What ACE Gutters does

Ace Gutters Pty Ltd is a 100% Australian family-owned manufacturer of metal roofing, rainwater (gutter, fascia, downpipe) and plumbing products, founded in 1953 and headquartered in Mortdale, NSW. The company operates from three sites — a 1.9 hectare Mortdale headquarters combining showroom, plumbing self-service store and the wholly-owned Ace Gutters Coil Coaters (AGCC) subsidiary; a manufacturing plant in South Nowra, NSW; and a Melbourne showroom in Braeside, Victoria — employing over 250 people. Its proprietary differentiator is the DURAKOTE pre-painted steel range, manufactured in-house from Aluzinc (Al-Zn 55%) substrate on a Bronx International continuous coil coating line installed in 2007, with a Coastal variant for severe coastal/industrial environments and 15-30 year product warranties.

The business is vertically integrated across coil coating, slitting, roll forming, die-casting, powder coating, storage, and its own transport fleet, allowing tight control of supply, finish quality, and lead time. The product portfolio spans three roofing profiles (Ace Corry, Ace Dek, Ace Lok), seven guttering profiles (Nu-line, Mini-line, Half Round, Round-Line, Ace Quad, Square-line, Old Style Quad), steel fascia, fascia cover, downpipes, flashings, roof battens, insulation, fasteners, the EXCEL tapware collection, and broader plumbing supplies (PVC, copper, brassware, hot water units, sinks, bathroom accessories). Sales are quote-based (Net 35 days, 2% settlement discount) and distributed via three company showrooms, a preferred installer referral network offering free measure-and-quote, hardware resellers, and the Plumbing Plus buying group.

Customers are horizontally segmented across installation companies, builders, government departments (e.g. NSW Education Department 24-school re-roof in 2021), hardware resellers, DIY homeowners, and licensed plumbers. The company is endorsed by the Australian Made and Owned Campaign, holds AS2728/AS1397/AS2179.1/AS4020/AS3718 compliance, and runs community sponsorships across Cronulla Sharks NRL, Sutherland Shire surf lifesaving clubs, local football clubs and charity partners.

Name

ACE Gutters

Legal name

Ace Gutters Pty Ltd

Website

https://acegutters.com.au

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Ace Gutters Pty Ltd is a 100% Australian family-owned manufacturer founded in 1953 that produces metal roofing, rainwater guttering, and plumbing products under its proprietary DURAKOTE pre-painted steel brand, supplying installers, builders, government, hardware resellers, and homeowners across NSW, Victoria, and ACT.

Ownership category

akta.pro rank

Product category

Metal Roofing and Rainwater Products Manufacturing

NAICS

Architectural and Structural Metals Manufacturing (3323)

SIC

Sheet Metal Work (3444)

akta.pro primary industry

Soffit, Fascia & Eaves Repair/Replacement (HSAPAKAH)

Keywords

• Metal roofing products
• Rainwater guttering systems
• Pre-painted steel manufacturing
• Roofing and cladding supplies
• Plumbing supplies distribution

Headquarters

HQ city

Mortdale

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Metal Roofing Products: Sale of metal roofing products including Ace Corry, Ace Dek, Ace Lok profiles, flashings, roll top ridge, roof battens, insulation, and fasteners. Revenue is generated through one-time product sales to customers.
2. Rainwater Products: Sale of guttering systems (Nu-line, Mini-line, Half Round, Round-Line, Ace Quad, Square-line, Old Style Quad), steel fascia, fascia cover, downpipes, and accessories. Revenue generated through one-time product sales.
3. Plumbing Supplies: Plumbing division offering PVC pipe and fittings, copper tube, tools, hot water units, taps, toilet suites, kitchen sinks, bathroom accessories, and EXCEL tapware collection. Operates as Plumbing Plus member with self-service store.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ace Gutters manufactures and supplies metal roofing profiles (Ace Corry, Ace Dek, Ace Lok), guttering systems (Nu-line, Mini-line, Half Round, Round-Line, Ace Quad, Square-line, Old Style Quad), steel fascia, fascia cover, downpipes, flashings, roof battens, insulation, fasteners, and plumbing supplies including the EXCEL Tapware Collection. Core products are manufactured from DURAKOTE pre-painted steel produced in-house at the Mortdale coil coating facility, with a dedicated Coastal Range for severe marine and industrial environments. Products are sold through company showrooms in Sydney, Melbourne, and Nowra to installation companies, builders, government, resellers, and end consumers.

