Induction Performance

What Induction Performance does

Induction Performance is a privately held, Tampa, Florida-based e-commerce retailer specializing in high-performance automotive parts, founded in 2011. The company serves individual automotive enthusiasts and racing hobbyists building high-horsepower Japanese and European sports cars, with deep specialization in Toyota Supra (2JZ), Nissan GT-R (VR38), Porsche, Infiniti Q50/Q60, Honda/Acura, and Audi platforms. Its core offering combines proprietary branded components (IGN-1A coil kits, billet main caps, multi-stage engine short block programs for both 2JZ and VR38 platforms, MoTeC M130 ECU packages) with curated distribution of 80+ premium aftermarket brands including Garrett, MoTeC, Haltech, EcuTek, AMS Performance, KW Suspension, StopTech, Brian Crower, and ARP.

The business runs a Shopify-based direct-to-consumer storefront with worldwide shipping via FedEx, UPS, USPS, and DHL. Pricing is unit-based and one-time, spanning from $79 individual coils up to $14,759 for a DART stroker 3.4L engine short block. Customer acquisition is driven by a community-led marketing approach — a YouTube build-content channel, Instagram and Facebook presence, and a promotional Supra car giveaway campaign — targeting top-of-funnel awareness within niche JDM/import enthusiast communities. The company is single-location, independently owned, with no disclosed funding, parent entity, or institutional investors, and operates without an enterprise B2B channel or named commercial accounts.

Name

Induction Performance

Legal name

Induction Performance

Website

https://inductionperformance.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Induction Performance is a Tampa, Florida-based e-commerce retailer founded in 2011 that sells proprietary and third-party high-performance aftermarket parts — including engine short block programs, ignition coils, forced induction components, brakes, and suspension — primarily for Toyota Supra, Nissan GT-R, Porsche, and other enthusiast platforms, serving individual builders and racing hobbyists worldwide.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (336310)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Performance, racing & tuning parts distribution (CRAOANAH)

akta.pro secondary industries

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC), Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• Automotive performance parts
• Forced induction components
• Engine short blocks
• Aftermarket car parts
• Japanese sports car tuning

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Parts Sales: Direct-to-consumer online sales of performance automotive parts through their e-commerce storefront. Revenue generated through one-time product transactions across multiple categories including engine parts, forced induction, fuel systems, and drivetrain components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Induction Performance operates a direct-to-consumer e-commerce platform selling high-performance aftermarket automotive parts focused on Japanese sports cars (Toyota Supra MKIV/MKV, Nissan GT-R R35) and select European/domestic platforms. The company designs and sells its own branded components—including IGN-1A ignition coil kits, billet main caps, forged pistons, short block engine programs, ECU packages, and cooling accessories—and distributes 80+ third-party performance brands organized by vehicle platform and product category.

Product overview

Induction Performance is an automotive performance parts e-commerce retailer offering a curated portfolio of their own branded performance components alongside third-party aftermarket parts. Their core proprietary offerings include engine short block rebuild programs (Stage 1-3) for Toyota 2JZ and Nissan VR38 engines, high-output IGN-1A ignition coil kits and components, forged pistons, billet main caps, and MoTeC ECU packages. The company operates as a multi-brand reseller, distributing products from over 80 aftermarket manufacturers including AMS Performance, Haltech, MoTeC, AEM, Garrett, Precision Turbo, and Brian Crower, organized by vehicle platform (Toyota Supra MKIV/MKV, Nissan GT-R R35, Porsche, Infiniti Q50/Q60) and product category (engine, fuel, suspension, brakes, drivetrain, forced induction, cooling, intake/exhaust, ECU/ignition).

