ForPeople
ForPeople is a Moscow-based Russian enterprise HCM software vendor selling a six-module platform (org structure, compensation, goals, analytics, budget, absences) to large organizations, with named enterprise customers including Kaspersky Lab, Belveb bank, and START, operating under an import-substitution-focused B2B sales motion.
- Company typePrivate
- Founded2019
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ForPeople does
ForPeople is a Russian Human Capital Management (HCM) software vendor operating as OOO «ФОПИ ПЛ» (FOPI PL LLC), founded in November 2019 and headquartered in Moscow. The company sells a unified HCM platform built around six integrated modules — Organizational Structure, Compensation 2.0, Goal Setting and Evaluation, HR Analytics, Personnel Budget, and Absences — designed to automate the full HR cycle from headcount and compensation planning through performance management to workforce analytics. Its flagship product GP OrgManager is registered in the Russian domestic software registry (#11164, July 2021), and the platform is built on C#, JavaScript, and TypeScript with Docker/Kubernetes deployment, supporting Windows, Linux, and macOS, and integrating via OpenAPI/REST with Swagger documentation, webhooks, AD/LDAP/SSO, 1C, SAP, SIEM, and BI/DWH systems. Over 800 HR metrics are computed in real time, with 50+ role-based access scenarios, and the system has passed penetration testing and security code review meeting Kaspersky Lab standards, with 152-FZ personal-data compliance.
The company operates a B2B enterprise field-sales motion targeting large organizations with complex HR processes — sales run through demo requests on the website followed by consultative selling with individually calculated pricing based on employee count, selected modules, and implementation scope. Revenue is generated through annual or multi-year software licenses (starting at 1.2M RUB, VAT-exempt) and professional services for implementation and configuration (starting at 2.5M RUB, excluding VAT). Reference customers include Kaspersky Lab (replacing SAP SuccessFactors), Belveb bank, and START streaming service, with documented outcomes such as 3x faster compensation review cycles, 40% fewer HR inquiries, and 2x faster salary/bonus review cycles. The platform is sold primarily across Russia and CIS, with limited international footprint, and no public funding rounds or revenue figures are disclosed.
ForPeople has no public funding, operates with 11–50 employees, and is led by General Director Inna Agafonova. Beyond its core platform, the company is developing an NLP-based AI assistant for the HR Analytics module (expected 2026) that will allow natural-language queries over HR data, and has signaled upcoming vertical expansion into healthcare and tourism. Its competitive positioning leans heavily on Russian import-substitution mandates, regulatory compliance (domestic software registry, 152-FZ), and demonstrated ability to displace foreign HCM incumbents in regulated industries.
ForPeople firmographics
Firmographics- Name
- ForPeople
- Legal name
- ООО «ФОПИПЛ»
- Website
- https://forpeople.company
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ForPeople is a Moscow-based Russian enterprise HCM software vendor selling a six-module platform (org structure, compensation, goals, analytics, budget, absences) to large organizations, with named enterprise customers including Kaspersky Lab, Belveb bank, and START, operating under an import-substitution-focused B2B sales motion.
- Ownership category
- akta.pro rank
ForPeople industry classification
Industry- Product category
- Human Capital Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industries
- Workflow & Case Management (Human-Centric BPM) (HDAEAHAA), Core HR & HRIS (BPACAPAA), Performance Management & OKRs (BPACAPAF)
Keywords
Where ForPeople is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
ForPeople business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses: Annual or multi-year software licenses for the HCM platform modules. Licenses are priced from 1.2 million RUB and are not subject to VAT. Pricing is calculated individually based on number of employees and selected modules.
- Implementation Services: Professional services for system implementation, configuration, and deployment. Implementation costs start from 2.5 million RUB (excluding VAT). Final amount depends on scope of work and selected modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise license with custom modules |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ForPeople product offering
Product offeringCore offering
ForPeople operates an HCM (Human Capital Management) software platform that automates key HR processes and controls personnel costs for large enterprises. The unified platform delivers six integrated modules covering organizational structure management, compensation and bonus administration, goal setting and performance evaluation (OKR/KPI), real-time HR analytics, scenario-based personnel budgeting, and absence management, with role-based access, approval workflows, and integrations to enterprise systems such as AD/LDAP/SSO, 1C, SAP, SIEM and BI.
Product overview
ForPeople is an HCM (Human Capital Management) system designed to automate key HR processes and control personnel costs. The platform operates as a unified solution with six integrated modules: Organizational Structure (manages company structure and employee profiles), Compensation 2.0 (handles salary reviews and budget distribution), Goal Setting and Evaluation (supports OKR, KPI, and performance management), HR Analytics (provides real-time dashboards with AI assistant capabilities), Personnel Budget (enables scenario-based cost planning), and Absences (manages leave requests and balances). The modules share a common data foundation and work across organizational hierarchies, reporting relationships, and budget structures to provide transparent organizational structure and personnel costs in all dimensions.