Product overview

Ace Gutters is a leading Australian manufacturer and supplier of metal roofing, rainwater products, and plumbing supplies. The company operates as a fully integrated manufacturer controlling the entire production process from coil coating (through Ace Gutters Coil Coaters division), to slitting, roll forming, die-casting, powder coating, storage and transportation. The core product is DURAKOTE pre-painted steel with a 20-year Rainwater warranty and 30-year Roofing warranty, available in standard and Coastal variants for harsh environments. The product portfolio includes three main categories: Roofing (Ace Corry, Ace Dek, Ace Lok profiles, flashings, roll top ridge, roof battens, insulation, and fasteners), Guttering (Nu-line, Mini-line, Half Round, Round-Line, Ace Quad, Square-line, Old Style Quad, Steel Fascia, Fascia Cover, and downpipes), and Plumbing (EXCEL Tapware Collection, Plumbing Supplies, and Bathroom/Kitchen Accessories). Products are also offered in a Coastal Range using DURAKOTE Coastal steel for severe coastal and industrial environments within 100-200m from breaking surf.

Differentiator

Problem solved

Functional benefit

Brands

• DURAKOTE®: Pre-painted steel product designed specifically for rainwater products, offering superior corrosion resistance for the Australian environment. Available in standard and coastal variants with up to 30-year warranties.
• Ace Gutters Coil Coaters (AGCC)
• Plumbing Plus
• EXCEL® Tapware Collection

Products and services

• DURAKOTE Pre-painted Steel Proprietary pre-painted steel product specifically designed for the rainwater products industry, offering superior corrosion resistance for Australian conditions. Manufactured from Aluzinc (Al-Zn 55%) substrate complying with ASTM A792M standard with high quality polyester paint and oven baked finish. Used as the base material for Ace Gutters' roofing and rainwater product ranges.
• DURAKOTE Coastal Steel Premium pre-painted steel product designed for severe coastal and industrial environments within 100-200m from breaking surf or industrial emissions, offering enhanced corrosion resistance and a 15-year warranty. Used as the base material for the Coastal Range product variants.
• Ace Corry Roofing Profile Popular roofing profile used in contemporary homes, traditional style homes, industrial buildings, and sheds. Manufactured from 0.42 and 0.48 BMT DURAKOTE high tensile pre-painted steel with a 30-year warranty.
• Ace Dek Roofing Profile Commercial roofing profile used in industrial and residential building applications. Manufactured from 0.42 and 0.48 BMT DURAKOTE high tensile pre-painted steel with a 30-year warranty.
• Ace Lok Roofing Profile Concealed fastened roofing profile used in industrial and residential building applications. Manufactured from 0.42 and 0.48 BMT DURAKOTE high tensile pre-painted steel with a 30-year warranty.
• Nu-line Gutter Gutter and fascia in one product designed for direct installation to roof rafters without timber fascia. Also known as fascia gutter or eaves gutter with flow rate of 5 litres/second.
• Mini-line Gutter Smaller version of Nu-Line gutter with flat back profile to fit flush to fascia using concealed or external brackets. Offers approximately 20% more rainwater capacity than 115mm Quad Gutter.
• Half Round Gutter Range Semi-circular European style gutter supported by external brackets with greater water carrying capacity and self-cleaning feature. Available in 150mm, 200mm, and 250mm sizes.
• Round-Line Gutter European style cylindrical gutter with flat back and no external brackets, 150mm diameter with self-cleaning feature and flow rate of 1.5 litres/second.
• Ace Quad Gutter Traditional high front quadrant gutter used on colonial style houses and new home construction. Slotted gutter with overflow holes and 115mm diameter with 20-year warranty.
• Square-line Gutter Square front gutter that is slotted and folds around corners, eliminating external angles, fixed with concealed brackets. Ideal for garages and carports with overflow holes.
• Old Style Quad Gutter Traditional gutter with lower front than Ace Quad and no overflow holes. Available in NSW and ACT only.
• Steel Fascia Steel fascia used on new houses instead of timber fascia board. Requires minimal maintenance, no painting, and is more economical than timber fascia with 20-year warranty.
• Fascia Cover Designed to go over existing fascia boards to cover faded and rotting fascia, eliminating need for maintenance and painting with 20-year warranty.
• Downpipes Range Range of square and round downpipes in multiple sizes (100x50mm, 100x75mm, 90mm, 100mm, 150mm round) suitable for residential to commercial properties.
• Flashings Standard and custom made flashings including apron flashings, barge flashings, ridge cap flashings, and valley flashings for residential dwellings and commercial properties.
• Roll Top Ridge Roll formed ridge providing watertight barrier and aesthetic finish at ridge and hip lines. Manufactured from 0.55 G300 AZ150 Aluzinc steel compliant to AS1397.
• Roof Battens 40mm Roof Battens made from 0.55 and 0.48 G550 hi tensile steel, providing a light but strong cost-effective alternative to timber battens. Stocked in 6.1m and 7.5m lengths.
• EXCEL Tapware Collection Range of tapware and bathroom accessories including EXCEL Project Tapware, EXCEL MK II Mixers, EXCEL Plus Lever Tapware, EXCEL Executive and Elite bathroom accessories. Conforms to AS4020, AS3718, and AS3662-AS/NZS 6400:2003 standards.
• Plumbing Supplies Wide range of plumbing products including DWV pipe and fittings, storm water pipe, copper tube, brassware, gas valves, flexible hoses, pressure relief valves, tapware, PVC pipe and fittings, tools, hot water units, taps, toilet suites, kitchen sinks, and bathroom accessories.
• Bathroom and Kitchen Accessories Range of bathroom and kitchen products including stainless sinks, Clark laundry units, Caroma toilet suites, Rheem and Rinnai water heaters, vanity units, and tapware.