Differentiator

Problem solved

Functional benefit

Products and services

• Induction Performance IGN-1A / IGN1A Coil Kit for Toyota 2JZ High-output ignition coil kit designed for Toyota 2JZ engines, providing enhanced spark energy for high-performance and forced induction applications.
• Induction Performance Fast Release Race Style IGN-1A Coil Kit Race-style ignition coil kit with fast-release mechanism tailored for Toyota 2JZ and 1JZ engines in competition use.
• Induction Performance IGN-1A / IGN1A High Output Smart Coils High-output smart ignition coils for Toyota 2JZ engines featuring intelligent ignition control for performance builds.
• Induction Performance Billet Toyota 2JZ Main Caps Billet aluminum main caps for Toyota 2JZ engine blocks, providing reinforcement for high-horsepower engine builds.
• Induction Performance Toyota 2JZ Forged Pistons by Diamond Racing Forged pistons manufactured by Diamond Racing for Toyota 2JZ engines, offered in multiple bore and stroke configurations supporting different displacement builds.
• Induction Performance Stage 1 Toyota 2JZ Short Block Entry-level Stage 1 short block engine build program for the Toyota 2JZ, rated for 600-1000HP street and performance applications.
• Induction Performance Stage 2 Toyota 2JZ Short Block Mid-level Stage 2 short block engine build program for the Toyota 2JZ, rated for 800-1500HP performance applications.
• Induction Performance Stage 3 Toyota 2JZ Short Block High-performance Stage 3 short block engine build program for the Toyota 2JZ, rated for 1500+ HP competition applications.
• Induction Performance Stage 1 VR38 Short Block Entry-level Stage 1 short block engine build program for the Nissan VR38 engine used in the GT-R R35.
• Induction Performance Stage 2 VR38 Short Block Mid-level Stage 2 short block engine build program for the Nissan VR38 engine used in the GT-R R35.
• Induction Performance Stage 3 VR38 Short Block High-performance Stage 3 short block engine build program for the Nissan VR38 engine used in the GT-R R35.
• Induction Performance MoTeC M130 ECU PNP Kit Plug-and-play engine management package based on the MoTeC M130 standalone ECU, configured for Toyota Supra 2JZ applications.
• Induction Performance / ProSpeed Dual SPAL PWM Fan Kit Dual SPAL PWM fan cooling kit co-branded with ProSpeed for high-performance engine cooling applications.
• Induction Performance Billet Oil Cap for 2JZ Billet aluminum oil filler cap designed for Toyota 2JZ engines as a branded dress-up and functional component.
• Induction Performance Air Inlet Panel for JZA80 Supra Air inlet panel designed for the JZA80 Toyota Supra to improve cooling airflow to the engine bay.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• AMS PerformancecoreTechnology or IntegrationCarries AMS Performance branded products including Infiniti Q50/Q60 Red Alpha Cold Air Intake Systems and other performance components.
• GarrettcoreTechnology or IntegrationAuthorized dealer of Garrett turbochargers and turbo-related products for Toyota Supra and Nissan GT-R applications.
• Precision TurbocoreTechnology or IntegrationCarries Precision Turbo turbochargers and turbo kits for performance applications.
• MoTeCcoreTechnology or IntegrationAuthorized dealer of MoTeC standalone ECUs, M130 ECU packages, and electronics for Toyota Supra 2JZ applications.
• HaltechcoreTechnology or IntegrationCarries Haltech standalone ECUs and engine management systems for Toyota Supra and other platforms.
• EcuTekcoreTechnology or IntegrationAuthorized dealer of EcuTek ECU tuning interfaces and license keys for Nissan GT-R and Toyota platforms.
• Brian CrowercoreTechnology or IntegrationCarries Brian Crower stroker kits, camshafts, valve springs, retainers, and valvetrain components for 2JZ engines.
• ARPcoreTechnology or IntegrationCarries ARP head studs, main studs, flywheel bolts, and hardware for Toyota 2JZ and other applications.
• KW SuspensioncoreTechnology or IntegrationCarries KW suspension components including coilovers for Toyota Supra, Porsche, and other platforms.
• StopTechcoreTechnology or IntegrationCarries StopTech big brake kits, brake pads, and rotors for Toyota Supra and Nissan GT-R.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• T1 Race Development: T1 Race Development specializes in VR38/Nissan GT-R performance parts including proprietary engine builds, turbo kits, and drivetrain components — directly comparable to Induction Performance's VR38 program and 2JZ engine short blocks.
• AMS Performance: AMS Performance is a high-performance parts specialist with deep, proprietary product lines for the Toyota Supra (2JZ), Nissan GT-R (VR38), and other Japanese platforms — directly overlapping with Induction Performance's core 2JZ/VR38 focus and serving the same enthusiast buyer.
• Boost Logic: Boost Logic designs and sells proprietary 2JZ performance components (manifolds, turbo kits, engine builds), directly overlapping with Induction Performance's core 2JZ portfolio and Stage-series engine programs.
• Real Street Performance: Real Street Performance is an e-commerce retailer selling aftermarket performance parts and accessories covering Japanese and import platforms, with a similar catalog-and-multi-brand approach to Induction Performance.
• Titan Motorsports: Titan Motorsports is a longtime e-commerce retailer of performance parts focused on Toyota Supra, Nissan GT-R, and other Japanese platforms, including in-house engine build programs — a directly comparable specialty retailer to Induction Performance.

Broad incumbents

• Mishimoto: Mishimoto designs and distributes cooling, intake, and performance parts across many enthusiast platforms with strong e-commerce presence — a broadly comparable aftermarket brand carried (and competed with) by retailers like Induction Performance.
• COBB Tuning: COBB Tuning is a multi-platform aftermarket performance brand (intakes, exhausts, ECUs/accessport tuning) covering Subaru, Ford, Nissan, Mazda and others — a broadly comparable incumbent performance retailer with multi-brand catalog breadth.
• HKS USA: HKS is a large Japanese aftermarket performance brand distributed in the US via HKS USA, covering turbochargers, exhaust, electronics, and engine parts across many platforms — overlapping as both a competitor and supplier in the same enthusiast market.
• GReddy USA: GReddy (Trust) is a broad-line Japanese aftermarket performance manufacturer for turbo, intercooler, exhaust, and engine management products across many platforms — comparable broad-incumbent performance brand present in the same catalogs as Induction Performance.

Others

• Turbosmart: Turbosmart manufactures aftermarket wastegates, blow-off valves, and boost controllers used in 2JZ/VR38 and other enthusiast builds; Induction Performance is an authorized reseller, and Turbosmart is an enabling supplier adjacent to its core offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mkivmatt/videos
• Facebookfacebook.com/inductionperformance
• Instagraminstagram.com/inductionperformance
• LinkedInlinkedin.com/company/induction-performance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Induction Performance