Differentiator
Problem solved
Functional benefit
Brands
- GP OrgManager: HR software product registered in the Russian domestic software registry, class: Enterprise Performance Management (CPM/EPM), registration number 11164
Products and services
- Organizational Structure (Организационная структура)
Quantifiable outcome
- 3x faster compensation review cycles
- +4 more outcomes
Companies that use ForPeople
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
ForPeople technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature8 records
ForPeople partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
ForPeople competitors and assessment
Company assessmentEmerging players
- HiBob: HiBob is a modern, mid-market-focused HCM platform with strong core HR, onboarding, performance, and analytics modules. Comparable as a next-generation HCM alternative emphasizing UX and configurability; relevant as a peer in module breadth, configurability, and mid-market/enterprise segmentation.
- Personio: Personio is a European all-in-one HR platform for SMB and mid-market companies with HR, recruiting, and payroll. Comparable as a unified HCM alternative with strong configurability; relevant as a peer in module breadth and as a benchmark for European expansion ambitions.
Broad incumbents
- Oracle HCM Cloud: Oracle HCM Cloud is a global enterprise HCM suite covering the full employee lifecycle with deep integration to Oracle ERP. Comparable as a broad incumbent competing for large Russian and multinational enterprises; relevant where buyers compare Oracle's footprint to ForPeople's localized full-cycle offering.
- Workday: Workday is a leading global cloud HCM and ERP suite for large enterprises. Comparable as a broad incumbent offering overlapping capabilities (org structure, compensation, performance, analytics); relevant where Russian enterprises with international footprints may evaluate Workday alternatives alongside ForPeople.
- BambooHR: BambooHR is an SMB-to-mid-market HCM platform with employee records, onboarding, performance, and analytics. Comparable on the Core HR and analytics modules; relevant as a peer in HR analytics dashboard UX and the persona of HR departments as primary users.
- SAP SuccessFactors: SAP SuccessFactors is the global enterprise HCM platform ForPeople most directly displaced at Kaspersky Lab. Comparable as the prior-generation incumbent in complex, multi-entity organizations; serves as the benchmark ForPeople must continue to differentiate against in Russian accounts that retained SuccessFactors.
Direct peers
- Mirapolis: Mirapolis is a Russian HRM/HCM suite covering personnel records, learning, performance, and recruitment, with deep penetration in Russian enterprises. It competes head-to-head with ForPeople on full-cycle HR automation for Russian organizations seeking an import-substitution alternative to Western HCM systems.
- 1С:ЗУП (1C:Salary and HR Management): 1С:ЗУП is the dominant Russian HR and payroll platform tightly integrated with the 1C enterprise accounting ecosystem. It directly competes with ForPeople in mid-market and large Russian enterprises needing Core HR, payroll, and personnel accounting with native Russian regulatory compliance.
Others
- UKG (Ultimate Kronos Group): UKG is a large global provider of HR, payroll, and workforce management solutions serving enterprises of all sizes. Comparable on workforce management (absences/shift scheduling) and full HCM scope; relevant where Russian enterprises with complex shift-based workforces evaluate alternatives.
Regional players
- Bitrix24 (HR module): Bitrix24 is a widely adopted Russian/CIS collaboration and intranet platform with built-in HR and org-structure capabilities. Comparable as a regional HCM-adjacent platform with strong SMB and mid-market presence in Russia and CIS, often evaluated as an alternative for less complex organizations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ForPeople social profiles
Digital presenceForPeople compliance and trust
Trust signalCompliance2 records
ForPeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
ForPeople leadership team
Management profileNumber of profiles
Profiles1 record
ForPeople funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ForPeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ForPeople
What does ForPeople do?
ForPeople operates an HCM (Human Capital Management) software platform that automates key HR processes and controls personnel costs for large enterprises. The unified platform delivers six integrated modules covering organizational structure management, compensation and bonus administration, goal setting and performance evaluation (OKR/KPI), real-time HR analytics, scenario-based personnel budgeting, and absence management, with role-based access, approval workflows, and integrations to enterprise systems such as AD/LDAP/SSO, 1C, SAP, SIEM and BI.
Is ForPeople a public or private company?
ForPeople is a private company. It is classified as unknown and is currently operating.
When was ForPeople founded?
ForPeople was founded in 2019. It employs 11 to 50 people.
Where is ForPeople based?
ForPeople is headquartered in Moscow, Russia, in the Europe region.
How does ForPeople make money?
Two revenue lines are on record. Software Licenses are the primary driver. The others are implementation Services.
Who are ForPeople's main competitors?
Emerging players on record are HiBob and Personio. Broad incumbents are Oracle HCM Cloud, Workday, BambooHR and SAP SuccessFactors. Direct peers are Mirapolis and 1С:ЗУП (1C:Salary and HR Management). UKG (Ultimate Kronos Group) is listed as an others. Bitrix24 (HR module) is listed as a regional player.
Does ForPeople have an API?
Yes. ForPeople provides a REST/JSON API with automatic Swagger documentation for integrations. The platform also supports webhooks for real-time event notifications. Additionally, a 1С integration template with source code is provided for basic data exchange scenarios.
What industry is ForPeople in?
ForPeople's product category is Human Capital Management Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of HDAEAHAA, Workflow & Case Management (Human-Centric BPM). Its NAICS code is 51821 and its SIC code is 7372.