The Grand

What The Grand does

The Grand is a self-managed, nonprofit active-adult community association operating a 4,000-acre master-planned community in Surprise, Arizona, comprising 9,550 single-family homes and 252 La Solana condominiums and serving an estimated 17,000 residents aged 45 and older. Founded in 1996 as a Del Webb community (originally Sun City Grand, rebranded to The Grand in 2008), it is governed by a resident-elected seven-member Board of Directors and led by General Manager Jeff Hochman (appointed 2023), who holds PGA Class A and CMCA credentials. The community is fully built-out and not engaged in new development.

The Grand's core offering is a resort-style lifestyle product: four Billy Casper / Greg Nash signature championship golf courses (Cimarron, Desert Springs, Granite Falls North, Granite Falls South), two fitness centers with 100+ monthly fitness classes, three heated pools and spa facilities, 22 pickleball courts, 11 tennis courts, six Artisan Fusion creative studios, and a Grand Learning program offering 75+ enrichment courses per semester. Social infrastructure includes 60+ chartered clubs and interest groups averaging 100+ members each, three restaurants open to the public (Angela's Kitchen, Maple & Rye, NW Coffee Grand Cafe), and a published Grand Lifestyles Magazine with 5,500+ monthly copies. Adjacent Banner Del E Webb Medical Center provides healthcare proximity.

Revenue mechanics are diversified across seven streams: recurring annual assessments ($1,976 for 2026-2027), one-time buyer fees totaling $5,400 (including a $5,000 CARE fee), tiered rental membership cards ($300-$600), golf operations (tee times, pro shop, F&B across four courses), food and beverage, advertising/sponsorship, and private event rentals. Go-to-market combines direct-to-consumer sales (website listings, Welcome Center staffed by resident volunteers) with a realtor channel partnership model and a seasonal rental program. The Grand does not publicly disclose financials and is not a technology company; its primary integrations are the Chelsea Reservation System for golf bookings and standard CMS/web properties.

Name

The Grand

Legal name

Sun City Grand Community Association, Inc.

Website

https://livegrandaz.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

The Grand is a self-managed 55+ active-adult community association in Surprise, Arizona, operating 9,550 homes, 252 condos, four championship golf courses, and resort amenities across 4,000 acres, funded by annual assessments, buyer fees, golf, F&B, and rentals.

Ownership category

akta.pro rank

Product category

Active Adult Retirement Community

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Active adult community
• 55 plus retirement living
• Championship golf courses
• Community association management
• Resort style amenities

Headquarters

HQ city

Surprise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Annual Assessment Fees: Homeowners pay an annual assessment fee ($1,976 for July 2026 - June 2027) which supports amenities and community operations. The fee provides up to two activity cards per household. Additional cards available for one-half the annual assessment.
2. Buyer's Fees: One-time fees collected from home buyers including Resale Disclosure Statement ($130), Resale Transfer Fee ($100), Architectural Review Committee fee ($170), and CARE (Community and Resident Enhancement) fee ($5,000). Total: $5,400.
3. Rental Membership Cards: Renters purchase membership cards to access community amenities: $300 for 1-3 month lease, $400 for 4-6 month lease, $600 for 7-12 month lease. Maximum two renters at this price; additional renters pay half the annual assessment.
4. Golf Operations: Four championship golf courses (Cimarron, Desert Springs, Granite Falls North, Granite Falls South) generate revenue through tee times, pro shop merchandise, food and beverage service, and snack bars at each course.
5. Food and Beverage: Three restaurants with bars (Angela's Kitchen, Maple & Rye, NW Coffee Grand Cafe) plus snack bars at golf courses. Open to the public. Revenue from dining services, events, and catering.
6. Advertising and Sponsorship: Grand Lifestyles Magazine (5,500+ copies distributed monthly) accepts advertising. Sponsorship opportunities for community events including 5Ks, craft fairs, fitness events, and seasonal celebrations.
7. Private Event Rentals: Room rental at competitive prices for private events. Multiple venues including Sonoran Plaza Ballroom and Cimarron Club. Preferred caterers list available. Revenue from venue bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

The Grand is a self-managed 55+ active adult residential community in Surprise, Arizona, offering 9,550 single-family homes and 252 La Solana condominiums on 4,000 acres. The community sells and rents residences directly to prospective residents aged 45 and over, and provides shared amenities including four championship golf courses, two fitness centers, pools, restaurants, creative studios, chartered clubs, and an enrichment education program. Annual assessments, one-time buyer fees, golf green fees, dining, event rentals, and advertising in its monthly magazine constitute its revenue base.

