What Plumbing Plus does

Plumbing Plus is a family-owned plumbing services company founded in 1984 by Joe Christenson as a small retail shop in Poway, California, and now operated by second-generation owners Michael and Rachael De Silva. The company provides full-service residential and commercial plumbing across San Diego County, covering plumbing repair, drain and sewer services (including hydro jetting, sewer camera inspection, trenchless pipe relining, and tree root remediation), water heater installation and service (traditional tank, tankless, and heat pump), water filtration and treatment, gas line repair, slab leak detection, and 24/7 emergency response. Technical capabilities center on diagnostic and remediation equipment rather than software: sewer camera inspection, high-pressure hydro jetting, non-invasive slab leak detection, smart water shutoff leak-detection devices, and trenchless pipe relining. The company runs on commercial trade-software including ServiceTitan (CRM, scheduling, customer portal) and a Broccoli online booking widget, but ships no proprietary software platform or API.

The business model is a hybrid of one-time service fees, project-based installation revenue at $1,000-$3,500+ per job (most concentrated in water heater replacement and filtration systems), and recurring revenue streams including the Plumb Star Partner™ VIP membership and commercial service agreements. Pricing is pay-as-you-go unit pricing with promotional discounting, financing options, and military discounts. Marketing relies on local SEO, the plumbingplus.net website, social media presence across Facebook, Instagram, YouTube, Pinterest, and X/Twitter, customer reviews on Yelp and Angi, and email/SMS communications. Customer acquisition runs through direct phone, online booking, and a service request form, with the customer testimonial flow functioning as a referral channel.

The customer base spans residential homeowners as the primary segment, San Diego-area commercial businesses as a secondary segment, and VIP membership customers as a third retained segment. No concentration in any single named commercial account is evident. Geographically the company is entirely concentrated in San Diego County, serving 60+ communities. The firm is privately held with no institutional investors, no funding history, and no M&A activity disclosed; it operates as a stable, mature local trade business with modest product-surface expansion and recurring-revenue diversification.

Name

Plumbing Plus

Legal name

Plumbing Plus

Website

https://plumbingplus.net

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Plumbing Plus is a family-owned plumbing services company founded in 1984 in Poway, California, providing residential and commercial plumbing, drain, sewer, water heater, gas line, and water treatment services across San Diego County.

Ownership category

akta.pro rank

Product category

Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Plumbing Installation, Service & Repair (IMAIABAB)

akta.pro secondary industries

Residential Plumbing Fixture Installation & Repair (HSAOAAAA), Emergency Commercial Plumbing Response (HSAOAMAL), Faucet, Sink & Shower/Tub Installation & Repair (HSAOAAAE), Plumbing & Pipefitting Contracting (IMAFALAC)

Keywords

• Residential plumbing services
• Commercial plumbing services
• Drain and sewer cleaning
• Water heater installation
• Emergency plumbing repair

Headquarters

HQ city

Poway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Plumbing Repair Services: One-time service fees for repair work including drain cleaning, leak detection, pipe repair, fixture repair, and emergency plumbing calls. Revenue generated per service visit with pricing based on job complexity.
2. Plumbing Installation & Replacement: Installation of water heaters (tank and tankless), water filtration systems, fixtures, and repiping services. Higher-ticket items with per-project pricing ranging from $1,000 to $3,500+.
3. Plumb Star Partner Membership: Recurring membership program offering annual safety inspections, priority booking, water heater flushes, and member discounts. Generates predictable recurring revenue from residential customers.
4. Drain & Sewer Services: Drain cleaning, sewer repair, hydro jetting, and camera inspection services. Commercial and residential drain maintenance contracts available.
5. Commercial Plumbing Services: Service agreements with local businesses for preventive maintenance and emergency repairs, providing recurring revenue from commercial clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Plumbing Plus provides residential and commercial plumbing repair, installation, and maintenance services across San Diego County, including drain and sewer cleaning, water heater installation (tank, tankless, and heat pump), leak detection, pipe relining, water filtration and treatment, gas line repair, and 24/7 emergency plumbing response. The company complements these services with the Plumb Star Partner™ VIP membership program that delivers recurring maintenance, priority booking, and member discounts.

Product overview

Plumbing Plus is a family-owned plumbing services company serving San Diego County since 1984, offering a comprehensive portfolio of residential and commercial plumbing services. The core offering consists of general plumbing repairs, drain and sewer services, and water heater solutions (including traditional tank, tankless, and heat pump systems). The company also provides specialized services such as pipe relining, hydro jetting, slab leak detection, and 24/7 emergency response. Value-added offerings include the Plumb Star Partner™ VIP membership program for ongoing maintenance, water filtration and treatment systems for whole-home water quality management, and smart water shutoff technology for leak prevention. The product portfolio is organized around service categories (plumbing, drain/sewer, water heaters) with distinct product lines for water treatment equipment and smart home leak detection devices.

Differentiator

Problem solved

Functional benefit

Brands

• Plumb Star Partner™: VIP membership program offering front-of-line booking, annual safety inspections, water heater flushes, and exclusive discounts for members.

