Götting

What Götting does

Götting KG, founded in 1965 and headquartered in Lehrte near Hannover, Germany, is a privately held limited partnership (Kommanditgesellschaft) specializing in the automation and teleoperation of series-production commercial vehicles and the manufacture of FTF/AGV components. The company designs and integrates driverless transport systems for electric tow tractors (Linde, STILL), forklifts (Linde series 1252/1254), and trucks (KAMAG), and operates a wholly-owned software subsidiary, movizon GmbH (est. 2006), which provides VDA 5050-compliant fleet management. Its FOX division is recognized for implementing the world's first automated Mercedes-Benz Actros truck project at UZIN in 2001, and the company has received the VDI Innovationspreis für Logistik (2002), the European Transport Prize (2002), and the MANUTENTION award (2003).

Götting's technology base is built on proprietary in-house development of guidance, navigation, and positioning components — including inductive wire-following sensors, magnetic-track guidance, transponder-based positioning (1D/1.5D/2D), optical contrast-line guidance, GNSS/GPS receivers with RTK, data radio systems, and the E.L.S. SLAM-based localization system (±20 mm accuracy). Revenue is generated through four streams: turnkey automation projects on series commercial vehicles, sale of proprietary FTF/AGV components to manufacturers and integrators, sale of the KATE compact AGV family (BASIC/STANDARD/MAX), and professional engineering services for installation, commissioning, and customer-specific integration. Pricing is custom and not publicly disclosed.

The company serves industrial manufacturing, intralogistics, food/beverage, dairy, agriculture/forestry, and construction-equipment customers, with go-to-market executed through direct enterprise sales supported by named product-line contacts, technical trade-show presence (e.g., Agritechnica), and a German/English website with product documentation and demonstration videos. End customers include Loacker (80+ KATE vehicles), UZIN, REBO Landmaschinen, and KAMAG-based dairy operators, while the company also supplies Linde, STILL, and KAMAG as embedded OEM partners.

Name

Götting

Legal name

Götting KG

Website

https://goetting.de

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Götting KG is a privately held German industrial-automation firm, founded in 1965, that develops proprietary guidance sensors and software to automate series-production commercial vehicles (forklifts, tow tractors, trucks) and manufactures the KATE compact AGV for intralogistics customers across manufacturing, logistics, agriculture, and construction.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Truck Telematics, ADAS & Fleet Electronics Manufacturing (IMACABAM), Construction Equipment Vehicle Manufacturing (Earthmoving/Loaders/Excavators/Dozers) (IMACAFAA)

Keywords

• Vehicle automation systems
• AGV guidance components
• Teleoperation technology
• Industrial automation hardware
• Automated guided vehicles

Headquarters

HQ city

Lehrte

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Automated Vehicle Systems: Götting KG generates revenue through design, engineering, and integration of automation systems for series commercial vehicles including electric tow tractors, forklifts, and trucks. The company provides turnkey automation solutions including sensors, control systems, and software integration.
2. FTF/AGV Components: Sale of proprietary sensors, guidance systems, transponders, and navigation components to AGV/FTF manufacturers and system integrators. Products include inductive guidance systems, magnetic sensors, transponder positioning systems, GNSS/GPS modules, and data radio systems.
3. KATE AGV Systems: Sale of KATE compact automated transport vehicles in BASIC, STANDARD, and MAX configurations, with optional fleet management software (movizon CONTROL).
4. Professional Services: Engineering, installation, commissioning, and support services for automation projects. Includes customer-specific adaptations and integration work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Götting KG designs, develops, and manufactures automation, teleoperation, and guidance systems for series-produced commercial vehicles and automated guided vehicles (FTS/AGV). The company offers complete automated vehicles such as electric tow tractors, forklifts, and trucks, alongside modular guidance components (inductive, magnetic, transponder, optical, GNSS), radio remote-control systems, and the proprietary E.L.S. localization platform, supplying industrial manufacturers, logistics operators, and AGV system integrators.

