What Jopen BV does

Jopen B.V. is a Dutch craft brewery founded in 1994 in Haarlem, Netherlands, producing a portfolio of 50+ specialty beers spanning IPAs, barrel-aged styles, sours, wheat beers, lagers, stouts, and low/no-alcohol variants. The company operates specialized brewing techniques including a proprietary low-alcohol yeast (Jopen Non IPA at 0.3% ABV), Brewers Clarex-based gluten-free production, and mashfilter technology enabling 100% rye malt brewing. Revenue is generated through four primary streams: direct-to-consumer e-commerce via jopenbier.nl with nationwide Dutch delivery; on-premise sales at the Jopenkerk (a converted historic church taproom) and Waarderpolder Tap Room; B2B wholesale to the Dutch hospitality sector (horeca); and retail distribution across 11 European countries.

The business model blends traditional craft brewing with a distinctive community-ownership model. Since 2024, Jopen has raised capital via equity crowdfunding, attracting 2,300+ retail investors in 2024 (€1.5M raised) and launching a follow-on round in 2025, with certificates tradable on the Bondex secondary market from end-2026. Crowd-owners receive lifetime 5% discounts at Jopen venues and exclusive early access to limited releases. Product strategy is built around high SKU velocity: a permanent core IPA range (anchored by Mooie Nel / Northsea IPA, the most awarded IPA in the Netherlands), Small Batch experimental series, the Craft Collisions collaboration line with 12 international breweries across Europe, and the 2026-launched monthly (J)Open Chapters one-off series. The wholly-owned subsidiary Jopen Distilling Company extends the brand into spirits.

Customer segments split between craft beer enthusiasts (D2C consumers), the Dutch hospitality sector (B2B horeca), and retail/specialty stores. Brand equity is reinforced by recurring wins at the World Beer Awards, Dutch Beer Challenge, and Brussels Beer Challenge, and Jopen holds the 4th position in the Dutch beer market at 1.3% share. The company employs 251-500 people and is privately held with no institutional venture or private equity ownership evidenced.

Name

Jopen BV

Legal name

Jopen B.V.

Website

https://jopenbier.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Jopen B.V. is a Dutch craft brewery founded in 1994 in Haarlem, producing 50+ specialty beers across IPA, barrel-aged, low/no-alcohol, and seasonal styles. It sells direct-to-consumer via its webshop, through two taprooms (Jopenkerk and Waarderpolder), and via B2B wholesale across 11 European countries.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

Keywords

• Craft beer brewing
• Specialty IPA
• Barrel aged beer
• Alcohol-free beer
• Crowdfunded brewery

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Beer Sales (E-commerce): Online sales through jopenbier.nl webshop with home delivery. Products include individual bottles/cans, multi-packs, seasonal boxes, and merchandise.
2. Taproom/Retail Sales: Physical sales through Jopenkerk and Jopen Tap Room Waarderpolder locations. Includes on-site consumption and retail take-away.
3. Wholesale/Horeca Distribution: Distribution to hospitality sector (restaurants, bars, cafes) and retail stores throughout the Netherlands.
4. Crowdfunding: In 2024, Jopen raised €1.5 million from 2,300 investors through crowdfunding campaign. Investors receive share certificates with lifetime 5% discount and early access to releases.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jopen BV is a Dutch craft brewery based in Haarlem that produces a wide portfolio of specialty beers including IPAs, stouts, barrel-aged varieties, low/no-alcohol options, and collaboration brews. The company sells through direct-to-consumer e-commerce, physical taprooms (Jopenkerk and Waarderpolder), wholesale to hospitality, and operates a community ownership model funded via equity crowdfunding.

Differentiator

Problem solved

Functional benefit

Brands

• Jopen Distilling Company: Distillery operation producing spirits, operated as a subsidiary of Jopen B.V.
• Jopenkerk
• Jopen Non / Nonnetjes
• Jopen Chapters
• Jopen Craft Collisions
• Jopen Small Batch