Products and services

• Plumb Star Partner™ Membership VIP membership program providing residential customers with priority booking, annual safety inspections, water heater flushes, and exclusive member discounts for ongoing plumbing maintenance.
• 24/7 Emergency Plumber Service Round-the-clock emergency plumbing response for residential and commercial customers, addressing burst pipes, drain/sewer blockages, water heater leaks, and other urgent plumbing issues with fully stocked service trucks.
• Residential Plumbing Services Comprehensive residential plumbing services including appliance valve replacement, faucet and sink repair, garbage disposal repair, gas line repair, repiping, pipe rerouting, pressure regulator valves, shower valves, toilet repair and replacement, water line repair, and slab leak detection and repair.
• Commercial Plumbing Services Plumbing services for local businesses and commercial properties, including drain and sewer maintenance, fixture upgrades, preventive maintenance agreements, and 24/7 emergency response, with long-term service contracts.
• Drain & Sewer Services Comprehensive drain and sewer solutions including camera inspection, drain cleaning, drain repair, hydro jetting, sewer services, sewer repair, and tree root plumbing for residential and commercial customers.
• Water Heater Services Installation, repair, and maintenance of traditional tank, tankless, and heat pump water heaters for residential and commercial customers.
• Tankless Water Heater Installation On-demand tankless water heater installation providing continuous hot water, energy efficiency benefits, and space-saving design for residential homes.
• Heat Pump Water Heater Installation Heat pump (hybrid) water heater installation that uses electricity to move heat from air or ground, offering approximately 60% less energy consumption than traditional electric water heaters.
• Water Filtration Systems Whole-house water filtration systems that treat water at the main supply line, removing sediment, chlorine, heavy minerals, and other contaminants before distribution throughout the home.
• Water Treatment Systems Water softeners and treatment solutions using ion exchange to remove calcium and magnesium, reducing mineral buildup and protecting household appliances.
• Smart Water Shutoffs Automatic smart water shutoff devices that monitor water pressure, flow rates, and temperature to detect leaks and automatically shut off the main water valve, preventing water damage.
• Pipe Relining Trenchless pipe repair that restores damaged pipes without excavation by inserting a resin-coated liner that hardens to create a new pipe within the existing one.
• Hydro Jetting High-pressure water jetting service that clears the entire diameter of pipes using highly pressurized water to remove buildup, grease, scale, and invasive tree roots.
• Sewer Camera Inspection Video diagnostic service using advanced sewer cameras to locate and diagnose issues within drain and sewer lines without excavation.
• Slab Leak Detection and Repair Detection and repair of water pipe leaks beneath concrete foundations using advanced non-invasive leak detection technology.
• Water Quality Testing Water quality testing and assessment services that evaluate mineral content, contaminants, and overall water safety for residential homes.

Quantifiable outcome

• 24/7 emergency availability
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Others

• ServiceTitan: Operating system for residential and commercial service businesses, used by Plumbing Plus per its customer account portal. A technology vendor and enabler for the trade services industry rather than a direct competitor, but adjacent to Plumbing Plus's go-to-market infrastructure.
• HomeServe USA: National home repair services marketplace and warranty provider that partners with local plumbers (including potentially Plumbing Plus) to fulfill covered repairs. Adjacent ecosystem participant rather than direct competitor, but influences customer routing in the same residential plumbing market.

Broad incumbents

• Benjamin Franklin Plumbing: Nationally franchised plumbing services brand owned by Neighborly, with on-time guarantees and standardized service delivery. Directly competes with Plumbing Plus on residential plumbing and water heater services through franchise operators.
• Roto-Rooter: Nationally franchised plumbing and drain cleaning services company with significant San Diego market presence. Directly competes with Plumbing Plus on drain cleaning, sewer, and emergency plumbing services, but operates at much larger scale and broader geographic reach.
• ARS / Rescue Rooter: Large multi-state residential plumbing, HVAC, and drain services platform owned by American Residential Services. Competes on plumbing installations, emergency response, and water heater services in markets where it overlaps with Plumbing Plus.
• Mr. Rooter Plumbing: Nationally franchised plumbing service brand owned by Neighborly, offering residential and commercial plumbing across the U.S. including San Diego. Direct competitor on residential plumbing services with the backing of a large multi-brand home services platform.

Direct peers

• Bill Howe Plumbing: San Diego-based family-owned plumbing, heating, and air conditioning company serving residential and commercial customers. Operates with similar service breadth (plumbing, drain/sewer, water heaters, emergency service) in the same San Diego County geography, making it the closest head-to-head competitor to Plumbing Plus.
• Ace Pelizon Plumbing: Long-standing family-owned Southern California plumbing company with residential and commercial services including water heaters, drain cleaning, and repiping. Highly comparable in operating model, customer base, and trade service mix to Plumbing Plus.

Regional players

• Anderson Plumbing, Heating & Air: Southern California residential and commercial plumbing and HVAC services company with multi-decade operating history. Directly comparable service portfolio and regional focus, though serving a broader SoCal footprint than Plumbing Plus's San Diego-only geography.
• Horizon Services: Mid-Atlantic-based plumbing, heating, and cooling services company with a similar model of residential service, membership programs, and emergency response. Comparable in size and operating philosophy, though serving East Coast geographies rather than directly competing in San Diego.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PlumbingPlus_CA
• YouTubeyoutube.com/channel/UCra15NjyXFNvZ4fCc87bnA
• Facebookfacebook.com/plumbingplus.net
• LinkedInlinkedin.com/company/plumbing-plus
• Instagraminstagram.com/plumbing.plus
• Pinterestpinterest.com/plumbingplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plumbing Plus