Quantifiable outcome

• 20-30 year warranty on roofing products
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Plumbing PluscoreChannel Partner/ Reseller/ DistributorAce Gutters Plumbing Division is a valued member of Plumbing Plus, offering plumbers self-service store access with a large range of quality plumbing supplies, kitchen and bathroom accessories. This membership provides competitive pricing and one-stop shopping for plumbers.
• Cronulla Sharks NRL ClubminorOthersMajor sponsor of NRL team Cronulla Sharks, providing community support from grassroots to elite level highlighting company values and pursuit of excellence.
• Sutherland Shire Surf Life Saving ClubsminorOthersProudly supports all four Sutherland Shire Surf Life Saving Clubs: Wanda, North Cronulla, Elouera and Cronulla. Funding supports volunteer surf lifesavers and vital surf lifesaving equipment.
• Various Football ClubsminorOthersSupports local football clubs including Kirrawee Kangaroos, Sutherland Sharks FC, Oatley West FC, Forest Rangers FC, and Helensburgh Tigers.
• Jeans for Genes DayminorOthersAnnual participant in Jeans for Genes Day charity event supporting children's medical research.
• Kids for CancerminorOthersSupports Kids for Cancer charity organization.
• Bronx InternationalcoreTechnology or IntegrationBronx International (Sydney-based company) supplied the state of the art coil to coil wet paint line in 2007. This partnership enabled Ace Gutters to control their own coating process and launch DURAKOTE brand.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Reece Plumbing: Australia's largest plumbing supplies distributor and parent/member of the Plumbing Plus group that Ace Gutters is part of. Comparable in plumbing-supply distribution to Ace Gutters' Plumbing Plus store operations, though Reece operates at much larger scale.
• Lysaght (BlueScope): BlueScope-owned building products brand offering steel roofing, guttering, and fencing products. Highly comparable product set and customer base, with the scale advantages of BlueScope ownership.
• BlueScope Steel: Australia's largest steel manufacturer and the dominant player in pre-painted steel roofing through the COLORBOND brand. Directly comparable to Ace Gutters as a vertically integrated producer of metal roofing and rainwater substrates, but operating at national/international scale with broader product breadth.

Direct peers

• Fielders Steel Roofing: Australian producer of steel roofing, walling, and rainwater products, including concealed-fix profiles comparable to Ace Lok. Targets the same residential and commercial builder/installer customer base with national reach.
• Stramit Building Products: Australian manufacturer of steel roofing, walling, guttering, and rainwater products with national distribution. Directly comparable in product category (metal roofing profiles, fascias, downpipes) and target customer (builders, installers, resellers), and a key alternative to Ace Gutters in NSW and Victoria.
• Vitor Rainwater Products: Australian manufacturer of rainwater (guttering) products and downpipes serving NSW and national markets. Directly competes with Ace Gutters' guttering range including quad, half-round, and square-line profiles.
• Roofing Industries: New Zealand-based manufacturer with Australian operations producing metal roofing, rainwater systems, and accessories. Comparable roll-formed profiles and coastal-grade offerings, competing directly for builder and installer accounts.
• Steelway Building Products: Australian manufacturer of steel roofing, guttering, and accessories with roll-forming capability. Comparable product mix focused on residential and light commercial markets across eastern Australia.
• Metroll: National Australian manufacturer and supplier of metal roofing, walling, rainwater goods, and structural products. Closely comparable product portfolio, channel mix (builders, installers, resellers), and vertical integration in roll forming and coating.

Others

• Dulux (Architectural Coatings): Adjacent participant in the Australian building products ecosystem as a leading paint/coatings supplier. Comparable in coating technology expertise relevant to Ace Gutters' coil coating line and standards-compliant pre-painted steel finishes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/acegutters
• Facebookfacebook.com/Ace-Gutters-213397212004973
• LinkedInlinkedin.com/company/ace-gutters

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE Gutters