Autoguard Group

What Autoguard Group does

Autoguard Group is a privately held UK-based provider of automotive warranty and insurance products, formed in 2021 as a parent entity consolidating multiple motor-trade businesses: Autoguard Warranties, Warranty Administration Services (WAS, founded 1984), Best4, Fleetband, and Sentience Automotive Solutions. The group designs, distributes, and administers extended warranty, GAP, cosmetic protection, and ancillary insurance products, operating across 42+ countries in the UK, GCC, and Far East, and serving automotive OEMs, dealer groups, and end-consumers. Its technology stack comprises integrated warranty administration platforms for policy issuance, claims handling, and FCA Consumer Duty compliance, supplemented by a partnership with Voyc for AI-based call compliance monitoring and a Bumper integration for consumer point-of-sale payment.

Name

Autoguard Group

Legal name

Autoguard Group

Website

https://autoguardgroup.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Autoguard Group is a UK-based provider of automotive warranty and insurance products for OEMs, dealer groups, and consumers, operating across 42+ countries via brands including Autoguard Warranties, Best4, and Fleetband.

Ownership category

akta.pro rank

Product category

Automotive Warranty Services

akta.pro primary industry

Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)

Keywords

• Extended vehicle warranties
• Automotive warranty administration
• GAP insurance products
• Dealer performance solutions
• Commercial vehicle warranties

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Extended Warranty Products: Multi-award-winning extended warranty and insurance products for used vehicles. Provides financial liability coverage for motor dealers selling used vehicles, creating upselling opportunities. Covers cars, vans, motorbikes, motorhomes, and caravans.
2. GAP Insurance: Guaranteed Asset Protection insurance ensuring no money is lost if a customer's car is stolen or written off. Available through Best4 B2C channel and Autoguard Warranties B2B channel.
3. Self-Funded Warranty: White-label warranty solutions for franchised dealers and supermarkets. Dealers receive 100% expired profit return. Includes product and sales training, claims handling, and administration services.
4. PAYGO Warranty: Subscription-style rolling monthly warranty. Self-funded product with customer Direct Debit collections handled by WAS. Claims handling and training included.
5. Service Plans: Bespoke service plans with flexible customer Direct Debit. Quick registration system with ready-made or buildable plans including health check items.
6. Commercial Vehicle Warranty (Fleetband): Specialist commercial vehicle warranty for trucks and vans over 3.5 tonnes. Products include Driveline, Supreme, and Premier coverage levels with 3-24 month options.
7. Dealer Training & Consultancy: Industry-leading business consultancy providing sales training, coaching and guidance through Sentience Automotive Solutions. Programs include Independent Dealer Health Check, Consultancy Services, and Dealer Development Program.
8. MOT Cover and Plans: Guarantee against MOT test failures. Self-funded product with claims managers handling enquiries. Includes bundled MOT plans for future MOT business.
9. Vehicle Protection Products: Autoguard Shield coating products and ancillary items sold through approved retailer network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Autoguard Group is a multi-brand automotive warranty and performance solutions provider operating across the UK, GCC, and Far East. Through its subsidiaries (Autoguard Warranties, Best4, Warranty Administration Services, Fleetband, Sentience Automotive Solutions, and Autoguard Group Corporate), it supplies extended warranties, GAP insurance, self-funded/white-label warranty programmes, MOT cover, service plans, commercial vehicle warranties (trucks/vans over 3.5 tonnes), vehicle protection coatings, and dealer training and consultancy to OEMs, dealer groups, independent dealers, and end consumers.

Product overview

Autoguard Group is a multi-brand automotive warranty and performance solutions provider operating as a platform of integrated product brands. The portfolio consists of: Autoguard Warranties (B2B extended warranty provider with Autoguard Shield vehicle protection coating and AssetGuard GAP products), Best4 (consumer-facing warranty and GAP products including AutoGold, AutoSilver, AutoBronze car warranties plus motorcycle, motorhome, and caravan coverage), Warranty Administration Services (white-label self-funded warranty solutions for dealers), Fleetband (commercial vehicle warranty for trucks/vans over 3.5 tonnes with Driveline, Supreme, and Premier tiers), Sentience Automotive Solutions (dealer training and consultancy), and Autoguard Group Corporate (solutions for OEMs and corporate clients). The company also offers MOT Cover, Smart Repair, and Bumper payment integration as value-added products.

