What Ipswich Witches does

Ipswich Witches is a professional speedway motorcycle racing club established in 1951 and based at Foxhall Stadium in Ipswich, Suffolk. The club competes in the Rowe Motor Oil Premiership, the top tier of British speedway, fielding 500cc bikes with no brakes on a short, technical oval circuit. The 2025 season marked a watershed: the club won both the Premiership league title (its first in 27 years) and the Premiership Knockout Cup, completed with a 100% record in the 2026 Knockout Cup Southern Section. The squad is composed of elite international riders from Great Britain, Poland, Sweden, Denmark, and Australia, including high-profile names such as Jason Doyle, Emil Sayfutdinov, and Tom Brennan.

The club operates a multi-revenue-stream sports entertainment business. Ticketing is sold through Ticket Tailor on a tiered age-based model (adults £25, concessions £23, young persons 16–18 £15, children 15 and under free for special events), supplemented by annual season ticket subscriptions with benefits including draw entries for KO Cup final tickets. Sponsorship is anchored by a long-term title rights deal with Tru7 Group (held since 2016 across successive business divisions), with secondary sponsors including RN Euston and Scott Properties. WitchesTV operates a pay-per-view streaming service for home meetings, and merchandise is sold at the stadium and through local retail partners.

In February 2026, Mayfield — the Silverstone-based parent company of the FIM Speedway World Championships — acquired the club from long-time promoter Chris Louis, installing Richard Coleman as Chairman, Andrew Chisholm as Co-Promoter and General Manager, and Paul Hurry as Team Manager. The Mayfield ownership has been followed by a strategic international partnership with Polish speedway club WTS Sparta Wrocław (June 2026), positioning the Witches within a broader European speedway ecosystem for rider sharing and joint commercial activities.

Name

Ipswich Witches

Legal name

Ipswich Witches

Website

https://ipswichwitches.co

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

Ipswich Witches is a professional speedway motorcycle racing club established in 1951, based at Foxhall Stadium in Ipswich, UK, competing in the top-tier Rowe Motor Oil Premiership. It serves regional fans, corporate sponsors, and elite international riders, generating revenue from matchday/season tickets, title sponsorship, pay-per-view streaming, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Speedway Racing

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

Keywords

• Professional speedway racing
• Live sports entertainment
• Matchday ticket sales
• Season ticket packages
• Speedway video streaming

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Matchday Ticket Sales: Revenue from individual match tickets sold at the gate and online via Ticket Tailor. Tickets are tiered by age category (adult, concession, young person aged 16-18, children 15 and under free). Special event tickets (e.g., KO Cup Final) carry separate pricing.
2. Season Tickets: Annual season ticket packages granting entry to all regular-season home matches, with additional perks such as priority entry and entry into draws for knockout cup final tickets.
3. Sponsorship and Title Rights: Tru7 Group holds the title sponsorship (Ipswich Tru7 Group Witches), with additional sponsors including RN Euston, Scott Properties, and others. Sponsors receive brand visibility at Foxhall Stadium, on teamwear, bike covers, and digital channels.
4. Broadcasting and Streaming: WitchesTV (witchestv.co.uk) streams home meetings as pay-per-view. The club also participates in league fixtures with broadcast arrangements managed at the Premiership level.
5. Merchandise Sales: Championship merchandise sold at the stadium and via local auction/retail partners. DVDs and highlight footage from the 2025 championship season also sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Ipswich Witches is a professional speedway motorcycle racing club established in 1951 that competes in the Rowe Motor Oil Premiership at Foxhall Stadium in Ipswich, UK. The club sells individual match tickets and season tickets for home fixtures, streams home meetings via its WitchesTV pay-per-view platform, sells branded merchandise, and earns revenue from title and team sponsors. The club operates as a live-event sports entertainment business with weekly home meetings during the April–October racing season.

Product overview

Ipswich Witches is a professional speedway racing team competing in the Rowe Motor Oil Premiership. The club offers live video streaming through WitchesTV, ticket sales via Ticket Tailor, and merchandise. Founded in 1951 and racing at Foxhall Stadium, the team was acquired by Mayfield (parent company of FIM Speedway World Championships) in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Rowe Motor Oil Premiership Speedway Racing Live professional speedway racing entertainment at Foxhall Stadium, with weekly home meetings during the April–October season. Includes all Premiership league and cup fixtures, Knockout Cup matches, and play-off contests for individual paying fans and season ticket holders.
• WitchesTV Pay-Per-View Streaming Live and on-demand video streaming of Ipswich Witches home speedway meetings at Foxhall Stadium, sold as pay-per-view to fans unable to attend in person.
• Season Tickets Annual subscription tickets granting entry to all regular-season home matches at Foxhall Stadium, with adult and concession tiers and perks such as priority entry and free draw entries for Knockout Cup Final tickets.
• Individual Match Tickets Single-match tickets for home fixtures at Foxhall Stadium, tiered by age category (adult, concession, young person 16–18, children 15 and under free), with special event pricing for finals.
• Club Merchandise Branded Ipswich Witches merchandise (teamwear, championship items, DVDs and highlight footage from the 2025 season) sold at the stadium and via local retail partners.

