Firda Media AS

What Firda Media AS does

Firda Media AS is a regional Norwegian newspaper publisher headquartered in Førde, Vestland county, founded in 1981. The company serves the Sunnfjord region as a primary local news outlet, operating under the editorial leadership of Responsible Editor Kai Aage Pedersen. Firda is part of the Amedia national newspaper network, which comprises more than 80 local Norwegian titles and provides shared subscription, advertising, and operational infrastructure.

The company's product portfolio spans multiple distribution formats. The core newspaper "Firda" is delivered through digital access, a print edition ("Papiravisa"), and an e-paper channel ("eAviser") powered by the e-pages.dk publishing platform. Beyond traditional journalism, Firda has expanded into live event streaming via "Firda Live" and sports streaming through the "Direktesport" vertical. The "Alt" subscription bundle aggregates access across these content verticals, and the "UNG 15-20" program offers free digital access to local youth aged 15-20 as a long-term subscriber-acquisition initiative. Technology infrastructure is primarily partnership-based — e-pages.dk for digital publishing and Direktesport for live sports — rather than built in-house.

Firda's business model combines subscription revenue (print and digital) with local advertising sales, supplemented by community-access programs such as UNG 15-20. Subscription access is integrated with Amedia's national network, enabling cross-title reach. The company is privately held, has an estimated 11-50 employees, and shows no disclosed public funding rounds or M&A activity.

Name

Firda Media AS

Legal name

Firda Media AS

Website

https://firda.no

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Firda Media AS is a regional Norwegian newspaper publisher serving the Sunnfjord region in Vestland county, operating print, digital, and streaming products as part of the Amedia national network.

Ownership category

akta.pro rank

Headquarters

HQ city

Førde

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Subscription Revenue: Paid subscriptions for physical newspaper (Papiravisa) and digital editions (eAvis). Also includes +Alt subscription bundle with multiple newspapers.
2. Advertising: Classified advertisements (rubrikkannonse) and business advertising (bedrift) through Amediaannonse platform.
3. Youth Free Access (UNG): Free digital access program for readers aged 15-20 to build future subscriber base.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Firda Media AS publishes Firda, a regional newspaper serving the Sunnfjord area of Vestland county in Norway. The company delivers local news, sports coverage, and community journalism through a print edition (Papiravisa), a digital edition (eAvis), and a website, supplemented by live sports streaming (Direktesport) and event coverage (Firda Live). Revenue is generated through consumer subscriptions, an Amedia network subscription bundle (+Alt), classified and display advertising for local businesses, and a free youth access program (UNG 15-20).

Product overview

Firda Media AS operates a news media platform consisting of a primary digital newspaper (Firda.no) and a print edition (Papiravisa). The digital offering includes an e-paper service (eAviser) for accessing digital versions of newspapers nationwide, live streaming capabilities (Firda Live) for regional events, and live sports streaming (Direktesport). The company also offers a subscription bundle service called Alt that provides access to Firda's content along with other Amedia newspaper titles. These products are distributed through the company's website and related mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Firda Digital Newspaper
• Papiravisa (Print Edition)
• +Alt Subscription Bundle
• Firda Live Live streaming service for events, sports, and special coverage from the Firda region.
• eAviser (Newspaper Kiosk) Digital newspaper kiosk service providing access to e-paper versions of newspapers from across Norway via the e-pages.dk platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• AmediacoreStrategic or Co-development PartnerParent company and newspaper network. Firda Media AS operates as part of the Amedia national newspaper network, sharing technology infrastructure, distribution systems, and collaborative resources across 80+ local newspapers in Norway.
• e-pages.dkcoreTechnology or IntegrationDigital platform provider for e-editions. Hosts Firda's Papiravisa digital editions and the Avisekiosk (newspaper kiosk) featuring newspapers from across Norway.
• DirektesportcoreTechnology or IntegrationLive sports streaming and sports news platform integrated with Firda's coverage of local football, athletics, and other sports events in the Sunnfjord region.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nordlys: Amedia-owned northern-Norway regional newspaper; comparable as a regional subscription + advertising local-news operation sharing the same Amedia technology backbone.
• Tønsbergs Blad: Amedia-owned local/regional newspaper in Vestfold; comparable in operating model, Amedia integration, and reliance on subscription + local SMB advertising.
• Adresseavisen: Amedia-owned regional title serving Trondheim; directly comparable in business model (subscription + local advertising, print + digital) and network affiliation.
• Bergens Tidende: Another Amedia-owned Norwegian local/regional newspaper; closest structural analog as it operates the same shared Amedia technology stack, eAvis/e-pages.dk distribution, and subscription bundle model as Firda.
• Drammens Tidende: Amedia-affiliated regional newspaper serving the Drammen area; comparable in product mix (print + digital + eAvis) and Amedia-network economics.
• Stavanger Aftenblad: Amedia-owned regional newspaper in Stavanger; shares the same network infrastructure, Direktesport integration, and +Alt subscription bundle mechanics that Firda relies on.
• Fædrelandsvennen: Amedia-owned regional newspaper on Norway's southern coast; operates the same Amedia ad platform, e-pages.dk digital editions, and +Alt bundle as Firda.
• Sunnmørsposten: Amedia-affiliated Norwegian regional newspaper serving Sunnmøre; directly comparable in scale, geography (western Norway), and subscription/print model.

Broad incumbents

• Schibsted: Norway's other major news media group (Aftenposten, VG); broad incumbent competing for national advertising and digital subscription budgets that Firda also targets indirectly through reader attention.
• Aller Media: Norwegian magazine and digital media publisher (Dagbladet, Se og Hør, Klikk); broader portfolio incumbent that competes for advertising budgets and reader attention in the same Norwegian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/firdamedia
• Instagraminstagram.com/firdamedia
• LinkedInlinkedin.com/company/firda-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firda Media AS