Product overview

The Grand is a comprehensive 55+ active adult retirement community in Surprise, Arizona, offering a resort-style lifestyle across 4,000 acres with 9,550 single-family homes and 252 La Solana condominiums. The community operates as a self-managed association with four championship golf courses (Cimarron, Desert Springs, Granite Falls North, Granite Falls South) designed by Billy Casper and Greg Nash. Core amenities include two fitness centers, multiple heated pools and spa facilities, six Artisan Fusion creative studios, and over 60 chartered clubs and interest groups. Dining options include three restaurants and golf course snack bars. The Grand Learning program provides enrichment courses, while the Grand Lifestyles Magazine publishes monthly community news. Residents access facilities via activity cards with an annual membership assessment of $1,976 (July 2026-June 2027).

Differentiator

Problem solved

Functional benefit

Brands

• La Solana Condominiums: A condominium neighborhood within The Grand offering 252 maintenance-free condo homes with resort-style amenities including a clubhouse, movie theater, heated saltwater pool, and spa.

Products and services

• The Grand Residential Community

Quantifiable outcome

• Cimarron Golf Course ranked 12th in Top 25 Public Courses in Arizona (GolfPass Golfer's Choice Awards 2025)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Banner Del E Webb Medical CentercoreOthersMajor nonprofit acute care hospital located adjacent to The Grand, serving the Surprise and Sun City West communities. Recognized for excellent stroke care and named High Performing by U.S. News & World Report 2025-2026. Provides essential medical services for residents.
• Grand Lifestyles Magazine AdvertisersminorGTM or Marketing PartnerLocal businesses advertise in the monthly Grand Lifestyles Magazine which has 5,500+ copies distributed. Advertising contracts must be received by the 10th of the month prior to placement.
• Preferred Caterers (19 vendors)minorChannel Partner/ Reseller/ Distributor19 preferred caterers for private events including Atlasta Catering, Classic Catering, Dillon's Catering, and others. These vendors are featured on The Grand's Private Events page and recommended for room rentals.
• Realtors and Real Estate ProfessionalscoreChannel Partner/ Reseller/ DistributorRealtors play an essential role helping future residents discover and purchase homes in The Grand. The community provides a Realtor Resources page with tools, information, and community insights. Listings appear on the Real Estate page.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Robson Communities: Arizona-based developer-operator of large 55+ active-adult resort communities (e.g., Robson Ranch, PebbleCreek, Saddlebrooke Ranch). Closest direct peer in scale and Arizona concentration, with similar championship-golf-anchored amenity models.
• Latitude Margaritaville (Minto Communities): 55+ active-adult communities branded with Jimmy Buffett's Margaritaville lifestyle, targeting similar demographic with resort-style amenities, entertainment programming, and on-site dining.
• PebbleCreek (Goodyear, AZ): Large 55+ active-adult master-planned community in Goodyear, Arizona with championship golf, recreation centers, and chartered clubs. Operated by Robson Communities; highly comparable geographic and demographic profile to The Grand.
• Sun City Anthem: Del Webb-built 55+ community in Anthem, Arizona with championship golf, recreation centers, and similar age-restricted resident governance model in the Phoenix metro.
• Trilogy by Shea Homes: Shea Homes' active-adult 55+ brand with multiple Trilogy communities across the Sun Belt, featuring championship golf, fitness centers, and resort-style amenity packages directly comparable to The Grand.
• Sun City (Del Webb communities, PulteGroup): The original active-adult 55+ community concept created by Del Webb. The Grand was itself built as a Del Webb community (Sun City Grand, 1996-2005) before rebranding. Multiple Sun City locations offer the same age-restricted residential, golf-centered amenity model targeting retirees.

Others

• FirstService Residential: Largest North American residential community association management company. Compares to The Grand's self-managed model by representing the outsourced alternative that most peer communities rely on; relevant adjacency for understanding operating benchmarks.

Broad incumbents

• Villages Golf & Country Club (San Jose, CA): Established 55+ gated community with multiple golf courses, recreation centers, and chartered clubs. Broader California-based incumbent offering a similar age-restricted, amenity-rich residential model.

Regional players

• Saddlebrooke Ranch (Tucson, AZ): Active-adult 55+ community in Tucson operated by Robson Communities with championship golf and resort amenities. Comparable business model and amenity mix but serves a different Arizona sub-market than The Grand.
• Quail Creek (Green Valley, AZ): 55+ master-planned community in southern Arizona with championship golf and extensive amenity package. Similar membership-based HOA model, though smaller scale and different geographic region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/officialsuncitygrand
• LinkedInlinkedin.com/company/sun-city-grand-community-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grand