Products and services

• Jopen Core IPA Range Flagship India Pale Ale lineup featuring Mooie Nel IPA (the most awarded IPA in the Netherlands, also known internationally as Northsea IPA), Blurred Lines NEIPA, Heavy Cross Tripel IPA (10%), and the gluten-free Hop Zij Met Ons. Styles span English IPA, American IPA, Double IPA, Tripel IPA, New England IPA, Session IPA, and Black IPA.
• Jopen NON Nonnetjes (Alcohol-Free/Low-Alcohol) Low-alcohol and alcohol-free craft beer sub-brand featuring Jopen NON IPA (0.3% ABV brewed with special low-alcohol-producing yeast), NON IPA Ginger, NON Wit (wheat beer with coriander and orange peel), Hazy NONnete (NEIPA-style, Brussels Beer Challenge gold medal winner), plus Nonnetje <0.5% Yuzu Passionfruit and Orange Spritz variants.
• Jopen Small Batch Series Experimental and limited-edition craft beers brewed in small batches. Includes Ginferno (Gin Tonic IPA), Heavy Cross (Tripel IPA, 10%), Hop to Be Square (Cold IPA), Triple to the Tropics (Triple IPA, 9.5%), Phunk Phenomenel Grapefruit IPA, Viva El Rye (100% rye Hazy IPA), Harlem Shuffle (Spelt IPA), and Intergalactic Collision (New England Double IPA).
• (J)Open Chapters Monthly one-off beer series launched in 2026, with each chapter being a unique single-batch brew. Includes Chapter 1 (Instant Krush West Coast IPA with White Frontier), Chapter 3 (Reelin In The Yeast West Coast DIPA with Nøgne Ø), and Chapter 6 (New Hop State Of Mind Cold IPA).
• Jopen Craft Collisions Year-long collaboration series featuring beers co-brewed with 12 international breweries, including The Bruce Almighty (with Baxbier), Hybrid Theory Tripel Weizen with saffron (with Dois Corvos), Better Call Salt West Coast DIPA (with Salt), Stoutlander American Stout (with Pühaste), London Calling Haarlem Cold IPA (with Goodness Brewing Co.), Northern Haze West Coast IPA (with Granda), No Sleep Till Haarlem Fruited Sour (with Sleeping Village Brewing), Tangled Roots White IPA (with Maisel & Friends), Ryeght Down the Line Rye Pale Ale (with Stigbergets), and To Øld Fashioned Bock (with To Øl).
• Jopenkerk Taproom Experience Historic church in Haarlem converted into a brewery taproom and visitor center, offering on-site beer consumption, retail take-away, community events, and beer education. Primary physical retail and experience venue for the Jopen brand.

Quantifiable outcome

• 4th most popular Dutch beer brand with 1.3% market share
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Nøgne ØcoreStrategic or Co-development Partner · 1 February 2026Collaboration on Chapter 3 2026: Reelin In The Yeast, a West Coast DIPA. Norwegian brewery known for dark stouts and refined IPAs.
• White FrontiercoreStrategic or Co-development Partner · 1 January 2026Collaboration on Chapter 1 2026: Instant Krush West Coast IPA. Met at a festival in Turin and bonded over their shared passion for quality hops.
• To ØlcoreStrategic or Co-development Partner · 1 September 2025Collaboration on Craft Collisions #10: To Øld Fashioned, a Bock (8.5%) inspired by Old Fashioned cocktail, aged on To Øl's own 3-year single malt whiskey with orange. Danish brewery known for bold, experimental beers.
• StigbergetscoreStrategic or Co-development Partner · 1 August 2025Collaboration on Craft Collisions #9: Ryeght Down the Line, a Rye Pale Ale (5%). Swedish brewery known for innovative craft beer styles. 'Ryeght' references both rye grain and the song 'Right Down the Line' by Gerry Rafferty.
• Sleeping Village BrewingcoreStrategic or Co-development Partner · 1 July 2025Collaboration on Craft Collisions #7: No Sleep Till Haarlem, a Fruited Sour (4.5%) with pineapple, lime, and vanilla. Oslo-based independent brewery in Tøyen district, known for hop-forward ales and sour styles.
• Maisel & FriendscoreStrategic or Co-development Partner · 1 July 2025Collaboration on Craft Collisions #8: Tangled Roots, a White IPA. German craft brewery known for precision engineering and innovative brewing techniques, bridging tradition and experimentation.
• GrandacoreStrategic or Co-development Partner · 1 May 2025Collaboration on Craft Collisions #6: Northern Haze, a West Coast IPA (7.0%). Italian brewery founded 2011 by Ivano Astesana in Cuneo province. Team of 10, producing ~5,500 hectoliters annually as of 2024.
• Goodness Brewing Co.coreStrategic or Co-development Partner · 1 April 2025Collaboration on Craft Collisions #5: London Calling Haarlem, a Cold IPA (5.8%, gluten-free). Founded 2018 in North London, expanded to full brewery and taproom by 2019, now available at 350+ UK locations.
• Salt Beer FactorycoreStrategic or Co-development Partner · 1 March 2025Collaboration on Craft Collisions #3: Better Call Salt, a West Coast Double IPA (8.2%). Founded 2018 in Saltaire, West Yorkshire, UK. Named after industrialist Sir Titus Salt.
• PühastecoreStrategic or Co-development Partner · 1 March 2025Collaboration on Craft Collisions #4: Stoutlander, an American Stout with coffee and chocolate notes balanced by fruit-forward hops. Estonian brewery founded 2011 by Eero Mander, opened own brewery in Tartu 2016.
• BaxbiercoreStrategic or Co-development Partner · 1 January 2025Collaboration on Craft Collisions #1: The Bruce Almighty, a Pacific IPA brewed with New Zealand hops (The Bruce, Riwaka, Nelson Sauvin). Baxbier founded 2014 in Netherlands, known for hop-forward creations.
• Dois CorvoscoreStrategic or Co-development Partner · 1 January 2025Collaboration on Craft Collisions #2: Hybrid Theory, a unique Tripel Weizen (8.5%) with saffron addition. Founded 2015 in Lisbon by Susana Cascais and Scott Steffens, known for innovation and barrel-aging program (350+ oak barrels).
• De Magistraat & Davidse HopminorStrategic or Co-development Partner · 1 January 2025Collaboration on Fresh Hop Cascade 2025. Crowdfunders participated in hop picking at Davidse Hop's adopted hop field. Henk and Lucy Davidse operate the hop farm.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jopen BV