Tree AID

What Tree AID does

Tree Aid is a UK-registered charity (No. 1135156) founded in 1987 by foresters in the aftermath of the Ethiopia famine, headquartered in Bristol with operations across six African dryland countries: Ghana, Burkina Faso, Ethiopia, Mali, Niger, and Senegal. The organisation works with rural farming communities to restore degraded land through tree planting, agroforestry, and water conservation techniques including zai pits (water-trapping soil holes), stone bunds (erosion barriers), boulis (rainwater reservoirs), fuel-efficient cooking stoves, and fire management training. Its core Village Tree Enterprises Model organises community groups into cooperatives producing and selling non-timber tree products (shea, moringa, baobab, cashews, frankincense), integrating environmental restoration with economic development. Programme areas span natural resource management, forest governance, enterprise development, and food security and nutrition.

The organisation's portfolio of community-led techniques is complemented by Nutrition Gardens cultivating fast-growing food trees (moringa, baobab) that produce leaves within three months. Tree Aid reports cumulative impact of more than 40 million trees grown, 3.8 million people supported, and 238,523 hectares under sustainable management, with 2024-25 alone delivering 7.3 million trees and 1.2 million people supported, alongside a 23% average household income increase. It has documented a 161% household income increase in its Burkina Faso Growing Food and Incomes project (2017-2020).

Tree Aid is funded through a diversified mix of individual donations (monthly recurring at £35/£50/£100 or one-off), charitable gift products sold through an e-commerce shop at £10-£150 price points, corporate partnerships, event fundraising (London Marathon, Great Bristol Run), major gifts, legacy giving, and institutional grants from bodies including UK FCDO, Sida, the Darwin Initiative, AGRA, the UN Capital Development Fund, and the IOC Olympic Forest project. The charity allocates 89p of every £1 to charitable activities, operating with country offices and directors in each of its six programme countries, plus a regional West Africa hub in Burkina Faso.

Name

Tree AID

Legal name

Tree Aid

Website

https://treeaid.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Tree Aid is a UK-registered charity founded in 1987 that works with rural communities across six African dryland countries to restore degraded land through tree planting, agroforestry, and water conservation, funded by donations, corporate partnerships, and institutional grants.

Ownership category

akta.pro rank

Product category

Environmental Nonprofit / Dryland Reforestation Services

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (115310), Support Activities for Forestry (11531), Support Activities for Agriculture and Forestry (115)

SIC

Services-Social Services (8300), Forestry (800)

akta.pro industry

PRIMARYBPAGAGAD

Forestry & Reforestation

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

SECONDARYAFAMACAE

Tree Planting & Establishment Services (Manual/Mechanized)

Agriculture & Food Production/Forestry & Logging/Reforestation, Afforestation & Tree Planting Services

SECONDARYAFAMACAL

Urban & Community Reforestation / Street Tree Planting

Agriculture & Food Production/Forestry & Logging/Reforestation, Afforestation & Tree Planting Services

SECONDARYIMAMAJAM

Community Forestry & Indigenous Land Stewardship Services

Industrials, Manufacturing & Construction/Paper & Forest Products/Forest Management, Reforestation & Carbon Forestry Services

Keywords

• Dryland restoration
• Community agroforestry
• Sustainable land management
• Charitable tree planting
• Non-timber forest products

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: One-off and monthly donations from individuals supporting the charity's mission. Donation amounts suggested at £35, £50, £100 or other amounts.
2. Gift Shop Sales: Sale of tree-planting themed gift products (e.g., 'Miracle Moringa' £10, 'Power of Trees' £50, 'Beekeeping business' £150) for supporters to purchase as gifts.
3. Corporate Partnerships: Long-term strategic partnerships with businesses including corporate donations, cause-related campaigns, workplace giving, sponsorships and events.
4. Event Fundraising: Community fundraising through events like Great Bristol Run (10k, half marathon) and London Marathon where participants raise minimum £2,500 for charity places.
5. Major Gifts and Philanthropy: Large donations from philanthropists supporting specific projects or general operations, with example amounts like £15,100 for nutrition garden establishment.
6. Legacy Gifts: Gifts left in supporters' wills to provide long-term funding for Tree Aid's work.
7. Institutional Grants and Project Funding: Funding from institutional partners and donors including governments, foundations, and development organizations to support specific projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tree Aid is a UK-registered charity that works with rural communities in Africa's drylands to plant trees, restore degraded land, and build sustainable livelihoods through agroforestry, forest governance, enterprise development, and food security programs. It funds this work through individual donations, corporate partnerships, philanthropic and legacy gifts, grants from governments and foundations, and themed charitable gift products sold via its e-commerce shop.

Product overview

Tree Aid operates as a charitable organization rather than a commercial product company. Its offerings consist of charitable gift products—donation items that supporters can purchase as gifts to support tree planting, land restoration, and community development programs across Africa. These include themed donations (Power of Trees, Miracle Moringa, Trees for Food, Trees for the Great Green Wall) ranging from £10 to £50, and practical tool-based gifts (Sow and Spout Set, Beekeeping Business, Wheelbarrow, Gardener's Essentials) ranging from £28 to £150. The organization also runs programs in natural resource management, forest governance, enterprise development, and food security across six African countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Power of Trees A £50 charitable gift donation supporting tree planting and restoration efforts in Africa's drylands.
• Miracle Moringa A £10 charitable gift donation supporting moringa tree cultivation for nutritious food in African dryland communities.
• Trees for Food A £30 charitable gift donation supporting trees that provide reliable, nutritious food for families in dryland communities.
• Trees for the Great Green Wall A £30 charitable gift donation supporting the Great Green Wall initiative to restore Africa's drylands.
• Sow and Spout Set A £28 charitable gift donation providing tools to support community tree planting activities.
• Beekeeping Business A £150 charitable gift donation supporting sustainable beekeeping enterprises for African dryland communities.
• Wheelbarrow A £30 charitable gift donation providing equipment for community tree planting projects.
• Gardener's Essentials A £90 charitable gift donation providing essential gardening tools for community tree cultivation.
• Iconic Baobab A baobab-themed charitable gift product available via the gifts-that-grow online shop, supporting Africa's iconic baobab trees and communities.