Product overview

Götting KG provides automation and teleoperation solutions for series commercial vehicles and FTS/AGV components. The core product portfolio includes: (1) KATE - a modular driverless transport vehicle family with BASIC, STANDARD, and MAX variants; (2) Automated vehicle solutions for electric tow tractors (Linde, STILL), electric forklifts (Linde), and trucks (KAMAG); (3) Remote control and 3D teleoperation systems for construction and agricultural machines; (4) E.L.S. - Extended Localization System using SLAM technology for environment-based positioning; and (5) Comprehensive FTS/AGV component catalog including inductive guidance (Leitdraht), magnet guidance, transponder positioning, optical guidance, navigation sensors, GNSS/GPS, and data radio systems. The company also provides VDA 5050-compliant fleet management integration through movizon CONTROL partner software.

Differentiator

Problem solved

Functional benefit

Brands

• FOX: Division of GÖTTING KG responsible for automation of series commercial vehicles and teleoperation solutions, particularly known for the world's first driverless truck automation project.
• KATE
• E.L.S.

Products and services

• KATE AGV (Automated Guided Vehicle platform)

Quantifiable outcome

• Accuracy of 2 cm achieved in world's first automated truck project
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Linde Material HandlingcoreTechnology or IntegrationLinde Material Handling supplies electric tow tractors (P120 to P350) that Götting automates with proprietary guidance and navigation systems for driverless operation in industrial environments.
• STILLcoreTechnology or IntegrationSTILL supplies electric tow tractors (LXT 120/350) that Götting automates with proprietary guidance and navigation systems for driverless operation in industrial environments.
• KAMAG (Kranbau Marx)'

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• OTTO Motors: Provider of autonomous mobile robots and heavy-payload AGVs for industrial and logistics facilities. Comparable to KATE and Götting's automated tow-tractor/forklift offerings.
• Pepperl+Fuchs: Industrial sensor manufacturer with a substantial AGV/FTS component business including inductive, ultrasonic, and RFID-based positioning systems. Directly competes with Götting's Leitdraht, transponder, and magnetic guidance lines.
• SICK AG: German sensor and automation supplier that provides LiDAR, safety scanners, and guidance solutions used in AGV/AMR fleets. Highly comparable to Götting's inductive, transponder, magnetic, and SLAM-based sensor portfolio.
• ifm electronic: Provides positioning sensors, RFID, and 3D camera systems for AGV/AMR applications, overlapping Götting's transponder and navigation components. Also offers AGV controllers, expanding overlap with Götting's solution layer.
• Mobile Industrial Robots (MiR): Manufactures autonomous mobile robots for internal logistics—the same use case as KATE. Competes for the same intralogistics RFPs, though MiR focuses on standardized AMRs versus Götting's series-vehicle automation approach.
• EK Robotics: German AGV/FTF manufacturer and integrator producing driverless transport vehicles for production and warehousing—direct comparable to KATE and Götting's automated commercial-vehicle solutions.

Broad incumbents

• STILL GmbH: Material-handling OEM (KION group) that supplies tow tractors which Götting automates. Comparable to Jungheinrich from an OEM perspective, with overlapping automated-vehicle portfolios.
• Jungheinrich: Major intralogistics OEM offering automated forklifts and AGV systems. Comparable to Götting's automated Linde/STILL stack from a competing-OEM perspective, with broader material-handling portfolio.
• KION Group / Linde Material Handling: Linde is both a Götting partner (vehicles automated) and a strategic comparable, with KION group pursuing broader automation/AMR strategies via Dematic. Closely aligned business model around electric tow tractors and forklifts.

Regional players

• DS Automotion: Austrian AGV manufacturer specializing in driverless transport systems for industrial environments—close direct comparable to KATE and Götting's FTF/AGV solutions in the DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goetting_de
• LinkedInlinkedin.com/company/g-tting-kg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Götting