Differentiator

Problem solved

Functional benefit

Brands

• Autoguard Shield: Vehicle protection coating treatment engineered by ZirconiteUK, offered through approved retailer network
• AssetGuard
• Autogold
• AutoSilver
• AutoBronze

Products and services

• Autoguard Warranties
• Best4
• Warranty Administration Services
• Fleetband
• Sentience Automotive Solutions
• Autoguard Group Corporate
• Smart Repair
• Classic Car Cover
• Autoguard Shield
• AssetGuard Combination GAP

Quantifiable outcome

• 100% expired profit return for self-funded warranty dealers
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Mitsubishi Motors Middle East and AfricacoreStrategic or Co-development Partner · 23 August 2024Autoguard Group secured Mitsubishi Motors (MEA) as its OEM partner following a rigorous tender process. The partnership establishes Autoguard Group as the preferred partner to OEMs and dealer groups in the MEA region. Autoguard Group will support Mitsubishi through their suite of products and services across the Middle East and Africa region, including warranty solutions and dealer support programs.
• VoycsupportingTechnology or Integration · 4 June 2024Partnership with Voyc, a leading AI and compliance monitoring firm, aimed at enhancing service quality and compliance standards. This collaboration bolsters Autoguard Group's operational efficiency using AI-powered conversation intelligence and call compliance monitoring.
• Al-FuttaimcoreStrategic or Co-development Partner · 22 March 2024Autoguard Group unified their partnership with Al-Futtaim, a major automotive group, ahead of the launch of a bespoke warranty programme. This partnership strengthens Autoguard's position in the Middle East automotive market.
• Bumper UKsupportingGTM or Marketing Partner · 3 July 2023Strategic partnership with Bumper UK allowing customers to spread their payments and enjoy peace of mind without an upfront cost for products. Bumper provides payment spreading solutions for warranty and insurance products.
• Catalyst-DBCsupportingImplementation/ SI/ Consulting Partner · 1 July 2023Partnership with Catalyst-DBC to ensure employees and Appointed Representatives receive dynamic and current training with ever-changing regulations. Catalyst is approved by the FLA as SAF equivalent and provides SAF accreditation training.
• Used Cars NIminorGTM or Marketing Partner · 14 November 2022Partnership with Northern Ireland's leading automotive digital marketplace, UsedCarsNI.com. This partnership provides warranty solutions to dealers and consumers on the Used Cars NI platform.
• ZirconiteUKsupportingTechnology or IntegrationTechnology partnership for Autoguard Shield, a vehicle protection coating engineered by ZirconiteUK. Distributed through approved retailer network with specialist coating products and training support.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Assurant Solutions: Large US-listed provider of extended warranties and protection products with established automotive warranty operations in UK and Europe (including The Warranty Group). Comparable as a scaled incumbent offering warranty administration, GAP, and ancillary protection across multiple vehicle and consumer product lines.
• BNP Paribas Cardif Warranty: Insurance arm of BNP Paribas and parent of major UK warranty provider Car Care Plan. Comparable as a financial services-owned warranty platform with global OEM relationships and consumer/dealer distribution models similar to Autoguard's.
• AIG Warranty Solutions: Global insurance group's automotive warranty and extended service contract division, offering warranty products to manufacturers, dealers, and consumers. Comparable as a broad incumbent operating in the same vehicle protection space with global distribution.

Direct peers

• Car Care Plan: Major UK provider of extended warranties for used vehicles, offering mechanical breakdown and GAP cover through dealer networks and direct channels. Directly comparable to Autoguard Warranties and Best4 in terms of product range, customer segments (dealers and consumers), and UK market focus.
• MAPFRE Warranty: Spanish-based global warranty provider with significant UK automotive warranty operations (including former AutoProtect). Comparable as a European-headquartered competitor offering extended warranty and vehicle protection products to dealer groups and OEMs.
• Warrantywise: UK-based automotive warranty provider specializing in extended warranties for used cars through dealer and direct-to-consumer channels. Closely comparable to Autoguard on product offering (extended mechanical/electrical warranty) and customer base (UK motor dealers and consumers).
• AutoProtect: UK provider of warranty, GAP insurance, and cosmetic/asset protection products distributed through motor dealer networks. Highly comparable to Autoguard across extended warranty, GAP, and add-on protection products targeting franchised and independent dealers.

Others

• Activate Group: UK-based automotive claims management and accident management services provider. Comparable as an adjacent ecosystem participant operating in UK motor claims handling, where Autoguard also runs claims administration and dealer support operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/autoguard-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoguard Group