SiMPNiC

Name

SiMPNiC

Legal name

SiMPNiC Co., LTD

Website

https://simpnic.com

Company type

Private

Founded year

2019

Operating status

Closed

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Smart Home IoT Devices

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Residential Electric Lighting Fixture Manufacturing (335131), Wiring Device Manufacturing (33593), Small Electrical Appliance Manufacturing (33521)

SIC

Electric Lighting & Wiring Equipment (3640), Auto Controls For Regulating Residential & Comml Environments (3822), Household Appliances (3630)

akta.pro primary industry

Smart Home Hubs & Controllers Retail (CRACAGAA)

akta.pro secondary industries

Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Smart Home Sensors & Monitoring (Motion, Leak, Smoke/CO, Environmental) Retail (CRACAGAJ), Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB)

Keywords

• Smart home devices
• IoT solutions
• Home automation
• Smart lighting controls
• Home security sensors

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Smart Home Device Sales: SiMPNiC generates revenue through the sale of hardware products including smart bulbs, plugs, sensors, remotes, LED strips, cameras, smoke detectors, and UV-C sterilizer boxes. The company also sells bundled kit packages (Home Kit, Deluxe Kit, Elite Kit) through retail and telecom partnerships.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

SiMPNiC designs, manufactures, and sells a complete smart home IoT ecosystem built around the Keeper gateway hub. The product portfolio includes smart bulbs, LED strips, motion sensors, contact/door sensors, smart plugs, IR remote controllers, pan/tilt cameras, smoke detectors, and UV-C sterilizer boxes. All devices are controlled through the SiMPNiC mobile app and integrate with Amazon Alexa, Google Assistant, and Apple Siri for voice-activated home automation.

Product overview

SiMPNiC is a smart home IoT ecosystem offering a comprehensive range of affordable smart home devices centered around the SiMPNiC Keeper gateway hub. The product portfolio includes smart lighting (bulbs, LED strips), sensors (motion, contact/door-window, smoke detector), smart plugs, IR remote controls for TV/AC, security cameras, and UV-C sanitization boxes. All devices are controlled via the SiMPNiC mobile app and integrate with voice assistants including Amazon Alexa, Google Assistant, and Apple Siri. The system enables scene-based automation for comfort, security, safety, and well-being applications. The company has announced ceasing sales of all smart home products effective February 1, 2025, with support continuing until March 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• SiMPNiC Keeper (S1 / S1-J / S1-W / X1) Smart home gateway and hub that connects and controls all SiMPNiC smart home devices, acting as the central node for the SiMPNiC ecosystem. Available in S1, S1-J (Japan), S1-W, and X1 variants for different regional markets. Targets home consumers seeking a unified smart home control system.
• SiMPNiC Bulb Smart LED light bulb that can be controlled remotely via the SiMPNiC mobile app or integrated with scenes for automated lighting. Targets home consumers looking to upgrade lighting without rewiring.
• SiMPNiC Motion Sensor PIR motion sensor that detects movement in spaces and triggers automated actions such as turning on lights or activating scenes when someone enters a room. For home consumers implementing presence-based automation.
• SiMPNiC Contact Sensor Door and window contact sensor that monitors open/close status and sends notifications when triggered, used for security and automation routines. Targets home consumers wanting entry-point awareness.
• SiMPNiC Plug US Smart electrical plug enabling remote control of appliances, power monitoring, and overcurrent protection. For home consumers wanting to retrofit existing appliances with smart on/off and power tracking.
• SiMPNiC Remote (IR Remote) Smart infrared remote that controls TVs, air conditioners, stereos, fans, and other IR-based devices, with built-in temperature and humidity monitoring, brand-matching smart search, and learning mode for custom commands. Targets home consumers wanting to centralize control of legacy IR appliances.
• SiMPNiC Strip (LED Strip) Smart LED color strip for ambient lighting that can display multiple colors and be controlled via the SiMPNiC app or scenes. For home consumers seeking decorative and mood lighting.
• SiMPNiC Smart Wireless Pan/Tilt Camera Wireless smart security camera with pan and tilt functionality for home monitoring and surveillance. Targets home consumers wanting remote visual monitoring of spaces.
• SiMPNiC Genie (R1) Smart wireless pan/tilt camera providing room monitoring and home surveillance capabilities. Targets home consumers and families seeking indoor monitoring.
• Smart 10-Years Smoke Detector Long-life smoke detector with a 10-year battery for home safety monitoring. For home consumers wanting connected smoke detection with extended service life.
• SiMPNiC UV-C Sterilizer Box (UVC-100) Portable UV-C sterilizer box using ultraviolet LED technology (270-285nm, 390-410nm wavelength) to eliminate 99% of bacteria in 5 minutes. Features 18650 rechargeable lithium battery and 2W max power. Targets home consumers and families seeking personal item sanitization.
• SiMPNiC UV-C Sterilizer Box 200 (UVC-200) Larger capacity UV-C sanitizer with dual UV-C tubes (253nm wavelength) for double sterilization. SGS certified to eliminate 99.99% of bacteria in 10 minutes. Features Type-C USB charging, 4W max power, and automatic tilt-based shutdown. Targets home consumers and families needing to sterilize larger items.
• SiMPNiC Mobile Application Mobile app for iOS and Android that controls all SiMPNiC smart home devices, enables scene creation, voice control integration with Alexa/Google Assistant/Siri, and device management. Available on Google Play Store and Apple App Store. For home consumers using the SiMPNiC hardware ecosystem.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Chunghwa Telecom (HiNet)coreChannel Partner/ Reseller/ Distributor · 1 May 2020Taiwan's leading telecom carrier partnered with SiMPNiC to offer smart home solutions bundled with HiNet internet plans. Starting May 2020, Chunghwa Telecom offered SiMPNiC Home Kit to new sign-up, upgrade, or renew subscribers. Premium subscribers received a Deluxe Kit (S1 gateway, bulb, plug, contact sensor, motion sensor, IR remote, LED strip) while Plus Plan subscribers received an Elite Kit (S1 gateway, bulb, plug, contact sensor). Chunghwa Telecom selected SiMPNiC for ease of installation, no replacement costs for existing appliances, and excellent user experience.

