboration with FrietHoes and Jopen.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Friethoes competitors and assessment
Company assessmentBroad incumbents
- Aviko: Dutch subsidiary of Royal Cosun and one of the world's largest processors of potatoes, producing frozen, refrigerated, and dried potato products including fries. Comparable because it serves the same Dutch HORECA and retail markets with french fries, but at vastly larger scale and predominantly through frozen formats.
- Lamb Weston: US-based global frozen potato supplier serving foodservice and retail globally. Comparable as a category incumbent in french fries with overlapping HORECA customers, especially in European quick-service and casual dining; competes with FrietHoes for the same restaurant fry budget.
- J.R. Simplot: US-based food and agribusiness company with a large frozen-potato division. Comparable as a category incumbent in french fries with global HORECA and retail distribution; competes with FrietHoes at the restaurant customer level for fry specification decisions.
- Cavendish Farms: Canadian frozen potato products manufacturer servicing retail and food service globally. Comparable as a frozen-french-fries category incumbent targeting overlapping HORECA chains (QSR, casual dining) and offering an alternative to fresh fries on restaurant menus.
- McCain Foods: Canadian-headquartered global leader in frozen potato products including french fries. Comparable because it competes in the same end-category (fries) and targets the same HORECA and retail customers worldwide, but through a frozen, mass-market proposition versus FrietHoes' fresh-artisanal niche.
Direct peers
- Agristo: Belgian producer of frozen and pre-fried potato products, headquartered in Harelbeke. Comparable as a Benelux-based direct competitor producing fries for food service and retail, with a similar potato-processing heritage and overlapping HORECA distribution.
- Farm Frites: Dutch-headquartered global potato processor producing fresh and frozen french fries, flakes, and granules. Comparable as a direct Dutch competitor in the B2B fries segment with overlapping HORECA and international food service customers, though materially larger and more export-oriented.
- Lutosa: Belgian frozen potato products manufacturer (now part of McCain). Comparable as a regional Benelux fries producer serving HORECA and retail with overlapping customer profiles, though focused on frozen fries rather than fresh pre-fried.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Friethoes social profiles
Digital presenceFriethoes compliance and trust
Trust signalCompliance1 record
Friethoes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Friethoes leadership team
Management profileNumber of profiles
Profiles4 records
Friethoes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Friethoes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Friethoes
What does Friethoes do?
Friethoes produces and sells fresh, artisanal, untreated pre-fried French fries made from Dutch Agria potatoes, without blanching, freezing, or additives. The company supplies these fries to restaurants via national wholesalers, to consumers through supermarket chains and a drive-thru, and operates a fleet of nine foodtrucks that serves fresh fries at Dutch festivals and events.
Is Friethoes a public or private company?
Friethoes is a private company. It is classified as family owned and is currently operating.
When was Friethoes founded?
Friethoes was founded in 2007. It employs 11 to 50 people.
Where is Friethoes based?
Friethoes is headquartered in Haarlem, Netherlands, in the Europe region.
How does Friethoes make money?
Four revenue lines are on record. Wholesale to HORECA is the primary driver. The others are retail consumer products, event catering services and collaborative products (beer, vodka, merchandise).
Who are Friethoes's main competitors?
Broad incumbents on record are Aviko, Lamb Weston, J.R. Simplot, Cavendish Farms and McCain Foods. Direct peers are Agristo, Farm Frites and Lutosa.
Does Friethoes have an API?
No public API is recorded for Friethoes.
What industry is Friethoes in?
Friethoes's product category is Fresh Pre-Fried French Fries. Its primary akta.pro industry code is AFAKAIAA, Potato & Vegetable Chips Manufacturing. Its NAICS code is 311991 and its SIC code is 2000.