Quantifiable outcome

• 161% increase in average annual household income (Burkina Faso 2017-2020)
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• AGRA (Alliance for a Green Revolution in Africa)coreStrategic or Co-development PartnerPartnership with AGRA to advance agricultural development across Africa, supporting food security and sustainable farming practices.
• EcosiacoreStrategic or Co-development PartnerPartnership with Ecosia to grow trees and restore land, including projects restoring the Daka River in Ghana.
• Global Shea AlliancecoreStrategic or Co-development PartnerCollaboration with the Global Shea Alliance to support women's cooperatives in producing and selling shea butter products.
• International Olympic Committee (IOC)flagshipStrategic or Co-development PartnerOlympic Forest project planting trees and restoring land in partnership with the IOC to contribute to the Great Green Wall initiative.
• SNVcoreStrategic or Co-development PartnerPartnership with SNV, an international development organization, for sustainable development projects across Africa.
• Enabel (Belgian Development Agency)coreStrategic or Co-development PartnerPartnership with Belgian development agency Enabel for development projects in African drylands.
• Darwin InitiativecoreStrategic or Co-development PartnerFunding partnership through the Darwin Initiative for biodiversity and conservation projects.
• Trees for AllcoreStrategic or Co-development PartnerPartnership with Trees for All for tree-planting and reforestation initiatives.
• Swedish International Development Cooperation (Sida)coreStrategic or Co-development PartnerFunding partnership with Swedish development agency Sida for development and climate projects.
• Burkina Faso GovernmentcoreStrategic or Co-development PartnerGovernment partnership for forest governance and natural resource management programs.
• forpeoplecoreStrategic or Co-development PartnerBusiness partnership with forpeople, a design and sustainability consultancy, who are 'incredibly proud to partner with Tree Aid'.
• Alland & RobertminorStrategic or Co-development PartnerCorporate partner providing support for Tree Aid's environmental and community work.
• BrewersminorStrategic or Co-development PartnerCorporate partner supporting Tree Aid's tree-planting and restoration initiatives.
• The Doyle CollectionminorStrategic or Co-development PartnerCorporate partner in the hotel group supporting Tree Aid's work.
• PrestigeminorStrategic or Co-development PartnerCorporate partner supporting Tree Aid's environmental initiatives.
• Graftin GardenersminorStrategic or Co-development PartnerBusiness partner supporting Tree Aid's tree-planting efforts.
• Sahel EcocoreStrategic or Co-development PartnerLocal partner organization in Burkina Faso for environmental and development work.
• CFYE (Challenge Fund for Youth Employment)coreStrategic or Co-development PartnerPartnership to support youth employment and economic development through environmental projects.
• Farm AfricacoreStrategic or Co-development PartnerPartnership with Farm Africa on Ethiopian projects including participatory forest management and sustainable shea initiatives.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• One Tree Planted: Nonprofit specializing in global reforestation funded by individual donors and corporate partners. Closely comparable to Tree Aid in its low-friction, donation-based tree-planting model and corporate partnership track.
• WeForest: International nonprofit funding large-scale landscape restoration in Africa, Asia, and Latin America, with science-based monitoring. Comparable to Tree Aid in restoration methodology, corporate partnerships, and African dryland projects.
• Eden Reforestation Projects: US-registered nonprofit that plants trees in developing countries through community-led employment models, including in Africa. Directly comparable to Tree Aid in mission, employment-based restoration approach, and donor-driven gift/donation model.
• Farm Africa: UK charity focused on sustainable agriculture, forestry governance, and market access in eastern Africa. Active partner of Tree Aid on Ethiopia shea and forest governance projects, with overlapping donor base and similar scale.
• Sahel Eco: Mali-based NGO working on agroecology, sustainable land management, and resilience in the Sahel. Direct local partner of Tree Aid in Burkina Faso and Mali, with comparable programming in dryland communities.
• Trees for All: Dutch foundation that plants trees globally and is an active co-delivery partner of Tree Aid. Comparable in donor-gift tree-planting model and European supporter base.
• Trees for the Future: US nonprofit running the Forest Garden Approach focused on agroforestry training for farmers in Sub-Saharan Africa, including in the Sahel. Directly comparable to Tree Aid's Village Tree Enterprises model and African dryland focus.

Broad incumbents

• The Nature Conservancy: One of the world's largest environmental NGOs, with major reforestation and land-restoration programs in Africa. A broad incumbent comparable to Tree Aid in mission but with vastly larger fundraising capacity, corporate relationships, and field footprint.
• Woodland Trust: UK's largest woodland conservation charity, with a UK-focused mission and significant mass-market donor base. Comparable to Tree Aid as a UK-registered tree-focused charity fundraising from individuals, but with a domestic rather than international focus.
• Ecosia: Germany-based search engine that funds reforestation projects globally using search-ad revenue. A Core partner of Tree Aid on the Daka River restoration in Ghana; comparable in tree-planting funding model but operates at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@treeaid
• Facebookfacebook.com/TreeAid
• LinkedInlinkedin.com/company/tree-aid
• Instagraminstagram.com/tree_aid
• TikToktiktok.com/@treeaid
• Xx.com/treeaid

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tree AID