Recent moves6 records

Expansion highlights3 records

Direct peers

• Aqara: Aqara sells a comparable smart home ecosystem — hub/gateway, sensors, smart plugs, lighting, and cameras — with strong APAC presence. Directly comparable in product mix, channel strategy (telecom and retail bundles), and consumer DIY positioning.
• BroadLink: BroadLink produces smart home hubs and IR remotes (similar to SiMPNiC's Keeper and IR Remote) plus sensors and plugs, with strong presence in Greater China and Southeast Asia. Closely comparable in core hub-plus-IR-control product architecture.
• Philips Hue (Signify): Philips Hue is the smart lighting category leader, directly comparable to SiMPNiC's bulb and LED strip lineup, and a reference point for premium smart lighting pricing and ecosystem design.
• TP-Link (Kasa / Tapo): TP-Link's Kasa and Tapo brands sell WiFi smart plugs, bulbs, cameras, and sensors through Amazon and retail channels worldwide. Comparable in WiFi-first protocol approach, mass-market price positioning, and breadth of overlapping SKUs.
• SwitchBot: SwitchBot offers an affordable, DIY smart home line including hubs, sensors, smart plugs, and IR-style devices, sold through Amazon and retail channels across Asia. Closely comparable mid-market positioning and SKU overlap with SiMPNiC's Keeper-led ecosystem.
• Sonoff: Sonoff manufactures WiFi-based smart switches, plugs, sensors, and hubs targeted at mainstream consumers and DIY installers globally. Highly comparable in protocol choice (WiFi), price point, and product breadth.

Broad incumbents

• Google (Nest / Google Home): Google Nest thermostats, cameras, and Google Home hub compete at the ecosystem level and define Matter/Thread expectations. SiMPNiC integrates with Google Assistant but lacks the proprietary hub scale.
• Amazon (Echo / Ring): Amazon Echo and Ring define the smart home hub and security camera categories with deep Alexa integration that SiMPNiC's products integrate with. Sets the interoperability baseline and competitive ceiling for consumer smart home bundles.
• Xiaomi (Mi Home): Xiaomi's Mi Home platform offers the broadest low-cost smart home ecosystem (hubs, lighting, sensors, cameras, appliances) and dominates APAC smart home share. Competes with SiMPNiC in the same geographies with vastly deeper SKU breadth and pricing power.

Others

• Tuya Smart: Tuya is an IoT platform-as-a-service provider that enables white-label smart home brands globally. Relevant as the underlying platform powering many of SiMPNiC's competitors and a potential acquirer/partner for the SiMPNiC IP.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/SiMPNiC1
• YouTubeyoutube.com/channel/UCNcWDUN66AUBwEU7pJeiQ3w
• Facebookfacebook.com/SiMPNiC
• Instagraminstagram.com/simpnic_jp_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SiMPNiC