Quantifiable outcome

• 2025 Rowe Motor Oil Premiership league champions — first title in 27 years
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• WTS Sparta WrocławcoreStrategic or Co-development Partner · 24 June 2026Ipswich Tru7 Group Witches forged a strategic partnership with Polish speedway giants WTS Sparta Wrocław following Mayfield's takeover. Mayfield is the parent company of FIM Speedway World Championships. The partnership enables rider sharing, joint commercial activities, and knowledge exchange between the British champions and the Polish club.
• Tru7 GroupcoreOthersTru7 Group, owned by Guy Nicholls, has been the title sponsor of Ipswich Speedway since 2016. The club is known as the Ipswich 'Tru7 Group' Witches. The Tru7 Group encompasses multiple business divisions including Tru7.com (truck rental), Tru Plant (plant/hire), and Tru Mix (ready-mix concrete). The group describes itself as a £65m/year business with ambitions to reach £150m.
• RN EustonminorOthersRN Euston (R N Euston) is listed as a sponsor of the Ipswich Witches with branding on the team page.
• Scott PropertiesminorOthersScott Properties, a Land Promoter operating in the East of England, East Midlands, and South East, sponsors the club and has been associated with match sponsorship at Foxhall Stadium.
• Mayfield / Mayfield Sports EventscoreStrategic or Co-development PartnerMayfield, parent company of the FIM Speedway World Championships, acquired the club from Chris Louis in early 2026. Mayfield is described as a company 'steeped in motorsport heritage' and took over as global promoter of FIM Speedway World Championships. Mayfield's team includes co-promoters Richard Coleman and Andrew Chisholm, with Paul Hurry as team manager.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leicester Lions: British Premiership speedway team that faced Ipswich in the 2026 Premiership Knockout Cup Final. Operates in the same league and cup competitions, and is a direct on-track and commercial peer for Ipswich Witches.
• WTS Sparta Wrocław: Polish speedway club with whom Ipswich Witches formed a strategic partnership in 2026. Operates in the Polish Ekstraliga — the sport's most commercially developed league — and shares rider-sharing and joint commercial arrangements with Ipswich.
• Wolverhampton Wolves: Fellow British Premiership speedway club based at Monmore Green. They compete in the same top-tier league as Ipswich Witches, with shared broadcast and sponsorship dynamics, and overlapping rider recruitment from Poland, Sweden, Denmark and Australia.
• Belle Vue Aces: Historic British speedway club competing in the Rowe Motor Oil Premiership from Manchester. Operates as a direct Premiership counterpart, sharing the season schedule and competing for the same league title and Knockout Cup as Ipswich Witches.
• King's Lynn Stars: Direct Premiership rival of Ipswich Witches racing in the same British top-flight speedway competition out of King's Lynn. They share league fixture schedules, Knockout Cup match-ups, and the same rider pool, making them the closest comparable peer.
• Sheffield Tigers: Long-standing British speedway club competing at Owlerton Stadium, regularly featuring in the Premiership alongside Ipswich. Shares the same league fixture calendar, rider market, and sponsorship dynamics.

Others

• FIM Speedway World Championships: Global governing series for speedway promoted by Mayfield, the parent company of Ipswich Witches. Comparable as the apex of the sport's competitive ecosystem and the source of broadcast and event IP that Ipswich can plug into as part of the Mayfield group.

Broad incumbents

• Swindon Robins: Historic British speedway operator with a longer history in lower tiers and Premiership competition. Comparable as a peer speedway club with similar ticketing, season-ticket and merchandise revenue mechanics.
• Poole Pirates: Established British speedway club with a deep national pedigree and large southern fanbase. A broader incumbent within the same sport, providing a benchmark for ticketing, streaming and sponsorship approaches that Ipswich can emulate at Foxhall.

Emerging players

• Motor Lublin: Top Polish Ekstraliga speedway club and one of the sport's commercial powerhouses. Relevant as a benchmark for Polish speedway economics and rider economics, and an indirect peer to Ipswich via shared riders and the Wrocław partnership route.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ipswichspeedway
• YouTubeyoutube.com/ipswichspeedway1950
• Facebookfacebook.com/IpswichWitches
• LinkedInlinkedin.com/company/ipswich-witches
• Instagraminstagram.com/ipswichwitches

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipswich Witches