Gogel Tire & Auto Repair

What Gogel Tire & Auto Repair does

Gogel Tire & Auto Repair operates a single-location traditional auto repair shop at 327 E Northfield Rd in Livingston, New Jersey, serving individual vehicle owners with a full suite of repair and maintenance services. The service mix spans brake repair, cooling system repair, exhaust system repair, oil changes, engine repair, electrical systems, smog and emissions testing, air conditioning, tune-ups, suspension, radiator service, transmission repair, tire inspection, and wheel alignment. Operating hours are Monday–Friday 8am–5pm, Saturday 8am–1pm, and closed Sundays.

The business runs a direct-to-consumer, transaction-based professional services model with quote-based pricing, with revenue generated per repair job rather than via subscriptions or contracts. Customer-facing digital infrastructure includes a MechanicNet-powered portal for appointment scheduling and service reminders, supplemented by a free online maintenance scheduling tool and an in-house rental car service for drop-off convenience. The shop holds AAA certification, which functions as a third-party quality credential, and has accumulated positive customer reviews across Google, Yelp, and Facebook.

With 11–50 employees and no disclosed external funding, Gogel Tire & Auto Repair is positioned as a stable, locally-rooted independent service operation. There is no evidence of multi-location expansion, fleet or commercial contracts, proprietary technology, or AI/ML capabilities, and management team details are not publicly disclosed. The business competes on local reputation, convenience, and service breadth rather than on scale or technology differentiation.

Name

Gogel Tire & Auto Repair

Legal name

Gogel Tire & Auto Repair

Website

https://gogeltire.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gogel Tire & Auto Repair is a single-location independent auto repair shop in Livingston, NJ, serving individual vehicle owners with full-service repair, maintenance, and emissions work via a direct-to-consumer, quote-based model.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

General Automotive Repair (811111), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Auto repair services
• Automotive maintenance
• Brake repair
• Oil and lube
• Wheel alignment

Headquarters

HQ city

Livingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Repair and Maintenance Services: Transaction-based professional services model where customers pay for individual repair and maintenance services including oil changes, brake repairs, engine work, electrical systems, tune-ups, and other automotive services. Revenue is generated on a per-service basis with quotes provided in advance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gogel Tire & Auto Repair operates a single-location full-service auto repair and maintenance shop in Livingston, NJ, servicing cars and light trucks with offerings that include oil and lube, engine repair, electrical systems, smog/emissions testing, exhaust, A/C, tune-ups, suspension, radiator, brakes, transmission, tire inspection, and wheel alignment. The shop supplements paid repair services with free online maintenance scheduling, friendly service reminders, advance written estimates, and rental car availability during service.

Product overview

Gogel Tire & Auto Repair is a full-service automotive repair and maintenance shop providing expert services for cars and light trucks. Their service portfolio includes Lube And Oil changes, Engine/Repair, Electrical Systems, Smog/Emissions testing, Exhaust/System work, A/C service, Tune-Ups, Suspension, Radiator System, Brakes, Transmission, Tire Inspection, and Wheel Alignment. The shop also offers free online maintenance scheduling and service reminders through a MechanicNet-powered customer portal, along with rental car availability for customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Lube And Oil

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Firestone Complete Auto Care: Firestone Complete Auto Care is a national chain providing tire services, alignments, brakes, oil changes, and general auto repair, directly comparable to Gogel's portfolio, with the advantage of nationwide scale and Bridgestone-backed supply.
• Meineke Car Care Centers: Meineke is a franchise network of neighborhood auto care shops offering exhaust, brakes, oil changes, and general repair. Closely comparable to Gogel as a full-service neighborhood shop concept, but operating through a franchise model across multiple markets.
• Pep Boys: Pep Boys operates a national chain of full-service auto repair and tire centers offering tires, brakes, oil changes, alignment, and maintenance — directly overlapping Gogel's full-service offering, though at much larger scale across multiple geographies.
• Midas: Midas is a franchised chain specializing in brakes, exhaust, tires, and general maintenance — covering the same service mix Gogel provides, with national brand recognition and a franchise model that competes for the same suburban light-duty customer.
• Monro Auto Service and Tire Centers: Monro operates a chain of neighborhood auto service and tire centers offering brakes, tires, alignments, oil changes, and general repair — highly comparable service mix and customer profile to Gogel, but with a multi-location, multi-state footprint.
• Christian Brothers Automotive: Christian Brothers Automotive is a franchise network of full-service auto repair shops targeting a similar trust- and transparency-oriented customer segment, with comparable services (brakes, oil, engine, diagnostics, alignment) and a values-driven brand positioning similar to Gogel's emphasis on transparency and friendly service.
• AAMCO Transmissions: AAMCO is a franchised chain specializing in transmission repair and general auto services. Directly overlaps with Gogel's transmission service line and competes for the same light-duty vehicle owner in suburban markets.
• Goodyear Tire & Service Network: Goodyear's owned and affiliated service centers sell tires and provide alignments, brake service, and general maintenance. Direct overlap with Gogel's tire inspection, wheel alignment, and brake services, with the backing of a major tire manufacturer.

Others

• AutoZone: AutoZone is a major retail auto parts provider whose DIY-friendly model and free in-store diagnostic code reading represents an indirect channel for some repair work. Not a direct service competitor but shapes the competitive landscape Gogel operates in.

Emerging players

• Jiffy Lube: Jiffy Lube operates a national chain focused on oil changes and preventive maintenance with limited general repair. While not a full competitor, it captures routine maintenance visits that Gogel relies on, often with stronger convenience and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GogelTire

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gogel Tire & Auto Repair